contentassets.projects.newsday.com/marketing/2016_amny_mediakit.pdf · lyzed, as well as the study...

MISSION STATEMENT.....................................................2

WHO WE ARE

Market ........................................................................3

Circulation ..................................................................5

Audience Profile/Composition ..................................6

WHAT WE OFFER

PRINT

The Newspaper ....................................................7

Featured Sections ................................................7 Unique Print Opportunities ...................................8

DIGITAL

amNY.com ............................................................9

Mobile App ...........................................................9

Programmatic Desk ..............................................9

Data/Custom Targeting ......................................10

amExpress and Daily Newsletters .....................10

Email ...................................................................10

Secrets of New York ................................................11

Brand360 Custom Content Studio .........................11

Signature & Custom Events ....................................11

Street Elite ...............................................................12

NEWSDAY MEDIA GROUP

amNewYork & Newsday ..........................................13

News12.com ............................................................13

PRINT EDITORIAL & SPECIAL SECTIONS CALENDAR .. 14

Content

2

amNewYork is a smart, sharply-designed

print and digital publication that provides

New Yorkers with content on New York City

and the surrounding boroughs. amNewYork

is available at high-traffic transit and tourist

locations and delivered free to commuters

via street teams and distribution boxes

throughout the City. With a combined

print and digital audience of over

amNewYork is as much a daily habit for

New Yorkers as their morning coffee.

ALL THE NEWS YOU NEED IN A NEW YORK MINUTE

amNEWYORKMISSION STATEMENT

Sources: ¹NY Scarborough 2015 (Release 2), Base: NY DMA; ²amNewYork CAC Audit Report, 12 months ending 9/30/15

HIGHEST DAILY CIRCULATION OF ANY NEW YORK TABLOID2

1.3 million adults,1

3 amNEWYORK MARKET

From the millions of commuters who come in and out of

Manhattan each day, to the millions of five-borough residents

who call it home, New Yorkers are like no others; fiercely proud,

unapologetically loyal, and 100% committed to the American

Dream. This savvy and diverse population embodies the energy

and optimism that defines the city.

amNewYork is designed with the busy New Yorker in mind.

Content is delivered in short bursts, real language and the

free format Millennials expect. Each morning, we focus on the

things that matter most to New Yorkers’ daily lives: local news

& transit, health & education and entertainment & sports.

NYC: Its Currency is Its People

News & TransitNew Yorkers choose amNewYork for its easy read and ability to get to the heart of important matters quickly and concisely. In the space of a subway ride, readers can learn the news of the day, gain important transit tips, and plan their evening activities.

4amNEWYORKMARKET

Health & EducationNew York’s healthcare spending—overall and per capita— is among the highest in the nation and projected to increase to more than $300 billion by 20202.

Each day and in a series of special reports, amNewYork keeps its audience up-to-date on issues surrounding New York State and New York City healthcare, including insurance and public awareness programs.

Careers in healthcare are also among the fastest growing occupations, according to the Department of Labor. amNewYork is a rich source of information on both healthcare policy and career development, as well as employment opportunities.

With the third largest university system in the U.S. (CUNY), and a substantial number of returning students, education is an issue of importance to New Yorkers. That’s why amNewYork looks at the issues and important trends in education that affect students of all ages. Our multipage features, Education Matters and Education Spotlight, offer New Yorkers a “lesson plan” for finding the best programs, and advanced degree paths to meet their needs, timing and budgets.

Entertainment & SportsNew York is “the city that never sleeps” and amNewYork provides its constituents with where to go and what to do 24/7. With expanded weekend coverage, amNewYork is the insider’s guide to the hottest spots in the five boroughs.

With eight, volatile professional teams, some New Yorkers might argue that sports is entertainment. That’s why amNewYork brings the latest scores and stats in relatable language that only a hometown native can offer.

