loyalty tools a division of long range systems allegiant loyalty tools by long range systems uk ltd...
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Loyalty Tools
A Division of Long Range Systems
Allegiant Loyalty Tools by Long Range Systems UK Ltd
Your One-stop Loyalty Management Solution
Loyalty Tools
A Division of Long Range Systems
Allegiant Loyalty Tools by LRS
Combines Satisfaction & Loyalty Assessment with Email Marketing to create a measured increase in market
share.
Loyalty Tools
A Division of Long Range Systems
The Perfect “Loyaltini”
• One part Guest Surveys
• One part Employee Surveys
• One part Competitive & Demographic Analysis
• One part Email Marketing
• Shake and Serve
Loyalty Tools
A Division of Long Range Systems
How does Allegiant measurably improve guest and employee loyalty?
1. Strategic Survey Design & Execution
2. Prompted Guest Interaction through survey device paging
3. Real-time Actionable Reporting that continually measures performance and loyalty trends
4. Effective E-mail Marketing to build repeat visits
Loyalty Tools
A Division of Long Range Systems
Survey Design Strategies
• Loyalty Assessment/Competitive Analysis
• Guest Satisfaction Surveys
• Employee Satisfaction Surveys
• Industry Benchmarking
Loyalty Tools
A Division of Long Range Systems
Data Reporting
• Daily and Weekly PDF Reporting Service
• Online Customer Site with Additional Real-time Reporting Tool
• Raw Data Export in Excel or CSV Format
Loyalty Tools
A Division of Long Range Systems
Typical Survey System Includes:
• 10 Survey Trays (system can vary from 1-30 trays)
• 1 Docking Station
• Extended bases needed for systems larger than 10 trays (One ext. base per 10 trays)
• 0-2 Manager Pagers
Loyalty Tools
A Division of Long Range Systems
The Best On-Site Data Capture Solution
• Easy to use hand-held devices are presented with the check by the server to each table.
• Innovative design and delivery method provides for a 75%-90% guest response rate.
• Managers are silently alerted to tables that indicate dissatisfaction in the survey.
• Trays are docked and charged each night.• Data automatically tranfers at 2:00 AM via Analog
phone line or dedicated high-speed ethernet connection.
Loyalty Tools
A Division of Long Range Systems
Informant Features Deliver:
• Accurate and Valid Guest Feedback Data– 10 times more then it’s closest competitor
• Intercept Opportunity to Retain Dissatisfied Guests.– All other systems are after the fact
• Accurate Staff Performance Measurement– Identifies weak performers. The presence of the system alone has
proven to raise the staff’s performance levelTimely Actionable Reports
• Real-time Actionable Reporting– Allows you to manage and measure your satisfaction ratings on a
daily basis with reliable feedback collected daily from the majority of your most important assets, your customers and employees.
Loyalty Tools
A Division of Long Range Systems
Outstanding Benefits and ROI
• Improved Staff Performance and Loyalty.• Improved Guest Loyalty Through Measured
Satisfaction Management.• Increased Revenue through improved
community reputation & repeat business.• Competitive Edge Over Your Competition
through competitive analysis & demographic data.
Loyalty Tools
A Division of Long Range Systems
Pricing-Informant Survey System
Hardware Costs• Survey Trays
$100 each• Docking Station
$200 each• Extended Base
$100 each • Alpha-Pagers
$80 each
Monthly Fees• 1-7 Tray Systems-$120
flat rate each month
• 8-19 Tray Systems-$16 per tray, per month
• 20-30 Tray Systems-$14 per tray, per month
Loyalty Tools
A Division of Long Range Systems
Warranty• While under contract for our Survey
Services, all hardware is fully warranted.• Warranty covers hardware that fails due to
faulty manufacturing and will cover the cost of repairing/replacing any hardware that fails in the course of normal wear and tear.
• The warranty does not cover hardware that is lost, stolen, or destroyed. Replacement cost in these instances would be the contracted purchase price.
Loyalty Tools
A Division of Long Range Systems
30-Day Trial Program
• Package Price: $500• If client signs on for 12-month deal at
conclusion, we will credit against the purchase price.
• Includes a 10-tray system with manager alert paging.
• Includes 30 days of daily guest satisfaction and staff performance measurement.
