m d - ksrm | mba in rural management | mba(rm) · the case study research can be used for intensive...

Coordinator, Case Study SegmentKSRM, KIIT University, Bhubaneswar

Diagnosis of the multidimensional field problems by being with communityand adding to the existing body of knowledge especially with regard to thequestions “why” and “how” are the important features of Case StudyResearch Segment (CSS). We believe that this field segment of our MBA(Rural Management) will add value to your endeavour of better developmentimplementation. Moreover, your able and active facilitation to studentsduring their CSS in field may discern new dimensions of field problemsand better ways of programme implementation. With this, we request thehost organizations to cooperate and meaningfully engage our students toaccelerate their learning from and contribution to development field throughin depth analysis and exposure to field realities.

Prof. Damodar Jena

This brochure highlights the details of Case Study Research Segment in which our tenth batch ofMBA(RM) students 2016-18 will participate. We hope that you will be able to successfully engage ourstudents for which a set of guidelines are being issued to create awareness amongst our host organizations.We believe that this segment will help you to get answers to ‘HOW’ & ‘WHY’ questions which havebeen bothering you while making interventions in your rural and agricultural developmental programmes.

KIIT School of Rural Management in its last ten years journey has madeserious attempts to translate its vision to use knowledge driven approach tobecome a leading global academic institution in the field of Rural Management.In order to further embed knowledge driven approach through our flagshipacademic programme - MBA (Rural Management), we revisited our existingexperiential learning components (namely Village Study Segment,Management Traineeship Segment - I & II) of this programme. During theprocess of review it was felt, that our students should have an understanding(the “Research”) and process of achieving change (the “Action”), thereby,minimizing the gap between deciders and doers. With this thinking wehave redesigned our experiential components into Action Research Segment(ARS), Case Study Research Segment (CSS) and Management TraineeshipSegment (MTS) in that order.

Director, KIIT School of Rural ManagementKIIT University, Bhubaneswar

Prof. (Dr.) L. K. Vaswani

Message from the Director

Message from the CSS Coordinator

Guidelines for framing, organizing andconducting Case Study Research

We know that your organization has substantial experience andknowledge and this inevitably generate certain questions such as“how can I improve this program?” or “why some interventionssucceed and others do not?”

Travel costs of the allocated students from Bhubaneswar to the reporting locationof the organisation and return by 3-tier AC train.

Financial Implication for the Organisation

Stipend of Rs. 7,500/- (Rupees seven thousand five hundred only) per monthi.e. overall amounting to Rs. 15,000/- per student to be paid by the organisationduring the CSS project period.Accommodation to the students at the project locations.Conveyance and incidental expenses while on travel with the conduct of theproject.

In addition to the above, the host organisation may offer any other necessary supportwhich is essential for successful completion of the project.

It is important that you as a host organization should have clearresearch questions - what they specifically want to learn orunderstand by assigning this study to the students. .

We have trained our students to use Case Study Research as aDiagnostic tool to obtain insights and develop a range of objectiveways to resolve ‘How’ and ‘Why’ questions.

Therefore, your research questions need to connect clearly to yourpractical concerns and specify to students - what questions youwill assign them and they will attempt to answer.

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27th February - 29th April, 2017

MBA (RM) Programme is designed to balance academics with experiential learning. Class RoomSegments (CRS) spread over 56 credits and, Field Work Segments (FWS) of 36 credits within foursemesters of the two years of course curricula. They will spend 10 weeks in each field segments.The three components are designed in a progressive manner, with Action Research Segment (ARS)in first semester, Case Study Research Segment (CSS) of 10 weeks in second semester andManagement Traineeship Segment (MTS) in the fourth semester.

MBA(RM) Researchers have used the Case Study Research method for many years across a varietyof disciplines. The Case Study Research is a research method suitable for many rural and agricultural

KIIT School of Rural Management (KSRM), an initiative of KIIT University caters to the needs of therural enterprises, rural development organisations, voluntary sector and corporate houses with ruralbusiness interests. It was established on 20th November 2006 at the hands of Late Dr. V. Kurien andDr. A. Samanta in the premises of KIIT University. Our is to become a leading globalacademic institution in the field of Rural Management through use of knowledge driven approach.The is to catalyse the process of sustainable and holistic rural development andminimize existing rural- urban divide. Towards this end, KSRM engages itself in number of activitieswhich includes academics, managerial training, field research and consulting to development, publicand private sector agencies.

