love luton festival 2012

8/12/2019 Love Luton Festival 2012

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MEIEA Summit: Great Missenden 2014MEIEA Summit: Great Missenden 2014

Three into one won't go:Three into one won't go:Love Luton Festiva 2012Love Luton Festiva 2012

!ige "i iams# !i$o e Ferdinand %o&in ro(t!ige "i iams# !i$o e Ferdinand %o&in ro(t

)ournemouth *niversit+ *niversit+ o( )ed(ordshire)ournemouth *niversit+ *niversit+ o( )ed(ordshire


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The wider stud+The wider stud+

UK Carnivals, socialUK Carnivals, socialand cultural impactand cultural impact

ther locally!fundedther locally!funded

cultural eventscultural events "ocial media"ocial media

analysisanalysis

#etwork mapping#etwork mapping "entiment analysis"entiment analysis


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So# where is Luton-So# where is Luton-


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So# what is Luton-So# what is Luton-


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Mu ti$u tura Luton# 2011Mu ti$u tura Luton# 2011

.o,u ation 200#000.o,u ation 200#000 White $$%White $$% Asian &'% Asian &'% (lack )'%(lack )'%

*i+ed %*i+ed %


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e e&rating diversit+:e e&rating diversit+:Luton arnivaLuton arniva


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e e&rating diversit+:e e&rating diversit+:Me a (estivaMe a (estiva


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e e&rating diversit+:e e&rating diversit+:/ther (estiva s/ther (estiva s


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The &a$ ashThe &a$ ash


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Love LutonLove Luton


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TheThe Game Changer Game Changer


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Tor$h %e a+: une u + 2012Tor$h %e a+: une u + 2012


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Su$$ess: &ut at a ,ri$eSu$$ess: &ut at a ,ri$e

3200#000


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So ution: FestivaSo ution: Festivao( musi$ and $u tureo( musi$ and $u ture

-uton Carnival moved-uton Carnival movedto .estivalto .estivalWeekendWeekend

*ela .estival too*ela .estival tooLove Luton Festival Love Luton Festival

Artistic /irector Artistic /irector

(ut it0s not enough111(ut it0s not enough111


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The ) o$ &ustersThe ) o$ &usters


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Ear + set&a$ sEar + set&a$ s

City status bid failsCity status bid fails

"low ticket sales"low ticket sales

Ticket prices reducedTicket prices reduced

5efunds made5efunds made

2anic starts to set in2anic starts to set in


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The Festiva "ee endThe Festiva "ee end

*usic 6uly 7!8*usic 6uly 7!8

*ela 6uly 8!9*ela 6uly 8!9

Carnival 6uly 9Carnival 6uly 9

Torch 5elay 6uly 9!:Torch 5elay 6uly 9!:


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The A(termathThe A(termath

Total 78,'''Total 78,'''visitorsvisitors

Carnival audienceCarnival audience

down to &','''down to &','''*a;or acts only*a;or acts only

)$% and '% of)$% and '% oftickets soldtickets sold

/vera oss/vera oss3 54#0003 54#000


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%e$riminations%e$riminations

The weather The weather

The local mediaThe local media

The managementThe management

The councilThe council


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6amage imitation6amage imitation

Audience survey < Audience survey nteractions in C >s>nteractions in C >s

and between themand between them

Community cohesionCommunity cohesion"ocial capital"ocial capital


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So$ia media im,a$t ana +sisSo$ia media im,a$t ana +sis

verall positiveverall positive

Civic prideCivic pride

"ociali?ing"ociali?ing

#o crime,#o crime,antisocialantisocialbehaviour behaviour

"ocial goals"ocial goalsachievedachieved


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Lessons earnedLessons earned

>t0s not about the>t0s not about themoneymoney

.estivals need111.estivals need111

-ong term-ong terminvestmentinvestment

Clear ob;ectivesClear ob;ectives

>ntelligent>ntelligentevaluationevaluation

love luton festival 2012

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