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Page 1: M E H U L C H O K S I
Page 2: M E H U L C H O K S I

Chairman & Chairman & CEO, CEO,

Mr. Mehul Choksi

Page 3: M E H U L C H O K S I

About Mehul ChoksiAbout Mehul Choksi Born into a family of Born into a family of

diamond traders diamond traders hailing from Palanpur hailing from Palanpur ..

Choksi’s father had a Choksi’s father had a global vision of a global vision of a flourishing flourishing international diamond international diamond business.business.

Choksi entered the Choksi entered the business in the 1970s, business in the 1970s, at a very young age. at a very young age.

Page 4: M E H U L C H O K S I

Choksi as an Choksi as an entrepreneurentrepreneur

Opportunistic.Opportunistic.

Extreme Extreme workaholic. workaholic.

Initiator.Initiator.

Risk taker.Risk taker.

Page 5: M E H U L C H O K S I

About GitanjaliAbout Gitanjali Integrated diamond and Integrated diamond and

jewellery manufacturer and jewellery manufacturer and retailer in India.retailer in India.

Established in 1966Established in 1966 One of the DTC Sightholders One of the DTC Sightholders

in India in India One of the largest diamond One of the largest diamond

exporting companies in Indiaexporting companies in India

Page 6: M E H U L C H O K S I

Company chartCompany chartGitanjali gems ltd.

Divisions Subsidiaries JV Associates

Cria Jewellery

pvt ltd

Prism jewellery

pvt. Ltd.

Gemplus Jewellery

pvt ltdD’Damas

Gitanjali jewels ltd.

Brightest circle

Jewellery pvt ltd.

Mehulimpex

Gitanjali export

CORP.ltd.

Page 7: M E H U L C H O K S I

Business and Marketing activitiesBusiness and Marketing activities

-USA-USA

-Japan-Japan

-France-France

-Italy -Italy

-Hong Kong-Hong Kong Manufacturing atManufacturing at

-Borivali-Borivali

-Goregaon-Goregaon

-Surat-Surat

Page 8: M E H U L C H O K S I

Distribution of polished Distribution of polished diamondsdiamonds

Asia-pacificAsia-pacific 36%36%

Asia-ArabicAsia-Arabic 29%29%

EuropeEurope 6%6%

JapanJapan 6%6%

USAUSA 20%20%

OthersOthers 3%3%

Page 9: M E H U L C H O K S I

Brands under GitanjaliBrands under Gitanjali Gili.Gili. D’Damas D’Damas Nakshatra.Nakshatra. Asmi.Asmi. The Facet ShopThe Facet Shop The Fantasy The Fantasy

CutsCuts Desire Desire Sangini.Sangini. Collection G.Collection G. Gold Gold

Expressions.Expressions. Vivaha Gold.Vivaha Gold.

Page 10: M E H U L C H O K S I

International forayInternational foray

1987-Gitanjali-Mitsubishi JV.1987-Gitanjali-Mitsubishi JV.

1997-Strategic alliance with Simon 1997-Strategic alliance with Simon

Golub and Sons. Golub and Sons.

1998-formed strategic alliance with 1998-formed strategic alliance with Damas in the middle east.Damas in the middle east.

Page 11: M E H U L C H O K S I

Contd…Contd… 2000-largest order of 1,00,000 pieces 2000-largest order of 1,00,000 pieces

of jewellery a single style processed of jewellery a single style processed for USAfor USA

2001-Diamlink jewellery established in 2001-Diamlink jewellery established in USA, established jeweltrade in Dubai-USA, established jeweltrade in Dubai-UAEUAE

2002-selected for DTC flagship 2002-selected for DTC flagship program “Asmi” in Indiaprogram “Asmi” in India

-launched “Nakshatra” in UAE in -launched “Nakshatra” in UAE in collaboration with Damascollaboration with Damas

-opened 1-opened 1stst independent store “Cria” independent store “Cria” in India in collaboration with Damas.in India in collaboration with Damas.

