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Question 2By Luke Johnson

How effective is the combination of your main product and

ancillary texts?

Our teaser trailer, poster and magazine are the three advertising

tools for our marketing campaign.

The font of each product

We kept the font very similar and near enough the same in our teaser trailer and poster. This was a title in our teaser trailer, it was all in capitals and very large in the centre of the screen. It had a blue colour and this was created through the title effect called knockout; it allowed you to add an image in the background and the titles go the colour of the background. We made the image a simple blue background as blue was a theme for our products which we used in all of them. In our poster the main title of Caught Up is in a similar font and of the same colour. We wanted to make people remember the colours of blue throughout our teaser trailer and they remember it when they see the poster.

Theme/Brand

The main theme and brand of our product is the colour of blue and our main character. These

our brand because we wanted something for people to remember, so when they see these

things they instantly recognise that it is our product. They are on our main product and ancillary

texts. By using the same image on both poster and magazine it will become memorable. We

decided to make our magazine on Empire magazine because our real media texts are the films

that are on Empire magazine. Because they are of a similar genre they also have similar

audiences and our films target audience is from 16-24 and they are the most common readers

of Empire magazine.

Campaign

One thing we considered when it came to our campaign

was to have a social media profile and create awareness

through social media. This would include creating Twitter,

Facebook and Instagram pages. This would start a fan base

and they could create hype about our product. However we

never actually made this which I think we should have

done. I think that we should have also created a hashtag

which could be on each of our products and if this created a

following it could become a trend and this would create a

larger brand awareness. However I do think that our poster

and magazine covers are very strong and if these were to

be placed around towns like most movies are then they will

be memorable and because we used the same image of

our character people will recognise it, also the title is large

and people may start to remember this and may want to

look into our film more. Then again if they do want to look

into our film more then this is where we should have

created social media pages and maybe a website that has

more information on our film.