LPI Goals Survey

LPI Webinar October 2, 2012

Questionnaire

• Community Service:– Raise the profile of the station in the community.– Help address or solve issues in the community.– Educate or inform on a "non-issue" topic– Provide performance, arts, or entertainment to local audiences

• Financial Motives– Generate audiences, potential members and/or pledge dollars– Address issues of import to a single partner or small group– Address issues of import to state or local government funders– Serve major donors and potential planned givers– Produce underwriting dollars

Questionnaire

• Funding Sources (10%+ of budget):– General Station Funds– CPB Grants– Other Grants– Major Donors– Underwriting

• Success Stories– Describe program– Reasons for Sucess

Community Service Goals of Local Progs(1400 rated programs, rating 1-10)

Program Rating (1 to 10)

Engage Community, Raise Profile Stn 8.4

Educate-Non Issue/News Topic 7.2

Address/Solves Community Issues 5.4

Provide Arts/Entertainment Local Audiences 5.1

There was agreement across department

Average Rating on Importance

Programs Rated on Financial Goals

Program Rating (1 to 10)

Generate audiences, members and/or pledge dollars 6.5

Serve major donors and potential planned givers 4.8

Produce underwriting dollars 4.6

Issues of import to state or local government funders 4.2

Issues for a single partner or small group of funders 4.0

Average Rating on Importance

Less Agreement on Financial Goals

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

Generate audiences, members and/or pledge dollars

Serve major donors and potential planned

givers.

Produce underwriting dollars.

Address issues for a single partner/small

group of funders.

Address issues for state/local government

funders.

Significant Sources of Funding Avg local program all stations

% w/Significant Funding

General Station Funds 62%

Underwriting 46%

Partnerships 16%

Major Donors 15%

Other Grants 5%

CPB/PBS Grants 4%

Other 3%

Genres with Success

• 32% of the success stories in our survey came from the news genre.

• Others with potential– History is 20% of success stories, – Nature is 10% and – Science is 8%.

• We need to catalog and curate these successful models in a systematic manner to help spread the word in PTV.

Top 3 Success Stories Reasons for Successes

% Citing as ReasonImpact on Community 73%

Generate Dollars 64%

Attract Sizable Audiences 55%

Impact for Funder 39%

Station-Level Goals Analysis

Financial Motives

• Three traditional funding goals correlated:– Generate audiences, members, pledge– Produce underwriting dollars– Serve major donors, potential planned givers.

• Two areas lead down different paths:– Issues for government funders– Issues for a single partner, small funder group

Funding Goal Patterns

Generate audiences,

members, pledge

Produce underwriting

dollars

Serve major donors, potential planned givers.

Issues of import to government

funders

Issues for a single partner, small funder group

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Group 1 stays with the first three goals

Avg Stn ***** *** **** ** *

Generate audiences,

members, pledge

Produce underwriting

dollars

Serve major donors, potential planned givers.

Issues of import to government

funders

Issues for a single partner, small funder group

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Funding Goal Patterns

Another group gravitates toward government issuesat expense of more traditional goals

Generate audiences,

members, pledge

Produce underwriting

dollars

Serve major donors, potential planned givers.

Issues of import to government

funders

Issues for a single partner, small funder group

Funding Goal Patterns

The last group emphasizes single partners at the expense of traditional areas

WTVS ***** *** * ** ****KAID ***** *** ** * ****KLVX *** ***** ** * ****NPT ** * **** *** *****WXXI * **** ** ***** ***

• Raising station profile import for most

• Beyond that differentiated by:– Non-news topics, – Addressing

community issues and

– Performance, Arts

Engage the Community, Raise

Stn Profile

Educate on Non-Issue/Non-News

Topic

Address or Solve Community

Issues

Provide Local Performance, Arts,

Entertainment

WPT *** **** ** *NPT **** *** ** *WGCU **** *** * **WUNC **** *** * **KAID **** ** *** *KLVX **** ** *** *KRMA **** ** *** *WTVS **** ** *** *WXXI *** ** **** *KCPT **** ** * ***KUON **** ** * ***KVIE ** **** * ***MPT * ** *** ****Avg Station **** *** ** *

Community Service Goals

End