Fundraising and Development Fundraising and Development for Cooperative Extensionfor Cooperative Extension

An Overview of Corporate & Foundation An Overview of Corporate & Foundation DevelopmentDevelopment

Marilyn RhodesMarilyn RhodesDirector of Development

Corporate and Foundation Relations University of Wisconsin Foundation

March 10, 2011March 10, 20112011 County Leadership Conference2011 County Leadership Conference

Stevens Point, WIStevens Point, WI

OVERVIEWOVERVIEW

1. Distinctions and similarities; Corp. vs Found.

2. Why give

3. How to choose a corporation or foundation

4. Resources

5. Letters of Inquiry

6. Stewardship

Distinctions and SimilaritiesDistinctions and Similarities

Corporations – Business Imperative

Corporate Foundations – Business Imperative and Social Causes

Family Foundations – Social Cause

Why Do Corporations Why Do Corporations and Corp. Foundations Giveand Corp. Foundations Give

Recruitment Marketing/Publicity Community

Relations Commercial or

Applied Research Geographic

Restrictions Social Cause/Social

Responsibility

Reasons Why Reasons Why Family Foundations GiveFamily Foundations Give

Social causes such as poverty, child health, education, environment

Geographic restrictions – support local community

How to Choose a Corp/Fnd PartnerHow to Choose a Corp/Fnd Partner

Community presence Giving history Amount awarded Average grant Personal connections Values and social

responsibility Up-to-date web sites Test the waters : Talk to

a Program Officer!

Writing Tips for Letters InquiryWriting Tips for Letters InquiryWho, what, when, how and why?Who, what, when, how and why?

1. Concise and compelling opener

2. Link to funding their priorities

3. Identify problem

4. Document need

5. Fix problem

6. Evaluation and outcomes

7. Identify cost

Writing Tips Writing Tips (cont’d)(cont’d)

8. Establish project as unique

9. Write to evaluator (s)

10.Address competency of program administrators or faculty

11.Identify partners

12.Show sustainability after grant period

StewardshipStewardship

“Meaningful information about their gifts at work is the key to donors’ repeat and increased giving. Communication is the process by which information is delivered. Fundraising under-performance, therefore, is actually a failure to communicate.”

~Penelope Burke, Donor Centered Fundraising

•Regular Updates•Data driven reports•Human interest stories•Advice and counsel•Congratulations and thank you’s

ResourcesResources

Grants Information Collection (UW Libraries) http://grants.library.wisc.edu/ - FREE

The Foundation Center http://foundationcenter.org/ Foundation Directory Online - FREE

ttp://fconline.foundationcenter.org/ Foundations in Wisconsin http://www.wifoundations.org/ Guidestar http://www2.guidestar.org/ Internal Revenue Service, Form 990-N (e-Postcard) Search

http://www.irs.gov/app/ePostcard/ Philanthropy News Digest RFP Alert PND_RFP@foundationcenter.org  GOOGLE ALERTS - FREE Green Companies: Workingmothers.com, Money.cnn, Corpwatch.com CFRNET Discussion Listcfrnet@wusmlist.wustl.edu - FREE

Marilyn RhodesMarilyn RhodesDirector of Development

Corporate and Foundation Relations University of Wisconsin Foundation

(608) 265-6119Marilyn.rhodes@supportuw.org