lt & c workshop | hooge | april 19, 2015 how is the
TRANSCRIPT
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
LT & C WORKSHOP | HOOGE | APRIL 19, 2015
How is the concept of „National Park Partners“ functioning?
National Park Partnership
National Park Partners …
… are regional businesses with commitment for nature conservation and sustainability
… are qualified ambassadors for the National Park idea
… fulfill specific criteria (high service quality, environment, information)
… provide regional products and a broad portfolio of attractive nature experience offers
… cooperate with the National Park authority and within the network
… are best practice examples for sustainable tourism
150 National Park Partners § Accommodation§ Gastronomy§ Tour operators§ Shipping companies§ Railway companies§ Bike rental outlets§ Organic farms with own shop§ Leisure attractions§ Galleries and museums§ Tidal Flat Guides § Nature NGO‘s§ Tourism organisations§ Municipalities
LKN-SH | Nationalparkverwaltung |
National Park Partnershipwww.nationalpark-partner-sh.de
Internet www.nationalpark-partner-sh.de
LKN-SH | Nationalparkverwaltung | NP-Seminar | Tönning
Training, information and communication material
LKN-SH | Nationalparkverwaltung | Nationalpark-Partnerschaft |
Steering Board
National Park Authority
NGO‘s
Tourism Marketing
Municipalities
NationalParkPartner
Independent body for decision-making and control Further development, improvement and adjustmentCommon and consensual decisionsReasonable assignment of tasks and work loadBroad acceptance within the region
National Park Partner
Steering Board
Checkup and Conctract
§ Application (questionnaire/form on website)
§ Checkup by independent agency, NP authority and Viabono
§ On-site visit
§ Assessment and recommendation for decision
§ Decision by National Park Partner Steering Board
§ Contract period: 3 years
§ Re-certification every 3 years
§ Fee depending on size of business: 50 - 900 € per year
§ Money used for projects, information material and marketing of NP partnership programme (e.g. website, flyer)
Nature experienc
e and education
Zoning
Qualified and committed staff/partners
National Park: Well prepared!
Monitoring data
Regional cooperation
Visitor management and information
SustainableTourismStrategy
and
Trilateralcooperation
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Thank you for your attention!
Benefits for National Park Partners
§ Positioning as a National Park- and environmental friendly business
§ Direct contact with the National Park Administration
§ A range of education and trainings for partners and their employees
§ Network of partners, e.g. joint efforts, offers and projects§ Representation on a professional website, facebook and at trade
and road shows, exhibitions etc.§ Access to an online data base with high quality pictures for own
use§ Flyer and brochures of National Park Partner will be displayed in
national park information centers
§ Comprehensive NP information material available, e.g. info-plates, table sets, marketing materials, flyer, broschures, pins, flags
§ Promote their own business as National Park Partner by using the logo
§ Use of the Wadden Sea World Heritage logo is possible if appropriate guidelines are respected
Main ideas and goals of the National Park Partner Programme in Schleswig-Holstein
“We support nature conservation and the
National Park idea.
We want to convince the public of the National Park
idea, reach (new) guests and develop our region in a
sustainable way.”
Conservation and protection of the Wadden Sea
Identification with the idea and goals of the National Park
Appreciation and respect
Communication and networking
Promotion of sustainable and high-quality tourism offers
Raising awareness among and spreading information to the guests
Role model for further partners
Establish and empower the brand of the National Park Partner Programme
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Procedure to become a PartnerApplicants for the National Park Partner Programme in Schleswig-Holstein have to pass through a 3-step-procedure:
• General questions about: A) Identification B) Environmental efforts C) Quality D) Information E) Cooperation
• Category- specific questions
• If applicable: Viabono
Completed questionnaires to be sent to National Park Administration (NPA)
A representative of the NPA visits the site in order to:• Get to know each other• Clarify questions• Inspect the fulfillment of
criteria concerning the partnership and if applicable concerning Viabono
• The National Park Partner Steering Board decides about the acceptance as a National Park Partner.