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Introduction

The MBA (RM) flagship programme of KSRM was launched in 2007 and since has evolved as arobust academic programme in the field of Rural Management in the country with innovative experientiallearning components. The eight batches of KSRM students numbering 427 were placed with over85 organisations and are actively engaged in the process of Rural Change. The ninth batch willcomplete the programme in March, 2017 and are in the process of being placed with our partnerorganisations and other organizations who got linked to KSRM recently.

vision

mission

MBA (Rural Management)

Why Case Study Research Segment (CSS)?

The development organizations like yours will bemore interested in gaining knowledge of peoplein their natural setting and their interactions withother people in the environment. In suchsituations, the Case Study Research may offerinsights that might not be achieved with otherresearch approaches.

development situations, which takes place in realsettings and requires an interdisciplinary approach.

Case Study Research Segment (CSS) ofMBA (RM) 2016-18 Batch

Case Study Research Segment (CSS) MBA (RM) 2016 -18 KIIT School of Rural Management, KIIT University

The Case Study Research can be used for intensive study of an object which can be an individualperson, a group, an institution, service, event, relationship or other entity. .

A six steps process is suggested to organize and conduct the Case study Research successfully.The steps are:

The object is represented by place and context. The place represents the geographical environmentand the context refers to the prevailing social, economic, historical, cultural, and environmentalconditions. The contextual conditions are extremely important in understanding the object of study.The case studies are best applied to situations in which the object cannot be studied out of thecontext in which it occurs naturally. Some of the important features of Case Study Research include:

Case Studies are limited in terms of sampling because they focus on small number of objects(samples). The sampling relies on researcher’s ability to identify the cases that are representativeof the research problem understudy.Exhaustive collection of data using multi-method strategy of data collection such as analysisof documents, in depth interviews, questionnaires, and observations.The evidence may be qualitative (e.g., words), quantitative (e.g., numbers), or both.Simultaneous data analysis with data collection.

The case studies typologies are as under :Single Case Vs. Multiple Case:A single (or singular) Case, is a Case of one particular entity or event at a specific time. A multipleCase, also known as a collective Case, is a Case which focuses on more than one particular entityor event sometimes over different time periods.Intrinsic Vs. Instrumental:An intrinsic Case focuses on the particulars ofone specific phenomenon rather than seekinggeneralizations, with the interest arising fromthe particulars and potentially rare or uniqueaspects of the Case. Instrumental Cases usuallydescribe a specific Case of a more generalphenomenon.

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Overview of Case Study Research: Methodology

The Case Study Research Process:

Step 1. Determine and Define the Research QuestionsStep 2. Select Cases (Object) and Determine Data Gathering and Analysis TechniquesStep 3. Prepare to Collect the DataStep 4. Collect Data in the FieldStep 5. Evaluate, Triangulate and Analyze the DataStep 6. Writing the Report

Typology of Case Studies


The MBA (RM) Programme comprises of all core management subjects like Marketing, Finance andHR and focused learning in the areas of agribusiness and rural development management. From thefirst semester onwards, blend of core management and rural management subjects are offered, givingstudents an understanding and appreciation of principles of management in rural developmentdomains.

Since its inception in 2006, KSRM has built a strong network with more than 300 organizationsengaged in development of rural areas/communities. This network provides experiential learningsupport to the students of KSRM in at grassroot level in rural context. This unique partnership istranslated on ground through field study components namely Action Research Segment, Case StudyResearch Segment, and Management Traineeship Segment. This partnership has also proved useful

Performance of a probationer placed under community supervision for a lengthy period.How to improve the governance of SHGs?How to maximize the impact of agricultural productivity improvement program in a village?Why some KVIs (Khadi &Village Industries) institutions perform better than others?

The above questions illustrate that Case Study Research is one approach that supports deeper andmore detailed investigation of the type that answers ‘how’ and ‘why’ questions in a given contextand works with a small sample.

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The Role of Host Organization in Identifying the Research QuestionsAfter you establish the Case, to investigate, you need a question or series of questions to answer.Most research questions begin with “How” or “Why”. And they have to be clearly formulated, narrowand researchable.An early identification of the research question is helpful, but it is equally important to recognize thatquestions at the beginning are generally tentative in this type of research. Also, the research questionsmay shift during the research. Some illustrations of relevant questions for Case Study Research are:

Some Illustrative Questions for Case Study Research

Partnership for Learning and Knowledge Creation

for KSRM partner organisations. As a result,number of partner organisations engaged withKSRM have grown in geography and diversity.Our Partner Organizations can be broadlycategorized into development, corporate,cooperative public and Government Sectors.KSRM takes pride in the fact that it has been ableto establish such partnerships with number ofreputed organizations all over the country in ashort span of time.

