luke hydrick industrial design
TRANSCRIPT
Industrial DesignLUKE HYDRICK
Fisher-Price | East Aurora, New YorkIntern: September 2012 - Present. Worked in the Vehicles Team with designers, marketing,
and engineers. Involved in the whole design process from initial brainstorming/ideation to CAD
content creation. Responsibilities included sketching, brainstorming, spalunkers, foam model
making, CAD modeling, and more.
Vans | Cypress, CaliforniaIntern: March 26, 2012 - June 9, 2012. Shoe Designer working in the Core Division: Skate, Surf,
OTW, LXVI, and Future Concepts. Responsible for material / colorways, graphics & prints, tech
packs, generation of new concepts, as well as working with professional skaters to develop
new concepts.
LUKE HYDRICK2934 East 48th Place Tulsa, Oklahoma 74105
918.809.6405 | [email protected]
EDUCATION
HONORS
THIS GUY
SKILLS
EXPERIENCE
University of Cincinnati | Cincinnati, Ohio College of Design, Architecture, Art, and Planning (DAAP) School of Design - Industrial Design
Program Class of 2015
Tulsa Edison Preparatory High School | Tulsa, Oklahoma Class of 2010
CollegeGPA: 3.8, Dean’s List 2010- Present, Cincinnatus Scholar.
High SchoolGPA: 4.35, Rank in Class: 8/260, Academic All- State Nominee, Edward Joullian Scholarship
Finalist, “The Flag” essay published in Eyrie Edison literary publication.
Soccer, skateboarding, art, figure drawing, food, traveling, Spain (well mostly San Fermin), the
outdoors, coffee, Oklahoma, photography, sketching, building things, working for you, new
experiences, skydiving, the ocean, and music.
Sketching, Brainstorming, Design Research, Adobe Creative Suite,
Microsoft Office, 3D modeling in Alias, Rhino, and Solidworks, Keyshot
3, Physical Prototyping, Basic Shop Tools.
References available upon request
Let’s make the Dentist Better
DENTAL SCALER
To design a Dental Scaler that allows dentists to work more comfortably and efficiently while eliminating causes of Carpal Tunnel Syndrome.
OBJECTIVE
1 2 3
4 5 6
Lesson Learned
Focus on the cylindrical width, materials, and shape of
grip to address squeeze force, slipping, and sterilization.
TASK ANALYSISDental Hygienist use their scaler about half
of the time. That is four hours a day.
DESIGN CAN HELP PEOPLE.
squeeze force
slip & hyperpronation
sterilization
Time for your check up. Research trip to the Dr. Applegate dentistry.
For most of us the mere thought of going to the
dentist hurts. But it can be painful for them too. We
tested prototypes to get real dentists’ opinions on
how to fix the problem.
testing foam models
DIRECTIONS
RIBBING
PENCIL
soft horizontal ribs spread out the pressure points
taper on grip to reduce slipping
inspired by the use of tapered mechanical pencil grips
removable colored grip
COLORDifferent colored grips serve as tool identifiers.
SOLUTIONS
Anti Slip taper reduces slipping.
1
Connection and function:Different colored detachable grips help dentists identify their tools from others.
2
11mm thick handle is easier to grasp, reducingpinch force.
3
Sterilizable metal and autoclave safe silicone.
4
Ergonomic rubber grip reduces pinch force throughsoft rubber and ribbing.
5
Final Model: Dentists connect emotionally
with their dental scalers.
This product’s new design
reinforces this bond and
decreases their risk of CTS.
This is achieved through:
Thicker Handle1
Ergonomic Grips2
Horizontal Ribbing3
Tapered Handle2
TIMBERLAND ABINGTON
Made for the fashionable modern man and
inspired by a time when the West was still wild and the
cowboys who conquered it were revered as the most
respectable men of all. This product is inspired by the
silhouettes, styles, and materials that those men wore
to pioneer this land. When you don’t dress like everyone
else, you don’t have to think like everyone else.
- Iris Apfel -
The Abington Plainsland Zip
EXPLORATION By the way.I’m from Oklahoma. Wanna’
check out the Wild West?
Click on this text.
cowboy boot inspired vamp
modern sole, implied heel
Lookin’ Good. The Plainsland Zip uses classic cowboy boot design language with modern sensabilities while utilizing premium materials such as leather laces & a full grain leather upper.
REFINEMENT
THE PLAINSLAND ZIP
VANS is the Authentic
Consumer: Urban skateboarder age twelve to eighteen. He skates everyday, looks up to pro skaters, checks skate sites daily, mostly wears skate wear.
A modern skate shoe with features and styling to progress Vans offering of wafflecup skate shoes.
A commerical style rooted in skating. Mostly Core Skateshops, Zumies and similar stores, and Vans Retail.
VANS
Core Pro Skate
Project:
Markets:
Brand:
Catergory:
This is our guy. He loves skateboarding. I mean really loves skateboarding. He checks the berrics, thrasher, and other skate sites everyday. Dreams, breathes, thinks, and eats skating. Skate and Destroy.
midtop support
simple paneling
WHAT DOES HE NEED?
Let’s go skate! You have to go skate to really know what this shoe needs to
do. But beyond that skateboarding is as much about culture
as it is about actually skating. Not only does this shoe have to
perform well, it has to look good doing it.
durability
Market Opportunity
RESEARCH
Vans Skate Line PaddedSlim
Lowtop
MidtopShaped CollarFlat Collar
Heavy Paneling
Simple Paneling
Wafflecup Shoes
Padded midtop opportunity.
Midtop is also on trend.
Simple paneled shoe with a uniquely
shaped collar.
