lsmtehran seen.co case study
TRANSCRIPT
Lean Startup Machine
arashmilani.com@arashmil
seen.coa case study
BUILT A WEB APPaggregating
pictures & videos from concerts
ONLY ONE Problem
They did not have any users
LET’S ATTEND LSM
To test our assumptions
FIRST PROBLEM
They were building a product for everyone
CUSTOMERConcert goers
Age under 30yrsNo Income
No Free Time
PROBLEMPeople are busy and have no money to
keep up with concerts
RISKIEST ASSUMPTION
People care about concerts they missed
SUCCESS CRITERIA Interview
7/10
RESULT & DECISIONValidated
BUT IT WAS TOO EASY!
WHY?! It was based on people feelings NOT behaviors
LEARNINGLet’s dig deeper
CUSTOMERAge 18-24yrs
Active on social mediaMusic part of their ID
Catch Shows after event
PROBLEMCatching up on shows they missed is hard
RISKIEST ASSUMPTION
People Spend time to catch
SUCCESS CRITERIA Interview
Both online & offline5/10
BETTER INTERVIEW Asked the questions about the habits of
catching
SUCCESS CRITERIA Interview
Both online & offline5/10
RESULT & DECISIONInvalidated!
They don't look at reviews / they don't catch
up on media
LEARNINGIt was not painful
One superfan is not enough
CUSTOMEREvent organizers
Who seek sponsors
PROBLEMManually creating PDF reports for sponsors
SOLUTIONAutomate it.
RISKIEST ASSUMPTION
Event organizers will pay for the data
SUCCESS CRITERIA One organizer would pay
$20 for the service
TADA!
RESULT & DECISIONValidated!
CURRENT SEEN.COVarious angle investors
New York times incubator1000s of page view/day
1000s of users
LESSONS LEARNED
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