1Copyright © President & Fellows of Harvard College.

Management Development 2.0A Harvard Business School Perspective

EFMD MD 2.0 SIG

William D. Shea, DirectorCorporate Relations and Market Development

18 April 2013

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HBS Executive Education:A Brief Overview

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The Mission of Harvard Business School:To Educate Leaders Who Make a Difference in the World

MBA Program Doctoral Programs HBS Executive Education

Harvard Business Publishing

• Only one degree offered

• Two year, in-residence program

• 900 students per year

• 100 developing scholars on campus

• Leading academic careers at top universities

• More than 150 programs/year

• More than 20 portfolio topics

• More than 9,000 participants annually from 138 countries

• World class management content

• Global reach

• Blended leadership development programs and performance support tools

Executive Development at HBS

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Executive Development at HBS

Focused Programs Custom Programs

Executive Education

Topic-driven programs to help professionals increase knowledge and skills in functional domains including:

• Strategy• Financial • Leadership and Change• Organization• Negotiation• Marketing• Governance

Tailored, company-specific learning to energize leaders to enhance impact in their organizations and companies

• On-campus

• Off-campus

• Blended Learning

Comprehensive Leadership Programs

Three flagship programs tailored for executives at key transition points in their careers:

• Advanced Management Program (AMP)

• General Management Program (GMP)

• Program for Leadership Development (PLD)

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HBS Executive Education in Numbers

Over 9,000 participants annually, from 138 countries

Comprehensive Leadership Programs

(CLPs)

Custom Programs

• 10 programs per year

• 1,300+ participants

–North America: 32%–Europe: 28%–Asia/Pacific: 24%–Middle East/Africa: 12%–Latin America: 5%

• AMP: Eight weeks

• GMP: Six weeks (on campus)

• PLD: Four weeks (on campus)

Focused Programs

• 75 programs

• 5,400+ participants

–North America: 41%–Europe: 24%–Asia/Pacific: 15%–Middle East/Africa: 10%–Latin America: 9%

• 60+ programs

• 3,500 participants from 40+ client companies

• 200+ inquiries per year, but only able to take on 6-8 new clients annually

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HBS Faculty

• Our 200+ faculty are teachers, researchers, and practitioners. Most serve on boards or advise senior executives in the private and public sectors. Many have worked in private companies and public organizations.

• The school has cultivated a faculty that thrives in the vibrant, interactive environment of the HBS classroom where unexpected insights and challenges are a natural consequence of our participant-centered learning model.

• Their teaching is informed by their experiences in business and business research, and they welcome opportunities to challenge participants with new ideas that guide them to higher levels of business performance.

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The HBS Environment

• Every HBS executive education experience is shaped by the School’s cross-functional approach to general management, our innovative teaching methodologies, and an environment that promotes teamwork and collaboration.

• The HBS campus is specifically designed for participant-centered learning, with three residence facilities and seven state-of-the-art classrooms devoted to executive education.

• Participants live in specially designed living groups (8 participants each) that promote interaction, learning and network building.

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Management Development 1.5Overall Approach, Pedagogies, Design Journey

…and a Typical Curriculum

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A typical HBS Program focuses onStrategy, Innovation, and Leadership

• The Case Method

• Interactive Lectures

• Executive Presentations

• Learning Groups

• Experiential Exercises

• Interactive Multimedia

• Application Workshops

• Computer Simulations

Important Program Design Considerations:

• Program Length• Balance of Knowledge

Transfer and Application• Program Cadence• Participant Mix • Wow Factor• Technology-Enabled and

Blended Learning

Participant-centered learning drives our programs. We augment case method classes with a variety of other learning activities and processes.

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COMPANY “X”

Program Objectives

• Vision• Strategy• WOW! Factor• Non-traditional ways of training

and teaching• Customer Focus• Competing through alternative

business models• Innovation• Leadership• Collaboration• Changing Global Mindset

5-day, In-Residence Program

Pedagogical Diversity• Case Method• Experiential Learning• Small-group Workshops• Simulations

“Company X” and Harvard Business School:Designing a Custom ExEd Program

Program Themes

• Strategy • Innovation • Leadership • Building High Performing Teams• Emerging Markets• Customer/Client Centricity• Execution • Marketing• Corporate Social Responsibility

Proposed Program

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Typical Program: Curriculum

The program focuses on three primary themes:

• Strategy: thinking strategically, developing strategy to gain and sustain competitive

advantage, sharpening the customer value proposition to deliver product and service

excellence, implementing strategy through organizational agility, strategic challenges

and opportunities inherent in pursuing a strategy the includes growth, and responding to

challenge inherent in consolidating industries.

