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Love Food, Hate Waste NSW food waste tracking survey 2015-16 lovefoodhatewaste.nsw.gov.au Waste less food, save money and our environment

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Page 1: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate WasteNSW food waste tracking survey 2015-16

lovefoodhatewaste.nsw.gov.auWaste less food, save money and our environment

Page 2: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

This report was prepared by Instinct and Reason in good faith exercising all due care and attention, but no representation or warranty, express or implied, is made as to the relevance, accuracy, completeness or fitness for purpose of this document in respect of any particular user’s circumstances. Users of this document should satisfy themselves concerning its application to, and where necessary seek expert advice in respect of, their situation. The views expressed within are not necessarily the views of the Environment Protection Authority (EPA) and may not represent EPA policy.

With the exception of photographs, the State of NSW and Environment Protection Authority are pleased to allow this material to be reproduced in whole or in part for educational and non-commercial use, provided the meaning is unchanged and its source, publisher and authorship are acknowledged. Specific permission is required for the reproduction of photographs.

All content in this publication is owned by the EPA and is protected by Crown Copyright, unless credited otherwise. It is licensed under the Creative Commons Attribution 4.0 International (CC BY 4.0), subject to the exemptions contained in the licence. The legal code for the licence is available at Creative Commons.

The EPA asserts the right to be attributed as author of the original material in the following manner: © State of New South Wales and the Environment Protection Authority 2016.

Published by:

Environment Protection Authority59 Goulburn Street, Sydney NSW 2000PO Box A290, Sydney South NSW 1232Phone: +61 2 9995 5000 (switchboard)Phone: 131 555 (NSW only – environment information and publications requests)Fax: +61 2 9995 5999TTY users: phone 133 677, then ask for 131 555Speak and listen users: phone 1300 555 727, then ask for 131 555Email: [email protected]: www.epa.nsw.gov.au

Report pollution and environmental incidentsEnvironment Line: 131 555 (NSW only) or [email protected] also www.epa.nsw.gov.au

ISBN 978 1 OEH2016/0262

Printed on environmentally sustainable paper

Page 3: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

1. Executive summary 6

2. Background, objectives and approach 12

Background 12

2015 survey objectives and outcomes 13

Who was surveyed? 14

3. Detailed survey findings 20

3.1 Concerns about environmental problems 20

Overall level of concern about the environment 20

Issues of concern regarding the environment 21

3.2 Concerns about household waste 22

How much uneaten food was thrown away 22

Perceptions of the type of waste most commonly thrown away by weight 23

Perceptions of the proportion of the weight of waste 24

Perceived value of food wasted 25

3.3 Knowledge of dates on food 26

Understanding of ‘use by’ dates 26

Understanding of ‘best before’ dates 27

Misunderstanding when to eat or throw away food 28

3.4 General attitudes to storing and using food 29

Planning how much food will be eaten when shopping 29

General attitudes to food waste 30

3.5 Value and quantity of food wasted 35

Estimated amount of food thrown away measured in litres 35

Estimated value of food thrown away by type 36

Weekly household food waste by type and value 37

3.6 Reasons for household food waste 39

Main reason for households wasting food 39

All reasons for households wasting food 41

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Page 4: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

3.7 Shopping for food and planning meals 43

Food planning before shopping 43

Behaviour while shopping 45

Food preparation 46

3.8 Dealing with leftovers 47

3.9 Avoiding wasting food 50

3.10 Attitudes toNSW Government role in reducing food waste 50

3.11 Awareness of Love Food, Hate Waste program 51

General awareness of food waste communications 51

Source of general awareness of food waste communications 55

LFHW program awareness 56

Awareness of LFHW program logo 57

Source of awareness of LFHW program 58

3.12 Influence of LFHW program on avoiding food waste 59

Actions taken after seeing or hearing LFHW communications 59

Amount of food saved or not thrown away 60

Value of food savedor not thrown away 61

3.13 Eating out 62

Places where residents ate out 62

Frequency of eating out 65

Reasons for eating out 66

Type of food left over when eating out 67

Reasons for not finishing meals 68

Reasons for selecting restaurants and other eateries 72

Attitudes to food and leftovers 73

Annoyances with leftovers 77

Where people were most likely to leave food when eating out 79

Attitudes to food waste when eating out 82

History of avoiding wasting food when eating out 83

Attitudes to restaurants that offered a doggy bag 84

Page 5: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

4. People from a non-English speaking background:community differences 85

People from a non-English speaking background: demographics,attitudes and behaviour 85

People speaking an Asian language at home: demographics,attitudes and behaviour 87

People speaking a European language other than English at home:demographics and behaviour 88

5. Differences between people who had and had not seenthe Love Food Hate Waste campaign 89

Those who had seen the LFHW campaign 89

Those who had not seen the LFHW Campaign 90

6. Key LFHW target groupsby household composition 91

Those aged 18–34 91

Families with children 93

Shared households 95

Households with annual incomes of $100,000 or more 97

7. Demographic, gender and age differences 98

Location 98

Gender 99

Age 99

Page 6: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 6

1. Executive summary

The serious environmental, economic and social impacts of food waste have gained increasing recognition in NSW businesses and households. To tackle these impacts, the NSW Government is delivering the Love Food Hate Waste (LFHW) program which aims to reduce food waste across the state.

Through LFHW, a benchmark survey was conducted in 2009, followed by two additional surveys of NSW residents in 2011 and 2012. The 2015 survey was conducted with 1,337 NSW residents online from 23 October–1 November 2015. The original target was 1,200 NSW residents, but an additional 137 surveys were completed to ensure a representative number of residents from NSW’s culturally and linguistically diverse community.

The objectives of the 2015 survey were to:

1. Measure current attitudes to and awareness of environmental issues, focusing on food waste

2. Determine the effectiveness of LFHW in reducing the volume of food waste NSW households generated and disposed of

3. Explore the influence of LFHW in encouraging people to avoid wasting food

4. Measure why people wasted food when eating out to encourage NSW food businesses to develop strategies to help their customers reduce food waste.

A brief summary of the research results follows.

The most wasteful NSW residents

In 2015, the groups who wasted the most food by volume were:

• residents aged 18–34 (7.6 litres per week wasted compared to the average of 5.9 litres per week)

• men, who wasted more than women (6.3 litres per week compared to 5.6 litres)

• households with an annual income of $100,000 and over (6.5 litres per week compared to 5.9 litres per week wasted by households with an annual income of less than $100,000)

• families with children and shared households (non-related), who wasted more than other types of households, with 7.0 and 7.1 litres wasted per week respectively (compared to 5.9 litres wasted by the average household).

Page 7: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 7

1. Executive summary cont.

People who were most successful at avoiding wasting food

The proportion of NSW households that avoided wasting food increased from the 2012 survey, with NSW households:

• that reported at least one way in which they avoided wasting food rising from 96% in 2012 to 97% in 2015

• that said they used five or more techniques to avoid wasting food rising from 61% to 68% in 2015

• that used ten or more ways to avoid wasting food increasing from 3% to 10% in 2015.

People’s behaviour regarding, and attitudes to, food waste

Environmental problems

• Concerns about the environment increased in 2015 from 2012, with almost one in four NSW residents citing they had ‘a great deal’ of concern about environmental issues (23%), compared to just under one in five in 2012 (18%).

• ‘Quality of life’ remained the top environmental concern, followed by ‘concern for future generations’.

• More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009.

Household food waste

• While environmental worries were on the rise in 2015, so were concerns about food waste, with almost one in ten people citing they wasted ‘much more than they should’ (9% compared to 2% in 2012).

Volumes of waste in garbage bins

• Packaging continued to be wrongly considered the largest volume of waste in the average NSW household bin (63% of people), although the percentage of people believing this fallacy had decreased since 2009, coinciding with an increase in those who rightly considered food to comprise the largest volume of waste in garbage bins.

• Packaging was considered to account for the highest amount of waste in terms of weight, suggesting NSW residents lacked knowledge about levels of food wasted by the average household.

Main reasons for households wasting food

• While one in six people surveyed claimed not to waste any food, food being left too long in the fridge or freezer was the main reason food got wasted (16%), followed by people not finishing their meal (12%).

Page 8: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 8

1. Executive summary cont.

Planning for meals when shopping

• More survey respondents planned meals in 2015 than respondents in previous surveys. There was a particular increase in more people planning meals to be cooked in the next few days in 2015 (52%, up from 41% in 2012, 40% in 2011 and 35% in 2009).

• In 2015, respondents were also more conscious of food costs, with more people than in previous surveys citing they stuck to a budget when buying food (51%), purchased food ‘on special’ (43%) and bought food in bulk (23%).

Volume and value of food wasted

• The largest amount of food wasted by volume was fresh food followed by leftovers, and then packaged and long-life food.

• The total average volume of food wasted increased since the 2012 survey from 5.0 litres a week to 5.9 litres a week.

• The perceived value of food thrown away each week increased by about a third from 2012 as people became more aware of the amount of food they actually threw away.

Food preparation

• More thought went into food preparation than in 2012, with increases in people who considered portion sizes and exercised control in the amount of food they ate (56% compared to 46%). However, there were increases in those making extra food just in case they needed it (24%), especially among people aged 18–34 (38% of total).

Leftovers

• While saving leftovers in the fridge remained the most common way of storing leftover food (59%), more people than in 2012 stored food in the freezer (41%).

