luxury experience
Post on 18-Sep-2014
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Online luxury experienceTRANSCRIPT
Virtual luxury
Can the internet be used for product seduction?
By Claudio Diniz
Universal Truths
The luxury experience starts online.Online brand merchandising already
establishes a luxury experience.
Claudio Diniz
Claudio Diniz
Visitors come to see products
Over 80% of visitors to luxury websites come to access product information
Claudio Diniz
Claudio Diniz
Claudio Diniz
Claudio Diniz
The role of onlinemerchandising, is not the same
as advertising
Claudio Diniz
Claudio Diniz
Claudio Diniz
Claudio Diniz
Claudio Diniz
Claudio Diniz
In luxury experiences online, it is product characteristics that drive brand interest
(not the other way around)
Claudio Diniz
Claudio Diniz
Claudio Diniz
Claudio Diniz
The usability of online sales can also be a luxury.
Luxury customers are more than 20%more likely to say they are time-pressed, compared with the averageonline shopper.
Claudio Diniz
The product is luxurious.
Claudio Diniz
Every single webpage is a brandstatement.
Claudio Diniz
Claudio Diniz
Selling luxury always meansselling emotions
(whether in store, magazines, or ……..online)
Claudio Diniz
Claudio DinizEDUCATION
2009 University of the Arts London, London College of Fashion, UK
Extension Course The Design and Branding of Luxury
2007-2008 FAAP Business School, Sao Paulo, Brazil
MBA in Luxury Brand Management
2007 ESSEC Business School, Paris, France
International module MBA Luxury Brand Management
1990-1994 Universidade Gama Filho, Rio de Janeiro, Brazil
Accountancy
2004-2006 Brazilian Sommeliers Association, São Paulo, Brazil
Extensive courses in wine
Claudio DinizProfessional Experience
2002 - 2008 Diniz Eventos Ltda., São Paulo, Brazil
Owner/Director
2006 - 2008 Sampa Post Magazine, São Paulo, Brazil
Columnist and responsible for finances and advertising
Expatriate magazine
1999 - 2002 Inn or Out Catering Ltd., London, England
M&H Catering Ltd., London, England
Free lancer in organzing events
1996 - 1998 BKR Auditores e Consultores S/A, Rio de Janeiro, Brazil
Senior Auditor
1994 - 1995 Walter Heuer Auditores Independentes, Rio de Janeiro, Brazil
Semi-Senior Auditor
Claudio DinizContact:
[email protected]+31 6 24334545
My Blog on Luxury, Fashion & Lifestyle Professionals:www.claudiodiniz-claudiodiniz.blogspot.com
Thanks!