lte market associate

8/13/2019 LTE Market Associate

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1 Nokia Siemens Networks 2012

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NSN Solution CertificationLTE Market

LTEMarketNokia Siemens Networks Solution CertificationDomain: Market

Level: Associate

Topic: LTE Market overviewArne Schlicke, MCA LTE product marketing


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Agenda


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LTE market development: mid 2011mid 2012350% growth in number of launched LTE networks

Market snapshot May 12, 2011

20 commercial LTE networks launched

154 LTE network operator commitments in

60 countriesSource: GSA, Evolution to LTE report (May 11, 2011).

Market snapshot December 15, 2011

36 commercial LTE networks launched

incl. 3 TD-LTE networks

185 LTE network operator commitments in 66 countriesSource: GSA, Evolution to LTE report (October 12, 2011) + Sky, Brazil (Dec.13)

Market snapshot July 12 , 2012

89 commercial LTE networks launche incl. 9 TD-LTE networks

280 LTE network operator commitmeSource: GSA, Evolution to LTE report (July 12, 2012)


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, Japan , So

65% of total dahandled by LT

LTE su

0

5

10

15

20

25

201

, Denmark Oct. 10, 2011: 50%

population coverage

End 2011: 75%population coverage

, South Korea

99% populationcoverage reached(March 2012)

LTE subscribers (thousands)

4 mn subscribers(July 22nd, 2012)

3mn subs(July 2012)

2011 2012

July 2012:

12mn LTE subscribersexceeded in

Japan+Korea

0

500

1000

1500

2000

2500

3000

3500

Jan

Feb

Mar

Apr

May

June

July

Aug

Sept

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

June

Smartphone,tablet launch

LTE subscriber and coverage growthin advanced mobile broadband markets

1mn new LTE subs. in 1.5 months June 8th: 3mn LTE subs.July 22nd: 4mn LTE subs



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Japan and Korea LTE(FDD) m

2012: Korea and Japan the most dynamic LTE marketsLTE subscriber penetration in Korea: >8mn LTE on 50mn inhabita

Japan

Korea

Korea

LTE subscribers as of July 20121. USA 1516 million2. Korea 8.6 million3. Japan 45 million============================Worldwide 3032 million

4.2 mn LTas of July

1.2mn nesince Jun

4mn LTEas of July

1mn newduring sin

3mn LTE as of July

1.5mn nesince Mar

- - -

- - -

Korea 1.4mn LT

2012 (lau



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Korea, August 8, 2012Worlds first nationwide launches of VoLTE

JiumVoLTE

"The m

phone

servicwith i

and c

one o

SK Te

compa


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Compelling drivers for early LTE introduction

New spectrum allocationsfor more competitivebroadband strategyExample: Northern Europe

Necessity to join the largest

ecosystem: global standardof 3GPPExample: CDMALTE

Immediamobile bExample: abroadband

or a combination of all abovExample: South Korea

A d
http://www.tele2.se/index.html


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Operator challengesThe widening gap between traffic and revenue

Source: Light Reading (adapted)

Voice dominated Data dominated

Traffic volume

Revenue

Time

Network cost (LTE)

Network cost(existing technologies)

Profitability

LTE reducthe cost/M

LTE improvesuser experience

Mobile networktraffic and costs


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LTE introduction challenges

Spectrum availability for LTE deploymentThis might be true for new bands. But what about refarming (GSM to LTE)

band. Operators may have spare capacity in this band.

Network sharing options (national roaming, RAN sharing, wholesale operatGenerally frequency bands which are used already by other operators shou

there is a risk of too much fragmentation of the frequency landscape with thmissing device availability for niche bands

CAPEX conflict with ongoing 2G/3G rolloutsthis opens the opportunity to talk about SingleRAN with Flexi Multiradio BT

capability of Flexi NG/Flexi NS. (all investments are future-proof)

Operational complexity in adding a third layer on top of 2G and 3G network Network simplicity with Single RAN and common core for 2G/3G/LTE

Automation with Self Organizing Networks

Professional services along entire network lifecycle

A d


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LTE market status

280 commerc

commitments

1bn LTE conne

Mainly driven byForecast by Strategy Analyt

89 operators hlaunched LTE

150 commercin 64 countire2012


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Multimode devices for LTE ready subscriber baseHigh-end smart phones launched with LTE built-in

, Sweden : Mobile broadband packages

Total 4GStarter Small Intermediate Large

Entry offering(prepaid,)

Premium offering(30GB incl.,)

LTE USBdongle3G USB dongle

Start Small Intermediate

Entry offering(prepaid,)

LTE multimode US

Earlier smartphone and tablet launches withoutLTE -support

Samsung Galaxy II LG Optimus Android 2.x / 3.x

March 2012: High-end smartphcome with LTE built-in

1H2011 1H2012

Nokia Lumia900 LG Optimus, Vu Samsung Ga

LG Optimus Pad Samsung Galaxy Tab8.9, 10

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Market Potential: LTE vendor selections ongoingand preparation of 2G/3G for smooth LTE introductio

LTE is a global techn

beginning

Essentially, all mobile

go for LTE. In these markets, all

investments need to

enabling smooth intr

Increasingly, LTE de

with 2G/3G moderni

The speed of the intr

depends on regulatocompetitive pressure

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N ki Si N k l di h TE k


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Nokia Siemens Networks - leading the LTE marketwith 63 commercial LTE customers

56 LTE radio deals(incl. 7 TD-LTE)

32 LTE EPC deals

commercially

launchednetworks

(incl. 4 TD-LTE)