• There was also an increase from 2012 in the proportion of residents saving leftovers in the fridge and throwing them out later (from 8% in 2012 to 16% in 2015), and storing leftovers in the freezer (from 6% in 2012 to 12% in 2015).

Attitudes to the NSW Government role in reducing food waste

• On par with previous surveys, more than half the respondents in 2015 (59%) thought the government should play a role in reducing food waste, especially people speaking a language other than an Asian or European language at home such as Arabic (78%), those aged 18–34 (72%), people speaking an Asian language at home (69%) and families with children (65%).

Page 9: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 9

1. Executive summary cont.

Awareness of the Love Food Hate Waste program

Awareness of media, advertising or promotions related to food waste rose in 2015 from 2012 and was in line with awareness levels seen in 2011 (both 17%).

After seeing or hearing the LFHW advertisement, respondents were more likely to use leftovers for other meals (31%), write a shopping list (31%) and plan their meals in advance (30%).

While television remained the main way people became aware of food waste issues (58%),the internet as a source of awareness doubled from 2012 in 2015 (30%). Similarly, newspapers and Facebook as sources of awareness also rose significantly (29% and 18% respectively).

With the exception of TV, sources for awareness of the LFHW program lifted across the board, with the internet the most cited source in 2015 (33%).

While awareness of the LFHW logo remained low, awareness continued to rise to just under one in ten people (8%).

LFHW subscribers

• In general, LFHW subscribers cited significantly more concern about environmental issues than average, with 65% of respondents saying they had a great deal of concern.

• The key area of concern about the environment for LFHW subscribers was maintaining ecosystems (45%) followed by concern for future generations (32%).

• LFHW subscribers were more aware of the actual volume of food waste in the average household bin, citing 31% of waste in the average bin was food waste, compared to the average NSW household citing 23%.

• LFHW subscribers were more likely than average to cite family members changing their plans as the main reason food got wasted in their household (16% compared to 6%).

• LFHW subscribers were more likely than average to have eaten out at a restaurant or café in the last three months (89%) and a pub (47%).

Page 10: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 10

1. Executive summary cont.

Wasting food when eating out

New to the LFHW survey in 2015 was the inclusion of several questions relating to food waste while eating out. These questions were based on research carried out by WRAP in the UK during 2012–13.

Eating out was a popular activity in 2015, with most NSW residents having eaten at a restaurant or café (70%) or at a quick service restaurant (67%) in the past three months. More than half of respondents also ate out at least weekly (53%).

While many people ate out as a treat for themselves, family and friends (25%), or for a special occasion (25%), a good proportion also ate out to keep them going throughout the day (20%).

In terms of food waste when eating out, around two in five NSW residents (42%) indicated leaving food at the end of their meal, compared to just over a quarter of respondents (27%) in the UK study. However, the results are not directly comparable due to a difference in the wording of this particular question.

For NSW residents, carbohydrates were the food type most commonly left after a meal (21%), followed by vegetables, salad or coleslaw (12%). There was a similar result in the UK study with chips, vegetables and salad (including garnishes) the types of food most likely to be left on customers’ plates.

In terms of portion sizes, almost half of NSW residents and people in the UK study agreed large portions of food were off- putting (49% of NSW respondents and 44% of UK respondents). A similar proportion of NSW residents (46%) also preferred restaurants where the staff advised them of portion sizes.

NSW residents cited the main reasons for leaving food when eating out were too large a portion size and ordering too much food (41% and 20% respectively). There was a similar result in the UK study where two-fifths of meal leavers stated that one reason they left food was because the portion was too big, and one in ten stated they ordered or served themselves too much.

While the most popular reasons in NSW for choosing a restaurant or eatery were the variety of the menu followed by friendliness of the staff (74% and 73% respectively), about two in five NSW residents (42%) also took into account whether the restaurant or eatery was environmentally responsible.

Doggy bags were generally seen as a positive addition to eating out. Over two-thirds of survey respondents had asked for a doggy bag in the past (71%) and a similar percentage agreed that they appreciated it when staff at a restaurant or eatery offered one (69%). Further, over two-thirds of respondents said they would think more favourably of a restaurant that offered a doggy bag (71%).

Page 11: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 11

1. Executive summary cont.

Implications of the research findings

1. Policies should focus on avoiding wasting food, given 2015 survey results show greater concern for the environment and more awareness of food waste impacts, in line with broader anti-consumerist trends.

2. The best communications provide people with a way to feel good about themselves by making a small but positive change to ways in which they avoid wasting food.

3. More people are thinking about food preparation and consumption so the LFHW campaign could include timely reminders about the everyday things people can do to reduce food waste, such as eating leftovers.

4. The LFHW campaign can encourage behaviour that reduces food waste such as reinforcing that it is good to ask for a doggy bag for leftovers at eateries, particularly among those aged 18–34, and encouraging restaurants and cafes to offer these options.

5. There are still some gaps in knowledge, such as people underestimating food as a proportion of all waste and confusion over the meaning of ‘use by’ and ‘best before’ dates. Future campaigns may need to target these issues.

Page 12: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 12

2. Background, objectives and approach

Background

Love Food Hate Waste (LFHW) is a program that delivers projects to help households and businesses reduce the amount of edible food they waste. Part of LFHW is an educational grants program, administered by the Environmental Trust, that supports local government and non-government partners in delivering educational community projects. To date, about$1.7 million has been provided for 72 LFHW projects in local communities across NSW.

When the first LFHW tracking survey was initiated in 2011, the first educational projects that had been granted funding were under way but not completed. Similarly, when the field work for the second study in 2012 was being implemented, some projects that had been provided with second-round grants were under way. When the latest tracking survey was taking place in 2015, four grant rounds had been completed and the LFHW program had been brought under the major Waste Less Recycle More initiative.

Everyone wastes food. However, previous research has identified that some groups waste more than others. As a result, the target audiences that were targeted by the 2015 survey were:

• people aged 18–34 years old

• high-income households earning $100,000 or more per year

• families with children.

The survey’s key stakeholders were:

• state and local government, key deliverers of LFHW

• non-government organisations (NGOs)including Do Something! and the Youth Food Movement – these organisations have participated in food waste avoidance education programs and campaigns

• program partners from diverse sectors including local and state government, NGOs, community groups, business and industry.

As well as two previous surveys conducted in 2011 and 2012, a benchmark survey was conducted in 2009.

Page 13: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 13

2. Background, objectives and approach cont.

2015 survey objectives and outcomes

The 2015 survey’s objectives were to identify NSW residents’ knowledge of, attitudes to and behaviour regarding food waste. The research will be used to:

• develop initiatives that reduce the volume of household food waste generated and disposed of

• influence new habits and behaviour to encourage more efficient food purchases, storage, preparation and consumption.

The above objectives will be achieved by:

• increasing community knowledge of the environmental, social and economic impacts of wasting food

• increasing community awareness of the amount of food waste generated and sent to landfill

• increasing knowledge of the best ways of buying, storing and preparing food and using leftovers

• promoting easy ways for people to avoid wasting food in the home such as planning meals, shopping from a list, planning correct portion sizes and using more effective food storage techniques, as well as knowing what to do with food waste

• supporting transfer of knowledge and skills from institutions and between generations regarding more efficient food purchase, preparation and consumption

• providing a platform for increased knowledge and awareness of avoiding food waste in business.

Page 14: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 14

2. Background, objectives and approach cont.

Who was surveyed?

This survey was a continuation of the research conducted in 2011 and 2012, albeit with some minor changes. The sample was exactly the same in terms of gender, age, postcodes and locations – Sydney, Newcastle, Wollongong, a large country town with a population of more than 15,000, a small country town with a population of between 3,000 and 15,000, and country rural areas of NSW.

The original target was about 1,200 NSW residents, although an additional 137 surveys were completed to ensure there were a minimum number of residents from NSW’s culturally and linguistically diverse (CALD) community.

Surveys were conducted online with representative samples of people aged 18 years and over who were primarily responsible for buying, preparing or storing food in their household. Surveys were conducted in English.

The surveys measured:

• general environmental knowledge, attitudes and behaviour

• knowledge of environmental, social and economic impacts of wasting food

• attitudes to and values relating to food preparation and storage

• barriers to and drivers for reducing food waste in the home

• self-reported behaviour and actions relating to household food management and waste

• memory of LFHW materials including recent social media advertising.

The surveys were conducted between 23 October and 11 November 2015.

After the surveys had been conducted, LFHW subscribers were emailed an invitation to complete the survey online. After two reminder emails, 98 subscribers had completed the survey. They were not rewarded for their participation.

