luxlife presentation.online retail world africa jhb 2012
TRANSCRIPT
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LL logo4.mov
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Online Retail World Africa 2012The Luxlife experience with customer engagement
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ONLINE CUSTOMER ENGAGEMENT-BRAND EXPERIENCE
• Encouraging customer loyalty: Value added services, Exceptional Service
• Long term engagement: Blog, Personalisation
• Advocacy: WOM, User generated content
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ONLINE CUSTOMER ENGAGEMEMENT-KEEPING IT SIMPLE
• Search functionality
• Shop layout - Recommondations
• Product info
• Payment process & checkout
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• Live Chat
• Listen: CRM, WOM, Forum’s
CAPTURING & HARNESSING CUSTOMER DESIRE
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DEVELOPING MULTI CHANNEL CUSTOMER EXPERIENCE-FUTURE STRATEGY
• Social Media• Mobile• Tablet• Online Video• Pop Up Stores
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THE END
‘Selling by serving is a lot easier, more tangible and yet somehow more affordable to most people’
Ric Rhinehart -NYT