LAKSHMI VILAS BANK

T.SUMITHA,2ND SEM

KSR CAS

Banking In India

History:

Banking in India in the modern sense

originated in the 18th century. The first

banks were Bank of Hindustan (1770-

1829) and The General Bank of India,

established 1786 and since defunct.

Registered & administrative

office The lakshmi vilas bank pvt ltd,

Salem road, Kathaparai, Karur-639 006.

Area served : India

website : www.lvbank.com

PRODUCT :consumer banking,

KEY PERSON : Mr.RakeshSharma (MD & CEO)

NO.OF.BRANCHES : 274

HISTORY OF THE

ORGANISATION

The Lakshmi Vilas Bank Limited (LVB)

was founded eight decades ago. ( in

1926) by seven people of Karur under

the leadership of Shri V.S.N.

Ramalinga Chettiar, The Bank

obtained its license from RBI in June

1958 and in August 1958 it became a

Scheduled Commercial Bank

ABOUT THE COMPANY

LVB has a strong and wide base in the

state of Tamil Nadu, one of the

progressive states in the country, has

a industrial environment. LVB has

been focusing on retail banking,

corporate banking and bank

assurance, is rendering high-tech

services.

Current status

Total business volume grew with

the deposits level at around

Rs.18573 Crores and the credit

portfolio expanding to Rs.13038

Crores with a total Business mix of

Rs.31611 Crores and registered

growth at 15% on Y-o-Y March 2014.

COMPETITORS

HDFC Bank ICICI Bank Kotak Mahindra Axis Bank IndusInd Bank Yes Bank Federak Bank ING Vysya Bank Karur Vysya Bank JK Bank

Focus areas :

Productivity.

Profitable revenue

growth.

Balance sheet &

cash flow strength.

Goals :

Customer

satisfaction.

Employee

motivation.

Increase in market

share.

Increase in return

on assets.

PRODUCT PROFILE

(LAKSHMI VILAS BANK) FIXED DEPOSIT

SAVINGS BANK

LAKSHMI SAVINGS GOLD

LAKSHMI LAKHPATHY RECURRING

DEPOSIT

LAKSHMI SAVINGS YOUTH POWER

products

Fixed

Deposits: Deposit period-

15 day to 10 years.

Minimum

deposit amount-

Rs.100/-

Saving

Deposit:LVB saving bank

is intended to the

healthy habit of

saving.

4% rate of

interest per

annum .

Lakshmi Savings Gold:

Lakshmi Savings Gold account offers special privileges to our customers who maintain an Average Monthly Minimum Balance of Rs. 10,000 and above.

Lakshmi LakhpathyRecurring Deposit

Recurring deposit with additional benefit of General insurance cover of Rs. 1.20 Lacson specified items.

Period of Deposit : Recurring deposit for 84 Months

Amount : Rs. 1,000/-per month

Rate of Interest : 9.00% p.a.*

Lakshmi Savings Youth Power

A savings account exclusively for children/youth.

Eligibility Age Group- Between 12 to 24

Mini. Balance-Rs.100/-

Document to be obtained

SB Opening form with Photo and Age Proof Documents.

Age Proof

1. Birth Certificate from Competent Authority.2. School / College Certificate.3.Passport.

Services

DEMAT SERVICES

The Lakshmi Vilas Bank is offering

Depository services for the benefit of

its customers.

A Demat Account is an account which

holds the Beneficial Owner's (BO's)

securities in electronic form

MUTUAL FUNDS

Bank is associated with 10 Mutual Fund Asset Management Companies (AMCs) for promoting Mutual Fund Business over 6 years .

A mutual fund is a professionally managed type of collective investment that pools money from many investors to buy stocks, bonds, short-term money market instruments, and/or other securities.

PAN SERVICE A new provision relating to tax deduction

at source (TDS) under the Income Tax Act 1961 will become applicable with effect from 1st April 2010.

It is a major identification document. For investments in primary and

secondary markets. For opening Demat accounts and

Trading accounts. For Mutual Fund investments.

National Electronic Fund Transfer

(NEFT):

Lakshmi Vilas Bank is proud to offer

the National Electronic Fund Transfer

system (NEFT) facility. NEFT enables

an efficient, secure, economical and

reliable system of transfer of funds

between accounts of customers of

different Banks.

LVB KARUR WEST

Sections of branch:

Clearing

Jewel loan

Credit

Foreign exchange

Teller

Statement

Cash

Deposit

Number of employees Total number of employees in branch -18

Chief manager - 1

Senior manager - 1

Deputy manager - 1

Relationship manager- 1

Asst. manager - 4

Clerk - 3

Casier - 3

Sub staff - 4

Total - 18

Departments of LVB west

branch

Operation department

Foreign exchange department

Credit department

HIGHLIGHT OF BRANCH

PERFORMANCE 2012-2013 Deposits increased to Rs 62.91 Cr as on 31.03.2014 from

50.12 Cr as on 31.03.2012 registering a growth of 23%

Advance increased to Rs 114.34 Cr as on 31.03.2014 from Rs98.58 Cr as on 31.03.2013 registering a growth of 16%

Percentage of CASA as on 31.03.2014 was 38.38%.

Operating Profit as On 31/03/2014 was Rs 8.29 Cr for the FY 2013-14.

Forex turn over as on 31/03/2014 was 200 Cr for the FY 2013-14.

The Branch achieved the status of Bima Bank branch by collecting Life Insurance Premium of Rs 22.46 Lakhscomprising of 76 policies for the FY 2013-14.

NPA Recovery of 35 Lacs is closed upto 31.03.2014.

Stood at 3.94 %

Total Deposits increased by 12.79 Cr

CASA increased by 6.16 Cr.

Advances increased by 15.76 Cr.

Swot analysis

Strength

Online service.

Loyal customer.

Diversified

approach

towards wealth

management.

Weakness

Low product and

service expansion.

Poor knowledge

about banking in

India

2. Minimal

marketing causes

less visibility.

Opportunity

1. International

banking

2. Focusing on

retail banking,

corporate banking

and bank

assurance

Threats

1. Economic

slowdown

2. Highly

competitive

environment

3. Stringent

Banking

Regulations

KNOWLEDGE GAINED:

The bank process is fully computer based systems, so I learnt how to check the

balance for the account and the transactions

How to fill the application forms for saving and current account

How to create the new account number for the new customers

How to create ID for the customers

With the help of ID we can take enormous information about the account holder of specific ID holder

Inward clearing and outward clearing of cheques

cash deposit process for the account

NEFT payment process in the system

In the foreign exchange I learnt PCL and LC(letter of credit)

PCL means Provisions for Credit Loss, is an estimation of potential losses that a company might experience due to credit risk

In the credit department I learnt in which criteria they are lending loans to the customers

CONCLUSION

My experience with Lakshmi Vilas

Bank Private limited is outstanding.

While working in Lakshmi Vilas Bank

Private limited. I found that this bank

has developed due to facilities and

services provided to their customer

and his growth rate can be keep it up

if they start to go in semi-urban areas.

REFERENCES:

www.lvbank.com

www.wikipedia.com

Thank you