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Love Food, Hate Waste I Tracking Survey 2015 I 15

2. Background, objectives and approach cont.

Sample  structure/profile  

8  

Age   Number   %  

Total  sample   1337   100  

18–24   121   9  

25–34   254   19  

35–44   302   23  

45–54   228   17  

55–64   193   14  

65+   239   18  

Gender   Number   %  

Total  sample   1337   100  

Male   559   42  

Female   778   58  

Household  income   Number   %  

Total  sample   1337   100  

Less  than  $20,000   71   5  

$20,000–$39,999   229   17  

$40,000–$59,999     215   16  

$60,000–$79,999   181   14  

$80,000–$99,999     166   12  

$100,000–$149,999   212   16  

$150,000  or  more   95   7  

Prefer  not  to  indicate   168   13  

Living  area   Number   %  

Total  sample   1337   100  

Sydney   843   63  

Newcastle   103   8  

Wollongong   63   5  

Large  country  town  (popula=on  over  15,000)  

157   12  

Small  country  town  (popula=on  between  3,000  and  15,000)  

111   8  

Country  rural  area   60   4  

Employment/ac2vity  status   Number   %  

Total  sample   1337   100  

In  paid  wok  (full  =me  or  part  =me  –  includes  being  self-­‐employed)  

691   52  

Unemployed  and  looking  for  work   69   5  

Student   85   6  

Home  du=es   150   11  

Re=red/age  pensioner   269   20  

Other  pensioner   59   4  

Other   14   1  

Sample  structure/profile  

8  

Age   Number   %  

Total  sample   1337   100  

18–24   121   9  

25–34   254   19  

35–44   302   23  

45–54   228   17  

55–64   193   14  

65+   239   18  

Gender   Number   %  

Total  sample   1337   100  

Male   559   42  

Female   778   58  

Household  income   Number   %  

Total  sample   1337   100  

Less  than  $20,000   71   5  

$20,000–$39,999   229   17  

$40,000–$59,999     215   16  

$60,000–$79,999   181   14  

$80,000–$99,999     166   12  

$100,000–$149,999   212   16  

$150,000  or  more   95   7  

Prefer  not  to  indicate   168   13  

Living  area   Number   %  

Total  sample   1337   100  

Sydney   843   63  

Newcastle   103   8  

Wollongong   63   5  

Large  country  town  (popula=on  over  15,000)  

157   12  

Small  country  town  (popula=on  between  3,000  and  15,000)  

111   8  

Country  rural  area   60   4  

Employment/ac2vity  status   Number   %  

Total  sample   1337   100  

In  paid  wok  (full  =me  or  part  =me  –  includes  being  self-­‐employed)  

691   52  

Unemployed  and  looking  for  work   69   5  

Student   85   6  

Home  du=es   150   11  

Re=red/age  pensioner   269   20  

Other  pensioner   59   4  

Other   14   1  

About survey respondents

Table 1 shows the demographic profile of survey respondents.

Table 1: Demographic profile of survey respondents

Sample  structure/profile  

8  

Age   Number   %  

Total  sample   1337   100  

18–24   121   9  

25–34   254   19  

35–44   302   23  

45–54   228   17  

55–64   193   14  

65+   239   18  

Gender   Number   %  

Total  sample   1337   100  

Male   559   42  

Female   778   58  

Household  income   Number   %  

Total  sample   1337   100  

Less  than  $20,000   71   5  

$20,000–$39,999   229   17  

$40,000–$59,999     215   16  

$60,000–$79,999   181   14  

$80,000–$99,999     166   12  

$100,000–$149,999   212   16  

$150,000  or  more   95   7  

Prefer  not  to  indicate   168   13  

Living  area   Number   %  

Total  sample   1337   100  

Sydney   843   63  

Newcastle   103   8  

Wollongong   63   5  

Large  country  town  (popula=on  over  15,000)  

157   12  

Small  country  town  (popula=on  between  3,000  and  15,000)  

111   8  

Country  rural  area   60   4  

Employment/ac2vity  status   Number   %  

Total  sample   1337   100  

In  paid  wok  (full  =me  or  part  =me  –  includes  being  self-­‐employed)  

691   52  

Unemployed  and  looking  for  work   69   5  

Student   85   6  

Home  du=es   150   11  

Re=red/age  pensioner   269   20  

Other  pensioner   59   4  

Other   14   1  

Page 16: Love Food, Hate Waste€¦ · • More NSW residents believed wasting food contributed to climate change in 2015 (46%) than in 2012, and was in line with levels seen in 2009. Household

Love Food, Hate Waste I Tracking Survey 2015 I 16

2. Background, objectives and approach cont.

Sample  structure/profile  

8  

Age   Number   %  

Total  sample   1337   100  

18–24   121   9  

25–34   254   19  

35–44   302   23  

45–54   228   17  

55–64   193   14  

65+   239   18  

Gender   Number   %  

Total  sample   1337   100  

Male   559   42  

Female   778   58  

Household  income   Number   %  

Total  sample   1337   100  

Less  than  $20,000   71   5  

$20,000–$39,999   229   17  

$40,000–$59,999     215   16  

$60,000–$79,999   181   14  

$80,000–$99,999     166   12  

$100,000–$149,999   212   16  

$150,000  or  more   95   7  

Prefer  not  to  indicate   168   13  

Living  area   Number   %  

Total  sample   1337   100  

Sydney   843   63  

Newcastle   103   8  

Wollongong   63   5  

Large  country  town  (popula=on  over  15,000)  

157   12  

Small  country  town  (popula=on  between  3,000  and  15,000)  

111   8  

Country  rural  area   60   4  

Employment/ac2vity  status   Number   %  

Total  sample   1337   100  

In  paid  wok  (full  =me  or  part  =me  –  includes  being  self-­‐employed)  

691   52  

Unemployed  and  looking  for  work   69   5  

Student   85   6  

Home  du=es   150   11  

Re=red/age  pensioner   269   20  

Other  pensioner   59   4  

Other   14   1  

Sample  structure/profile  

8  

Age   Number   %  

Total  sample   1337   100  

18–24   121   9  

25–34   254   19  

35–44   302   23  

45–54   228   17  

55–64   193   14  

65+   239   18  

Gender   Number   %  

Total  sample   1337   100  

Male   559   42  

Female   778   58  

Household  income   Number   %  

Total  sample   1337   100  

Less  than  $20,000   71   5  

$20,000–$39,999   229   17  

$40,000–$59,999     215   16  

$60,000–$79,999   181   14  

$80,000–$99,999     166   12  

$100,000–$149,999   212   16  

$150,000  or  more   95   7  

Prefer  not  to  indicate   168   13  

Living  area   Number   %  

Total  sample   1337   100  

Sydney   843   63  

Newcastle   103   8  

Wollongong   63   5  

Large  country  town  (popula=on  over  15,000)  

157   12  

Small  country  town  (popula=on  between  3,000  and  15,000)  

111   8  

Country  rural  area   60   4  

Employment/ac2vity  status   Number   %  

Total  sample   1337   100  

In  paid  wok  (full  =me  or  part  =me  –  includes  being  self-­‐employed)  

691   52  

Unemployed  and  looking  for  work   69   5  

Student   85   6  

Home  du=es   150   11  

Re=red/age  pensioner   269   20  

Other  pensioner   59   4  

Other   14   1  

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Love Food, Hate Waste I Tracking Survey 2015 I 17

2. Background, objectives and approach cont.

Sample  structure/profile  

9  

Main  family  background   Number   %  

Total  sample   1337   100  

Australian   865   65  

Anglo-­‐Saxon   128   10  

Italian   40   3  

Spanish   7   1  

Chinese   44   3  

Arabic   18   1  

Portuguese   1   0  

Greek   30   2  

German   17   1  

Vietnamese   21   2  

Filipino   7   1  

Indian   45   3  

Other,  please  specify   115   9  

Prefer  not  to  indicate   12   1  

Languages  spoken  at  home   Number   %  

Total  sample   1337   100  

English   1259   94  

Cantonese  and/or  Mandarin   45   3  

Arabic   32   2  

Italian   33   2  

Greek   33   2  

Macedonian   3   0  

Vietnamese   32   2  

Spanish   32   2  

Korean   17   1  

Hindi  or  other  Indian  dialect   34   3  

Tagalog   10   1  

Other,  please  specify   50   4  

Prefer  not  to  indicate   1   0  

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Love Food, Hate Waste I Tracking Survey 2015 I 18

2. Background, objectives and approach cont.

Sample  structure/profile  

9  

Main  family  background   Number   %  

Total  sample   1337   100  

Australian   865   65  

Anglo-­‐Saxon   128   10  

Italian   40   3  

Spanish   7   1  

Chinese   44   3  

Arabic   18   1  

Portuguese   1   0  

Greek   30   2  

German   17   1  

Vietnamese   21   2  

Filipino   7   1  

Indian   45   3  

Other,  please  specify   115   9  

Prefer  not  to  indicate   12   1  

Languages  spoken  at  home   Number   %  

Total  sample   1337   100  

English   1259   94  

Cantonese  and/or  Mandarin   45   3  

Arabic   32   2  

Italian   33   2  

Greek   33   2  

Macedonian   3   0  

Vietnamese   32   2  

Spanish   32   2  

Korean   17   1  

Hindi  or  other  Indian  dialect   34   3  

Tagalog   10   1  

Other,  please  specify   50   4  

Prefer  not  to  indicate   1   0  Sample  structure/profile  

10  

Household  composi2on   Number   %  

Total  sample   1337   100  

Single  person  household   296   22  

Family  with  children   397   30  

Family,  only  adults  (16+)   506   38  

Shared  household,  non-­‐related   68   5  

Other  (specify)   70   5  

Educa2on  level   Number   %  

Total  sample   1337   100  

No  formal  schooling   1   0  

Primary  school   10   1  

Some  secondary  school   128   10  

Completed  secondary  school   263   20  

Trade  or  technical  qualifica=on   372   28  University/college  diploma,  degree  or  

higher  degree   555   42  

Prefer  not  to  answer   8   1  

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Love Food, Hate Waste I Tracking Survey 2015 I 19

