#lusm11 presentation for #lusmcu
DESCRIPTION
Pieter De Wit presented the figures of the 2011 social media research by Leads United at the Leads United social media CatchUp forum.TRANSCRIPT
Research 2011
Social media adoption in Belgium
Presented at the Leads United Social Media Catch-Up Forum | #LUsmCU
4th social media research
• 70 communications professionals• Different industries, incl. governments• Telephone interviews by @charlotsterkens• February-March 2011• Twitter hashtag : #LUsm11
2007: focus on blogs2008: expanding to social media
2010: including why are you doing it?
2011: how about ROI?
Knowledge of term
‘social media’
Facebook > Twitter > YouTube > Blogs > Wikipedia
201120102008
97%
could give at least one example
AccessTo Social Media
Communications Managers*
All employees
*13% still doesn’t have access to all tools
Social media guidelines
have some form of
guidelines49% do not have any form of guidelines,
nor do they plan to create these
27%
Training
do not have any form of training,
nor do they plan to set this up
66%
Objectives of social media use
Interaction > Products > Visibility > Monitoring > Increasing web traffic > Recruitment > Customer support
across disciplinesExternal comms > Internal comms > Crisis comms
Usage
Monitoring?
10%use professional tools
54%do not monitor
Response to negative online feedback
30% answer openly 31%
do not
want to answer
* Keep in mind that 54% do not monitor
*
ROI?
Followers/fans/visitors > Click through rate > Interaction/comments
44%22%
Do not measure anything
1Access to all tools for your communication professionals
Guidelines to avoid surprises2Make sure you know how social media can be of benefit for internal communicatons and crisis communications3
Consider negative feedback as constructive4
Set social media targets and integrate them in your general communication objectives5
Advice
More info
• Press release in Dutch: http://bit.ly/LUsm11NL • Press release in French: http://bit.ly/LUsm11FR • Press release in English: http://bit.ly/LUsm11EN • Graphs: http://bit.ly/LUsm11images
• You can request the full report via [email protected] or via @leadsunited
Contact
Pieter De Wit
• Mail: [email protected] • Twitter: http://twitter.com/pietr • LinkedIn: http://www.linkedin.com/in/pieterdewit • Blog: http://pietr.wordpress.com/
Leads United
• Mail: [email protected] • Twitter: http://twitter.com/leadsunited