love food hate waste food waste avoidance in nsw epa12/0946

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Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

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Page 1: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Love Food Hate Waste

Food waste avoidance in NSW

EPA12/0946

Page 2: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Contents

This presentation provides essential background to the Love Food Hate Waste campaign.

The following slides cover:– The food waste issue– The costs of food waste– Why we waste food– Who is wasting food– Program resources

Page 3: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Food waste – what is the issue?

• In NSW alone, 1.2 million tonnes of food is sent to landfill annually

• 800,000 tonnes of this is from households while another 400,000 tonnes is from business

• Food is the largest component of household waste

• More than one third of the average household garbage bin is filled with food waste each week

Page 4: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Environmental costs of food waste

• When food waste breaks down in landfill it produces methane - a greenhouse gas 25 times more potent than carbon dioxide

• The food supply chain generates 23 per cent of Australia’s total Greenhouse Gas emissions (Garnaut, 2007), second only to power stations

• When food is wasted the natural resources, nutrients, energy and water invested by the supply chain are lost/wasted

Page 5: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Financial costs of food waste

• NSW households throw away $2.5 billion worth of edible food each year

• Fresh food ($848M) and leftovers ($694M) are thrown away in greatest quantities

• Each NSW household throws away more than $1,000 worth of edible food each year

• Up to 60% of food waste may be potentially ‘avoidable’ (WRAP, 2008)

Page 6: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Avoidable versus unavoidable

Unavoidable food waste is:Food that is not usually eaten such as:

• eggs shells• meat bones • teabags • fruit & vegetable peelings.

Love Food Hate Waste focuses on reducing the amount of avoidable food waste being thrown away

Avoidable food waste is:Food that could have been eaten but instead was thrown away. It was wasted because we:

• forgot about leftovers• made unnecessary purchases• over catered• did not store food correctly.

Page 7: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Why do we waste food in NSW? Buy too much• Not planning meals in advance• Not shopping to a list• Not checking the cupboard, fridge or freezer before going shopping• Tempted by ‘2 for 1’ specials and deals in store

Cook too much• Desire to have more than not enough• Serving incorrect portion sizes• Family members don’t finish their meals

Poor storage of food• Forgetting about food and leftovers in the fridge/freezer • Unsure how to store food effectively• Leaving food in its original packaging

Page 8: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Who is wasting food in NSW?

While we know that everyone wastes food, there are three groups that waste more than the average. These groups are:

• 18 – 24 year olds

• High income households

• Families with children.

These are the primary LFHW target audience.

Page 9: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

The target audienceTarget audience attitudes and behaviours Key Love Food Hate Waste Messages

18-24 year olds• Despite high level knowledge about food waste, less likely to engage in food waste avoidance behaviours • Feel that a busy lifestyle makes it hard to avoid wasting food • Are more likely to throw out food without checking if it’s consumable, such as leftovers and unopened packaged food past the best before date• Tend to buy in bulk and buy value deals even if it is more than needed• Wasting the most food in volume and in dollars

• Meal planning can be flexible and will save you money• Food is still safe to eat past its best before date as long as it has been stored correctly and not damaged•18- 24 year olds express concern for the amount of food wasted

High income households• Often cook separate meals for family members. They prefer to make more just in case and are less likely to consider portion sizes• Rarely purchase food according to a budget or list and are quick to throw out fresh food• Would prefer to use leftover food for other meals.

• Meal planning can be flexible • Consider portion sizes when cooking• Over half indicate a willingness to attend a ‘kitchen skills’ workshop to reduce their food waste, and they are quite concerned about environmental problems in general.

Families with children• are likely to do one large shop where they frequently purchase items on special and in bulk• 47% buy food on special ‘most times’ or ‘always’• are less likely to check best before and use by dates when shopping• one in five families with children already have a compost or worm farm, and those that do not are more willing to start one• find it harder than other households to make meals from assorted ingredients that need using up.

• ensure effective storage for bulk and special purchases and encourage new behaviours like measuring portion sizes. • they are more likely to plan a weekly menu, and most are quite willing to start writing a shopping list based on a menu plan.• In terms of reducing food waste, they are willing to stop buying unnecessary fresh produce.

Page 10: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

CALD community

• Social research shows that culturally and linguistically diverse communities also have high levels of food waste

• Each cultural group has different attitudes and behaviours around food and food management

• Understanding this can help inform the design and delivery of your programs and communications.

Page 11: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Resources available to partners• Love Food Hate Waste resources

have positive and proven results with raising awareness about the food waste issue.

• All resources have the same look and feel to maintain brand and message consistency.

• Partners are strongly urged to make use of the Love Food Hate Waste resources to gain maximum benefit for their local education projects.

Page 12: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

What resources are available?Website Contains plenty of useful information as well as YouTube clips, recipes and a

serving size calculator

Style guide Helps you develop Love Food Hate Waste resources

Posters Great tool for engagement and catching attention

Menu planner Great resource to provide to people to encourage behaviour change

Fact sheets Provide information about why we waste food

Brochures Provide an overview of the program

Pull-up banners Can be used at events and are great for catching attention

Artwork We have artwork available for aprons, shopping bags and magnets

Red lid bin sticker To illustrate the proportion of different types of waste in the average NSW household bin

Page 13: Love Food Hate Waste Food waste avoidance in NSW EPA12/0946

Can I tailor the resources?Partners are invited to tailor the resources. Any modifications will need to be reviewed by the EPA.

The basic requirements are:

• The NSW EPA and Love Food Hate Waste logos to be placed on the left

• Partner logos must be 75% the height of the LFHW logo

• Website and tagline are to be included

• Images and logos are used correctly.

See the Style Guide for a full list of requirements