MBA (RM) Curriculum

Strategic Management Strategic Marketing Legal Environment & Business Ethics Development Theory & Practice Rural Entrepreneurship Policy & Programme Interventions in Rural Development Strategic Issues in Development Organizations

Micro Economic AnalysisAccounting for ManagersRural Production and LivelihoodsQuantitative TechniquesManagerial Analysis & CommunicationDevelopment Research MethodsAction Research Segment (ARS)

CompulsoryClassroomI

Field

Compulsory

Compulsory

Optional **( limited to8.0 credits)

II

CompulsoryClassroom

III

IV

Credit*2.02.02.02.02.02.0

12.024.0

Field Compulsory

Macro Economic AnalysisFinance for Managers Marketing ManagementRural SociologyMarket ResearchRural Finance & Commercial Banking

Natural Resource ManagementCase Study Segment (CSS) 12.0

2.02.02.02.02.02.0

Classroom

Project ManagementOrganizational BehaviorRural MarketingAgri- Business ManagementCSR ManagementICTs for DevelopmentHuman Resource Development (HRD)Micro FinanceCommodity Trading and MarketingManagement Information SystemsCo-operative ManagementClimate Change- Challenges & AdaptationFinancing Agricultural Value ChainsInternational Trade in Agriculture

24.0

2.02.02.02.02.02.02.02.0Classroom Compulsory

Field

Optional **( limited to2.0 credits)

22.0

2.02.02.02.02.02.0

2.02.0

2.0

Management Traineeship Segment (MTS) 12.0Compulsory

22.0

2.02.02.0

2.0Optional (limitedto 2 credits)**

2.0

Semester Module Course Type Title of the Course

Semester Total

Semester Total

Semester Total

Semester Total


Semester-wise Course Details of MBA-RM 2016-18

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CSS Datelines : 27th February - 29th April, 20171. Receiving CSS offers from the 10th February, 2017

Host Organizations

2. Allocation of Projects from Host Organizations 15th February, 20173. Orientation of Students for CSS 22nd - 24th February, 2017

4. Reporting of Students at the Organizations 27th February, 2017

5. Presentation and Report submission to 27th April, 2017

the Organization6. Relieving of Students from Host Organizations 29th April, 2017

7. Reporting at KSRM & debriefing with faculty guides 1st May, 2017

8. Presentation in KSRM 4th - 5th May, 2017

9. Submission of Final Report 7th May, 2017


The allocation of Case Study Research problems and students is done in the following manner:

Step 3: Once the allocation process is completed, KSRM communicates to the host organisationregarding the students allocated to them along with time dateline.KSRM faculty will be associated throughout the CSS period as faculty guides to the students forsuccessful conduct of the CSS.

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Profile of the Students: A brief profile of the MBA (RM) - (16-18) students is given below:

Case Study Research - Allocation Procedure

Step 1: Host organisations provide “How” and “Why” questions for research considering managerialproblems faced by them.Step 2: Once the host organizations’ problems are received in “How” and “Why” questions format,they are shared with the students. The students choose among the problem descriptions receivedbased on a well organized allocation process. (based on merit and interest)

The organisations interested in participating in CSS may kindly fill up the attached CSS Offer formand send it to KSRM with the necessary details. The filled forms may be sent to the Email ID [email protected] by 10th February, 2017.

Academic Background Domicile Language Proficiency

Agriculture and AlliedB.A.BBAB.ComB.TechB.Sc BSW

Andhra Pradesh BiharChattisgarhJharkhandMaharashtraOdishaWest Bengal

2 3 11 12 5 3 1

BengaliHindiMarathiOdiaSantaliTeluguUrdu

2 3 1 3 224 2

4 5 218 3 2 2


Salient Projects - CSS (2015 - 17)

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Project Title: WASH Assessment on the Health Centres in KandhamalDistrict of OdishaHost Organization: Centre for Children Studies, KSRM, KIIT University andUNICEF, BhubaneswarAuthors: Manthena Surya Abhishek Verma and Tushar BhaskarDescription: The study was to assess the access to basic drinking water, sanitation and hygiene in health centres in highpriority districts of Odisha. Moreover, this study was to ascertain the current status of WASH facilities in health centres anddrivers for behavioral change on hygiene. The study was a part of the project “WASH Assessment on the Health Centres

Project Title: Go Getters: Case Study of Skill Development and Sustainable Livelihoods of Rural Youth in Gujarat.Host Organization: AKRSP India, GujaratAuthors: Ankit Sukhwal and Rohit WadgaonkarDescription: The project was to study the success cases of youths who had undergone training and excelled in their workand personal life, and have set examples to the society that neither their poor socio-economic condition nor the remote andinaccessible rural setup can be barrier in their way of success. The study also identified the important gaps between training

Project Title: Consumer Satisfaction towards Dairy Product and CreatingBrand Awareness through Sales Promotion ActivitiesHost Organization: Niryas Food Products Pvt. Ltd., Delhi.Authors: Mohammad Sultan and Panchali ChakrabortyDescription: The project was to ascertain the consumer’s perception andsatisfaction Niryas milk product, and to comprehend the consumer expectationsfrom dairy brands. Moreover, brand awareness through sales promotion activitieswas taken up in this project. The study was done mainly through consumer andretail survey.

