m arvels consulting pr event media …performing with passion…

©Copyright 2005, Marvels Consulting, All rights reserved

Marvels Consulting

PR Event Media

…Performing with Passion…


Marvels Consultancy

● MARVELS is a dynamic and innovative PR & Marketing consulting company based in Shanghai, China

● MARVELS specializes in providing corporate and government clients with high quality professional services in events, PR and media communications

● MARVELS is driven by a passion to support our clients to succeed in its brand communications, and a commitment to offer the best solutions in the industry .

● MARVELS’ management team has deep knowledge and experience in the marketing industry, including MBAs from top business schools and professionals from major event & PR companies.


Our Services

PRPRPRPR

• Media consulting• Media promotion• Project creative • Arts & Culture

• Media consulting• Media promotion• Project creative • Arts & Culture

EVENTEVENTEVENTEVENT MEDIAMEDIAMEDIAMEDIA

• Event Creative • Meetings• Ceremonies, Celebrations• Brand promotion• Charity, causes• Exhibitions

• Event Creative • Meetings• Ceremonies, Celebrations• Brand promotion• Charity, causes• Exhibitions

• PR ConsultingPR Consulting • SponsorshipSponsorship• Market researchMarket research• Media researchMedia research

• PR ConsultingPR Consulting • SponsorshipSponsorship• Market researchMarket research• Media researchMedia research


Our Strengths

● Customer-centric: Always putting clients needs and objectives as the measure of everything

● Expertise: Skills & experience in creativity & execution

● Network: Excellent network & relationships with the media & specialist suppliers


Grass Roots Benefits

Governmentendorsement

Good CorporateCitizenship

Relatively low entry cost

Brand advocacy

Build loyalty

Shape consumerbehavior

Grass rootsGrass rootsSponsorshipSponsorship

eventsevents

Engage with Customer

Cut throughclutter


PR & Media

Wang Junxia

Media

TV Newspaper &

Magazine

Web-Site

Outdoor Ad.

Radio

RegistrationEvent

DayCharityPress

Conference


Media Programme: ‘British Adventure’

Category: Sponsor driven TV creationType: Exciting youth culture Client: British Government, Chivas

Regal, Virgin, Mini, de BeersTarget: Optimizer mindsetCities: Shanghai, BeijingDates: May 2004

RESULTS

• Integrated with on-ground fashion and dance music events

• Audience ratings up 2% in Shanghai Channel Young (reach 80m audience)

• Sponsors delivered TVCs, billboards and creative product placement throughout


Client Social Events: Golf

Category: Event creationType: Corporate golf competitionClient: St RegisTarget: High net worth businessmenCities: BeijingDates: Sep.-Nov, 2004

RESULTSStrong relationships developed with existing St Regis clientsNew clients establishedIncreased brand awarenessBrand linkage reinforced St. Regis’ 5-Star ImageA highly regarded event


Corporation Ceremony/Party: PDB

Category: Corporation hospitality event for high profile clientsType: Theme cocktail PartyClient: Pudong Development BankTarget: Key clients; New Product

PromotionCities: ShanghaiDates: Dec. 2004

RESULTSCommunication perform for the company and its clients250 corporate and individual guests attended the partyThe theme and related programs won critical acclaimBuilt a model and a information-exchange platform for developing long-term relationship with clients


Media Conference

• Media conference for a major musical show

• Media management for international business activities and events

• Media releases• On ground management of

conferences and forums• Media invitation and

monitoring


Opening Ceremony

• New Factory opening ceremony

• Luxury brand shop opening

• Related media and advertising release management


Promotional Event Dragonair Bonanza at Xin Tian Di

Category: Event ImplementationType: Promotional Event Client: Dragonair Target: Aspiration mindsetCities: ShanghaiDates: 1 Week in August 2005

RESULTS

• Largest ever tactical event for Dragonair in China

• 6,000 entrants who spent more than 150RMB at Xin Tian Di

• 60 lucky-draw tickets to HK return

• Increased traffic to Xin Tian Di

• Massive brand awareness in lead up to October holidays


Co-operation with SMG (Shanghai Media Group)

Close relationship with Oriental Exhibition Company

Strong support from major and leading media

Media Support Network


Performing with Passion…

For Creative & Cost Effective Solutions to Promote

your Brand

Contact us

Yaning MaAccount Director

Marvels Consultingwww.marvelschina.com

Tel: 86-21-62496136Mobile: 86-1376 4342 410Email: [email protected]

[email protected]


THANK YOU

m arvels consulting pr event media …performing with passion…

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