Loyalty Tools
A Division of Long Range Systems
Email Marketing Program This program works in conjunction with the Informant Survey System and provides an automated email marketing solution to enhance your guest loyalty management strategy. This program includes:
• Email Address Collection • Auto-Enrollment email the next day• Enrollment Thank you with coupon (optional)• Auto-Birthday w/coupon• Auto-Club Anniversary w/coupon• Monthly/Bi-Monthly Promotional Blasts• Full On-line deployment reporting tools
Loyalty Tools
A Division of Long Range Systems
Email Marketing Program
These optional services are also available:
• Employee Loyalty Marketing Programs • Monthly/Quarterly Newsletters• On-line Surveys
The following slides pertain specifically to the LRS Email Marketing features, tools, &
strategies…….
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The Customer Sign up Experience
Your customer enters their email address to join loyalty club at their local restaurant
Each night Allegiant uploads all registrations to the central
system
Allegiant then automatically executes business rules and sends out a localized welcome message and registration form
Automated business rules and triggers for your local restaurant
Personalized and localized welcome and registration email
Optimized for delivery and tracking
Your customer receives and fills out the welcome
registration
Your customer’s registration is now captured into the database
for your local restaurant
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Your Customer Online Relationship
Your customer is now enrolled into any automated campaigns you have chosen and available to you for one off campaigns as well
Allegiant is optimized with a series of automated campaigns to help you build and maintain the relationship with your customer
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Power of Personalization & Localization
Your locations can achieve this with relevant messages that are:
• Restaurant Specific
• Localized Content
• Generated Automatically
• Customer Specific
• Fully Personalized
• Based on
• What you know about the customer
• Their preferences
* Jupiter Research 2005
Dynamic targeted offers generate over 9 times the revenue of basic offers
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Allegiant Loyalty Tools More Than Just Email Marketing
Enhance Online Customer Relations with personalized and tracked:
• Registration Pages
• Preferences Management & opt
Out Controls
• Surveys
• Coupons & Offers
And these are just a few examples of how you can use landing pages and micro sites
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Allegiant Loyalty Tools
Corporate Regional Individual Restaurants
Worldwide Login
Powerful and Practical central controls with distributed level empowerment
Sophisticated permissions and user
management
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The Store Level Experience
Fully Dynamic and Targeted Campaigns Just a Few Clicks and Send
• Store level permissions gives users creatives and their lists of customers
• Automatically assembles personalized dynamic content creatives for them with
• Store level and customer level personalization
• Ability to track activity of their customers with easy pre-configured reports
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• Adding appropriate footers to messages and has automated unsubscribe and bounce back handling in order to ensure that messages meet various ISPs’ strictest standards for opt-in messaging.
• Full domain monitoring and reporting including pre-send SPAM scoring systems to insure better quality of your campaigns and deliverability.
• Maintaining a flexible architecture such that, in case of message delivery failure due to ISP blockage, messages can be successfully re-routed for delivery.
• Maintaining a presence in organizations through which its credibility is assured and through which communications with individual ISPs and SPAM lists can be made including the DMA and Microsoft.
We are committed to ensuring that messages sent through our systems reach their intended destinations. To that end, our commitment to deliverability includes:
Sample Dynamic MessengerTM Deliverability Report
A Focus on Deliverability
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Allegiant Loyalty Tools’ customers leverage our fully managed data center which is operational 24 hours a day, 7 days a week, 365 days a year and includes fully redundant and diverse connections to the Internet backbone through multiple connections, including multiple international locations..
Set on 20,100 sq ft. of raised floor, our Class-A data center has been over-engineered to ensure the highest level of availability and performance. The data center sits right on top of several major Internet backbones. We have built in excess capacity so that even during peak hours or unexpected spikes in traffic.
Physical Location Details
• Backup network equipments• Triple redundant power feeds from three independent utility substations• Pre-action fire suppression system using CO2 gas• Staffed with senior system technicians 24/7
Physical Security
• Key card access to the data center with triple check points• Only authorized systems and network administration staff have access• Electronic logging of entry and exit• 24x7 security camera surveillance & security guards
Class A Data Center
Loyalty Tools
A Division of Long Range Systems
Email Marketing Costs
One-time Setup Fees• Price per Company
Setup fee-If all locations will use the same marketing content & joint blasts.
• Price per location that uses independent marketing content and email blasting.
Monthly Fee• Price per month per
location which is added to the Informant Monthly Fees.
• Includes 7500 emails per month per location.
Loyalty Tools
A Division of Long Range Systems
We’ve Built a Better Fish Bowl!“Come Swim with Allegiant”
Loyalty Tools
A Division of Long Range Systems
Let Allegiant take your Loyalty Management into the 21st Century