Sources: ¹Nielsen, 2016; ²NY State Health Foundation; ³NY Scarborough 2015 (Release 2), Base: 5 Boroughs

2,200,000 people use public

transportation to commute in and throughout

NYC1

643,000 people took

Adult Continuing Education classes

in the past 12 months3

2,245,000 people went

to Live Theater in the past 12 months3

654,751New Yorkers read amNewYork in an

average day

CirculationSingle Day Distribution Snapshot

Manhattan 209,731

Queens 43,456 Brooklyn 36,679

Bronx 6,361

New Jersey 2,751

Source: CAC Audit Report 12 months ending December 2015 (Projected Friday Average)

Projected NYC 5 Boroughs Daily Circulation

296,227

199,385

131,457

89,546

Sources: amNewYork and Metro CAC Audit Report, 12 months ending 9/30/2015; NY Daily News and NY Post AAM Audit Report, 12 months ending 9/30/2015

Breakdown of NYC Readership Residence

Manhattan 28%

Queens 23%

Brooklyn 20%

Bronx 11%

Staten Island* 1%

Outside NYC 17%

Source: NY Scarborough 2015 (Release 2), Base: NY DMA *Base size too small to be reliable, shown for consistency only.

MANHATTAN’S HIGHEST

DAILY CIRCULATIONNEWSPAPER

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5 amNEWYORK WHO WE ARE

Source: NY Scarborough 2015 (Release 2), Base: NY DMA

THE BEST THINGS IN LIFE ARE FREE.We were the first free paper in NYC.

(Now joined by Metro and select days of TimeOut NY)

HIGHEST NEW YORK CITY DISTRIBUTION

AMONG ALL NEW YORK CITY

PAPERS

56%of amNewYork readers

do not read the Daily News, NY Post or The NY Times

82%of amNewYork

readers reside in New York City

1.3 MILLION New Yorkers read amNewYork

print and digital editions in an average week

Source: NY Scarborough 2015 (Release 2), Base: 5 Boroughs; amNewYork Weekly Print/Digital Audience

Gender

Men 44%Women 56%

Age

Age 18 - 39 45%Age 40 - 49 16%Age 50 - 59 20%Age 60+ 19%Median Age (years among 18+) 43

Marital Status

Married 36%

Level of Education

College Educated 65%College Graduate 37%Any Post Graduate 19%

Occupational Summaries (among employed)

White Collar 70%Blue Collar 30%Management, Business & Financial Operations 22%Professional & Related Occupations 26%

Household Income

$50,000+ 52%$75,000+ 39%$100,000+ 23%Average HH Income $75,700

Household Composition

Children in Household 36%Own Residence 31%Median Market Value of Owned Home $540,300

Our AudienceamNewYork Print/Digital Weekly Audience

amNEWYORK WHO WE ARE 6

7

The Newspaper

New York’s favorite morning newspaper is distributed by hand via street teams and curbside boxes throughout the five boroughs.

• Highest New York City distribution among all New York City papers

• 1.1 million weekly readership

• Hand-delivered at high-traffic locations in and around Manhattan

Sources: NY Scarborough 2015 (Release 2), Base: 5 Boroughs; CAC & AAM Audit Reports, 12 months ending 9/30/15

amNEWYORKWHAT WE OFFER

Downloadthe amNY

app tolearn more!

PAGES3, 10-11

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MANHATTAN’SHIGHESTDAILYCIRCULATIONNEWSPAPER

THURSDAYOctober8, 2015

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Featured Sections

amNewYork offers topical content of interest to New Yorkers. Covering home, family, business and entertainment, amNewYork’s themed sections help New Yorkers live their best lives.

Monday • Education • Careers • Brooklyn • Patrick McMullen

Tuesday • Business • Style • Travel • Secrets of New York

Wednesday • Business • Dining Out • Health

Thursday • City Living • Real Estate

Friday • Business • Weekend

B ISU

Starbucks is bringing the coldthis summer.The coffee giant yesterday an-

nounced new additions to its menuof cold coffees and espressos, in-cluding an assortment of coldbrews — for which beans are slowsteeped for 20 hours — and achilled Doubleshot.The U.S. iced coffee industry

grew 339% from 2010 to 2015, ac-cording to industry experts cited byStarbucks. The company firstlaunched its cold brews a year agoand saw a 20% growth in their salesin the fourth quarter of 2015, it re-ported yesterday.CEO Howard Schultz said Star-

bucks will continue to roll out newiced beverages in the next fewyears.“The opportunity to create an en-

tirely new cold coffee experience islimitless,” he said in a statement.The new beverages will be avail-

able in time for summer, accordingto Starbucks. (AMNY)

E S

NASDAQ

S&P 500

The S&P 500wrapped up its thirdstraight month ofgains on a flat noteyesterday as weakerenergy shares coun-tered a rise in safe-haven utilities. Energyshares were the worstperforming, dropping0.57%, as oil prices set-tled lower. Utilitiesrose 0.56%, leading allsectors. (REUTERS)

U.S. consumer spendingrecorded its biggest increaseinmore than six years inAprilas households stepped uppurchases of automobiles,suggesting an acceleration ineconomic growth that couldpersuade the Federal Re-serve to raise interest ratessoon.

