Luke PirieCommunication Designer BA University of Otago Design Studies

University of Otago Designer of the Year 2008

C.D.C Arts Society Scholarship

lukepirie.wordpress.com/

Employment History2010 - 2013 Flagmakers

2009 - 2011 Squarei Design

2008 - 2009 Otago University Tutor

2008 - 2009 Otago Surveying Company

2002 - 2010 Fonterra Co-operative

SkillsAdobe Creative Suite CS3 - CS6.0

Illustrator, Photoshop, InDesign, Flash

and Dreamweaver.

Html and CSS including Silverstipe

Final Cut - Video Editing

Vectorworks - 3D Modelling

Microsoft Office

and more

branding . illustration. multimedia . print . pre-press . web content . SEM & Analyitics.

PrintPak n Save Gooo NZ Campaign Venue Dressing

OverviewThe Petone PAKn’SAVE owner, Leo O’Sullivan, wanted to get behind the All Blacks in 2011 by dressing up his store. In no way did he expect to gain any f inancial rewards from this, and in fact, he believed he wouldn’t make a cent from the project. Unfortunately businesses that were not sponsors were generally not allowed to do something of this magnitude. BriefCreate a store-front “building wrap” that would get everybody behind the All Blacks in 2011. The design will need to comply with the legal requirements outlined by lawyers, the NZRU, RWC and the Wellington City Council. The design must also f it as closely as possible within the PAK’nSAVE brand guidelines.

Print contd.

I was asked to create a poster campaign for the event including a teaser campaign of posters that created intrigue.

This was followed a week later by a series of single posters, A6 f lyers and emails to inform those interested in the details of the event.

View all posters at:http://lukepirie.wordpress.com/2011/01/29/dmvfh-poster-series/

D × M × V × F + H Poster Campaign

As soon as I began at Flagmakers I started to re-design their 16 page A5 catalogue. The catalogue was mailed out to 50,000 existing and prospective customers. This required:

• following existing style ‘guides’• typographic choices and layout• liasing with printer and sales staff• superimposing images.

Flagmakers 2011 CatalogueBrochure Design

Goal - Improve the user interface to increase click through rates on Flagmakers most popular products.Constraints - Budget /Time – allocated 5 hours over a 2 week period.Stakeholder Interview - I discussed the requirements of this project with the Business Owner and the sales team to f ind what they wanted to achieve. I found that they wanted to make it easier for customers to navigate to the more popular products that they offer.These included national f lags (especially the NZ f lag) and the portable display options that Flagmakers are less known for.

Guerilla Usability TestingIn order to achieve some form of user testing I used the Flagmakers staff relatives and friends to navigate through and evaluate their experiences.This gave me valuable insight into the way they scanned the page and chose where to click.

AnalyticsI added the Google Analytics tracking code to the site 2 weeks before starting my analysis.I then made my changes to the home page and was able to evaluate the results based on the sites before & after performance.

ValidationAll users who gave feedback agreed that this was both better for navigation and more believable.

The number of page views that the site received after the changes showed a signif icant improvement in navigation.

Flagmakers Home PageFront End Web Design

Web

STOCK FLAGS

NATIONAL FLAGS

CUSTOM DISPLAYS

Flags for Retail

Flags of NZ

Flags and Banners Interior Displays Flexipole Range Euro Range Other Portable Flagpoles

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Flags for Automotive Christmas Flags General Interest Flags

International Flags“Traditional Poles”

The current system of displaying notices has a number of f laws and limitations which we hope our system will rectif y. The proposal outlines the current scenario and discusses the scope of the proposed service. It will document the research and consider the content, design and implementation of the system. It will also include a projected timeline for the project.View the entire project at: http://lukepirie.wordpress.com/2009/02/02/unipost-final-proposal/

Web-site Research Summary

By looking at other web-sites we discovered a number of things to both avoid and adopt. We deliberately viewed web-sites that either had a similar target to ours or offered a similar service. We also looked at other web-sites as examples of interaction design which informed our research in different ways.Implementation

Web-site The UniPost web-site would be used for the posting and viewing of notices. All notices added would be stored in a database. Old notices could be automatically removed after 30 days. The web-site is discussed in more detail further on in this proposal.