2. Background, objectives and approach cont.

Sample  structure/profile  

10  

Household  composi2on   Number   %  

Total  sample   1337   100  

Single  person  household   296   22  

Family  with  children   397   30  

Family,  only  adults  (16+)   506   38  

Shared  household,  non-­‐related   68   5  

Other  (specify)   70   5  

Educa2on  level   Number   %  

Total  sample   1337   100  

No  formal  schooling   1   0  

Primary  school   10   1  

Some  secondary  school   128   10  

Completed  secondary  school   263   20  

Trade  or  technical  qualifica=on   372   28  University/college  diploma,  degree  or  

higher  degree   555   42  

Prefer  not  to  answer   8   1  Sample  structure/profile  

11  

Number  of  people  living  in  household  

Aged  0–6  

Aged  7–12  

Aged  13–17  

Aged  18–24  

Aged  25–34  

Aged  35–44  

Aged  45–54  

Aged  55–64  

Aged  65+  

Number   Number   Number   Number   Number   Number   Number   Number   Number  

Total  sample  (excludes  single  person  households)  

1041   1041   1041   1041   1041   1041   1041   1041   1041  

No  people   830   857   847   840   741   715   743   789   798  

1  person   142   121   148   123   161   184   171   155   107  

2  people   55   59   40   63   129   140   125   97   133  

3  people   10   2   4   10   7   2   2   0   2  

4  people   3   2   2   5   3   0   0   0   1  

5  people   0   0   0   0   0   0   0   0   0  

6  people   1   0   0   0   0   0   0   0   0  

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3. Detailed survey findings

3.1 Concerns about environmental problems

Overall level of concern about the environment

Concerns about the environment increased in 2015 with almost one in four NSW residents (23%) saying they had ‘a great deal’ of concern about environmental issues, compared to just under one in five (18%) in 2012. This increase in concern was driven primarily by residents aged 18–34, where one in three (32%) said they had ‘a great deal’ of concern about the environment.

Mirroring the increasing level of ‘a great deal’ of concern about environmental problems was a decreasing level of ‘a little’ concern about the environment (25% in 2015 compared with 32% in 2009).

Figure 1: Overall level of concern about the environment

23  

45  

25  

6  2  

18  

45  

28  

6  2  

17  

47  

29  

4   3  

16  

45  

32  

6  

1  0  

10  

20  

30  

40  

50  

A  great  deal   A   fa i r  amount   A   l ixle   Not  real ly  concerned   Not  at  a l l  concerned  

2015   2012   2011   2009  

Q1.  In  general,  how  concerned  would  you  say  that  you  are  about  environmental  problems?    Please  select  one  Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)    

Environmental  problems  Levels  of  concern    Concerns  about  the  environment  have  increased  in  2015,  with  almost  one  in  four  ci=ng  they  have  ‘a  great  deal’  of  concern  about  environmental  issues  (23%),  compared  to  just  under  one  in  five  in  2012  (18%).    

26  

%  

There was no difference in the level of concern about the environment in 2015 between residents with an annual household income of under $100,000 and residents with an annual household income of $100,000 or more.

In general, LFHW subscribers had significantly more concern about the environment with 65% saying they had ‘a great deal’ of concern.

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Love Food, Hate Waste I Tracking Survey 2015 I 21

3. Detailed survey findings cont.

Issues of concern regarding the environment

‘Quality of life’ remained the top issue of concern regarding the environment among NSW residents, with one in four (25%) citing it as their main concern, followed by ‘concern for future generations’ (21%), and ‘maintaining ecosystems’ (19%).

‘Quality of life’ was more likely to be the main concern of NSW residents aged 18-34 compared to those aged 35-54 and 55 and over (32% compared to 23% and 22% respectively). However, ‘concern for future generations’ was more likely to be the main concern for residents aged 55 and over compared to those aged 18-34 and 35-54 (27% compared to 17% and 18% respectively).

Men were more likely than women to be most concerned about ‘quality of life’ (29% compared to 21%), while women were more likely than men to be most concerned about ‘maintaining ecosystems’ (23% compared to 16%).

Figure 2: Issues of concern regarding the environment

13  

10  

16  

20  

23  

18  

12  

12  

7  

19  

23  

28  

12  

12  

13  

18  

20  

25  

9  

12  

14  

19  

21  

25  

Availability  of  resources  we  consume  

Long-­‐term  economic  sustainability  

Health  effects  of  pollu=on  

Maintaining  ecosystems  –  nature,  plants  and  animals  

Concern  for  future  genera=ons  

Quality  of  life  

2015  

2012  

2011  

2009  

27  

Environmental  problems  Key  areas  of  concern  

Q2.  Please  indicate  which  one  (1)  of  the  following  you  are  most  concerned  about.    Please  select  one  Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)      

Quality  of  life  remains  the  top  environmental  concern  (25%),  followed  by  concern  for  future  genera=ons  (21%).    

%  

There were no major differences in the issues of concern between families with children and the total sample.

There were no differences in the issues of concern between NSW residents with an annual household income of under $100,000 and residents with an annual household income of $100,000 or more.

The main issue of concern for LFHW subscribers was ‘maintaining ecosystems’ (45%) followed by ‘concern for future generations’ (32%).

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Love Food, Hate Waste I Tracking Survey 2015 I 22

3. Detailed survey findings cont.

3.2 Concerns about household waste

How much uneaten food was thrown away

While environmental worries were on the rise in 2015, so were concerns about food waste. The proportion of residents agreeing their household threw away much more uneaten food than it should significantly increased from previous surveys (9% in 2015 compared to 2% in 2012, 2011 and 2009). This increase was driven primarily by those aged 18–34 (19% compared to 7% of 35–54-year-olds and 2% of those aged 55 and over). Since 2012, the proportion of 18–34-year-olds who said they threw away much more than they should increased by 17 percentage points in 2015 (up from 2% in 2012).

Levels of moderate concern (those agreeing they threw away more food than they should) continued to rise and were on par with levels seen in the 2009 benchmark study at 15%. This increase was driven primarily by residents with an annual household income of $100,000 or more (23% compared to 11% of residents with an annual household income of less than $100,000).

Figure 3: How much uneaten food was thrown away

9  15   15  

53  

8  2  

10  

19  

61  

8  2  

7  

23  

59  

10  

2  

14  

52  

30  

2  0  

20  

40  

60  

80  

Much  more  than  you  should  

More  than  you  should  A  reasonable  amount   Very   l ixle   None  

2015   2012   2011   2009  

Q4.  How  much  uneaten  food  would  you  say  that  your  household  usually  throws  away?    Please  select  one  Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

Household  food  wastage  Amount  thrown  away  

While  environmental  worries  are  on  the  rise  in  2015,  so  are  concerns  about  food  wastage,  with  almost  one  in  ten  ci=ng  that  they  waste  ‘much  more  than  they  should’  (9%).    

28  

%  

In terms of the CALD community, NSW residents who spoke Arabic at home were more likely to say they threw away much more food than they should (27% compared to the average of 9%), while those who spoke a European language were more likely to say they threw away ‘more food’ than they should (20% compared to the average of 15%).

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Love Food, Hate Waste I Tracking Survey 2015 I 23

3. Detailed survey findings cont.

Perceptions of the type of waste most commonly thrown away by weight

Packaging continued to be wrongly considered the most common type of waste thrown away in the average NSW household bin (63% of respondents). However, the percentage of people believing this fallacy had decreased from 2009, coinciding with a continued increase in those who believed food waste was the most common type of waste in bins. In 2015, NSW households continued to consider food waste common, and more people in the 2015 survey considered food waste to be the type most commonly thrown away than in previous surveys (27% compared to 22% in 2012).

Sydney residents were generally more likely to correctly say food accounted for the type of waste most commonly thrown away (32% compared to the state average of 27%), as were NSW residents aged 18–34 (40% compared to 27%) but not NSW residents aged 55 and over (18% compared to 27%).

Residents of large country towns and small country towns were less likely to say food was the type of waste most often thrown away (15% and 14% respectively compared to 27%).

Figure 4: Perceptions of the type of waste most commonly thrown away by weight (measured by percentage)

1  

9  

3  

13  

73  

1  

7  

4  

18  

70  

1  

7  

3  

22  

67  

1  

3  

5  

27  

63  

Other    

Paper  

Garden  clippings  

Food  

Packaging  

2015  

2012  

2011  

2009  

29  

Waste  propor2ons  Percep=ons  based  on  size  

Q5.  What  do  you  think  is  the  largest  type  of  waste  in  the  average  NSW  household  garbage  bin?    Please  select  one  Base:    Total  sample  2009,  (n=1200);  Total  sample  2011,  (n=1200);  Total  sample    2012,  (n=1300);  total  sample  2015,  (n=1337)  

Packaging  con=nues  to  be  considered  the  largest  type  of  waste  in  the  average  NSW  household  bin  (63%),  however,  this  has  trended  down  since  2009,  coinciding  with  a  con=nual  trend  upwards  for  food.  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 24

3. Detailed survey findings cont.

Perceptions of the proportion of the weight of waste

A new question was added to the 2015 tracking survey to determine if respondents were confused by the terminology ‘the largest type of waste’. It was hypothesised survey respondents may be interpreting this phrase in terms of size rather than weight. To test this, a question was included requiring respondents to allocate a percentage to each type of item, indicating its proportion of weight in the household bin.

Survey respondents showed a clear understanding of the question, although packaging remained at the top of the list. This figure suggested NSW residents lacked awareness of the fact food waste took up more than 35% of an average household waste bin.