Though other data yester-day showed an ebb in con-sumer confidence in May,spending is likely to remainsupported by strong gains inhouse prices and a strength-ening labor market, which issteadily pushing upwages.

“This takes the Fed a step

and a half closer to the nextincrease in interest rates,”said JohnRyding, chief econ-omist at RDQ Economics inNewYork.

Fed Chair Janet Yellensaid Friday an interest ratehike would probably be ap-propriate in the “comingmonths,” if theeconomycon-tinued to pick up.

The Commerce Depart-ment said consumer spend-ing, which accounts formorethan two-thirds of U.S. eco-nomic activity, surged 1.0%last month as householdsbought a range of goods andservices. (REUTERS)

Wall Street endsmonth quietly

-86.0217,787.20

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+14.544,948.05

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The company has seen growth in its chilled coffee sales.

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The labormarket is fuelinga surge in shopping.

Consumer spending at 6-yr. high

NewStarbucks iced beverages will include:● Cold Brew● Cold BrewwithVanilla Sweet Cream

● Nitro Cold Brew

● StarbucksDoubleshot on Ice

● Caramel IcedMacchiato

Cold brew is heatingupStarbucks to unveil newversionsof iceddrinks

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Talk about water works.The Children’s Museum of

Manhattan will open a new in-teractive exhibit Saturday thatexplores New York City’swater system.“Dynamic H2O” will take

over three levels in the mu-seum’s outdoor courtyard. Itreplaces a previous water-re-lated exhibit, “City Splash.”The new exhibit teaches chil-

dren how 1.1 billion gallons ofwater make it more than 125miles from upstate reservoirsto our taps each day.Hands-on tools include a

16-foot-long water table thatdemonstrates the path water

can travel, from the clouds tostreams to pipes. Children canexperiment with water flowand pressure and even buildtheir own high-rise towersusing Duplo Lego Blocks.Other aspects of the exhibit

enable visitors to create theirown aqueduct using magnetictubes and pump water to thetop of a skyscraper. Daily pub-lic programs will also explorehow water is filtered and ana-lyzed, as well as the study ofmarine biology.“Our municipal water sys-

tem is one of New York City’sgreatest treasures,” said An-drew Ackerman, the Chil-dren’s Museum’s executive di-rector, in a statement. “‘Dy-namic H2O’ offers our guests achance to have fun and staycool while learning about theimportant role water plays inthe city and our lives.”

‘Dynamic H2O’ runs fromSaturday through September,weather permitting, at the Children’s Museum ofManhattan.Admission $12 children and adults, $8 seniors, FREE for childrenunder 12months | 212W. 83rd St. | 212-721-1223 | cmom.org

Tap into the city’s water systemChildren’sMuseumunveilingnewexhibit

WORLDOFWATERFromocean lifemodels to

“fishing,” here are otherways children—and adults—can explore theworld ofwater.

AmericanMuseumof Natural History

At themuseum’sMilsteinHall of OceanLife—hometo the famous, 94-foot-longmodel of a bluewhale—visitors can explore under-sea life, fromhundreds ofmodels of sea creatures todioramas to displays ofeight ecosystems.Sug-gested admission $22adults, $17 seniors andstudents, $12.50 ages 2-12;Central ParkWest at 79thStreet, 212-769-5100

NewYork Hallof Science

Last summer this Queensmuseum reopened its grandhall after a $25million

renovationwith the perma-nent interactive exhibit“ConnectedWorlds,” whichdemonstrates how sixenvironments (jungle,desert, wetlands,mountainvalley, reservoir and plains)all share a commonwatersupply.Admission$15adults, $12 ages 2-17,students and seniors; 47-01111th St., FlushingMeadowsCorona Park, 718-699-0005

Staten IslandChildren’s Museum

Among themany hands-on areas of thismuseum isthe outdoor play spaceSeaof Boats, where little onescan set up sails in boats,pretend to go fishing andoystering, playwithwater,discoverMorseCode andmore.Nowopen throughOctober, weather permitting;admission $8; 1000 Rich-mondTerrace, Staten Island,718-273-2060 (MEREDITH DELISO)

A child explores amodel of the city’s water system.

