Lunar Tide Communications, Inc

VideoGame.Net Business Plan Overview

Mission Statement

Lunar Tide’s mission is to form a vertical portal that offers industry news, product information, community services and E-commerce for the casual gamer.

Founders

CEO – Ed FlemingInternet and E-Business ConsultantMIS / MBA Professor at Saint Joseph’s Instructor of E-commerce at Penn State

CTO – Brett SaundersPhD candidate at Cambridge UniversityDesigned 3D computational algorithms

*Datamonitor estimates

Industry Summary

1999 Revenues:US revenues surpassed $7 BillionWorldwide revenues at $20 Billion

Projected RevenuesOnline gaming revenues expected to reach $5 Billion in revenue by 2004*

Market Summary

Audience Size:70 million worldwide gamersOver 15 million online gamers

Demographics:54% male / 46% female55% over the age of 18

Business Concept

VideoGame.Net is a vertical portal that will give casual gamers a one-stop-shop for all of their gaming needs.

Branded Online Community ServicesB2C and C2C E-commerceIndustry NewsProduct Evaluations

PortalPortal

Customer

Customer

Commerce

Commerce

Content

Content

Community

Community

Competition

Direct Competitors Include:Imagine PublishingZiff DavisUGO NetworkIGN Network

Indirect Competitors Include:Yahoo!America OnlineExciteEnthusiast-based Web Sites

Financial ProjectionsFiscal Year 2000 2001 2002

Revenue

Cost of Services

Operating Expenses

Net Income

Resource Requirements

Technology:• Computer hardware• Internet infrastructure

Personnel:• Marketing and financial officers• Business development and PR specialists• Content authors

Commerce and Marketing:• E-commerce partnerships• Advertising and promotions

Corporate Goals

Three-Year Goals:Become the definitive videogame resource for the casual gamerObtain a significant market share of the online gaming industry