Page 12: M E H U L C H O K S I

Contd..Contd.. 2003- formed JMC for distribution 2003- formed JMC for distribution

and branding activities through and branding activities through organized programs in the USAorganized programs in the USA

-D’damas jewellery manufacturing -D’damas jewellery manufacturing companies established in Indiacompanies established in India

- soft launched D’dmas jewellery in - soft launched D’dmas jewellery in JapanJapan

-patented and launched 25 new -patented and launched 25 new special diamond cuts under “Fantasy special diamond cuts under “Fantasy Cuts”Cuts”

Page 13: M E H U L C H O K S I

Contd..Contd.. 2004-launched D’damas brand 2004-launched D’damas brand

“Damas Solitaire” collection in India “Damas Solitaire” collection in India and the UAEand the UAE

-established new jewellery -established new jewellery manufacturing companies in India manufacturing companies in India for its brands “Gili” and “D’damas”for its brands “Gili” and “D’damas”

2005-launched D’damas brand in 2005-launched D’damas brand in India and Japan “Origin” collectionIndia and Japan “Origin” collection

Page 14: M E H U L C H O K S I

JV’s withJV’s with

April 2006- Sanghavi ExportsApril 2006- Sanghavi Exports Modern mills Ltd. To create two Modern mills Ltd. To create two

companiescompanieso Modali JewellersModali Jewellerso Modali Distributers.Modali Distributers. Suleiman Al Othaim (Saudi)Suleiman Al Othaim (Saudi)

Page 15: M E H U L C H O K S I

AcquisitionsAcquisitions Desire lifestyle Pvt Ltd.Desire lifestyle Pvt Ltd. 51% stake in Shubalavanya Jewel 51% stake in Shubalavanya Jewel

Craft Pvt. Ltd.Craft Pvt. Ltd. Majority stake in Tri-Star.Majority stake in Tri-Star. Dec 2006-97% stake in Samuels.Dec 2006-97% stake in Samuels. International watch brands:-International watch brands:-o Aqua MarineAqua Marineo PegasusPegasuso Stephen HaphnerStephen Haphner

Page 16: M E H U L C H O K S I

Tie ups-Tie ups-

ProvogueProvogue RaymondsRaymonds BeBe Chandana sareesChandana sarees KhazanaKhazana

Page 17: M E H U L C H O K S I

Tri-Star Tri-Star Gitanjali Gems has purchased a Gitanjali Gems has purchased a

majority interest in Tri-Star majority interest in Tri-Star Worldwide(70%)Worldwide(70%)

The marketer of Canadia branded The marketer of Canadia branded diamonds and diamond jewellery. diamonds and diamond jewellery.

TriStar is BHP Billiton direct customer TriStar is BHP Billiton direct customer and a licensee of CANADMARK. and a licensee of CANADMARK.

New partnership will allow Canadia New partnership will allow Canadia Diamonds to market to leading Diamonds to market to leading jewellers of the world. jewellers of the world.

Page 18: M E H U L C H O K S I

Competitive advantage…Competitive advantage… Mehul holds the largest number of diamond Mehul holds the largest number of diamond

jewellery brands in India jewellery brands in India cover the entire market at various price cover the entire market at various price

points and give consumers a wider choice points and give consumers a wider choice jewellery made from various other metals jewellery made from various other metals

such as titanium and steel such as titanium and steel Partnering with Tri-Star gives them the Partnering with Tri-Star gives them the

opportunity to be a part of the finest “Mined opportunity to be a part of the finest “Mined in Canada” branded offering available to the in Canada” branded offering available to the market today. market today.

Carving an exclusive niche for itself .(D’ Carving an exclusive niche for itself .(D’ Damas)Damas)

Page 19: M E H U L C H O K S I

Future plansFuture plans

Gitanjali to foray into lifestyle retail.Gitanjali to foray into lifestyle retail. Set up its own malls. Set up its own malls. Mission MARS.Mission MARS.

Page 20: M E H U L C H O K S I

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