31

EstoniaGermanyGermany

Canada Sweden Sweden LatviaCanada

DenmarkUSA Denmark FinlandFinland

USA

IMS

Brazil

TD-LTE

India

TD-LTE

Singapore

Portugal

Azerbaijan

Italy

Saudi Arabia UAESaudi Arabia

TD-LTE

Saudi Arabia

TD-LTE

Estonia

Latvia

Lithuania

UAE

CroatiaUSA

Bahrain

AustriaSlovenia

Australia


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Australia

Ra

EP

We are LTE supplier to 31 commercial LTE operatorsserving 40% of all LTE subscribers

63 commercial LTE networkcontracts

on 6 continents on 11 frequency bands

Experience from mostadvanced markets like Korea,Japan and Northern Europeand North America

Note: commercial LTE operators = operators who havealready commercially launched LTE service

Canada Sweden Sweden LatviaCanada

Denmark FinlandFinland

EstoniaGermany GermanyUSA

Brazil

India

Portugal

Saudi Arabia Saudi Arabia

Radio Radio Radio EPC Ra

EP

Radio Radio Ra

IMS Radio Radio

TDRa

EP

Radio

Radio

EPC

TD-LTERadio

TD-LTERadio

TD-LTERadio

EPC

EP

EPC

Croatia

Radio

Saudi Arabi

Ra

EP

USA

Radio

EPC

UAEUAE

Ra

Austria Slovenia

Radio Radio

N ki Si N t k iti i th LTE k t


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Nokia Siemens Networks position in the LTE marketOne of the leading LTE vendors

LTE subscriber view: Our LTE radio access customers serve roughly

subscribers worldwide

LTE subscribers as of July 2012 USA 1516 million

Korea 8.6 million

Japan 45 million

============================

Worldwide 3032 million

Ericsson: globally presentlargest LTE subs

NSN: gloabally present, but not yet live with tiethe US. Strengths: presence in Korea and Japa

access vendor to Softbank, KDDI and Docomo

Huawei: not present in Korea, Japan or US tiea single LTE radio customer with >0.4mn LTE s

global LTE subscriber share below 5%.

N ki Si N t k LTE


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Nokia Siemens Networks LTEIndustry analyst evaluations, 2012

#1 in innovation#1 in implementation

Considering changes in this msinc e its last 2011 edition , AB IResearch believes that NokiaSiemens Networks retains th e o#1 posi t ion , thanks to th e numbcontracts i t has won and innov a

in the small cell area.

The LTE Base Station Market, Nick MarshaAditya Kaul, ABIresearch, March 2012

Nokia Siemens Net orks LTE anal st e al ations 20


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Nokia Siemens Networks LTE, analyst evaluations 20A leader in the Gartner Magic Quadrant for LTE

Overall, the worldwide LTE infrastructure marketfor radio and core service architecture evolution

equipment is expected to grow from $4.1 billion in2012 to $21.1 billion in 2016.

LTE is expected to grow at a compound annualgrowth rate of 58.5% in that period, and will be thefastest-growing segment within mobile networkinfrastructure (radio and core).

Gartner Magic Quadrant for LTE Network Infrastructure by Sylvain Fabre, FrankMarsala, Jessica Ekholm, Akshay K. Sharma, Joy Yang, Akiyoshi Ishiwata, Deborah Kish,Tina Tian. Published 12 July 2012This graphic w as publish ed by Gartner, Inc. as part of a larger research doc ument and sho uld be evaluated in the

context of the ent i re document . The Gartner document is avai lab le upon request f rom Nokia Siemens Networks.

Gartner does not endorse any vendor , product or serv ice depicted in i ts research publ icat ions, and does not

advise technology users to select only those vendors wi th the highest rat ings. Gartner research publ icat ions

consis t of the opin ions of Gartner 's research organization and shou ld not be construed as statements of fact .

Gartner disclaims all warranties, expressed or imp lied, with respect to this research, includin g any warranties of

merchan tabil i ty or fitness for a particular purpo se.

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Why Nokia Siemens Networks for LTE?


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Why Nokia Siemens Networks for LTE?

Unique experience from advanced markets

Only vendor to supply all three Korean

operators and the big three Japaneseoperatores Docomo, Softbank and KDDI

Strong global footprint with GSM and 3G networks

We know the existing networks and how to

introduce LTE most efficiently

Outstanding products and solutions

See the respective LTE solution trainings

This presentation reflects the LTE market as of Augu


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This presentation reflects the LTE market as of AuguUpdated infos always on the LTE Portal

LTE Portal in Intranethttps://inside.nokiasiemensnetworks.com/global/Work/Sales/Sales_Materials/NWSsalesportal/MBBSalesPortal/LTE/Pages/LTE_Porta

Executive andmanagementpresentation

Reference material andanalyst evaluations

Information aboutLTE market and

operator launchesand tariffs

N ki Si N t k S l ti C tifi ti
https://inside.nokiasiemensnetworks.com/global/Work/Sales/Sales_Materials/NWSsalesportal/MBBSalesPortal/LTE/Pages/LTE_Portal.aspxhttps://inside.nokiasiemensnetworks.com/global/Work/Sales/Sales_Materials/NWSsalesportal/MBBSalesPortal/LTE/Pages/LTE_Portal.aspx


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Thank you.

Arne Schlicke, MCA LTE product ma

Nokia Siemens Networks - Solution Certification

lte market associate

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