Project Title: Value Chain Analysis of Medical Plant Products Promotedunder Community Based Micro-enterprises through Dabur-Baitarani InitiativeHost Organization: Baitarani Initiative, Bhubaneswar, OdishaAuthors: Susruta Dash and Rajesh SinhaDescription: The overall objective of the project was to analyse the value chainof medicinal plants promoted under the community based micro-enterprises

Analyzing costs at different stages of the products in their existing value chains.Comparative analysis of competing income and other and local opportunity costs.Critically examining the institutional arrangements and stakeholders in the existing value chain.Working out the way forward for enhancing efficiency of value chain by optimizing cost and institutional arrangements.

The following were the specific objectives of the study.

and placement facilitation process and beneficiaries expectation to furtherstrengthen the intervention model. The cases were identified and studies fromfour districts of Gujarat, viz. Narmada, Surat, Junagadh and Porbandar.

in three Priority Districts of Odisha’ and executed in Kandhamal district. ‘KayaKalp National Guidelines for Clean Hospitals’ was followed for assessing thedifferent public health facilities.

through Daubur-Baitarani Initiative in Western Odisha. The specific products covered include Amla (Emblica officinalis),Bahada (Terminalia belerica), Harida (Terminalia chebula), Dhatki flower (Woodfordiafruticosa), Talamuli (Curculigoorchiodes),Bhuikaharu (Purariatuberosa) and Satavari (Asparagus racemosus).

1. ACCESS Development Service2. Access Livelihood Consulting3. Adani Wilmar4. Aga Khan Rural Support Programme (AKRSP), Bihar5. Agriwatch6. All India Disaster Mitigation Institute7. Ambuja Cement Foundation8. American India Foundation9. Annapurna Micro Finance Pvt. Ltd10. BAIF Development Research Foundation11. Baitarani Initiative, Bhubaneswar12. Bihar Rural livelihoods Promotion Society13. Biomix Network Ltd ChildFund India14. Cohesion Foundation Trust15. Colgate Palmolive16. DCB Bank, Mumbai17. Deepak Foundation18. Development Alternative19. Development Credit Bank20. Development Support Agency21. Digital Green22. E kutir23. Foundation for Ecological Security (FES)24. Fusion Microfinance Private Limited, New Delhi25. GCMMF (Amul)26. GoCoop Solutions and Services Pvt. Ltd27. Gram Vikas28. Gramin Vikas Trust29. Gujarat Cooperative Milk Marketing Federation Ltd30. Harsha Trust, Odisha31. HDFC Bank32. ICICI Bank33. India Offbeat34. Institution for Developmental Education and Action35. Jaipur Rugs Foundation


KSRM Recruiters from 2011- 2016

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36. Jharkhand State Livelihood Promotion Society37. KIIT-TBI38. Knowledge Consortium of Gujarat (KCG), Govt. of Gujarat39. LifeSpring Hospitals Private Limited (LHPL)40. Light Microfinance Pvt. Ltd, Ahmedabad41. Minda NexGen Tech Limited42. Mrida Group43. NABARD Financial Services Limited44. National Collateral Management Services Ltd45. National Handloom Development Corporation46. NDDB Dairy Services47. Neem India Products Pvt. Ltd.48. Nico Orgo49. Niryas Food Products Pvt. Ltd.50. Odisha Livelihood Mission, Odisha51. Orissa Tribal Development Society52. Ruchi Soya53. Safal Solutions54. SAGROCOD India Pvt. Ltd., Banglore (Part of TANMONDIAL PTE Ltd., Singapore)55. Saija Finance Private Limited, Bihar56. Samunnati, Chennai57. Saral Services, Sikandrabad58. Satin Creditcare Network Limited59. Society for Elimination of Rural Poverty60. SREI-Sahaj Reliance Foundation61. SRIJAN62. Syngenta-Ekutir63. TechnoServe64. Urja Unlimited65. Vedanta Aluminium Ltd66. Vrutti Livelihoods Resource Centre67. Yes Bank

KSRM

Mr. Krishna KumarCourse: Micro FinanceProfessional Banker from Bank of Baroda

Mr. G. K. AyitamCourse: Agribusiness ManagementManagement Consultant

Prof. N. C. NarayananCourse: Development Theory & PracticeOrganization- IIT Mumbai

Mr. Shirish PandaCourse: Micro FinanceOrganization- Satin Credit Care Ltd.