Figure 5: Perceptions of the proportion of the weight of waste (measured by percentage)

30  

Waste  propor2ons  Percep=ons  based  weight  (new  ques=on)  

Q5b.  In  terms  of  the  weight  of  waste  in  the  average  NSW  household  garbage  bin,  what  propor=on  do  you  think  each    of  the    following  items  makes  up  of  the  total  weight?    Please  write  a  number  between  0-­‐100.  The  total  of  all  items  should  add  up  to    100%.  If  you  are  not  sure  then  please  indicate  your  best  guess.  

Base:    Total  sample  2015  (n=1337)  

When  asked  to  provide  propor=ons  of  waste  in  terms  of  weight,  packaging  remains  at  the  top,  sugges=ng  respondents  do  lack  awareness  about  the  true  propor=on  that  food  waste  takes  up  in  average  household  bins.    

8  

15  

16  

23  

38  

Other    

Garden  clippings  

Paper  

Food  

Packaging  

Average  propor=on  of  weight  of  waste  

2015  

%  

LFHW subscribers were more aware of the volume of food waste in the average household bin with the average percentage allocated for food waste being 31% compared to a person in an average NSW household citing 23%.

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Love Food, Hate Waste I Tracking Survey 2015 I 25

3. Detailed survey findings cont.

Perceived value of food wasted

The perceived value of wasted food each year remained underestimated by a large proportion of NSW residents with just over one in three (35%) saying it equated to between $100 and $400 a year.

Residents in small country towns and country rural areas were more likely to underestimate the value of food waste with 49% and 42% respectively saying it equated to between $100 and $400. Similar proportions of Sydney and Wollongong residents perceived the value to be between $100 and $400 (35% and 34% respectively), while 28% of Newcastle residents perceived the value to be between $100 and $400.

Men and women were equal in their level of perceived value of wasted food each year, while those aged 18–34 were less likely to underestimate the value of food wasted compared to those aged 55 and over (32% compared to 42% respectively perceived the value to be between $100 and $400). Those aged 18–34 were more likely to estimate the value to be between $500 and $1000 (51% compared to 41% of those aged 55 and over).

Residents with an annual household income of $100,000 or more were more likely to underestimate the value than residents with an annual household income below $100,000 (37% compared to 28% respectively perceived the value to be between $100 and $400).

Figure 6: Perceived value of food wasted (measured by percentage)

3  

14  

4  

9  

15  

20  

35  

2  

14  

5  

17  

14  

14  

32  

3  

14  

6  

17  

12  

17  

31  

2  

10  

6  

16  

13  

16  

35  

Other/  Unsure  

$1,500  or  more  

$1,  100  -­‐  $1,  400  

$1,  000  

$600    -­‐  $900  

$500  

$100  -­‐  $400  

2015  

2012  

2011  

2009  

31  

Cost  of  food  wastage    Average  annual  spend  per  household  

Q6.  Approximately  how  much  would  you  es=mate  that  the  average  NSW  household  spends  on  food  that  is  purchased  but    never  eaten  each  year?    Please  select  one  

Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

The  perceived  value  of  wasted  food  remains  underes=mated  by  a  large  propor=on  of  NSW  residents.  

%  

Those aware of LFHW communications were more likely to estimate a higher value for wasted food than those who were not aware.

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Love Food, Hate Waste I Tracking Survey 2015 I 26

3. Detailed survey findings cont.

3.3 Knowledge of dates on food

Understanding of ‘use by’ dates

Understanding of ‘use by’ dates remained unchanged in 2015 among the general NSW population, with just under two-thirds of people (64%) correctly believing a ‘use by’ date meant food must be eaten or thrown away by that date.

Families with children and shared households tended to be more likely than average to correctly state the ‘use by’ date meant food must be eaten or thrown away by that date (71% and 76% respectively compared to the average of 64%).

NSW residents with an annual household income of less than $100,000 or more tended to be more likely than those with an annual household income of below $100,000 to correctly state the ‘use by’ date meant food must be eaten or thrown away by that date (69% compared to 63%).

Residents aged 18–34 were more likely than those aged 55 and over to correctly say the ‘use by’ date meant food must be eaten or thrown away by that date (73% compared to 52%), suggesting more misunderstanding of the term: ‘use by’ date among those aged 55 and over.

Figure 7: Understanding of ‘use by’ dates (measured by percentage)

2  

4  

29  

64  

0  

3  

28  

67  

2  

3  

31  

65  

2  

4  

30  

64  

Other  descrip=on  for  'use  by'    

Food  must  be  sold  at  a  discount  ager  this  date  

Food  is  s=ll  safe  to  eat  ager  this  date  as  long  as  it  is  not  damaged,  or  has  not  deteriorated  or  perished  

Food  must  be  eaten  or  thrown  away  by  this  date  

2015  

2012  

2011  

2009  

33  

Understanding  of  ‘use  by’  dates  

Q7a.  In  regard  to  food  labels,  which  of  the  following  do  you  think  best  describes  what  is  meant  by  the  ‘use  by’  date?  Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

Understanding  of  “use  by”  date  labels  remains  unchanged  in  2015,  with  two  thirds  believing  it  means  food  must  be  eaten  or  thrown  away  by  the  date  on  the  label.    

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 27

3. Detailed survey findings cont.

Understanding of ‘best before’ dates

Similarly, understanding of the term: ‘best before’ remained relatively unchanged in 2015 among the general NSW population, with just under three out of four people (72%) believing food was still safe to eat after the date as long as it had not been damaged or gone rotten.

Families with children tended to be less likely than the average NSW household to correctly state the ‘best before’ date meant food was still safe to eat after that date as long as it had not been damaged or gone rotten (64% compared to the average of 72%).

NSW residents with an annual household income of $100,000 or more tended to be more likely than those with an annual household income of less than $100,000 to correctly state the ‘best before’ date meant food was still safe to eat after that date as long as it had not been damaged or gone rotten (76% compared to 70%).

NSW residents aged 55and over were more likely than those aged 18–34 to correctly say the ‘best before’ date meant food was still safe to eat after that date as long as it had not been damaged or gone rotten (82% compared to 61%) suggesting greater misunderstanding existed among those aged 18–34 regarding the term: ‘best before’ date.

Figure 8: Understanding of ‘best before’ dates (measured by percentage)

3  

4  

23  

70  

0  

4  

16  

78  

2  

3  

21  

74  

2  

4  

22  

72  

Other  descrip=on  for  'best  before'    

Food  must  be  sold  at  a  discount  ager  this  date  

Food  must  be  eaten  or  thrown  away  by  this  date  

Food  is  s=ll  safe  to  eat  ager  this  date  as  long  as  it  is  not  damaged,  or  has  not  deteriorated  or  perished  

2015  

2012  

2011  

2009  

34  

Understanding  of  ‘best  before’  dates  

Q7b.  In  regard  to  food  labels,  which  of  the  following  do  you  think  best  describes  what  is  meant  by  the  ‘best  before’  date?  Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

Similarly,  understanding  of  “best  before”  remains  rela=vely  unchanged  in  2015,  with  slightly  fewer  believing  food  is  s=ll  safe  to  eat  ager  the  date  as  long  as  it  has  not  been  damaged,  deteriorated  or  perished.    

%  

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3. Detailed survey findings cont.

Misunderstanding when to eat or throw away food

Misunderstanding when to eat or throw away food leads to both unnecessary food waste and unsafe food consumption. As mentioned previously, the results indicated more misunderstanding among 18–34-year-olds of the true meaning of the ‘best before’ date and more misunderstanding among those aged 55 and over of the true meaning of the ‘use by’ date.

Almost half of NSW residents (45%) correctly understood the meaning of both the ‘use by’ and ‘best before’ dates. However, a small group of residents thought both labels meant the same thing. For example, of the 64% of residents who knew the meaning of the ‘use by’ date as being food must be eaten or thrown away by that date, about one-quarter (28%) thought the ‘best before’ date meant that as well.

Figure 9: Misunderstanding when to eat or throw away food

35  

Confusion  over  labels  

Defini2on  of  ‘best  before’  

Total  %  

Food  must  be  eaten  or  thrown  away  by  this  

date  %  

Food  is  s=ll  safe  to  eat  ager  this  date  as  long  as  it  is  not  damaged,  

or  has  not  deteriorated  or  

perished  %  

Food  must  be  sold  at  a  discount  ager  this  

date  %  

Other  (please  specify)  

%  

n=1337   n=849   n=395   n=55   n=24  

Defini2on  of  

‘use  by’  

Food  must  be  eaten  or  thrown  away  by  

this  date  64   28   69   2   1  

Food  is  s=ll  safe  to  eat  ager  this  date  as  

long  as  it  is  not  damaged,  or  has  not  

deteriorated  or  perished  

30   12   81   5   2  

Food  must  be  sold  at  a  discount  ager  this  

date  4   10   60   30   0  

Other  (please  specify)   2   7   44   11   38  

Just  over  1  in  4  NSW  residents  (28%)  who  agreed  the  “use  by”  date  means  Food  must  be  eaten  or  thrown  away  by  this  date  also  stated  it  means  the  same  thing  for  the  “best  before”  date.  

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3. Detailed survey findings cont.

3.4 General attitudes to storing and using food

Planning how much food will be eaten when shopping

Attitudes to food waste and shopping remained relatively unchanged among the average NSW household. Most people said that food rarely got wasted, although very few people thought about how much food they would eat before shopping.

