LUBRICANTS, GREASE & OIL

SURYA PRAKASH TIWARI (12)SUMAN SEKHAR BISWAL (05)

Introduction

• Global Demand – 41.7 million metric tons

• Asia – 3rd Largest Market

International Consolidation

• 1700 players

• Merger with bigger companies

• Increase in volatility

Technology• Improved engineering

• Increased demand

• Better quality of base oil

Derived Demand

• Gasoline: motor spirit/petrol

• Diesel - vehicles and other motors/engines

• Kerosene - cooking/heating

• Fuel Oil: boiler fuel for industry, power and shipping

Joint Demand• Brake Fluids• Lubricating Grease• Hydraulic Fluids • Transmission Fluids • Oil Based Additives • Petroleum Jelly and Waxes

Organizational Customers

• OEM Manufactures • Car Dealerships • Fleet Operators • Race Teams

Segmentation

• Automotive

• Industrial

• Marine

Market Strategies

• Brand name, Price, Accessibility and Services

• Sales Push to Brand Pull

• Promotion, Discounts and Mergers