Ms. Nandini SenCourse: Strategic Issues in Development Organization

Mr. Vinit KalerCourse: Commodity Trading & MarketingOrganization- Financial Technologies Knowledge ManagementCompany (FTKMC)

Dr. S. GhoseCourse: Legal Environment & Business EthicsIndependent Consultant

Prof. Dinesh AgarwalCourse: Financial AccountingOrganization- CMD- Garg Group of Companies, Kolkata

Prof. Amiya SahuCourse: Accounting for Managers & Finance for Managers.Organization- Asst Prof - Goa Institute of Management

Prof. S. K. HotaCourse- Management of CooperativesOrganization: Professor, Madhusudan Institute of CooperativeManagement

Mr. A B RajuCourse: Strategic Management and Strategic MarketingOrganization- BIZTRANS Solution

Mr. Gautam PradhanCourse: Rural Production and Livelihood SystemOrganization- Harsha Trust, Bhubaneswar

Mr R. K. VemulaCourse: Managerial Analysis and CommunicationOrganization- Assistant Professor: Dept. of Mass Communicationand Journalism- CIEFL-Hyderabad

Visiting Faculties

F a c u l t y P r o f i l e s

KSRM Faculties

Prof. Damodar JenaPh.D. (Analytical and Applied Economics) Utkal University,M.Phil. (Economics), University of MadrasExp: 21 years+Current Interest: Micro & Macro Economic Analysis; Research andDevelopment; Natural Resource Economics, Climate Change andSustainable Development.

Prof. Ganesha H SPGDRM, IRMA, Anand, Gujarat.Bachelor of Veterinary Sciences (B.V.Sc)Exp: 22 years+Current Interest: Quantitative Analysis, DSS using Excel, ProjectFinance and Commodity Derivatives

Dr. L. K. VaswaniDirector, KIIT School of Rural ManagementPhD (Agriculture), HAU, 1976Exp: 40 years+Current Interest: Agribusiness Management,Rural Marketing and CSR

Prof. Madhumita RayPhD, Social Anthropology, Utkal University (2001)Exp: 22 years+Current Interest: Development Studies, Gender Studies &Rural Policy

Prof. V. VenkatakrishnanDean, KIIT School of Rural ManagementPh D (Development Studies) - University of Mysore /ISEC, Bangalore (1999)Exp: 30 years+Current Interest: ICT for Development; Sustainable livelihoods andRural Development Policies

Prof. Partho Sarathy SenguptaB.A. (Stephen’s College), M.A. (Delhi University), PGPM & IR (XLRI)Current Interest: Human Resource Management and OrganizationalBehaviour

KSOM Faculties

Adjunct Faculty

Prof. Ajit ManiCourse: Project ManagementIndependent Consultant

Prof. Sumita MishraMSW (TISS), FPM (MDI, Gurgaon)Current Interest: Current Interest: Human Resource Management andOrganizational Behavior

Prof. Avijit MajumderPhD (Pursuing), MBA (Pt. Ravi Shankar Sukla University, Chhattisgarh)Exp: 17 years+Current Interest: Financial Inclusion and Social Issues (Urbanization)

Prof. Sumita SindhiFPM (XIMB, Bhubaneswar)Exp: 20 years+Current Interest: Corporate Social and Environmental Responsibility,Sustainable Development and Natural Resource Management

Dr. Damodar Jena, Coordinator, CSS

Published in ‘ The Times of Africa’ (Nov-Dec 2015) Hall of Fame Award at World CSR Congress

GUSI Peace Prize International 2014

The Thought

The Man

The Outcome

The Recognition andReward

KISS the largest residential institutefor the tribals (indigenous) in the world,providing Accomodation, Food,Healthcare, Education from KG to PG,vocational training and all other basicamenities of life absolutely free witha job after completion of education.

KIIT and KISS - A model with no Parallel ...

KIIT School of Rural ManagementKrishna Campus No.7, At / Po: KIIT University, Bhubaneswar - 751024

For further information contact :

Email: [email protected] , Mob: 09556430163Kalyani Tripathy, Executive (Field Work & MDP Cell)Email: [email protected] , Mob: 08908534440

m d - ksrm | mba in rural management | mba(rm) · the case study research can be used for intensive...

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