luma brochure
TRANSCRIPT
For more information about how Luma can help you:
Luma International nvLange Kievitstraat 118-1202018 AntwerpBelgiumt: +32 (0)3 369 20 00
A Global Multi-Channel Marketing Platformfor Field Sales and Marketing
Finally, Integration is Critical
For any system to work well today, it needs to work well with other programs and
platforms. Luma is an open, scalable and modular system. Luma is configured and
integrated into a tailor-made solution which meets your needs perfectly, today and
tomorrow.
All features are made available via web services: Luma integrates securely, reliably
and without problems with existing platforms and other corporate applications such
as CRM, SFA, DAM, ERP or MRM applications.
Luma fits your existing portals seamlessly. Thanks to a single sign-on design, users
can easily access the Luma platform through multiple online marketing and sales
tools.
Cutting Costs and Reducing Waste
Because you only need to print what you need, when you need it, Luma helps knock
your marketing budget into shape, saves costs and avoids the waste of printing and
storing more materials than you need.
Expensive and time-consuming personalization and localization by your own
employees or external communications agencies are now unnecessary. By quickly
creating and implementing revised materials across multiple media, the cost of new
versions of existing marketing communications is slashed.
Luma is a SaaS solution. You don‘t have to invest in expensive hardware or software,
so you can even have thousands of users up and running immediately.
Accelerate Time to Market
Increase your top line by getting the most appropriate materials into the field faster.
Placing marketing communication materials in the market becomes a question of
hours or days rather than weeks or months.
Luma supports all steps in the marketing implementation process, from creation to
online execution, offline production and fulfillment, including invoicing and delivery
to any desired physical or virtual address in EMEA or North America, accelerating the
field’s ability to modify materials and get them to prospects and customers.
Time-consuming adaptations to local preferences are history. New material is
immediately available to everyone simultaneously. Your sales and marketing teams
have ongoing access to the very latest versions they can adapt and personalize
themselves, quick and easily.
Align Sales and Marketing Goals and Operations
Without a doubt, all sales and marketing teams understand the same corporate goal:
increase revenue. Unfortunately, this is occasionally where the two departments
begin and end their agreement. So, what steps are needed to bring about true
alignment?
Luma’s platform addresses this question in three important ways:
1. Facilitating understanding and communications between departments; the ability
to collaborate on a common platform increases everyone’s important viewpoint
being heard.
2. Giving representatives and partners the ability to personalize and localize
marketing materials increases their ability to sell effectively.
3. The Luma platform can be configured to allow automatic execution or require an
approval loop.
Increased Brand Control
Luma enables marketing departments to control their company’s brand message,
while giving channel and field representatives the flexibility to personalize and
localize marketing communications. Through the Luma Cockpit, marketers can:
• Upload and manage templates and assets as well as approve orders
• Manage user access and profiles
• Modify and update versions totally online so the latest version is always used
Flexibility to Drive Sales
Your field sales and marketing teams and partners in the field know your prospects
better than anyone. With Luma, they will be able to determine which messages, via
which channel, are used for their territory and offer a unique selling proposition.
Personalization of centrally-administered templates enables your representatives in
the field to
• Adapt to local preferences such as language, image and content
• Mail by linking to local or central contact lists as well as third-party list brokers
• Retrieve and measure automatically through integration with your CRM system
Top benefits Luma’s customers report are:
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