The largest difference in attitudes to food waste and shopping were attributed to age. Those aged 18–34 were more likely than those aged 55 and over to say they thought carefully about how much food they would eat when doing their shopping, with an average rating of 2.4 compared to 1.9 among those aged 55 and over.

Conversely, those aged 18–34 said they wasted much more food than they should being more likely than those aged 55and over to find the food they bought did not get eaten (average rating of 3.3 compared to 3.8 for those aged 55 and over).

Residents who spoke Cantonese or Mandarin at home were more likely to, when shopping, think carefully about how much food they would eat (2.6 compared to the state average of 2.1).

Figure 10: Planning how much food will be eaten when shopping

I  don’t  usually  plan  meals  and  decide  what  I  need  while  shopping  

I  plan  meals  in  advance  and  shop  to  a  strict  list  

I  ogen  find  that  food  I’ve  bought  doesn’t  get  used  

I  hardly  ever  find  that  food  I’ve  bought  doesn’t  get  used  

When  shopping  for  food,  I  rarely  think  about  how  much  I  will  use  

When  shopping  for  food,  I  think  carefully  about  how  much  I  will  use  

2.1  

3.7  

3  

2  

3.8  

2.8  

1.9  

3.7  

2.8  

2.1  

3.6  

2.7  

0   1   2   3   4   5  

2015   2012   2011   2009  

36  

AVtudes  to  food  waste  and  shopping  

Q8.  Please  move  each  ‘slider’  to  indicate  where  you  personally  feel  that  you  fit  between  the  two  statements  presented.  If,  for    example,  the  statement  on  the  leg  fully  describes  you,  you  would  move  the  ‘slider’  as  far  to  the  leg  as  possible.  

Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)      

Antudes  to  food  waste  and  shopping  remain  rela=vely  unchanged  –  most  cite  that  food  rarely  gets  wasted,  however,  very  few  think  about  how  much  food  they  will  use  before  shopping.  

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3. Detailed survey findings cont.

General attitudes to food waste

Almost two-thirds of respondents believed that food was not wasted if it was given to pets or composted and that the resources that created food were lost if food was bought and not eaten (both 62%).

In 2015, more people believed that ‘Australians don’t waste much food’ than in 2012 (14% average and 27% for those who spoke an Asian language at home compared to 7% average in 2012). More people in 2015 than in 2012 also believed that ‘leftovers that have been kept in the fridge for more than one day are unsafe to eat’ (23% average and 35% for those who spoke an Asian language at home compared to 14% average in 2012).

Figure 11: General attitudes to food waste

37  

AVtudes  to  food  waste  

Q9.  Below  is  a  list  of  statements  about  food.  Please  indicate  the  extent  to  which  you  agree  or  disagree  with  each  of  them.    (NET  Agree/Strongly  Agree)  

Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)      

Almost  two  thirds  of  respondents  con=nue  to  believe  that  food  is  not  wasted  if  given  to  pets  or  composted,  and  that  the  resources  that  go  into  crea=ng  food  is  lost  if  food  is  purchased  and  not  eaten  (both  62%).  However,  in  2015  more  believe  that  Australians  don’t  waste  much  food  (14%)  and  that  legovers  are  unsafe  to  eat  if  leg  in  the  fridge  for  more  than  one  day  (23%).    

62  

14  

62  

35  

23  

59  

7  

60  

34  

14  

63  

9  

64  

34  

19  

75  

14  

67  

38  

22  

0  

20  

40  

60  

80  

Food  that  could  have  been  eaten  by  people  is  not  

wasted  if  it  is  fed  to  the  pets  or  composted  

Australians  don't  waste  much  food  

The  energy,  water  and  nutrients  that  are  used  to  

grow,  process  and  transport  food  are  'lost'  if  food  is  

purchased  but  not  eaten  

Busy  lifestyles  make  it  hard  to  avoid  was=ng  food    

Legovers  that  have  been  kept  in  the  fridge  for  more  than  one  day  are  unsafe  to  

eat  

2015   2012   2011   2009  

%  

In 2015, more households believed wasting food contributed to climate change than in 2012 (46% in 2015 compared to 37% in 2012), back in line with levels last seen in 2009. This result was generally steady across demographics such as geography and household income, although residents aged 18–34 were more likely than those aged 55and over to agree wasting food contributed to climate change (52% compared to 37%). Those speaking an Asian language at home were more likely than the average household to agree that wasting food contributed to climate change (58% compared to 46%).

The duration of freezing food items safely was changed in the 2015 survey from 12 months to 3 months. In previous surveys, when the statement referred to being able to store food

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3. Detailed survey findings cont.

safely in the freezer for a year, between 24% and 28% of residents agreed. In the 2015 survey when the duration of safely freezing food was three months, agreement rose to 63%, suggesting that although residents were not sure of the exact amount of time food could be safely stored in the freezer, shorter time periods were preferred.

NSW residents aged 18–34 were less confident about storing items in the freezer than those aged 55 and over (53% of those aged 18–34 agreed most cooked food items could safely be stored for up to three months in the freezer without compromising food quality, compared to 70% of those aged 55 and over).

Figure 12: General attitudes to food waste

38  

AVtudes  to  food  waste  

Q9.  Below  is  a  list  of  statements  about  food.  Please  indicate  the  extent  to  which  you  agree  or  disagree  with  each  of  them.    (NET  Agree/Strongly  Agree)  

Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

In  2015  more  believe  that  was=ng  food  contributes  to  climate  change  (46%),  and  is  now  in  line  with  levels  seen  in  2009.  

73  

46  

63  71  

37  

71  

38  

76  

46  

0  

20  

40  

60  

80  

It  is  easy  to  make  meals  from  assorted  ingredients  that  need  using  up  

Was=ng  food  contributes  to  climate  change   Most  cooked  food  items  can  be  stored  for  up  to  3  months  in  the  freezer  without  

compromising  the  quality*  

2015   2012   2011   2009  

%  

*Note:  Statement  changed  in  2015  

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3. Detailed survey findings cont.

Families with children were less confident than single-person households and shared households about storing food in the freezer (57% compared to 67% and 68% respectively), as well as about making meals from ingredients that needed to be used up (67% compared to 76% and 80% respectively).

Figure 13: Attitudes to food waste–by household composition

39  

AVtudes  to  food  waste  

Q9.  Below  is  a  list  of  statements  about  food.  Please  indicate  the  extent  to  which  you  agree  or  disagree  with  each  of  them.    (NET  Agree/Strongly  Agree)  

Base:    2015  data  shown.  Single  person  household,  (n=296);  Family  with  children,  (n=397);  Family  only  adults,  (n=506);    Shared  household  non-­‐related,  (n=68).  

When  it  comes  to  antudes  about  food  in  2015,  shared  households  make  meals  from  assorted  ingredients  that  need  using  up  (80%),  whereas  families  with  children  are  less  likely  to  do  this  (67%).  

76  

46  

67  67  

50  57  

75  

42  

64  

80  

52  

68  

0  

20  

40  

60  

80  

100  

It  is  easy  to  make  meals  from  assorted  ingredients  that  need  using  up  

Was=ng  food  contributes  to  climate  change   Most  cooked  food  items  can  be  stored  for  up  to  3  months  in  the  freezer  without  

compromising  the  quality  

Single  person  household   Family  with  children   Family,  only  adults  (16+)   Shared  household,  non-­‐related  

%  

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3. Detailed survey findings cont.

Regionally, people in small country towns were much more likely than people in other areas to think ‘it is easy to make meals from assorted ingredients that need using up’ (83% compared to the average of 73%). People living in large country towns were most concerned about food contributing to climate change (49%). People living in country rural areas were most likely to agree food could be safely stored up to three months in the freezer, whereas people living in Wollongong were least likely to agree (69% compared to 54%).

Figure 14: Attitudes to food waste – by region

40  

AVtudes  to  food  waste  

Q9.  Below  is  a  list  of  statements  about  food.  Please  indicate  the  extent  to  which  you  agree  or  disagree  with  each  of  them.    (NET  Agree/Strongly  Agree)  

Base:    Sydney,  (n=843);  Newcastle,  (n=103);  Wollongong,  (n=63);  Large  country  town,  (n=157);  Small  country  town,  (n=111);  Country  rural  area,  (n=60).  

Those  in  small  country  towns  are  a  lot  more  likely  to  make  meals  from  assorted  ingredients  that  need  to  be  used  (83%).  Large  country  towns  are  most  concerned  about  food  contribu=ng  to  climate  change  (49%),  and  country  rural  areas  believe  food  can  be  stored  up  to  3  months  in  the  freezer  (69%),  whereas  those  in  Wollongong  are  less  likely  to  think  this  (54%).  

72  

47  

62  68  

44  

65  73  

38  

54  

76  

49  

67  

83  

39  

65  

78  

46  

69  

0  

20  

40  

60  

80  

100  

It  is  easy  to  make  meals  from  assorted  ingredients  that  need  using  up  

Was=ng  food  contributes  to  climate  change   Most  cooked  food  items  can  be  stored  for  up  to  3  months  in  the  freezer  without  compromising  

the  quality  

Sydney   Newcastle   Wollongong   Large  country  town   Small  country  town   Country  rural  area  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 34

3. Detailed survey findings cont.

Those aged 55 and over were most likely to think it was easy to make meals from leftover ingredients (84%) and that cooked food could be stored in the freezer for up to three months (70%). However, older people were less likely to believe food waste contributed to climate change than those aged 18–34 (37% compared to 52% respectively). Equal proportions of male and female residents agreed wasting food contributed to climate change (46%).

