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Luxury Hotel Advisory Services KarasHotelAdvisors.com 260 Newport Center Drive, #100 Newport Beach, CA 92660 949.999.3316

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Page 1: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

L u x u r y H o t e l A d v i s o r y S e r v i c e s

KarasHote lAdvisors .com

260 N ew por t C en t e r D r i v e , #100N ew por t B each , C A 92660

949 . 999 . 3316

Page 2: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

AREAS OF EXPERTISEKARAS is a hotel resource that optimizes the power of asset management to create value for its clients. The team has over 30 years of experience with branded and independent luxury hotels in acquisitions, asset management, dispositions, repositionings and development.

Our global expertise has facilitated transactions that include the Grand Hotel du Cap Ferrat on the French Riviera, Hotel Bel-Air in Los Angeles, and Cap Juluca on the Caribbean island of Anguilla.

DISPOSITION ACQUISITION

ASSET MANAGEMENT MARKETING STRATEGY

DEVELOPMENT INVESTMENT/CAPITAL

Page 3: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

OUR COMMITMENT KARAS Hotel Advisors, LLC is committed to achieving results which yield the highest value added for our clients. Our highly experienced principals will personally oversee and direct each assignment. Honesty, transparency, and results are the cornerstones of our company. We will only take on projects and assignments where we are confident we can meet our clients’ expectations.

Page 4: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort
Page 5: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

KARAS Hotel Advisors, LLC was established by Eric Prevette and Carlos Lopes, hospitality executives with a proven track record in the development and management of boutique and luxury hotels. The team is leveraging that experience to provide disposition, acquisition, asset management and repositioning services for select projects requiring this unique combination of diversified expertise.

The KARAS team of hospitality executives include the individuals who were the primary force in the creation and expansion of some of the world’s most exclusive hotel management companies:

Unique HotelsBel-Air Hotel Company

Rosewood HotelsRockResorts

Four Seasons Hotels & Resorts

Page 6: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

L.K. ERIC PREVETTE Managing Principal

With more than 30 years of real estate, finance and hotel experience, Eric is the managing principal of KARAS Hotel Advisors, which works

exclusively with luxury hotel owners, developers, lenders and operators.

He launched Unique Hotels in 1987 and that same year, co-founded Bel-Air Hotel Company. Eric has successfully repositioned and assisted in the sale of hotel properties valued more than $500

million and provided valuable asset management and other advisory services to owners and lenders of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia.

His extensive experience includes serving as president for the Resort Properties Division of The

Irvine Company, president and CEO of Olympus Hospitality Group/RockResorts, and Senior Vice President for finance and development with Rosewood Hotels & Resorts.

He holds an MBA with a concentration in real estate and finance from the University of Texas and a

Bachelor of Science degree in accounting and finance from High Point University.

Page 7: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

CARLOS LOPESManaging Principal

Prior to becoming a Managing Principal for KARAS Hotel Advisors, LLC, Carlosserved as Vice President & Managing Director of Hotel Bel-Air and the

Palace in New York as well as EVP and COO of Olympus Hospitality responsible for directing hotel operations, marketing, and branding strategies for eight Rock Resort properties.

Carlos co-founded Unique Hotels and the Bel-Air Hotel Company. Over a period of five years with partner Eric

Prevette, he successfully repositioned and managed over 50 luxury hotels and assisted in the sale of properties valued in excess of $500 million.

Previous to that, he served as Senior Vice President at Rosewood Hotels and responsibilities included operations,

branding, centralizing marketing, and distribution initiatives. He also served as Sr. Vice President of Marketing of Four Seasons Hotels during their primary expansion which included new hotels in Washington, San Francisco,

Vancouver, Newport Beach and New York.

Recently, Carlos redeveloped the new iconic Hotel Californian, one of the newest luxury lifestyle hotels on the west coast.

Page 8: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

Teresa was a member of the advisory team that participated in the development and launch of

the W Hotel brand. This included the development of brand vernacular, guest touch points and sales presentations that resulted in an extremely high brand recognition.

She has developed and implemented marketing strategies for independent luxury hotels

including the relaunch of the Hotel Bel-Air, one of the top hotels in the country. She assisted in the marketing effort to maximize the value of Cap Juluca prior to disposition and has developed

marketing strategies for the prestigious Paws Up Resort in Montana, Sea Island Resorts off the coast of Georgia, Kona Village on the Big Island of Hawaii and the Sunset Marquis Hotel in West

Hollywood.

Expertise includes digital marketing strategies, brand development, website assessment, distribution, sales and marketing planning and strategic partnerships.

TERESA HOLDEN Marketing Strategy

Teresa has 20+ years of experience as a sales and marketing executive in the hospitality industry and has been affiliated with the Ritz-Carlton Hotel

Company, W Hotels, Ian Schrager Hotels and St. Regis Hotels.

Page 9: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

HAL THANNISCH Development

An architect by training, Hal has been a contributor to the field of luxury hospitality

product development for 20 years, and is proficient in the increasingly complexissues of development planning, financing, interdisciplinary management, design

management, and implementation.

Hal’s career includes several high profile successes in the luxury hotel sector. Some notable projects

are: Las Ventanas al Paraiso, San Jose del Cabo, Mexico; Pelican Hill Inn & Golf Club, Newport Beach, California; Hotel Bel-Air, Bel-Air, California, Cap Juluca, Anguilla, and Hotel Crescent Court,

Dallas.