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Q&AwithMINACLEMENTEChef/manager at Doty’s

QueensVillage

C I T Y L I V I N G

Mina Clemente workedat HSBC bank beforeopening Doty’s, a Filipinorestaurant, with herdaughter 10 years ago.She now serves as thechef and manager at therestaurant. She movedhere from the Philippinesto be with her husband,Arsenio, 20 years ago.

What do you love aboutQueens Village?The people are kind andit’s a nice place to live.

What is a challenge ofrunning a restaurant?Maintaining cleanlinessand the preparation of thefood to keep up to Depart-ment of Health standards.

What do you thinkneeds improvement inthe area?When we come in themorning, we find garbagein front of the restaurant.Neighbors should be moreconcerned about thecleanliness. I think theyshould take care of theneighborhood.

Why do you choose tostay in Queens Village?I stayed because of myhusband, my family andmy daughter. My husbandhelps me at the restau-rant. My daughter wantedto go to medical schooland now she works as aphysician’s assistant atJamaica Hospital.

BY SYLVESTER ARENASSpecial to amNewYork

If you ask residentswhat life is like inQueens Village, manywill say it is quiet andwelcoming.Neighbors in the resi-dential nabe in eastern

Queens know one anotherby name.“People are very friend-ly,” said Letitia Moratal,who’s worked at Doty’s, alocal Filipino restaurant,for the last four years. “It’s

a nice place to live.”Akin to a rural town, ithas one centrally locatedtrain stop, the Queens Vil-lage LIRR station, fromwhich you can get to PennStation in a half-hour.

But by car, it’s easily ac-cessible via the ClearviewExpressway and the GrandCentral and Cross Islandparkways.According to nycgovparks.org, the Jameco orYamecah, a Native Ameri-can tribe of the Algonquinnation, originally occupiedthe land later known inColonial times as LittlePlains.It was named Brushvillein the 18th century, and in1923 was renamed QueensVillage, by the LIRR

Amural below a children’s day care center graces awall at the corner of Springfield Boulevard andMurdock Avenue. Private

Apeaceful nabe inabustling, diverseborough

THEBASICSTransportation● LIRR gets you to PennStationin 30minutes from theQueensVillage stop. Or you can jump ontheGrandCentral or CrossIsland parkways to get around.

BusesQ1,Q27/Q27LTD, Q36/Q36LTD,Q43/Q43LTD,Q83/Q83LTD,Q68,Q88, N24, X68

Library● Queens Library, QueensVillage, 94-11 217th St.718-776-6800

Post Office● USPS, 209-20 JamaicaAve. 718-736-1572

CrimeQueensVillage is patrolledby the 105th Precinct.Comparedwith theweekofOct. 7-13 last year, thearea shows a 57.1%dropinmurders, a 53.3%dropin rapes. Burglaries aredown7.5%. So far, threemurders have beenreported this year.

This eastern Queens neighborhood was originally called“Little Plains” and was occupied by the Algonquin nation.

16

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THURSDAY,OCTOBER

24,2013

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Print

T R A V E L

Looking for fun in the sun?LaConcha Resort, a San Juanbeachhotel andnightlifedestination, is offering theNewHolidayPackage, which in-cludes$25 credit at food andbeverage venues, twowelcomedrinks and an ocean roomorpartial suite. Rates are $199per night. Book byDec. 23 andtravel betweenNov. 24 andDec. 25with aminimumtwo-night stay.To book: Use

promotional code HO9 atlaconcharesort.com.

Morebeachingcanbe foundat theGansevoortTurks andCaicos. Thespecialpackagegivesgueststwonights freewhentheystay forsevennightsandalso includesaccommodations inabeach-front roomand full breakfast fortwodaily. Ratesstartat$550

pernight (plus 12%tax).Avail-able throughDec. 19.To book:888-844-5986, gansevoorthotelgroup.com or email [email protected].

Looking for a greatwayto tee off? TryCostaRica’s Los SuenosMarriott Ocean&GolfResort. This rain forest golf

course gives guests the oppor-tunity to not only play but also

to spotmonkeys andmacaws.The “Experiences! UnlimitedGolf” package features dailygolf for two adults at La Iguanagolf course, daily breakfastbuffet andunlimited golf cartusewhen you book at least twonights. Rates start at $269pernight. (Prices based on availabil-ity and do not include taxes orgratuity, and are subject toblackout dates.) AvailablethroughDec. 20. To book,

marriott.com/sjols or 800-228-9290. Use promotional codeZ81.