Figure 15: Attitudes to food waste – by age

41  

AVtudes  to  food  waste  

Q9.  Below  is  a  list  of  statements  about  food.  Please  indicate  the  extent  to  which  you  agree  or  disagree  with  each  of  them.    (NET  Agree/Strongly  Agree)  

Base:    18-­‐34,  (n=375);  35-­‐34,  (n=530);  55+,  (n=432).  

Those  55+  are  most  likely  to  make  meals  from  leg  over  ingredients  (84%)  as  well  as  store  cooked  food  items  in  the  freezer  for  up  to  3  months  (70%),  but  least  likely  to  believe  food  contributes  to  climate  change  (37%).  More  than  half  (52%)  of  those  18-­‐34  believe  was=ng  food  contributes  to  climate  change.    

61  52   53  

73  

49  

63  

84  

37  

70  

0  

20  

40  

60  

80  

100  

It  is  easy  to  make  meals  from  assorted  ingredients  that  need  using  up  

Was=ng  food  contributes  to  climate  change   Most  cooked  food  items  can  be  stored  for  up  to  3  months  in  the  freezer  without  

compromising  the  quality  

18-­‐34   35-­‐54   55  +  

%  

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3. Detailed survey findings cont.

3.5 Value and quantity of food wasted

Estimated amount of food thrown away measured in litres

NSW residents were asked to estimate the volume of food they throw away each week. The largest amount of food wasted by volume is fresh food, followed by leftovers, and then packaged and long-life food. Although the total average amount of food wasted has trended upwards since 2012, it continues to be less than the amount reported in 2011. Note: A comparison cannot be made with the results of the initial benchmark survey in 2009 due a change in the wording of categories used to calculate volume of food waste – in 2009 there were six separate categories, however, from 2011 onwards there are only three categories.

While the detailed 2009 results can’t be compared, the overall volume of estimated food waste is comparable. This comparison shows that from 2009 to 2015, the volume of food waste reported has declined 0.8 litres, from 6.7 litres per household per week in 2009 to 5.9 litres in 2015.

Figure 16: Estimated amount of household food wasted measured in litres

Based on their own estimation, NSW residents aged 18–34 continued to waste the largest amount of food in 2015 (7.6 litres per week compared to the average 5.9 litres per week), while those aged 55 and over continued to waste the least amount (4.6 litres per week).

Men tended to waste more than women (6.3 litres per week compared to 5.6 litres respectively), while households with a gross annual income of more than $100,000 wasted

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3. Detailed survey findings cont.

more than households with incomes under $100,000 (6.5 litres per week compared to 5.9 litres respectively).

In terms of household types, families with children and shared households continued to waste the most food, with 7.0 and 7.1 litres wasted per week respectively (compared to the average of 5.9 litres).

Estimated value of food thrown away by type

Fresh food worth $12.50 or more remained the most thrown out food type by value in 2015 with one in four NSW residents (26%) throwing away the equivalent of food worth $12.50 or more every week. Those more likely to throw away such food every week included 18–34 year-olds (42%), those who spoke an Asian language at home (39%) and families with children (34%).

Other common food types thrown away worth $12.50 or more included home delivered and takeaway meals (21%) and packaged and longlife food (20%).

Compared to 2012, similar proportions of residents overall in 2015 were throwing away food worth $12.50 or more. However, twice as many people said they threw away home delivered and take-away food worth $28.00–$54.99 in 2015 (6%) than in 2012 (3%).

Figure 17: Estimated value of household food waste

1  

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Love Food, Hate Waste I Tracking Survey 2015 I 37

3. Detailed survey findings cont.

Weekly household food waste by type and value

The perceived value of food thrown away each week increased by about a third in 2015 from 2012, from $56 a week in 2012 to $74.35 a week in 2015. This increase coincided with people’s perceptions of an increase in the amount of food thrown away since 2012.

The most expensive type of food thrown away in 2015 remained fresh food worth $15.69 a week followed by leftovers worth $12.69 a week and drink worth $12.33 a week.

Figure 18: Estimated value of food thrown away by type

44  

Weekly  household  food  wastage  Es=mated  value  by  typeThe  perceived  value  of  food  thrown  away  each  week  has  increased  by  about  a  third  since  2012.  This  increase  coincides  with  people’s  percep=ons  of  an  increase  in  the  volume  of  food  thrown  away  since  2012.

$14.50  

$12.74  

$15.69  

$10.90  

$9.28  

$11.41  

$10.90  

$8.09  

$11.16  

$7.60  

$7.88  

$11.07  

$10.60  

$9.57  

$12.69  

$9.30  

$8.44  

$12.33  

2011  

2012  

2015*  

Fresh  Food     Packaged  &  Long  Life   Frozen  food   Home  delivered/  take-­‐away  meals   Legovers   Drink  

Q11.    In  a  normal  week,  please  es=mate  the  dollar  value  of  each  food  type  that  your  household  purchased  but  threw  away  without  being  consumed    (including  going  into  the  compost,  worm  farm,  =pped  down  the  sink  or  fed  to  pets).  Please  make  your  best  es=mate  in  whole  dollars  

Base:    Total  sample:  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)

$74.35/week  

$56.00/week  

$63.80/week  

$3,866.20/year  

$2,912.00/year  

$3,317.60/year  

33%  

*Note:  2015  op=ons  changed  to  take  into  account  CPI  increase  since  2012.  The  average  value  of  food  wasted  was  calculated  for  each  food  categoryby  using  the  mid-­‐point  of  each  dollar  range.  

Based on their own estimate, those who wasted the most food in terms of value included:

• 18–34-year-olds ($129.65 a week)

• households who spoke Arabic ($117.33 a week)

• shared households ($103.44 a week)

• households who spoke an Asian language ($97.28 a week

• families with children ($90.41 a week)

• men ($89.33 a week)

• Sydney residents ($85.54 a week)

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Love Food, Hate Waste I Tracking Survey 2015 I 38

3. Detailed survey findings cont.

In 2009, wasted food was reported to be worth $19.90 a week in NSW. Due to a questionnaire change from 2011 onwards, this figure was not directly comparable to the 2015 figure of $74.35 a week. In an attempt to compare results from 2009 to 2015, the 2009 results were recalculated using the same method applied in 2015. The result was $34.54 a week in 2009. Details of the 2009 recalculation follow.

From 2011 onwards, the perceived value of food wasted was calculated from the survey question ‘Q11’, where respondents were asked to estimate the dollar value of each food type that their household purchased but threw away without being consumed (including going into the compost or worm farm, being tipped down the sink or being fed to pets). Respondents were asked to estimate value for six types of food groups including drink by selecting the dollar range that best suited their estimate (including the option of zero dollars wasted). The mid-point of these dollar ranges was then used to calculate a mean score. Not all respondents were asked this question – those who said they did not throw away any food in survey question ‘Q4’ were not included in the mean calculation.

This method was also been applied to the original 2009 benchmark survey data to allow comparability.

Figure 19: Original and recalculated 2009 figures regarding value of food wasted compared with 2015 figures

From: Sarah Chen [email protected]: figure 19

Date: 10 June 2016 2:05 pmTo: Berny Bacic [email protected]

!!!

Figure 19: Original and recalculated 2009 figures regarding value of food wastedcompared with 2015 figures

FOOD TYPE Original2009

figures*

Recalculated2009 figures

2015 figures

Fresh food, $/week $ 6.60 $ 8.84 $ 15.69

Packaged & long life food, $/week

$ 2.90 $ 5.45 $ 11.41

Frozen food, $/week $ 1.80 $ 4.29 $ 11.16

Home delivered/take-away meals,$/week

$ 1.40 $ 4.12 $ 11.07

Leftovers, $/week $ 5.40 $ 7.27 $ 12.69

Drink, $/week $ 1.80 $ 4.57 $ 12.33

Total, $/week $ 19.90 $ 34.54 $ 74.35

Total, $/year $ 1,036.00 $ 1,796.08 $ 3,866.20

* Note: 2009 figures represent the originally reported values, which have been rounded to the nearest 10cents.

!!"#$%&'()!!Sarah ChenProject Officer - OrganicsWaste Resource Recovery, NSW Environment Protection Authority+61 2 99956926

[email protected] www.epa.nsw.gov.au @EPA_NSW

Report pollution and environmental incidents 131 555 (NSW only) or +61 2 9995 5555

!

----------------------------------------------------------------------------------------------------------------------------------------------------------------------This email is intended for the addressee(s) named and may contain confidential and/or privileged information. If you are not the intended recipient, please notify the sender and then delete it immediately.Any views expressed in this email are those of the individual sender except where the sender expressly and with authority states them tobe the views of the Environment Protection Authority.

PLEASE CONSIDER THE ENVIRONMENT BEFORE PRINTING THIS EMAIL

*Note: 2009 figures represent the originally reported values, which have been rounded to the nearest 10 cents.

Since 2009, the total value of food items wasted more than doubled when comparing the recalculated 2009 data to 2015 data.

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Love Food, Hate Waste I Tracking Survey 2015 I 39

3. Detailed survey findings cont.

3.6 Reasons for household food waste

Main reason for households wasting food

While one in six households in 2015 claimed not to waste any food (16%), food being left too long in the fridge or freezer continued to be the main reason food was wasted in the household (16%), in line with results seen in previous surveys. This was followed by household members not finishing their meal (12%), although this reason continues to decrease over time.

