Off The Record Consulting Brand Architecture 360 Marketing

 

       

Off The Record Consulting Brand Architecture 360 Marketing

Customer  experience  is  a  reflection  of  everything  you  do,  or  don’t  do  with  your  brand.  By  Peter  Triantafyllou    Its  not  only  about  your  products  or  services,  but  its  attitude,  values,  passion  and  loyalty.  It’s  important  to  note  that  the  experience  you  provide  is  a  reflection  of  your  entire  business,  not  just  the  point  at  which  a  customer  makes  a  purchase.      It  is  proven  that  consumer  experience  correlates  to  loyalty.  Specifically  the  experience  correlates  directly  to  the  consideration  for  another  purchase,  the  will  to  recommend  and  reluctance  to  switch  to  another  brand.      Today’s  "selectors"*  are  more  likely  to  choose  a  company  that  offers  superior  customer  experience,  here  is  some  fascinating  data:    

Even  in  a  negative  economy,  experience  is  a  high  priority  for  consumers.    

60%  say  they  often  or  always  pay  more  for  a  better  experience.    

89%  of  consumers  began  doing  business  with  a  competitor  following  a  poor  customer  experience.      

73%  trust  recommendations  from  friends  and  family.    For  more  please  visit  otrcgroup.com                Petros "Peter" Triantafyllou is an expert in international marketing, a Brand Architect and managing Partner at Off The Record Consulting. Since 1995 as a marketing consultant he was associated with top mass media brands and involved in retail and FMCG brands in Greece and Cyprus creating value. Off The Record Consulting is a 360ο Marketing services company that specializes in brand architecture, helping companies to create more opportunities.  #  "selectors"*      consumers  no  more.