• If necessary: objective agreements.
• Meetings take place every other months.
Submit questionnaires On-site-visit Decision by Steering Board
Number of National Park Partners14 National Park Partner categories
(2014)143
partners
1. National Park Guides 51+3
2. Tourist information 17
3. Green NGOs 9
4. Gastronomy 6
5. Accommodation 29
6. Campsites 3
7. Local municipalities 4
8. Shipping companies 6
9. Rail companies 3
10. Tour operators 2
11. Bike rentals 1
12. Bio-certified agricultural businesses with on-site-shops 1
13. Touristic stakeholders & companies 3
14. Museums & galleries 4
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
National Park Partner Programme Schleswig-Holstein
Regional businesses from Dithmarschen and Nordfriesland with commitment to the National Park and sustainable tourism can become National Park Partners.
They have to fulfill high quality and environmental criteria and be able to inform guests and customers professionally about the National Park, World Heritage and the region.
Available categories are: Tourism organizations, tour operators, National Park guides, railway and shipping companies, accommodation, gastronomy, local municipalities, green NGOs, exhibitions & galleries, water sport, bike rentals.
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Benefits of the National Park Partnership for the NPA and nature conservation… are ambassadors of the National Park idea… inform about the National Park in a friendly and qualified way… operate sustainable… collaborate with each other and with the NPA… provide certified high quality (good service, regionally
integrated, environmental care)
… are certified by Viabono (accommodation, gastronomy, campsites, tour operators, touristic stakeholders & companies, bio-certified agricultural businesses with on-site-shops)
… exemplify and promote a sustainable and environmental friendly behavior important multipliers and role models
… give important support in political debates on conservation topics (e.g. in mussel conflict, NP evaluation)
… take part in NP+WH activities/events additional work and staff resources for NPA
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Partner initiatives across Germany§ Nationwide public-private partnership cooperation
since 2005
§ Partner initiatives exist in 22 natural landscapes („Nationale Naturlandschaften“ = Biosphere Reserves, National Parks, Nature Parks)
§ Harmonized minimum standards and criteria § Networking and exchange of experiences§ Joint marketing campaigns across Germany
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Fees for National Park Partners [last update: February 2015]Accommodation, Gastronomy, Campsites, Tour operators, Touristic stakeholders & companies, Bio-certified agriculture businesses with on-site-shop
Turn overs Total feeper year
Share National Park Administrationnon-exclusive VAT
Share Viabonoinclusive of VAT
up to 100.000 € € 150 € 70 € 80100.001 – 500.000 € € 330 € 150 € 180
more than 500.000 € € 880 € 400 € 480
Accommodation for groups Accommodation capacityup to 100 € 250 € 120 € 130100-200 € 400 € 180 € 220über 200 € 500 € 230 € 270
Local municipalities Overnight stays per yearup to 100.000 € 400 € 180 € 220100.001 – 500.000 €
€ 700 € 320 € 380
more than 500.000 €
€ 900 € 400 € 500
Tourist information Overnight stays per yearup to 100.000 € 250100.001 – 500.000 €
€ 400
more than 500.000 €
€ 600
National Park Guides, Museums & Galleries
Turn oversnone 50 €
Shipping and rail companies, bike rentals
Turn oversup to 100.000 € 150 €100.001 – 500.000 €
300 €
more than 500.000 €
800 €
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Overview National Park Partners 2014/2015 (1/3) [last updated: February 2015 ]
• New partners since 2014• Application submitted / Currently in process • Rejected and former partners
Application submitted / Currently in process category partner location note
Dithmarschen (11)Accommodation Naturkostpension Haus Andalus Büsum Viabono too complex
