m2m touchpoints becoming smart
TRANSCRIPT
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 1
Touchpoints are becoming smart.A brief journey from Detroit to a smart future.// Simon Noggler – 10.09.2013
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 2
Customer demand loop.
BUYMarketing & Sales
OWNDelivery & Service
needresearch
selection purchase referral
usage
maintenance
setup
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 3
Where we come from.
Any customer can have a car painted
any colour that he wants so long as it
is black.
Henry Ford
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 4
Where we come from.
CC License, Photo by PeterJBellis
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 5
Where we come from.
A product driven economy.
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 6
The transition period.
One customer well taken care of could
be more valuable than $10,000 worth
of advertising.
Jim Rohn (Entrepreneur)
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 7
The transition period.
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 8
The transition period.
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 9
The transition period.
A service driven economy.
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 10
The paradigm shift.
You have to be a learning company, and
learn about what’s next….the ability
to go Man-to-Machine, the ability to marry
real-time customer data with real-time
performance data of our products… that to
me is the holy grail in our business.
Jeff Immelt (CEO GE)
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 11
The paradigm shift.
CC License, Photo by Martin Alvarez Espinar
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 12
The paradigm shift.
340.282.366.920.938.463.463.374.607.431.768.211.456
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 13
The paradigm shift.
A network based economy.
controllocate service
book use fix
pay
market
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 14
The paradigm shift.
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 15
The paradigm shift.
You want your customers to be your fans.
CC License, Photo by David Goehring
// doubleSlash Net-Business GmbH, 10.09.2013 Seite 16
www.smartM2M.deby doubleSlash Net-Business GmbH