m3 en 05 2009 surplus economy
DESCRIPTION
To approach the surplus economy where differentiation is a challenge you need a fresh approach and a clear vision on branding. Credits to Idris Mootee.TRANSCRIPT
The Surplus Economy… and the battle of branding
…. similar companies, employing similar people, with similar educational backgrounds, working in
similar jobs, coming up with similar ideas, producing similar things, with similar prices and
similar quality.
Kjell Nordstrom and Jonas RidderstraleFunky Business
We have a surplus of …
… similar brands, with similar brand attributes, similar marketing messages, making similar
brand claims, with similar quality, selling at similarprices.
Idris Mootee60 Minute Brand Strategist
Welcome to the surplus economy
We also have a surplus of …
VA
LUE
TIME
AGRICULTURALECONOMY
INDUSTRIALECONOMY
SERVICEECONOMY
INFORMATIONECONOMY
SURPLUSECONOMY
In the surplus economy, the marketing battle is a battle of the brands – a competition for brand dominance. Companies will recognize that brands are a company’s most valuable assets and recognize that is more important to own markets than factories.The only way to own markets is to own market-dominant brands. The brand battlefield expand beyond advertising media and be fought on many grounds.
The surplus economy is a battle of brands
value
* *
Dear CEO,iIf you want to build a company that sustains growth and shareholder value, would you rather be a Chief Emotions Officer or a Chief Numbers Officer ?
What kind of move will be your next move ?
HIRE THE SAME SURPLUSCONSULTANT / AGENCY …
CALL MANAGEMENT 3 TO HAVE A FRESH VIEW …
Neil Fryer
English Lang
uage
s
Italian
Marco Bicocchi Pichi
Lang
uage
s
Experience
Competence
Flexibility
Speed
Independent Judgment
AddedValue
Automotive industry career holding senior positions in Lucas, TRW, Bosal and Fiat Group Automobiles.
20+ years experience in delivery of results in extremely competitive markets, often in adverse conditions, culminated in involvement in the turn-around of Fiat With Sergio Marchionne between 2004 and 2008.
Held international and pan-European organization responsibilities, strong capabilities of acting across different cultures and in HQs to subsidiaries dynamics. Excellent people skills, ability to develop the strong working relationships needed to work successfully in stressful situations.
B.A. in English, University of London (UK);MBA, Warwick Business School (UK)
Started his management career in the Information Technology and Services Industry with international business roles up to Marketing Director in EDS Electronic Data Systems, and VP Etnoteam where he lead the start-up of Internet Consulting .Management consultant with Ernst & Young working on Global Automotive programs, Principal with Booz Allen Hamilton Automotive and Information Technology practice recipient of the Professional Excellence Award , Chief Marketing Officer with Unicoop, Associate Director with AT Kearney.
Marketing, Strategy, Organization and Information Technology; held senior management marketing positions in Information Systems and Grocery Retailing. Active business angel
M.Sc. in Economics & Commerce, University of Turin (ITA); MBA, Nyenrode Business School (NL)
E Mail: [email protected] E Mail: [email protected]
Neil FryerMarco Bicocchi Pichi
We are different …talk with us