m-dot sites: not as sucky as you think
TRANSCRIPT
M-DOT SITESnot as sucky as you think
#FML
Why M-dot sites are better:• Better performance on crappy phones with crappy
Internet connections (ie all of them)
• Custom mobile content leads to better SEO
• Custom mobile interface makes it easy for users to actually do stuff
• Simple mobile site is way, way easier to build
Performance Matters• Data Plans
• Bandwidth
• Latency
• CPU & RAM
RWD = OVERKILL!
SLOWER PAGES = LESS MONEY
Page load time +100ms =
1% drop in revenue
Page load time 6s → 1.2s =
+12% revenue & 25% PVs
Page load time -2.2s =
+15.4% conversions
“Users don’t!give a shit!
if your site is responsive”
- Brad Frost
Content and SEO• Content should be short and
to the point - CLICKBAIT
• Images should be cropped and zoomed
• SEO tailored for mobile audience with particular goals
• Put alternative and canonical references in meta tags or XML sitemaps
User Experience• Highlight functionality users
actually want
• Make it work really nicely with touch screens: big targets, icons rather than text
• Use mobile-specific HTML5 form elements
• Support older phones if you can: 38.5% of the world has a smartphone, which means 61.5% don’t
Complexity• More powerful mobile devices
don’t mean you should reproduce the desktop site
• RWD = trying to support an infinite number of viewing experiences without necessarily optimising for any particular one
RWD = one size fits all!
M-dot = WAY SIMPLER
M-dot sites rule.Sharkie drools.
Kris Howard @web_goddess
I work at Mi9. Ask me about jobs.