LOYAL LISTENERS SIGN UP ONLINE FOR AN EXCLUSIVE

HOLIDAY/NEW YEAR OFFER FROM Salon 7!

Objective:Promote Salon 7 on B103 & The Shark throughout the Holiday Season that will

deliver Measureable Results for Salon 7’s Deer Park

location…A New Year…A New You…Brought to you by

Salon 7….

The Concept:• On-Air announcements will promote “SALON 7’S NEW YEAR, NEW YOU BEAUTY MAKEOVER” The campaign will be featured on-air & online from 11/12– 12/16; 4 Weeks on B103& 94.3THESHARK • Listeners will be encouraged on-air & online to sign up for a chance to win a Beauty Makeover at B103.com & 943TheShark.com!• All listeners interested in Salon 7…and interested in winning a Holiday Beauty Makeover will be given to Salon 7 at the conclusion of the contest. All digital and on-air endorsements will direct LOYAL listeners to:

SALON 7’S NEW YEAR….A NEW YOU….BEAUTY MAKEOVER!The Components: •Salon 7 Campaign will be supported with a combination of Pre-recorded Commercials, Promotional Mentions and LIVE “Jock Chatter” on B103 & 94-3 The Shark for 4 weeks in December on both Radio Stations. (15 Contesting Promos per week/per station = 30 per week x 4 weeks = 120 + 200 Online) + Radio Schedule – see details on next page.•Customized Contesting page will be LIVE on 2 station websites where loyal “Interested” listeners will sign up for a chance to win Prize from Salon 7. Your customized contesting page will feature content and links to the Salon 7 Website - All listeners that enter will be delivered to Salon 7 for internal marketing efforts and DATABASE build.• Salon 7’s Customized Contest will receive E-Newsletter inclusion – YOUR message will be sent to our 2 station VIP Club database of over 46,600 to further enhance contest entries as well as offer special Holiday offers from Salon 7• Social Media Campaign incorporated throughout so listeners can share our Salon 7 Contest & offers on FACEBOOK & Twitter•Salon 7 receives the contest entrants that opt-in – “warm leads” with phone numbers , home address & email addresses of all interested in Salon 7 – One lucky listener from each station receives a $200 Salon 7 GiftCard for a Holiday and/or New Year Beauty Makeover– details tbd.

B103 Weds Thurs Fri Sat Sun

6a-8p :30

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11/12 thru 12/16 (4 weeks)

Shark Weds Thurs Fri Sat Sun

6a-8p :30

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