ltc mkt421 wk5 copyright 2013 edward f. t. charfauros
DESCRIPTION
Edward F. T. Charfauros, inspiring author, assists fellow students with their presentation for a successful grade. He also blogs upon his own inspiring blog, where you'll discover life changing stuff. Sign up for his blog by sending him an email~ Copyright 2013 Edward F. T. Charfauros. Reference, www.YourBlogorResume.net.TRANSCRIPT
Marketing Plan: Final
PhasePresentation by Celine
Israel,Edward Charfauros,
Thava Overstreet
Agenda
o Introductiono Appropriate Place, Promotional Strategy, and Strategic
Marketing Plano Initial Sales Promotion Scheduleo Advertising Plan
o Identify public relations opportunities for the product or service.
o Analyze the effect of channel management decisions on the marketing of your selected product or service.
o Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen
o Budgeto Measuring Effectivenesso Conclusion
Johnson & Johnson’s Baby Magical Skin Care Product Line
Edward
Edward
CelineCeline
ThavaThava
Introduction
Introductiono J & J’s baby magical formula skin care line:
1. Aloe Vera Soft Skin Cream2. Calming Botanical Cream Moisturizer3. Everyday Smooth Lotion4. Pregnancy Nourishing Emulsion
5. Spa Aromatherapy Bubble Bath 6. Summer Cool Lotion
7. Wonderful Hair Shampoo
Appropriate Place, Promotional Strategy, and Strategic Marketing Plan
Initials Sales Promotion Schedule
Advertising Plan
o Cable
o Internet
o Network Television
o Family-Focus Story Line Series Projects
o Presentations
Budget
Budgeto $1 million for promotion
1. Aggressive advertising campaign2. Television and print ads3. Internet and social media sites such as
Facebook™
Measuring Effectivenesso Set quantifiable goals o Create new campaigns or improve on existing ones to
reach goalso Review previous sales records to compare o Set metrics to track progress
1. Online views2. New sales
3. Customer “likes”
Measuring Effectivenesso Use metrics to analyze resultso Did we make a profit?o Repeat successful ad campaigns if necessaryo Once goals are met, establish new ones
(Allen, 2012)
Public Relations
o Growth of clientele expectationso Intent of improving services and the level of satisfactiono Incorporate self-sustainability by empowering the
organization to achieve fiscal productivityo The cost policy, sorting out responsibilities, setting terms
of operations and defining territorial rights.
Effect of Channel Management Decisions
o Johnson & Johnson. (2012). Our company. Retrieved from http://www.jnj.com/connect/about-jnj/company-structure
o Johnson & Johnson. (2011). Johnson & johnson form 10-k annual report. Retrieved from http://www.investor.jnj.com/2010annualreport/pdf/2010-10-k.pdf
o Allen, K. (2012). How to Idnetify Quantifiable Elements to Evaluate, Monitor, and Control Your Marketing Plan. Retrieved from http://smallbusiness.chron.com
References
Questions? Answers!