Multimedia Meets Radio ’10Netherlands Institute for Sound and Vision, Hilversum NL : 18-19 March 2010

Session 1: Social MediaThursday 18th March 0930-1100

Podcasting & Radio

Helen Shaw

MD Athena Media

Session 3: PodcastingThursday 18th March 2010

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• Athena Media launched Sept 2003• TV/Radio and online content creator• Launched Podcasting Ireland 2006• Created first podcasting channels• 02 Making Waves: weekly music• Vhi Health Club: health channel• Sponsorship business model• DRACE : research group 2004• Digital Radio in Europe book 2010

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• Challenges in 2005• What’s podcasting?• Is it all about young people?• Its too techy!• It will never catch on, it’s a fad.• There’s no business model.• It will be the end of radio.• Biggest problem – broadband.

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• Podcasting Ireland Channels • Over 300 episodes • Over 250,000 downloads per channel• Distributed via Podcasting Ireland• iTunes• All global podcasting portals• Via client websites• Now mix of both audio/video/web• Broadcast partner RTE Digital Radio

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• Joyce’s Dublin : ‘The Dead’• UCD Project / archives online• Accessible + multimedia• Microsite / podcasts / videos• Uses Vimeo for video• Metrics : 2,000 a month• Showcase multimedia project• Broadcast partner RTE Digital Radio• Edited package on RTE Radio 1

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• Podcasting Users end 2009• UK over 8 mil radio podcast users

(RAJAR)• In US over 20% of net users (Edison:

over 27 million users)• Top BBC podcast gets over 1.9 mil

monthly downloads (Global News – World Service)

• NPR use of video/social media (radio communities)

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Multimedia Planet Money

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Podcasting 2010• Broadcast radio podcasts lead• Research shows it helps linear radio• More businesses using it • More newspapers using it• Less techy, easier to use• More mainstream, iphone apps • Significant awareness +use• Still weak business model

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Beyond Podcasts…. What's next?  Back to audio-blogging!

Huffduffer

AudioBoo

Odiogo

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Athena Media podcasting tips• Less is more, short wins• Quality does matter• Distribute via social media• Easy to find, easy to use• Moby Dick. Be ubiquitous• Segmentation & syndication• Make it personal, interact • Use the full toolbox: multimedia

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www.athenamedia.iewww.podcastingireland.ie

www.joycesdublin.ie www.drace.org

Twitter: @athenamediaie @podcastingIre

00 353 1 4885850 / 1

helen@athenamedia.ie