There is an opportunity for a padded midtop wafflecup skate
shoe with simple paneling and a uniquely shaped collar.
Initially considering what fits in the VANS line helped define
criteria when considering the wider skate shoe market.
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Skate Shoe Market
INSPIRATION
By the way...You can click the skate photos for some video inspiration. Just
remember to come back to the portfolio.
InspiredSimple paneling, tech color
pop, and strong flowing lines.
InspiredA nose clip inspired a
supportive heel clip to
secure the foot.
Phase 2Quick & initial ideations exploring a wide variety of silhouette and panel breaks. Also one piece vamp and quarter, and ankle padding in various thicknesses, and waffle cup design exploration.
Phase 3Further ideation exploring form, side stripe, and features as well as a heel clip.
FINAL DESIGN
The final design; after
consulting with the design
& marketing teams.
mhmm
m
Waffle cup for support, board feel, and durability.
Inner heel lining and foam to secure the foot and provide more color blocking.
Heel clip for rigid structure to stabilize the foot, support the ankle, and increase the life of the shoe.
Vamp butt seam on medial side at the same line as the stitch on the lateral side for symmetrical toe down and cost effectiveness.
Athletic collar shape for midtop support and comfort.
Wrap around vamp quarter for a seamless ‘ollie area’ that provides durability.
FEATURES
The side stripe is the most iconic symbol of Vans.
Family of form in the eyerow shape: the Euclid Shoe.
The vamp shape is a nod back to the classic ERA shoe.
Foxing stripes are now a staple in skate shoe design.
Knurled texture on the heel clip and toe bumper.
VANS DNA
Later Seasons’ Colorways: Production longevity with interesting colors and material breakups.
Black suede vamp, quarter, and heel counter with canvas eyerow and collar. Red pop heel clip and a white leather side stripe.
Port Royale/Chilipepper two tone suedes and canvas. Tonal heel clip
and pop red inner heel liner.
Pop Red foxing matched on the heel liner. Charcoal suede upper matched
with a canvas dark grey collar.
Navy suede vamp, quarter, heel counter, tongue, and eyerow matched with a cool grey canvas collar and black heel clip.
Spring 13COLORWAYS
OXO Electric
To design an electic turbo mixer following OXO’s principles of Universal Design to evolve OXO into an electric product line.
THE IDEA
INNOVATIVE SOLUTIONS TO EASE EVERYDAY TASKS
UNIVERSAL DESIGN
“Have you ever seen a single glove on the street and wondered who lost it? We have too. As a reminder of the hands our products need to comfortably fit - large, small, male, female, young, old and inbetween, OXO employees collect lost gloves around New York City and around the world.” - OXO Website -
GLOVES
Large and Small Male and Female Young and Old
CONSUMER
Lesson LearnedFocus on the ergonomics, aesthetics, OXO ‘language’ &
intuitive use; specifically focusing on a simple interface,
intuitive removable attachments, & easy cleaning.
TASK ANALYSIS Let’s make some brownies! Solving
everyday tasks with innovative solutions
takes a bit of reseach.
1 2 3
4 5 6 7 8
not OXO design language
solves ergonomics but not unique and recognizabale
OXO “grooves”
too much like an immersion blender
two beaters?
taper direction is wrong
HANDLE SPOON INSPIRED USE STANDABLE
DIRECTIONS
vert ical or ientat ion
OXO aesthet ics
s imple inter face. On & Off.
f i rmly rests on i ts s ide
removable attachment
It’s natural & fami l iar. Use i t just how you use a spoon.
ant i -s l ip grooves
SPOON SOLUTIONS
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Hands on ExperienceGett ing as many hands on the models as poss ible to inform & truly design universal ergonomics was paramount.
MAKING THE MIXERThe build strategy consisted of foam models, making the digital model, powder
printing the physical model, sand, sand, sand, paint, & rubberized texture on grip.
OXO|TOOLS YOU HOLD ON TO
I f you could hold this , You would know. I t real ly i s comfortable.
OXO Ribbing
OXO SteeL Evolut ion
Simple Inter face
OXO Santoprene
SteeL Stainless Steel
OXO DNA
OXO ELECTRICElectric Turbo Mixer
BETTER THAN YOUR MOMMA’S BROWNIES
OXO ADVERTISMENT
the sketchbookProjects in progress, thoughts, 3D work, & various 2D work.
The SketchbookProjects in progress, thoughts,
3D work, & various 2D work.
Check out my blog.http://thebigscope.tumblr.com/ It is full of my thoughts, projects, sketches, & other good stuff.
SPECIALIZED
Timetrial BikeInspired by the form of a
cyclist riding(photo below).
CONCEPT DESIGN
SpaceshipsThe NASA Intergalactic Space
Commander M13 gets you where
your going, fast. Modeled in Rhino.
Chair
This is the modern living room.
This is Alfred, he’s a chair.
This is Alfred.Dedicated to simplicity, he
uses very carefully considered
details to delight; such as the church
inspired structure underneath to
the contrast of materials. Wooden
dowels slide into aluminum hollow
dowels capped with rubber feet.
Bent aluminum tubes are welded
on to form the leg stucture, while
the seat and back are made of one
piece of molded plastic.
ALFRED
TIMEPIECE SERIES | EXPLORATION
TIMEPIECE SERIES | INSPIRED
GearsInspired by the precise
and simple forms of the
simple gear.
SpiderwebInspired by the unique
weaving forms of a
spider’s web.
WrightInspired by Frank L.
Wrights geometric
wood work.
TIMEPIECE SERIES | SPIDERWEB
luke [email protected] to hear from you soon...
THANK YOU FOR YOUR CONSIDERATION!