Case study _ Lucozade_GSK

http://telibrahma.com Follow us on https://www.facebook.com/BuzzAtPlaces

OBJECTIVE

As a prelude to the Sunfeast World 10K Bangalore Marathon 2010, an expo was organized

at the Kanteerava Indoor stadium in Bangalore. With an assured footfall of over 20,000

visitors, the expo was the perfect platform for brand promotions. Lucozade, the Official

Sports Drink Partner of Sunfeast World 10K Bangalore wanted to partner with the

event and test market their product before the commercial launch. Lucozade tied up with

TELiBrahma to promote itself as the ideal isotonic drink for athletes at the Bangalore

Marathon Expo and get more people to sample its product.

SOLUTION

Visitors at the expo had to just ‘Turn ON Bluetooth’ on their mobile to receive Lucozade

Branded Content. A Lucozade branded application, ‘Are you ready for the marathon’ was

delivered on the users’ mobiles. Messages and Tips for Running delivered on the users’

mobiles enabled higher levels of engagement and interactivity amongst the runners/visitors

RESULTS

More than 65% of the people at the expo downloaded the Lucozade content

5,000+ engagements achieved across 4 days

TELiBrahma leveraged social media platforms and created great buzz about the

marathon

For the first time ever, the Bangalore Marathon Expo was Buzz enabled for

Lucozade with an objective to drive sampling at the expo

Case study _ Lucozade_GSK

http://telibrahma.com Follow us on https://www.facebook.com/BuzzAtPlaces

The Lucozade branded application – ‘Are you prepared for your Run?’, ‘Tips for the

Run’ and more such sampling messages were delivered on the users’ mobile @ zero

cost!

Prior to this Lucozade has partnered with TELiBrahma at the Chennai and Mumbai

marathons to provide a similar experience to people

HIGHLIGHTS

The Lucozade Buzz campaign got a whopping response and has left an indelible

impression in the minds of the users

An event like this is a wonderful trigger to do your bit for charity and at the same time

provide rich brand engagements to consumers