(AMNY)

Want a front-row seat at theMacy’s Thanksgiving DayParade and a longweekend inManhattan?AffiniaManhattanhotel, the official hotel partnerof the iconic annual event, isoffering a special package forthe occasion. For rates startingat $360per night for double

occupancy, you’ll get up to fourtickets to the parade, breakfastto go before the parade starts,handwarmers, a $100 food/beverage credit, 10%off dinnerat theNilesNewYork restau-rant, an official Macy’s Thanks-givingDayParade gift and 10%off atMacy’s.Must stay for atleast three nights.Book paradetickets using code PRDUPN andreserve a room at affinia.com/parade.(NEWSDAY)

BY LAURENCHATTMANSpecial to amNewYork

Thinking about a visit?Here are five ways toenjoy this beautifuland friendly city.

TRY THE LOCALSEAFOODStockholm is surroundedby water, and fish figuresprominently on most

restaurant menus. BlaPorten (blaporten.com), acharming cafe on Djurgar-den (the city’s museumisland), is the perfect placeto sample sweet and tinyNorth Sea shrimp.Top fishmonger LisaElmqvist (lisaelmqvist.se)has a shop in the posh

Ostermalm Saluhall as wellas a restaurant with the

freshest fish in the city.The modern SwedishbistroOaxenSlip(oaxen.com/en), with itsspectacular harborsidelocation and nautical decor,was the perfect place for aplate of crisp, deep-friedfish. And the Norwegianking crab in curry saucewas worth the trouble ittook to extract the juicymeat from the giganticshells.

ABSORBSWEDISHCULTUREAlthough Stockholm’sworld-class photographyand modern art museumsdeserve a visit, many

galleries have a distinctlySwedish flavor. TheVasaMuseum (vasamuseet.se/en) is home to a 1628warship that sank in Stock-holm harbor on its maidenvoyage and was salvagedfrom the sea after 333 years.Reconstructed inside astunning building devotedto the study of early 17thcentury Sweden, thisSwedish Titanic is anawesome sight.

TheMillesgardenMuseum (millesgarden.se)

was the home and studio ofSweden’s most celebratedsculptor, Carl Milles, bestknown to Americans forthe wooden reliefs decorat-ing the walls of 1 Rock-efeller Center. And don’tmiss the brand-new ABBAMuseum (abbathemuseum.com), which featuresloads of memorabilia andanimatronic band memberssinging “Waterloo.”

RIDE A ROLLERCOASTERThe quickest way to getto Djurgarden is by a ferrythat makes a dramaticapproach right to theentrance of Grona Lund(gronalund.com/en), Stock-holm’s wholesome version

of Coney Island.

HANGOUTIN SODERMALMAfter reading “The GirlWith the Dragon Tattoo,” Iwas expecting the bohemi-an district of Stockholm tobe gritty and menacing.Yes, there are tattoo par-lors in the gentrified areaaround pretty NytorgetSquare, but they are themost unthreatening tattooparlors imaginable. Andthey are scattered amidchic cafés, artisan foodshops, charming vintageboutiques and trendy

neighborhood restaurants.A day in Soldermalmmust begin with an espres-so and a traditional cinna-mon bun at hipster magnetIl Caffe (ilcaffe.se). Stylishyoung people workingaway on their laptops atsidewalk tables will makeyou long to be a Swedishfreelancer. Pop into con-cept storeGrandpa (grandpa.se/en) a few doorsdown, where you canbrowse Swedish fashionbrands. Another block andyou’ll be at Smiley Vintage(smileyvintage.com), whose

designers transform tat-tered old garments intofloaty dresses and tops.For a light bite, go to

UrbanDeli (urbandeli.org/hem), a combination bistroand upscale grocery, for aStockholm Brewery beerand some smoked shrimp.After, try the salted licorice-flavored caramels at Par-lans Confiture.Swedes were early

adopters of skinny jeans,and there are plenty ofoutlets for them, includingCheapMonday, Nudie andAcne Studio.

