lsa|14: from traditional yellow pages to the consumers' online arena
DESCRIPTION
In this LSA|14 presentation, Nir Lempert, CEO of Zap group, shared his experience in taking the company through a transformation process, from a print oriented company to a fully digital publisher.TRANSCRIPT
The next Generation
Company Profile
Group’s assets
Zap group’s
anchors
Traffic
Robust technology
Sales force
Dozens of Thousands of
SMB customers
Dominates the online
products market
(zap)
Dominates the main online
verticals segments
(rest/doctors)
Dominates the online services
market (IYP)
2005 2006 2006 - 2008 2009 2010 2011 2012 2013
2005 ?
15%
100%
Digital
85%
Plan to shift from printto digital
2006 - 2008 2009 2010 2011 2012 2013
Internetera
2005 2006
2009 2010 2011 2012 2013
Verticals
2005
2006 2006 - 2008
2011 2012 20132005 2006 2006 - 2008 2009 2010
Consumer empowerment
Services
Life styleEXPERTS
SOS
Products
2011 2012 20132005 2006 2006 - 2008 2009 2010
Group’s Vision
1. Empower Consumers, enabling them make smart purchase-related decisions
2. Become the main lead generation junction for our customers
2005 2006 2006 - 2008 2009
Organizational change
CEO
Experts Retail & Products Life style Service
Providers
SHAREDSERVICES
2010 2011 2012 2013
2005 2006 2006 - 2008 2009 2010 20132011 2012
Branding
2005 2006 2006 - 2008 2009 2010 20132011 2012
Objective comparison and decision tools for consumers in the products market
Zap - Anchor
Clip
137K
09 10 11 12 13
1M
2M
3M
4M
376K1.7M 2.
9M 3.7
M
Calls to paying customers
2.5M
09 10 11 12 13
1M
2M3M4M5M6M
2.8M 3.
4M 4.5M 6.
2 M
Monthly Visits
1.6 M
09 10 11 12 13
75K
1.5M
2.25M
3M3.75M
1.8M 2.0M 2.
9M 3.5
M
Monthly Unique Users
2005 2006 2006 - 2008 2009 2010 2011
On line company Digital
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
2012 2013
2005 2006 2006 - 2008 2009 2010 2011
On line company
2012 2013
2005 2013
15%
100%
Digital
85%
2017
2016
2015
2014
2013
Company’s Strategy
Capitalize on group’s assets and become a commercial
ecommerce platform, as well as an online media
2005 2006 2006 - 2008 2009 2010 2011 2012 2013
Consumers solution
Purchase
Choose
SearchNeed
SMB
Consumer
Consumers solution
Purchase
Choose
SearchNeed
SMB
Consumer
cu
sto
me
rscon
su
me
rs
PaymentPersonalization
UGC & TagsDirectory
CRM tools Online presence
Priority listing Pay Per Action
Vertical implementation
• Products search• Become the Israeli Amazon• Launch “zap protect” offering• Change Business model from PPC to % from transaction
Zap products (prices)
• Launch a mobile payment app for services• Only qualified service providers will enroll – zap protect• Change Business model from fixed pay to PPA and % from transaction
Zap services (YP)
• Book a table – PPA• Delivery & Take away platform - PPA % from transactionZap restaurants
• Book an appointment• Change Business model from fixed to PPAZap Doctors
Vertical implementation
Purchase
ChooseSearchNeed
SMB
Consum
er
On line delivery systemOrder a table
SMB solution
FB page Web Minisite e-business card
Promotion in facebook
Promotion SEO/SEM
Promotion zap product comparison
Promotion zap Golden
pages
Presence & compatibility in all devices
OSS
SMBContent manageme
nt
Management tools
Statistics
Growth Engines
Media
Services to SMB’s = zap 360
e-commerce
Going global
Products Services
