ludovic copere- sony- digital home

7/31/2019 Ludovic Copere- Sony- Digital Home

1/9

LTE in the Digital Home

ensuring device success

Renaud Di FrancescoGeneral Manager

Europe Technology Standards

Ludovic CoprCorporate Strategist

European IP Strategy and Licensing


2/9

from the LegacyHome

1-way pipe

Linear TV

Few devices

Indoorredistribution?

Spectrumallocation?

BROADCAST&

Implicit QoS

Content signalling

Digital TV

Multi-screenempowerment?

Multi-userflexibility?

FORGET


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to the HybridPlayfield

HomeUNI|MULTICAST

& Mobile

devices MANAGE devices

2-way pipeOn-Demand

EntertainmentTransparent QoS Network signalling


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Crossing the Broadband Chasm

distance-led performancedegradation (xDSL)

best-effort download/streamingpromise (marketing)

Country-specific fragmentationand competition (unbundling) Indoor / deep-Indoor

Quality of Experience (coverage)

Pending spectrum allocation and

investment pull (LTE)

Walled-gardens vs. Open-portals(Net-Neutrality)

Mobile Broadband?

Internet-Premium Service

Expectationson Networks?

Expectationon Services?

from white-areas to grey-areasto? (coverage)

Pending regulation and investmentpush for Next-Generation (FTTx)

Dumb-pipe vs. Smart-pipe(Net-Neutrality) Usage-led performance

degradation (capping)

Tiered semi/non-flat

data plans (bill shock)

Legal small-print restrictingP2P/VoIP (contractual)

Fixed Broadband?

3G+Basic Right

Expectationson Devices!


5/9

What LTE should mean for devices

ENABLING

Time-shifting(vertical network convergence)

Promise: 20-80Mbps

(should not parallel the home)

Reality: CAPEX-intensive(should balance demand increase)

Place-shifting

(horizontal network convergence)

Context Awareness(environment metadata)

1-to-1 advertising

(background analytics)

Location Empowerment(foreground opt-in)

Synchronized Profiles

(user metadata)

EXTENDING

Content Push & Pull(Live + side-load)

Femtocells(bottom-up deployment)

Multi-Frequency bands(coverage x density bootstrap)

Unicast & Multicast(Frequency+Time domain)

Subscribers management(Device-facilitated optimization)

Multi-Media pipe(reasonnable differentiation)

Open to all services(fair gatekeeper)

Online services UI(Device-led control)


6/9

LTE x Digital Dividend

BRIDGE RETHINK

790 to 862MHz Band TV Reception ImmunityDigital Divide

LEGACY100% broadcast

usage

POLICYoptimized

re-allocation

RECOGNITIONof importance

& need to includeSilicon tuners

TERRESTRIAL& CABLEanalog/digital

reception

early

studi

CLAIMSusage for mobile service

will bring 250B for Europe

-R

OPTIMIZE ENSURE

EITHER ORProfit or liability?

HOWEVERalso seen as universal service

possibly support from structural funds

EXISTING TVassume wholeband is DVB-Tx

FUTURE TVH/W+ S/W tuner?

Interferences?

GOLDENscarcity and value!

INADEQUACYof proposed param.

for revision ofimmunity standard

FORGOTSilicon tuners, nowclear market trend

s jointcontribution

?


7/9

Mobile Broadband x TV: from conflict to coexistence

TEST

IDENTIFY

Broadcasters

CE

INTERTWINED

interests

Broadcasst

Networks

Regulators

& Govts

CURRENTLYcountry-based

initial investigation,tests & measurements

NEEDpan-European coordination,

transparent work,recognition

INPUTfrom end-to-end LTE ecosystem

upstream (equipment)& downstream (services)

?Mobile Broadband & TV reception COEXISTENCE

SOLVE & ENABLE

TelecomOperators

InfrastructureProviders

ServiceProviders

COMMONsuccess

LTE expertiseETSI as main founder

of 3GPP

DVB expertiselong-standing reference

for DVB-spec standardization

TEST expertiseestablished business

of selling/hosting testing

NEW EFFORTencompassing

device-centric, network-centric& component-centric issues

PRO-ACTIVE POLICYglobal issues

regional harmonizationslocal implementations

LONG-TERM VIEWanticipating future 3GPP

(and other wireless systems)releases


8/9

Towards Indoor/Outdoor Media & Communication Context

DEVICE CHOICE

Interaction / Playbackon any CE device

INTERACTIVITYFlexibility of infrastructure& natural multi-tasking

ALWAYS-ON NET.Femtocells & SDRfor in & out-of-home

DEVICE POWERA/V-centric (e.g. 3D)

NET-centric (e.g. App. platform)

STORAGELocal access / download

Cloud-based stream / cache

TogethernessTogetherness

Trans

Trans

Adv

Adv

Audience

FLAT IPOpportunity for Open-Net.& device-centric QoS

-DVB-T/C/S Triple Tuner

IP software Tuner

INTERACTIVITYTowards Hybrid

CE Middleware(s)

CONTENT CHOICEBroadcast choice& mult-reception

TOGETHERmy TV & my LTE devicesin same room(s)/use(s)

InterestInterest--triggertrigger

a

ctions

a

ctions

rtising

rtising

ARPU


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