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m-Commerce Applications

Presentation on

Presented By:Gurbaaj (501504027)Himanshu (501504014)Mehak (501504036)Pankaj (501504034)Rajat (501504028)

Presented To:Dr. Amit Kumar Bhardwaj

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Outline

• Introduction• History • Overview• Services and Applications• CLOs• Advantages• Disadvantages

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Introduction

What is CommerceCommerce is a division of trade or production which deals with

the exchange of goods and services from producer to final consumer.

It comprises the trading of economic value such as goods,

services, information, or money between two or more entities.

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What is E-CommerceCommonly known as Electronic Marketing.

It consist of buying and selling goods and services over an

electronic system such as the internet .

E-Commerce is the purchasing, selling and exchanging goods and

services over computer networks (internet) through which transaction

or terms of sale are performed Electronically.

Contd.

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What is m-Commerce:

m-Commerce is also known as Mobile Commerce.

M-Commerce is the buying and selling of goods and services

through wireless handheld devices.

M-Commerce is the process of paying for services using a

mobile phone or personal organizer.

Contd.

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Mobile Commerce Services were first delivered in 1997, when the

first two mobile-phone enabled Coca Cola vending machines were

installed in the Helsinki area in Finland.

The M-Commerce server developed in late 1997 by Kevin Duffey

at Logica.

Since the launch of the iPhone, mobile Commerce has moved

away from SMS systems and into actual applications.

History

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M-Commerce is the ability to conduct Commerce using a mobile

device such as:

1. Smart Phone

2. Personal Digital Assistant(PDA)

Overview

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Mobile Commerce from the Customer‘ s point of viewThe customer wants to access information, goods and services any

time and in any place on his mobile device.

He can use his mobile device to purchase tickets for events or

public transport, pay for parking, download content and even order

books and CDs.

He should be offered appropriate payment methods.

Contd.

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Mobile Commerce from the Provider`s point of viewThe future development of the mobile telecommunication sector

is heading more and more towards value-added services. Analysts

forecast that soon half of mobile operators‘ revenue will be earned

through mobile Commerce.

Innovative service scenarios will be needed that meet the

customer‘s expectations and business models that satisfy all

partners involved.

Contd.

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Services and Applications

Mobile ticketing

Mobile Money Transfer

Content purchase and delivery

Information services

Mobile banking

Location Based Services

Mobile Purchase

Mobile marketing and advertising

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Mobile Ticketing: Mobile Ticketing is the process where the customers can order,

pay for, obtain and validate tickets from any location and at any

time using Mobile phones .

Tickets can be booked and cancelled on the mobile device with

the help of simple application downloads.

Delivery of tickets to mobile phones can be done in the form of a

SMS or by a MMS.

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Mobile Tickets can be purchased in a variety of ways including online, via text messaging or in a secure mobile application.

Mobile Ticketing is used in many applications like:1. Airline ticketing2. Cinema ticketing3. Railway & Bus ticketing4. Concert/Event ticketing5. Consumer voucher distribution

Ex: Bookmyshow, irctc, redbus etc.

Contd.

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Mobile Money Transfer:Mobile Money Transfer refers to payment services which are

performed by using a mobile phone.

By using this service we can transfer money from one person to

other by using a mobile phone.

Ex: ICICI bank has started IMPS - Interbank Mobile Payment

Service. It is an interbank electronic instant mobile money transfer

service through mobile phones.

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Content Purchase and Delivery:Mobile content purchase and delivery mainly consists of the sale of ring-tones, wallpapers, and games for mobile phones.

The convergence of mobile phones, portable audio players, and video players into a single device is increasing the purchase and delivery of full-length music tracks and video.

The download speeds available with 4G networks make it possible to buy a movie on a mobile device in a couple of seconds.

Ex: zedge, djpunjab etc.

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Information Services:A wide variety of information services can be delivered to mobile

phone users in much the same way as it is delivered to PCs. These

services include:

News

Stock quotes

Sports scores

Traffic reporting

Ex: Times of India, Cricbuzz, Accuweather etc.

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Mobile Banking:Banks and other financial institutions use mobile Commerce to

allow their customers to access account information and make

transactions, such as purchasing stocks, remitting money, receive

notifications, transfer money to other banks.