BRINGHOMEASOUVENIRIf you failed to get yourshopping fix in Sodermalm,head over to the upscaleOstermalm neighborhood,home to Stockholm’s gildedOpera House, its grandhotels and many designand home furnishings

stores.First among equals isSvenskt Tenn (svenskttenn.se), where the legacyof designer Josef Frank iskept alive with reissues ofhis boldly patterned prints.Next door, theMalmstenStore (malmsten.se) cele-brates Swedish furnituredesigner Carl Malmsten,selling his country manorfurniture alongside modernSwedish handicrafts.And just around the

corner, DesignTorget(designtorget.se/en) show-cases a juried selection ofthe work of new Swedishdesigners, stocking limitedruns of inexpensive kitchen-ware, desk accessories,paper goods and jewelry,all with a clean and pleas-ing Swedish look.

Lauren Chattman is aNewsday contributor.DEALS of the WEEK

Travel

Deals

Swedish fish and gravlax areserved at Lisa Elmqvist.

Stockholm’s grand cityscape includes the Klara Kyrke, Royal Swedish Opera and the Swedish Parliament.

5 WAYS TO EXPLORE STOCKHOLM

Narrow streets run throughthe Sodermalm area.

Sculptures by Carl Millesstand in a waterside garden.

EVEBISHOP

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MANHATTAN’SHIGHESTDAILYCIRCULATIONNEWSPAPER

MONDAYAugust4, 2014

PLUSPOOL

Projects that could change city’s landscapeProjects that could change city’s landscapePAGES4-5PAGES4-5

Media Planning Based on Results

amNY.com

The next generation of news and information with exciting interactive features and extensions.

• 7.7 million monthly page views

• 886,192 monthly unique visitors

• 1.2 million monthly total visits

Source: Adobe Omniture, June 2016

Mobile App

Our users are multi-device and connected 24/7. Our content-rich environment offers important transit, entertainment and City-based information in addition to news, sports and weather.

• 63% of overall digital traffic (monthly) comes from mobile devices.


9 amNEWYORKWHAT WE OFFER

Programmatic Desk

• Scalable, automated solutions that optimize budgets

• Regional and hyper-local

Digital

amExpress and Daily Newsletters

• 7.6 million newsletters sent annually

• Topical and timely

Source: Sailthru

Data/Custom Targeting

• Data management platform with Krux

First-Party Data

Second-Party Data

Third-Party Data

• On-site Proprietary Data• Site/Section Visitors• Social Sharers

• On-site Searchers• Subscribers

• Publisher-to-Publisher• Advertiser-to-Publisher

• Agency-to-Publisher

• Search Behaviors• Browsing History• Offline Purchases

• Demographics• Interest/Intent

Email

• Direct-to-device communication to opt-in subscribers

• Dedicated and multi-brand eblasts may contain live links and downloadable coupons

• Target demographically and geographically


DATA

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11 amNEWYORKWHAT WE OFFER

Secrets of New YorkamNewYork’s signature editorial feature, exposes the behind-the-scenes stories, checkered histories, and titillating trivia on some of the City’s best known landmarks.

• Appears 24/7 at amNY.com

• Every Tuesday in the print edition of amNewYork

A favorite of the press, “Secrets” has been picked up by every major news outlet, garnering a spot as ongoing content on NBC’s New York Live. Eminently shareable, “Secrets” is also a social media phenomenon, with thousands of shares and likes.

6

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Share your Shakespeare in the Park pics, tips at amNY.comand youmay be next week’s ‘Secret Admirer’!

5

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/MICHAEL

LOCCISANO

Did you know Sardi’s, the iconic theater restaurant, feeds aspecial meal to thewinner of theWestminster Kennel Club DogShow? (Read all of last week’s secrets of Sardi’s at amNY.com

and be sure to email your own to [email protected]!)

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amNY’s Secretadmirers

JOANMARCUS

Anne Hathaway shared the spotlight with a raccoonSpeaking of unwelcome critters, a raccoon actually ran onto the stage

in themiddle of the 2009 production of “TwelfthNight” starring AnneHathaway.When the baby raccoonmade itsway on stage, the castpanicked, director Daniel Sullivan told theDaily News.

But, this wasn’t the first or last time the cast and crew ran into thisroad bump. Performing in a very uncontrolled environment comeswithits fair share of challenges, including unwelcome critters finding theirwayon stage, Champlin said. Turtles and birds have also been spottedwandering across the set.

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The lines are incredibly long and the actors appreciate itShakespeare in the Park—being free and all— comeswith

very long lines. NewYorkerswaiting for their ticketswill set uppicnics andbreak out their instruments to create a sociable,theater-loving environment, Champlin said.