Touristic stakeholders & companies Wassersport Büsum Westerdeichstrich/Büsum
Touristic stakeholders & companies happy jump Trampolinanlage Büsum
Touristic stakeholders & companies Meldorfer Seglerverein Meldorf Development of new criteria
Museums & galleries Steinzeitpark Dithmarschen (AÖZA) Albersdorf
Accommodation (groups) JH Büsum Büsum Viabono too complex
Accommodation (groups) Nordsee Akademie Leck
Local municipalities Gemeinde Witzwort Witzwort
Tourist information Region: Meldorf Aktiv e.V. Meldorf
Tourist information Tourismusförderung Speicherkoog Dithmarschen Meldorf
Tourist information Wesselburen Tourist-Information Wesselburen
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Overview National Park Partners 2014/2015 (2/3) [last updated: February 2015 ]
Application submitted / Currently in process
category partner location note
Nordfriesland (19)Accommodation Op de Geest St. Peter-Ording
Accommodation Reethüs Wenningstedt-Braderup
Accommodation Mien Huus an der Nordsee 5* Dagebüll Viabono certification in processAccommodation Integrale Wellness (Atelier+FeWo) Pellworm Viabono too complexMuseums & galleries Kunstinitiative St. Peter-Ording St. Peter-Ording Museums & galleries Museum Landschaft Eiderstedt St. Peter-Ording
Museums & galleries Amsinck-Haus Bredstedt Enrichment of information about the national park on the website
Museums & galleries Malen nach Herzenslust Osterhever Local municipalities Stadt Husum Husum Hotels Christian Jensen Kolleg Breklum Hotels Strandhotel St. Peter-Ording St. Peter-Ording Hotels Arlau Schleuse Hattstedtermarsch Bio-certified agricultural businesses with on-site-shops Friesische Schafskäserei/Hofladen Tetenbüll
Bike rentals Uhle´s Radverleih Nordstrand Tour operators Reisebüro Schäfer Tours St. Peter-Ording Gastronomy Meermann Restaurant & Strandbar Hörnum/Sylt Tourist information Tourismus-Service Hörnum Hörnum/Sylt Tourist information Tourismus-Service List List/Syt Tourist information Tourist Information Niebüll Niebüll
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
Overview National Park Partners 2014/2015 (3/3) [last updated: February 2015 ]
Application submitted / Currently in process
category partner location note
Further applicants (4)Rail companies Nord-Ostsee-Bahn Kiel
Touristic stakeholders & companies regiomaris GmbH Hamburg Viabono certification in process
Touristic stakeholders & companies explore&help GmbH Hamburg
Accommodation (groups) Gesundheitsklinik Stadt Hamburg St. Peter-Ording
Rejected and former partners (3)Accommodation Wunschgarten Wesselburen
Hotels Sternhagens Landhaus Oevenum, Föhr Viabono too complex
Gastronomy Strandkorb Bistro Holmer Siel Viabono too complex
National Park Partner Programme in Schleswig-Holstein World Heritage I Brand responsibility and implementation I March 2015
National Park Partner Steering Board• The nine members of the Steering Board are working mostly voluntarily. They are from
different regions of the National Park and represent different interests:
• There are about six meetings a year with an average duration of about three hours
• Tasks: independent committee deciding about (1) the application acceptance, if necessary (2) further requirements of applicants, (3) marketing strategies, (4) further topics concerning the National Park Partners, (5) providing advice and support to the National Park Administration.
• Taking decisions together ensures wide regional acceptance!
main member substitute representatives of1 Matthias Kundy Anne Segebade National Park Administration2 Christiane Gätje Maike Otten National Park Administration
3 Matthias Piepgras Heike Hinrichsen Insel- und Halligkonferenz
4 Maike Walter Malte Keller Nordsee Tourismus Service GmbH
5 Katja Just Dieter Nebendahl National Park Partner
6 Jürgen Reck Göran Rust National Park Partner
7 Anja Szczesinski Sibylle Stromberg
Nature conservation organizations (green NGOs)
8 Walther Petersen-Andresen Werner Mansen National Park tidal flat guides
9 Ulrike Sassenberg Ralf Trimborn Further support of external company inspektour