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Mobile Banking Services are:

1. Mini-statements and checking of account history

2. Checking the balance

3. Recent transactions

4. PIN provision, Change of PIN and reminder over the Internet

5. Cash-in, cash-out transactions on an ATM

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Location Based Services:The location of the mobile phone user is an important piece of

information used during Mobile Commerce or m-Commerce

transactions.

Knowing the location of the user allows for location-based services

such as:

1. Local discount offers

2. Tracking and monitoring of people

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Mobile Purchase: Catalog merchants can accept orders from customers

electronically, via the customer's mobile device. In some cases, the merchant may even deliver the catalog

electronically, rather than mailing a paper catalog to the customer.

Consumers making mobile purchases can also receive value-add upselling services and offers.

Some merchants provide mobile web sites that are customized for the smaller screen and limited user interface of a mobile device.

Ex: Flipkart, Amazon, Jabong etc.

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Mobile Marketing and Advertising: Companies have reported that they see better response from

mobile marketing campaigns than from traditional campaigns. The primary reason for this is the instant nature of customer

decision-making that mobile apps and websites enable. The consumer can receive a marketing message or discount

coupon and, within a few seconds, make a decision to buy and go on to complete the sale - without disrupting their current real-world activity.

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CLO-1:Information System

• Wide variety of information can be transferred to mobile phones.• How m-commerce helps customers:-1. News2. Sports updates 3. Different business stocks4. Mobile banking e.g. cash in and cash out statements5. Local discount offers• How m-commerce helps companies:-1. Tracking and monitoring of customer2. Feasible data availability about customer3. Mobile marketing and advertisement 4. Online sales of products5. Easy for the company to keep the financial records of the company6. Keeping record of customer buying behavior

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Relationship between Business strategy and Information System:• Understand the buyer’s value chain, and the impact of the seller’s product on it.• Determine the purchasing criteria of the buyer.• To know about possible sources of uniqueness in the firm’s value chain.• Identify the cost of these sources of uniqueness.• Choose the value creating activities • Test the chosen differentiation strategy for sustainability.• Identify the cost drivers of each value activity and see how they interact.• Determine the relative costs of competitors and the sources of cost differences.

CLO-2:

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The most important element when dealing with m-commerce is security issues and how it can be made safe for customers to feel comfortable when using mobile phones, so in order to attract as many customers it is needed to be insured the quality of the security level provided.

However, it’s absolutely crucial to insure the safety of all kind of m-commerce transaction special those that involve:

-money transactions -data theft (hacking of m-banking password)

CLO-3:Information Security

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Advantages

m-Commerce is beneficial for both type of businesses-large scale and small scale. The mobile users are increasing day by day, so through m-Commerce business gets large and growing market place for wild range of goods and services.1. Cover wide distance : Mobile is the only technology which has now become necessary for any person in social and business life than computers. So, it is easy to reach users through m-Commerce.2. Consumer deals : As more users use m-Commerce, there are lots of companies that use m-Commerce sites to reach them by giving different and better deals in comparison of their competitor.3. Savings : Companies try to reach to the consumer directly through m-Commerce, so users have no need to go far to the store physically and at the end it saves user’s time and money.4. Easy to use : There is no need of skilled consumer. Buyers can just have a look on thousands of items on their cell phones and choose what they require.

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Disadvantages

Every invention has its own merits and demerits. It is applicable in this m-Commerce business also.1. Smart phone limitation : Mobile has no big screen like desktop or laptops, so

sometimes users tired to navigate more and more to choose just one item from thousands. It affects shopping rates.

2. Habituate : Every new technology has some problem at the starting phase. Here m-Commerce is new application, so sometimes people avoid to change which are rapidly change. As they are habituate to buy products from e-Commerce.

3. Risk factor : Each business has its own risk. Same Mobile commerce is the growing field and a lot of investment in this field can become risky. Because technology change day by day. Moreover, there less security in wireless network, so in data transfer hacking chances are more.

4. Connectivity : Mobile commerce needs high speed connectivity of 3G. Otherwise it is become hectic for user to go through entire product purchase process.

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Thank You