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    Online Media ToolkitApril 5, 2012

    www.momentum1000.org

    https://www.facebook.com/Momentum1000

    https://twitter.com/momentum1000

    http://www.momentum1000.org/https://www.facebook.com/Momentum1000https://twitter.com/momentum1000https://twitter.com/momentum1000https://twitter.com/momentum1000https://www.facebook.com/Momentum1000https://www.facebook.com/Momentum1000http://www.momentum1000.org/
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    Table of Contents

    What is Momentum 1000?.................................................3Get involved!.............................4

    Save the Date.5

    MDG 1 Sample Tweets....6

    MDG 2 Sample Tweets....7

    MDG 3 Sample Tweets....8MDG 4 Sample Tweets....9

    MDG 5 Sample Tweets..10

    MDG 6 Sample Tweets..11

    MDG 7 Sample Tweets..12

    MDG 8 Sample Tweets.....13

    Spread the word: Sample Email..14

    UN Resources........15

    Stay Connected!.......16

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    What is Momentum 1000?

    On April 5, 2013, a diverse group of organizations from all parts of the international development

    community will engage in a global 1,000-minute digital media rally to raise awareness and inspire action

    around the Millennium Development Goals (MDGs), marking the 1,000-day milestone leading to the endof 2015.

    This social media surge will feature 1,000 consecutive minutes of digital engagement and amplification of

    messages via several digital tools. Partner organizations will rally their respective constituencies, friends

    and supporters to tell stories about whats working and what can be done to advance the MDGs.

    Together, we will ignite discussion, raise awareness, rally our communities, and help drive positive action

    around the MDGs and the ongoing post-2015 international development dialogue. 3

    http://www.youtube.com/watch?v=1KeGuwnQJ68

    http://www.youtube.com/watch?v=1KeGuwnQJ68http://www.youtube.com/watch?v=1KeGuwnQJ68http://www.youtube.com/watch?v=1KeGuwnQJ68http://youtu.be/1KeGuwnQJ68
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    Get Involved!

    The global community has made great progress towards the MDGs. As the

    conversation turns to what has been accomplished in these critical areas as well as

    what remains for a post-2015 agenda the 1,000-day milestone will serve as a

    rallying point for communities around the world. #MDGMomentum will rely on the

    power of partner organizations and their networks to activate dialogue, stimulate

    substantive discussion, and amplify the conversation around the MDGs.

    You can participate by hosting your own virtual conversation:

    Online Q&A sessions

    Live streamed conversations Twitter dialogues

    Google+ hangouts

    4

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    Save the Date

    April 5-6 20138:30am-1:30am ET

    Join us for 1,000 minutes of digital conversation

    Please refer to ourschedule of events for all of Momentum1000 programming.

    5

    http://momentum1000.org/http://momentum1000.org/
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    MDG 1: Sample Tweets

    #MDG1 target is to halve the number of

    people whose income is less than

    $1.25/day

    http://ht.ly/jsoiH #MDGMomentum

    #MDGs via @Momentum1000

    #MDGmomentum: We met the #MDG1

    target, halving extreme poverty, 5 years

    ahead of 2015

    deadline http://ht.ly/jspv1 via

    @Momentum1000

    #MDGmomentum #MDG1 success story:

    #Women overcome #poverty in

    #Bangladesh http://ht.ly/jspoK via

    @Momentum1000 @UNDP

    @WeCanEndPoverty

    6

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

    https://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jsoiHhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jspv1https://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jspoKhttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jspoKhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jspv1https://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jsoiHhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jsoiH
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    MDG 2: Sample Tweets

    #MDG2 is #education: Get all children

    access to primary school by

    2015http://ht.ly/jsmaQ#MDGmomentu

    m #MDGs via @Momentum1000

    #MDGmomentum on #MDG2: More kids

    than ever attending primary school;

    90%+ in developing

    regions http://ht.ly/jsox4 via

    @Momentum1000

    #MDGmomentum #MDG1 success story:

    Strengthening #education in

    #Bangladesh http://ht.ly/jspGj via

    @Momentum1000 @UNDP

    @WeCanEndPoverty

    7

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

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    MDG 3: Sample Tweets

    #MDG3 is to promote gender #equality &

    empower #women http://ht.ly/jsoM1

    #MDGmomentum #MDGs via

    @Momentum1000 @WeCanEndPoverty

    #MDGmomentum on #MDG3: Overall,parity in primary #education between girls

    & boys achieved http://ht.ly/jsoM1 via

    @Momentum1000

    #MDGmomentum #MDG3 success story:

    Poor rural women become successfulbusiness mgrs in

    India http://ht.ly/jsp8C via

    @Momentum1000 @UNDP

    8

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

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    MDG 4: Sample Tweets

    #MDG4 is to reduce child

    mortality http://ht.ly/jspQR #MDGmomentum

    #MDGs via @Momentum1000

    @WeCanEndPoverty

    #MDGmomentum on #MDG4: 14K fewerchildren die each day than in

    1990http://ht.ly/jsqfj via @Momentum1000

    @UNICEF @WeCanEndPoverty

    #MDGmomentum #MDG4 success story: Rural

    #health services reduce #childdeaths inEthiopia http://ht.ly/jsqkW via

    @Momentum1000 @UNICEF

    9

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

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    MDG 5: Sample Tweets

    #MDG5 is to improve maternal &

    reproductive health http://ht.ly/jsqwI

    #MDGmomentum #MDGs via

    @Momentum1000 @WeCanEndPoverty

    #MDGmomentum on #MDG5: Maternalmortality has nearly halved since 1990

    http://ht.ly/jsqwI via

    @WeCanEndPoverty @Momentum1000

    #MDGmomentum #MDG5 success

    story: Reducing maternal death inEritrea http://ht.ly/jsqSD via

    @Momentum1000 @UNDP

    @WeCanEndPoverty

    10

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

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    MDG 6: Sample Tweets

    #MDG6 is to combat #HIVAIDS, #malaria, #TB

    & other diseases http://ht.ly/jsr4F

    #MDGmomentum #MDGs via

    @Momentum1000 @WeCanEndPoverty

    #MDGmomentum on #MDG6: New #HIVAIDSinfections declining in hardest-hit

    regions http://ht.ly/jsrMX via

    @WeCanEndPoverty @Momentum1000

    #MDGmomentum #MDG6 success story: #TB

    care for rural Swaziland http://ht.ly/jss0Lvia @WeCanEndPoverty @Momentum1000

    @UN_TV

    11

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

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    MDG 7: Sample Tweets

    #MDG7 is about #environment

    #sustainability & #water http://ht.ly/jssdE

    #MDGmomentum #MDGs via

    @Momentum1000 @WeCanEndPoverty

    #MDGmomentum on #MDG7: Proportionof people w/o access to improved sources

    of #water halved, 5 years ahead of

    2015 http://ht.ly/jssdE

    #MDGmomentum #MDG7 success story:

    The Sanitation for All Drive to 2015highlights #water & sanitation

    projects http://ht.ly/jstNs

    12

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

    https://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jssdEhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jssdEhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstNshttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstNshttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jssdEhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jssdEhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jssdE
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    MDG 8: Sample Tweets

    #MDG8 is to develop a global partnership

    for #development http://ht.ly/jstWZ

    #MDGmomentum #MDGs via

    @Momentum1000 @WeCanEndPoverty

    #MDGmomentum on #MDG8: no. ofcellular subscriptions worldwide is 6+

    billion http://ht.ly/jstWZ via

    @WeCanEndPoverty @Momentum1000

    #MDGmomentum #MDG8 success story:

    Integrated Implementation Frameworktracks #development

    commitments http://iif.un.org/

    13

    Download all Momentum 1000 banners here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

    https://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstWZhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstWZhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://iif.un.org/http://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://iif.un.org/https://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstWZhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstWZhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstWZhttps://ms.unfoundation.org/owa/redir.aspx?C=C_dWTfc1v0aF0OTyqfHJb2QgTgl5_s8IVuqSeVYBWmozLijl7sQUjArcYu5MfekgPVgVEfzEezw.&URL=http://ht.ly/jstWZ
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    Spread the word: sample email

    Dear [name],

    Were hosting a global rally and we want you to be there.

    On April 5, [name of organization] is joining more than twenty other groups worldwide in Momentum1000, a globaldigital rally to talk about the big challenges our world faces and some big solutions that have helped address them.

    Click here to join the Momentum1000 community and be part of our discussion and dozens of others on April 5.

    The rally will be 1000 consecutive minutes of chats, Q&As, and hangouts with our partners in all areas of globaldevelopment. Well be hosting [type of event youre having] from [timeslot] on [date].

    [additional details here on your featured speaker, topic, etc.]

    Will you be part of the worldwide rally? Click here to join the community today, and be sure to follow [your twitterhandle] and #MDGmomentum on April 5.

    Sincerely,

    [your name],[your org][your URL]www.Momentum1000.org

    Heres a customizable email explaining what Momentum1000 is all about and

    how your constituents can get involved. Feel free to use this to send to your lists

    or pull quotes, facts, or other content from this email and toolkit. 14

    https://www.facebook.com/Momentum1000https://www.facebook.com/Momentum1000
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    UN Resources

    Share the Secretary-Generals special

    video message on 1000-day

    milestone to reach the MDGs!

    For more information on the UNs

    MDG work:

    End Poverty 2015: UN MDG homepage

    My World 2015

    The Future We Want

    15

    Download the UNs MDG Momentum banner (right click, select save as):

    http://youtu.be/pxXUykkXePQhttp://youtu.be/pxXUykkXePQhttp://www.un.org/millenniumgoals/http://www.myworld2015.org/?partner=UNFhttp://futurewewant.org/http://futurewewant.org/http://futurewewant.org/http://futurewewant.org/http://www.myworld2015.org/?partner=UNFhttp://www.un.org/millenniumgoals/http://www.un.org/millenniumgoals/http://youtu.be/pxXUykkXePQhttp://youtu.be/pxXUykkXePQhttp://youtu.be/pxXUykkXePQ
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    Stay connected!

    Need more inspiration for what to post about Momentum1000? Click any of

    these links for our most current material and share widely!

    You can also download all Momentum 1000 banners and graphics here:http://www.unfoundation.org/assets/images/content/m1k-banner-ads.zip

    16

    http://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttps://twitter.com/momentum1000http://momentum1000.org/http://www.youtube.com/user/unfoundation?feature=watchhttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttp://www.unfoundation.org/assets/images/content/m1k-banner-ads.ziphttps://www.facebook.com/Momentum1000
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    Thank you!