Trends, Process, & Case Studies

*E-Mail Appending

Email Channel Trends

TrendTwice as many marketers using targeted lifecycle campaigns achieve conversion rates of 5% or more, compared with marketers pushing ad-hoc limited time offersSource: JupiterResearch, ROI of Relevance, May 2008

Implication• Mix shifting from mostly batch-and-blast campaigns to

mostly automated, behavior- driven programs

TrendTransactional emails have ability to generate an additional $2.9 million dollars annually for a retailerSource: JupiterResearch, The Transactional Messaging Imperative (November 2009)

Implication• Don’t underestimate the ability of your transactional emails to

sell products• However, focus on products that complement the content of the

transactional email.

TrendMarketers using dynamic sign up pages to facilitate the collection of emails are growing their databases rapidly Source: Common Sense Observation October 2010

Implication• Marketers that collect quality emails and

utilize best practices to convert those leads into loyal customers are gaining market share over their competition

Email appending is the process of merging a database of information on individuals containing information other than the individuals' email addresses, with a service provider's database of email addresses in an attempt to match the email addresses with the information in the initial database.

Email Appending (Definition)From Wikipedia, the free encyclopedia

Email Appending Retail Case Studies

“LSC Digital’s email appending service helps us increase sales on a tight budget.”

William MurphyDirector of Database Marketing

“Our match rate was great and we got next to no unsubscribes on our initial welcome message – LSC Digital really does deliver deliverables!”

Rich LawskyDirector

“Our decision to use LSC Digital for ECOA was a wise one; we are extremely pleased with the results. We now have a reliable partner we can count on in the future when it comes to updating our list.”

Ryan MurphyMarketing Director

“Our LSC Digital Appended data responds as well as self-reported data”

Rick VargasVice President

Happy returns: retaining your customers is a lot less expensive than getting a new one. So how do you keep them coming back for more?

Email Appending is the most affordable and accurate way of re-connecting with customers who have changed their email address. LSC Digital will manage the entire process.

It is quick, accurate and offers a better ROI than all other direct marketing!

You cannot Have Too Many Quality Customer Emails