• Innovation: thinking about how to build an innovation capability within a large

organization, innovating in creative industries, understanding why some artistic, cultural

or entertainment products become hits while the large majority of these, seemingly

equally appealing goods do not, and tradeoffs and implications of building an innovation

capability.

• Leadership: taking personal responsibility for setting direction, mobilizing support and

motivating people for organization success, establishing an organizational culture that

challenges teams and individuals to deliver higher performance, and building and

leading high performing teams.

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EXPERIENTIALLEADERSHIP

Sunday

Arrival and

Program Registration

Monday

Program Opening

Tuesday Wednesday Thursday Friday

LEADERSHIP LEADERSHIP

STRATEGY

INNOVATION

INNOVATION

STRATEGY

EXPERIENTIAL

ADMIN

ProgramDeparture

ADMIN

STRATEGY

Value Innovation:Industry

Transformation by Competing Through

Business Models

Organizing to Compete:

Centralization vs. Decentralization

Decision

Collaboration:

Breaking Down Organizational

Silos

Product Success in Creative Industries:

Lady Gaga

Unlocking the Magic of

Innovation

Doing Well by Doing Good:

Corporate Social Responsibility (supply side)

Building a Global Mindset:

Blindspot - The Hidden Biases of

Good People

Building High Performing

Teams:

The Mount Everest Simulation

Teaming

Olympic Rowing

Activity Based Team

Building Exercise

Creating an Innovation Capability:

Design Thinking

Creating an Innovation Capability:

Innovation at Apple

Leading with

Presence

The Ariel Group

Managing in Complex

Organizational Systems:

The Case of Friendly Fire

Program Overview by Theme

Doing Well by Doing Good:

Corporate Social Responsibility (demand side)

Innovations in Brand

Management:

Real Madrid Club de Futbol

Building a Global Mindset:

Blindspot - The Hidden Biases of

Good People

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New Dean, New Perspectives

Nitin Nohria’s 5 priorities:

Innovation

Intellectual Ambition

Internationalization

Inclusion

Integration

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MBA Innovation

A move away from 100% Case Study method:

FIELD (Field Immersion Experiences for Leadership Development) An 8-day global experience centered on Micro-businesses and

entrepreneurship $10 Million invested in year One 900 students

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Classroom Innovation

Hi – Harvard Innovation Center – available to the entire University

New Classroom configuration: “Hives”

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Expansion of the HBS Campus

Increase of Exec Ed capacity by 28%

Tata Hall (late 2013)

Ruth Mulan Chu Chao Center (2015)

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Moving towards Leadership 2.0Blending in the new

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MD 2.0 – Trending topics

Being a Global Leader:• Foster a common language and a shared sense of community across

multinational business units• Employ best practices in global talent management and leadership

development• At the individual participant level:

− Understand the challenges faced as a global business leader− Conduct self-assessment and develop global leadership skills over time− Receive powerful feedback from a trained Coach

Leadership Style and Impact:• Explore the impact of personal leadership preferences on leadership

effectiveness • Create and implement a personal leadership vision• “Leading with Presence” Workshop:

− Experiential and hands-on workshops help participants develop, practice, and apply tangible skills in the area of leadership communication

− Connect authentically with the hearts and minds of others which dramatically improves the efficiency and effectiveness of organizations

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MD 2.0 – Trending Topics

Building an Innovation Capability:

• Through a series of case discussions and field experience, participants will learn from organizations that thrive on innovation and experimentation.

• For Example—The IDEO Story: Participants discuss various case studies written

on IDEO – an international design and innovation consultancy that helps design products, services, environments, and digital experiences – and then visit their Boston offices to learn how an organization faces the challenges of creating, managing, and sustaining a culture of creativity and innovation

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MD 2.0 – Trending topics

Driving Corporate Social Responsibility:

• Understand how to make the business case for social responsibility• Recognize the links between the welfare of society and the success of the

organization • Examine opportunities designed to benefit the organization as well as the

community • Integrate corporate social responsibility best practices into key business areas • Align social responsibility strategies and goals with organizational objectives • Embed CSR within the business culture to sustain the strategy over the long term

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“The mission of Harvard

Business School is

to educate leaders

who make a difference in

the world.”

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For Further Information:

William D. Shea

Director, Corporate Relations & Market Development

HARVARD BUSINESS SCHOOL | Executive Education

Chase B217 | Soldiers Field | Boston, MA 02163

Tel : +1.617.384.7282  | Cell +1 617.818.3111

wshea@hbs.edu