“My favorite thing to do is towalk by the standby line, which isstretched out, and to see all these people thatwanted so badly toshare this experiencewith you,” Champlin said. “They’ll campoutfor hours just to see you.”

But thewait is worth it. During 2009’s “TwelfthNight,” AnneHathaway bought pizza for everyonewaiting in line to thankthem. The once-princess of Genovia even handed out slices atthe park herself.

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A raccoon that calls Delacorte “home”spouts off on his very own Twitter account

He’s just a Shakespeare-lovin’ raccoon “tryingto getmybig break,” his Twitter bio reads.

Knownas the Delacorte Raccoon, he’s beentweeting before performances since 2011, lettingticket holders knowwhenhe’ll be in the spotlight.

“Planning tomake a grand entrance tonight at@PublicTheaterNYGala!” theDelacorte Raccoontweeted in June 2012.

TheTwitter account, withmore than 1,000followers, is not associatedwith the PublicTheater.

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The actresses in ‘Taming of the Shrew’ had to spendan extra week of training to learn how to ‘be like men’

Anormal Shakespeare in the Park production rehearsal lastsfourweeks. But for this year’s all-female production of “TheTaming of the Shrew,” the cast was given an extraweek to spendon learning how to “be likemen.”

The cast spent twoweeks purely onmovement, Champlinsaid. “Flocking likemen,walking likemen, howdomenpick upspace compared to howwomenpick up space?Wewere all, as acompany, learning together,” she said.

The actresseswere told towalk like theywere two feet taller,20 pounds heavier and two feetwider. But, they didn’t study anactualman’smovements. They all watched and learned fromeach other’s interpretations instead.

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Download the amNYapp andget secrets asyouwalkaroundNYC!

BY MEGHAN [email protected]

F or the past 54 years, the Public Theater’s Shakespeare in the Park series has been bringing theBard’s classic plays to life without costing New Yorkers a dime.The event has only gained in popularity since its inaugural performance of “Othello” in 1962.

More than 5 million people have gathered under the stars at the Delacorte Theater in Central Parkto be transported back in time, 550,000 of them within the past five years.In a nod to the 400th anniversary of William Shakespeare’s death, the theater is kicking off its annual

event tonight with an all-female performance of “The Taming of the Shrew,” which runs through June 26.amNewYork spoke with actress Donna Lynne Champlin to get the inside scoop behind the park’s

performances. As a Shakespeare in the Park performer (she’s in “Taming of the Shrew”) who’s also madeappearances on Broadway and in hit television shows including The CW’s “Crazy Ex-Girlfriend,”Champlin knows her way behind the stage’s curtain.From tricky props to unwanted critters finding their way on stage, take a look at some

behind-the-scenes secrets the historic playwright himself couldn’t have told you.

Visit amNY.comto learn

MORESECRETSofShakespearein thePark!

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Braving the weather — and bugs— is a serious challenge

Warmspring nights +bright stagelights = actors accidentallyswallowingbugs. Yes, it happens.

Bugs, bees, rain and humidity haveallmade unwanted appearancesduringShakespeare in the Parkproductions, Champlin said. But, theshowmust go on!

“TheMotherNature elements ofperforming outdoors can befrustrating,”Champlin said.Shakespeare in the Parkperformances, however, are seldomcanceled—even if it starts to rain ora swarmofmosquitoes and gnatsinvades the stage.

“I recommend to anyonewhocomes to see the show: Youwant tobring an umbrella, a raincoat—andbring theOFF!” she said.

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The actors generally have to dotheir own hair andmakeup

The actors and actresses ofShakespeare in the Park havethemselves to thank for looking soflawless comeset time. Backstage,they all do their ownhair andmakeupbefore the show,Champlin said. Theonly exception to the rule is if theircharacter’smakeup is so extensivethat they’d be unable do it themselves.

“Generally, from leads ondown, yousit anduse that time to get into thezone ofwhere you need to be to do theshow,” said Champlin, who loves to usethis time to get into character.

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From lighting to rehearsal, the outdoors settingmeanseverything has to be done according to real time

Lighting crews on an indoor set can visually re-create any hourof the day, nomatter what time your iPhone actually reads. Butthat’s not an option for a Shakespeare in the Park production.

Being outdoors, the crew isn’t able to test out scene lightingunless the cast is actually performing in real time. “The lightingchanges as the sun sets, so the tech process has to be veryparticular,” Champlin said. If a scenewill hit the stage during aperformance at 8:30 p.m., then the crewneeds to test the lightingat exactly 8:30 another night. Someperformances can call for upto 1,400 lights, depending on their scenes.

