m-commerce - social-loco slides - dr. phil hendrix, immr
TRANSCRIPT
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
E-Commerce Goes Hyper-Local: Turning M-commerce into a
Frictionless Experience
Social-Loco Conference
May 5, 2011
Dr. Phil Hendrix, immr and GigaOm Pro
Slides @phil_hendrix
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Paul Bryan
Managing Director, Usography
Kim Fennell
CEO, deCarta
Jeff Miles
VP, Mobile Transactions, NXP
Dr. Michael Wu
Principal Scientist of Analytics, Lithium
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
So + Lo + Mo
Credit: John Doerr
Mobile
LocationSocial
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Topics
So+Lo+Mo: > Sum of the Parts?
So – Lo: Competing or Complementary?
How So-Lo-Mo Is Changing Shopping
Enablers of So-Lo-Mo M-C
Maps and So-Lo-Mo-M-C
Implications and Recommendations
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Battelle’s “Database of Intentions”
Source: John Battelle
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Mobile Shopping Activities x Category
Source: Leo Burnett/Arc
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Channel x “Engagement Elements”
Engagement Elements
Shows Me I’m Valued
Efficient for me
Trusted
Consistent/reliable
Relevant/applicable to my needs
Channel I can Control
Source: Razorfish 2011
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Source: immr
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Source: immr
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Source: immr
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Source: immr
Picking the M-Commerce Winners
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Paul BryanUsography
@Usographywww.usography.com
Kim FennelldeCarta
www.decarta.com
Jeff MilesNXP
www.nxp.com
Dr. Michael WuLithium
@mich8elwu www.lithium.com
Dr. Phil Hendriximmr and GigaOm Pro
@phil_hendrixwww.immr.org
Social-Loco Conference – San Francisco – May 5, 2011
Dr. Phil Hendrix
Thank You!