Page 10: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

Terry PettyStrategic Planning

Mr. Petty has over twenty years of hotel and resort experience with Marriott

International and The Irvine Company. As Executive Vice President for Marriott International, he held P&L responsibility for Marriott’s U. S. and

Canadian hotels. In this role he served on the Executive Committee of Marriott Corporation and Chairman of the Hotel Development Committee.

While most of Mr. Petty’s Marriott career was spent in hotel operations, he also served in the role of VP

Strategic Planning responsible for developing a sales strategy for Marriott’s hotels, and was in charge of the operations for Marriott’s entry into the time-share business.

Mr. Petty has also worked for The Irvine Company, McKinsey & Company, Procter & Gamble, Ogilvy &

Mather, and ABM Industries.

Mr. Petty is a graduate of Stanford University (BA), and Columbia University (MBA)

Page 11: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

Marguarite ClarkPublic Relations

Marguarite Clark is a dynamic public relations manager specializing in the

areas of hospitality, luxury products and specialty services. She launched MClark Public Relations in 2005 and now manages client public relations for

a roster of high-end resorts/hotels, spas, golf facilities and restaurants, among them Cap Juluca in Anguilla; Unique Hotels & Resorts, and Grand

Del Mar in Del Mar, California.

A member of Les Dames d'Escoffier and the Public Relations Society of America, Marguarite is also

a certified sommelier. She holds a Bachelor’s degree in communications from UC San Diego.

Page 12: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort
Page 13: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

An outgrowth of successful careers in hotel development, marketing, management, and finance, KARAS Hotel Advisors, LLC was formed to add investment value and above average returns for our clients. KARAS provides key consulting and hotel advisory services for owners, developers, investors and lenders of luxury hotel properties.

Our principals have a distinguished history of developing and managing some of the most prestigious hotels in the United States, Europe, Mexico and the Caribbean. Properties include: Cap Juluca in Anguilla, Hotel Bel-Air in Los Angeles, California, The Island Hotel in Newport Beach, CA, Pelican Hill Resort in Newport Beach, CA, La Posada in Santa Fe, NM, L’Auberge Del Mar, Hotel Grand du Cap Ferrat in St. Jean, Cap Ferrat, France, Cuisinart Resorts in Anguilla, BWI, Hotel Careyes and El Tamarindoin Jalisco, Mexico.

Page 14: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

DISPOSITION

• Access to high net worth individuals, family offices, and institutional

investors

• Market assessment and comp set analysis

• Positioning to achieve the highest valuation

• Highly selective approach in presenting qualified buyers

• Contract negotiations to achieve the maximum benefit to ownership

Page 15: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

ACQUSITION• Access to owners and lenders of luxury hotel assets

• Market evaluation, SWOT analysis and feasibility study

• Property assessment and value enhancement analysis

• Brand vs independent evaluation

• Branding recommendations

Page 16: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

ASSET MANAGEMENT• Annual business plan review and capital budget management

• Monthly performance reviews with senior management, marketing, and finance

• Positioning, marketing strategy, and analytics

• Labor management and operational efficiencies

• Monitor all insurance policies, licenses, leases, and contracts

Page 17: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

MARKETING STRATEGY• Pre-opening marketing planning

• Marketing performance assessment

• Repositioning and branding strategy evaluation

• Digital marketing tactics, website design effectiveness, SEO strategies

• Public relations and social media tactics

Page 18: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

DEVELOPMENT

• Feasibility, design, planning, and positioning

• Planning approval

• Facilities programming

• Technical services

• Contractor and consultant bidding and negotiation

Page 19: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

INVESTMENT / CAPITAL• Pro forma studies & feasibility/investment analyses

• Capital structuring

• New development financing

• Mortgage and equity for existing hotels

• Construction cost projections/budget management

Page 20: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

SUCCESSES

Hotel Bel-Air, Los Angeles, CA

Grand Hotel du Cap Ferrat, France

Cap Juluca, Anguilla, B.W.I.

The Cuisinart Resort, Anguilla, B.W.I.

L’Auberge Del Mar, Del Mar, CA

Biras Creek Resort, Virgin Gorda, B.W.I.

The Shoreham Hotel, New York, NY

The Mansfield Hotel, New York, NY

Cheeca Lodge, Islamorada, FL

Pelican Hill Resort, Newport Beach, CA

Grand Hotel du Cap Ferrat, France

La Posada, Santa Fe, New Mexico

The K Club, Barbuda, Antiqua

The Island Hotel, Newport Beach, CA

El Careyes, Jalisco, Mexico

The Roger Williams Hotel, New York, NY

The Equinox, Manchester, VT

Hotel Californian, Santa Barbara, CA

KARAS Hotel Advisors, LLC and its principals have successfully created investment value

in iconic luxury properties. Some of our projects include:

Page 21: Luxury Hotel Advisory Services · of over 50 luxury hotels in the U.S., Europe, Mexico, the Caribbean and Asia. His extensive experience includes serving as president for the Resort

L u x u r y H o t e l A d v i s o r y S e r v i c e s

KarasHote lAdvisors .com

260 N ew por t C en t e r D r i v e , #100N ew por t B each , C A 92660

949 . 999 . 3316