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HI 72° LO 57°Partly sunny

$100,000+ HHI Daily Reach

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amNewYork Print Editorial & Special Sections CalendarJune 2016NBA Finals 6/2/16Tony Awards Viewing Guide 6/3/16 Puerto Rican Day Parade Guide 6/10/16Father’s Day Gift Guide 6/13/16Education Matters—SPECIAL SECTION 6/13/16Summer Music Preview 6/21/16NBA Draft Preview 6/23/16Gay Pride Parade Feature 6/24/16NHL Draft Preview 6/24/16Wimbledon Preview 6/27/16

July 2016 MLB All Star Game Preview 7/8–7/12/16Education Matters—SPECIAL SECTION 7/11/16Head-to-Toe Health—SPECIAL SECTION 7/20/16

August 2016Summer Olympics Guide 8/4/16Education Spotlight—SPECIAL SECTION 8/8/16Back to School Shopper’s Guide 8/18/16Fall TV Preview 8/24/16Fall Movie Preview 8/25/16USTA Preview 8/29/16Travel: Fall Travel / Quick Getaways 8/30/16

September 2016Labor Day Weekend Guide 9/1/16NFL Season Preview 9/8/16NY Fashion Week (Spring/Summer) 9/7–9/16/16Fall Arts Preview 9/8/16Education Matters—SPECIAL SECTION 9/12/16Style: Fall Preview 9/20/16Fall Real Estate Preview 9/22/16 Museum Guide—SPECIAL SECTION 9/23/16

October 2016Wine & Food Festival Guide 10/3/16New York Comic Con Preview 10/6/16Hispanic Heritage Special Section 10/7/16 Education Matters—SPECIAL SECTION 10/11/16 Head-to-Toe Health—SPECIAL SECTION 10/19/16Halloween Guide 10/24/16

November 2016Travel: Sun & Ski Special 11/1/16NYC Marathon Coverage 11/4/16Education Matters—SPECIAL SECTION 11/7/16 Best of New York 11/15–11/16/16Holiday Movie Guide 11/18/16Winter TV Preview 11/21/16Thanksgiving Shopping Guide 11/23/16Cyber Monday Guide 11/28/16

December 2016Holiday Gift Guide 12/5/16Education Matters—SPECIAL SECTION 12/12/16Last-Minute Gift Guide 12/19/16New Year’s Party Guide 12/27/16 Note: Dates subject to change

amNEWYORKCALENDAR

January 2017Travel: Romantic Getaways 1/5/17Golden Globes Preview 1/6/17Education Spotlight—SPECIAL SECTION 1/10/17Charter School Open House 1/11/17Head-to-Toe Health—SPECIAL SECTION 1/18/17AFC/NFC Championship Preview 1/23/17Chinese New Year 1/27/17

February 2017Black History Month 2/1/17Grammys Preview 2/3/17 The Big Game Party Guide 2/6/17Education Matters—SPECIAL SECTION 2/6/17Charter School Open House 2/8/17NY Fashion Week (Fall/Winter) 2/11/17–2/18/17Valentine’s Day 2/13/17Travel: Spring Break / Cruises 2/14/17Oscars Preview 2/25/17

March 2017Spring TV Preview 3/2/17Spring Movie Preview 3/3/17Education Matters—SPECIAL SECTION 3/6/17Big East Tournament Preview 3/7/17Charter School Open House 3/7/17Spring Music Preview 3/8/17March Madness (NCAA) Preview 3/10/17St. Patrick’s Day 3/17/17Style: Spring Preview 3/22/17Spring Arts Preview 3/27/17

April 2017Masters Golf Preview 4/3/17 Education Matters—SPECIAL SECTION 4/10/17Tribeca Film Festival Guide 4/12/17NHL Playoff Preview 4/13/17NBA Playoff Preview 4/14/17Head-to-Toe Health—SPECIAL SECTION 4/19/17Earth Day 4/21/17Spring Real Estate Preview 4/21/17NFL Draft Preview 4/27/17

May 2017Mother’s Day Guide 5/1/17Cinco de Mayo 5/5/17 Tony Awards Preview 5/5/17Education Matters—SPECIAL SECTION 5/8/17Travel: Northeast Getaways 5/16/17Summer TV Preview 5/24/17Summer Movie Preview 5/25/17

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