Web-site Interface

The centerpiece of UniPost will be a web-site were users can both post and view notices. The web-site also removes inequality and provides every user, no matter how good at design or how wealthy, an equal opportunity to have their message seen.

Project Timeline

This overview of the next few months will aid us in identifying the tasks required to complete our goals. Each of the five team members will work together on these tasks to complete these goals. Blue bars indicate project hand-ins.

Unipost - Online NoticeboardInteraction Design Project

Interface

Along with some of my colleagues at Squarei Design Ltd, I entered a logo competition for Hams Direct Ltd.

We developed three logos, both graphic and font based, winning the rights to develop their brand identity. Squarei worked on developing three options.

My design was chosen as the f inal logo for their business. This involved using Illustrator, Photoshop and InDesign.

We also created a range of documentation including an A3 Christmas poster.

Hams Direct Ltd

Branding

Andrew Bradstock contacted Squarei and asked us to design him a logo for the new Centre for Theology and Public Issues he was creating.

We gave Andrew three different logo designs based on his breif.

Out of the three options supplied he chose my design (bottom of the image to the right).

Otago Centre for Theology and Public Issues

I was contacted by Stuart Barson, the business development manager for Ngarua Technologies Ltd, and asked to produce a range of promotional material for them.

I developed a range of promotional material for them including Powerpoint and keynote presentations, letterheads, footers and logo design/guidelines.

Ngarua Technologies

“It was simple: Luke gave us what we needed and did it well. We will work with him again.”

Stuart BarsonBusiness Development Manager

Bread and DuckMeg Barron contacted me to create a logo for their newly established gluten-free baking business. After a few concepts I was able to develop some simple and easy to follow brand guidelines for this small business.

I developed a range of promotional material for them including a logo, brand guidelines and a basic website.

Brandingcontd.

This project allowed me to pursue one of my passions... f ilm. I learnt a lot about time management and the value of communication with participants and fellow crew members.We worked fantastically as a team and had a very willing cast who made our f ilm something I could be proud of.

The f ilm recieved the highest grade in The Truelies Festival which was held in Dunedin.

We were also very appreciative to our cast and sent them tickets to the event along with their own copies of the f ilm on DVD.

Removing RichardsonShort film

http://trueliesfestival.wordpress.com/archive/removingrichardson/

This job was done for a friend. An exchange of music for video. I love Oli Cameron’s music and I really wanted to develop my animating skills, so I chose to animate a song in time for his EP release for ‘Capturing the Uncatchable’.

I learnt a lot about time management in this job.With 1 week remaining I realised I would not be able to complete the hand rendering style I had planned. I solved this problem by using Final Cut Express to apply f ilters to footage and add the colour and movement I needed.

Oli Cameron0273938101oli.carnivorous@gmail.com

The FireMusic Video

To play simply click on the link above.For the full making of see:http://lukepirie.wordpress.com/2011/02/06/the-fire-music-video/

Video

By using education as a tool to help people aged 18 - 25 examine and understand conflicts we hope to give individuals a better chance of taking on these complex issues themselves. By shedding light on the effects of choices that individuals make to resolve conflicts; we hope to give a greater understanding of three things. How people personally solve disputes, how this may be interpreted by others and the importance of collaboration when trying to solve a conflict.

Our teaching tool allows the user to play through a conflict without any real life consequences. Watching the reaction and movement of a conflict, playing on both sides of right and wrong. However the game does not preach to the player, it cleverly hides a layer of subversive education within the complex style of a fun 1st person puzzle solving adventure game.

Mad FlatterFlash Game Design

To play the game download the link below:Note you must unzip the folder onto a mac:http://db.tt/uM4fnbI0

1

Shedding Light Not Heat

MadFlatter Blueprint

Design Issues 2008

Ideas That Matter

Charles Sheppa

Luke Pirie

Rob Cape

lukepirie.wordpress.com/4/51 Austin St : Mount Victoria, Wellington 6011 : +64 212649299Otago Uni Designer of the Year 2008. CDC Art Scholarship.

Luke Pirie

Game Design