luxembourg
DESCRIPTION
Luxembourg. Businessplan. Member of the supervisory board : Léa Verhaeghe General Manager : Vanessa Rodrigues Cardoso Manager’s Assistant : Flora André Finance Director : Davina Dos Anjos Marketing Director : Nora Kemp Human Resources Manager : Marie Charue - PowerPoint PPT PresentationTRANSCRIPT
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LuxembourgBusinessplan
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Member of the supervisory board : Léa VerhaegheGeneral Manager : Vanessa Rodrigues CardosoManager’s Assistant : Flora AndréFinance Director : Davina Dos AnjosMarketing Director : Nora KempHuman Resources Manager : Marie CharueGeneral Secretary : Ana Marinheiro
Board of directors
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Companies law: Public Limited Company (SA = société anonyme)Shares are sold minimum price: 5 €As shareholders individuals and companies are accepted
Our Company Profile
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I mport Export SA
Head Office 21, rue d’Anvers
L-1130 Luxembourg
Transferable share
joint stock ……………. € represented by ……………. share(s) Number : ………………………. Luxembourg, ………………………… ……………………………….. Member of the supervisory board Léa Verhaeghe This training fi rm is created by students
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21 rue d’Anvers
L-1130 LUXEMBOURGFax: ++352 499431 267
Address
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- Account holderProject Fieldgen IMPEX, 21, rue d’Anvers,L-1130 LuxembourgName of the bank: DEXIA Banque Internationale à Luxembourg
- Account numberIBAN LU560023 1933 1458 5600 - Bank identification code (BIC)BILLLULL
Company’s bank account
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import/ export of fair trade products
Object
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Products
Fairtrade sweets :
● nuts from Costa Rica
● cane sugar from Paraguay
● sesame from Nicaragua
● orange juice from Brazil
● cocoa from Mexico, Ghana, Sierre Leone
Jewelery made of wood and/or silver from Senegal
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Trailer with wood and silver 5 €
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Ring of wood and silver 5 €
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Silver Ring 15 €
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Trailer of silver 10 €
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Substitute products
● Many substitute products but not Fairtrade
●
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Target group
● Mostly young people : 12-30 years old
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Market analysis
SWOT (Strength, Weakness, Opportunities, Threat) analysis :
● Strengths :● products of good quality, reasonable prices● Weaknesses :● products not well known
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● Opportunities :● competitors don't use to full capacity these
products● Treats :● young costumers don't buy fair trade
products because the prices are too high
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● Very competitive● Discounts for big orders● 2,5% for orders > 50 €● 5% for orders > 100 €● Transport prices :
Prices
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Sweets : 2 Weeks
Jewelery : 6 Weeks
Delivery Terms
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Distribution
● Exclusivity of Fairtrade products at school● e-commerce
● In the bank agency for young people
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Advertising
● Facebook survey in our school
● Flyers and posters
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Financial Plan
Bank account : 220 € (November 1st 2011)
Costumers : 10% of 1600 students =160 students, others 50
Average retail price : 10 €
Estimated turnover :
210 * 10 = 2100 €
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Thank youfor your
attention