NSW residents living in country rural areas were more likely to cite food being left too long in the fridge orfreezer as the main reason food was wasted (24% compared to the average of 16%), as were NSW residents who spoke Cantonese or Mandarin at home (25%).

Families with children were more likely to state the main reason for food being wasted was that household members did not always finish their meal (20% compared to the average of 12%), while households where Arabic was the main language spoken cited the main reason for wasting food was ‘We cook too much food’ (20% compared to the average of 9%).

Figure 20: All reasons for household waste (to be continued...)

45  

Main  reason  for  household  food  waste  (1)    

Q12a.    Please  think  about  why  food  gets  wasted  in  your  household.  Firstly,  select  the  main  reason  that  food  gets  wasted  in    your  household.    Please  select  one    

Base:    Those  who  specified  a  reason  for  their  non-­‐zero  food  waste  amount  2012,  (n=1297);  2015,  (n=1229)  

While  one  in  eight  s=ll  claim  not  to  waste  any  food  (16%),  household  members  not  finishing  their  meal  remains  the  most  commonly  cited  main  reason  for  food  wastage  that  does  occur  (12%).    

16  

12  

6   6   6  3  

1   1  

14   14  

6   5   6  

3  1  

14  

3  

7   6  

2  

11  

16  

6  8  

7  

2  

0  

5  

10  

15  

20  

25  

We  do  not  waste  any  

food   in  our  household  

Some  household  members  

don't  a lways  finish  their  

meal  

We   l ike   to  eat   the  

freshest   food  poss ib le  

Food  bought  on  sa le  doesn't  

a lways   last  long  enough  

Fami ly  members  

change  their  p lans   ( then  

don't   turn  up  for  d inner  

etc . )  

We're  general ly   too  busy  to  cook  meals   that  we  planned  

We  aren't  sure  how  to  store   food  proper ly  

We  can't  store   food  proper ly  

2015   2012   2011   2009  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 40

3. Detailed survey findings cont.

LFHW subscribers were more likely to cite family members changing their plans as the main reason food got wasted in their household (16% compared to 6% of average NSW households).

Figure 20 (continued): Main reason for households wasting food

46  

Main  reason  for  household  food  waste  (2)  

Q12a.    Please  think  about  why  food  gets  wasted  in  your  household.  Firstly,  select  the  main  reason  that  food  gets  wasted  in    your  household.    Please  select  one    

Base:    Those  who  specified  a  reason  for  their  non-­‐zero  food  waste  amount  2012,  (n=1297);  2015,  (n=1229)  

Food  being  leg  too  long  in  the  fridge/freezer  con=nues  to  be  the  main  reason  that  food  gets  wasted  in  the  household  (16%),  in  line  with  results  seen  in  previous  waves.    

16  

8   7  5  

3   3   3  

18  

9  

6   6  4   3   3  

19  

11  10  

4   3   2  5  

16  

7  9  

3  4  

3   3  

0  

5  

10  

15  

20  

25  

Food   is   leg  too  long   in   the  fr idge  and  

freezer  

We  cook  too  much  food  

Food  goes  off  before  the  'use  by '  or  

'best  before'  date  

We  buy  too  much  food  

We  don't  check  the  

fr idge,   f reezer  and  cupboard  before  going  

shopping  

We  tend  to  not  p lan  meals   in  

advance  

We  don't   tend  to  use   legover  ingredients   in  other  meals  

2015   2012   2011   2009  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 41

3. Detailed survey findings cont.

All reasons for households wasting food

In terms of all the reasons food was wasted in NSW households, food being left too long in the fridge or freezer was the most common reason in 2015 (30%), followed by food going off before the ‘use by’ date or ‘best before’ date (24%), food bought on sale not lasting long enough (24%), and some household members not always finishing their meal (23%).

Residents in both large and small country towns were more likely than the average NSW resident to cite the main reason for wasting food was food being left too long in the fridge or freezer (45% and 40% respectively).

Women were more likely than men to say food being left too long in the fridge or freezer was the main reason for wasting food (35% compared to 25%).

Residents aged 55 and over were more likely than those aged 18–34 to say food being left too long in the fridge or freezer was the main reason for wasting food (34% compared to 26%).

Households speaking a European language other than English were more likely to cite buying too much food (26% compared to the average of 16%) as well as cooking too much food (34% compared to the average of 20%) as reasons food was wasted. Arabic-speaking households cited family members changing their plans (31% compared to the average of 16%) and preferring to eat the freshest food possible (26% compared to the average of 16%) as the reasons food was wasted.

Figure 21: All reasons for household waste (to be continued...)

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Love Food, Hate Waste I Tracking Survey 2015 I 42

3. Detailed survey findings cont.

Figure 21 (continued): All reasons for household waste

48  

All  reasons  for  household  food  waste  (2)  

Q12b.    Now  select  all  other  reasons  that  apply.    Base:    Total  sample  2012,  (n=1027);  Total  sample  2015,  (n=1043)  

24   23  

16   16  

8  5   4  

25   27  

18  15  

11  5   4  

23  

29  

12  

20  

11  

2   2  

26  

39  

17  

23  

9  

3   3  

0  

10  

20  

30  

40  

50  

Food  bought  on  sa le  doesn't  

a lways   last   long  enough  

Some  household  

members  don't  a lways  finish  their  meal  

We   l ike   to  eat  the   freshest  

food  poss ib le  

Fami ly  members  

change  their  p lans   ( then  

don't   turn  up  for  d inner  etc . )  

We're  general ly  too  busy  to  

cook  meals   that  we  planned  

We  can't  store  food  proper ly  

We  aren't  sure  how  to  store  food  proper ly  

2015   2012   2011   2009  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 43

3. Detailed survey findings cont.

3.7 Shopping for food and planning meals

Food planning before shopping

In the 2015 survey, respondents continued to show increased thoughtfulness in planning their food purchases, with notable increases in both list writing (61%) and meal planning (53%).

Women were more likely than men to write a list and stick to it as much as possible (67% compared to 57%). People aged 55 and over were also more likely than those aged 18–34 and 35–54 to write a list and stick to it (70% compared to 57% and 59% respectively).

Households speaking an Asian or European language at home were less likely to write a list (40% and 52% respectively compared to the average of 62%).

In terms of income and household types, list writing and meal planning were relatively even across all groups.

Figure 22: Food planning before shopping

49  

Food  planning  behaviour  –  before  shopping    Most/Always  

Q13.    Before  you  or  a  member  of  your  household  does  your  main  food  shopping,  how  regularly  do  you  or  they  do  the  following?    (Most/Always)      

Base:    Sydney,  (n=843);  Newcastle,  (n=103);  Wollongong,  (n=63);  Large  country  town,  (n=157);  Small  country  town,  (n=111);  Country  rural  area,  (n=60).  

Those  in  Newcastle  are  likely  to  check  what  food  is  already  in  the  house  (76%),  however  Wollongong  are  least  likely  (58%).  Newcastle  (42%)  and  country  rural  areas  (43%)  are  least  likely  to  plan  meals  to  be  cooked  over  the  next  few  days.  Small  country  towns  (69%)  and  Newcastle  (67%)  are  most  likely  to  write  a  list  and  s=ck  to  it,  whereas  Wollongong  was  less  likely  (57%).  

71  

61  

53  

66  

55  

41  

72  

60  

40  

66  

53  

35  

0  

20  

40  

60  

80  

Check  what  food  is  already  in  the  house   Write  a  list  and  s=ck  to  it  as  much  as  possible  

Plan  the  meals  to  be  cooked  in  the  next  few  days  

2009   2011   2012   2015  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 44

3. Detailed survey findings cont.

People in Newcastle were most likely to check what food was already in the house (76%) while Wollongong residents were least likely (58%). Newcastle (42%) and country rural areas (43%) were least likely to plan meals to be cooked over the next few days. People in small country towns (69%) and Newcastle (67%) were most likely to write a list and stick to it, whereas Wollongong residents were least likely (57%).

Figure 23: Food planning before shopping – by region

50  

Food  planning  behaviour  –  before  shopping    Most/Always  

Q13.    Before  you  or  a  member  of  your  household  does  your  main  food  shopping,  how  regularly  do  you  or  they  do  the  following?    (Most/Always)      

Base:    Sydney,  (n=843);  Newcastle,  (n=103);  Wollongong,  (n=63);  Large  country  town,  (n=157);  Small  country  town,  (n=111);  Country  rural  area,  (n=60).  

Those  in  Newcastle  are  likely  to  check  what  food  is  already  in  the  house  (76%),  however  Wollongong  are  least  likely  (58%).  Newcastle  (42%)  and  country  rural  areas  (43%)  are  least  likely  to  plan  meals  to  be  cooked  over  the  next  few  days.  Small  country  towns  (69%)  and  Newcastle  (67%)  are  most  likely  to  write  a  list  and  s=ck  to  it,  whereas  Wollongong  was  less  likely  (57%).  

71  

61  

53  

76  

67  

42  

58   57  

48  

73  

65  

56  

71   69  

52  

61   64  

43  

0  

20  

40  

60  

80  

Check  what  food  is  already  in  the  house   Write  a  list  and  s=ck  to  it  as  much  as  possible  

Plan  the  meals  to  be  cooked  in  the  next  few  days  

Sydney   Newcastle   Wollongong   Large  country  town   Small  country  town   Country  rural  area  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 45

3. Detailed survey findings cont.

Behaviour while shopping

Compared to 2012, NSW households in 2015 were more conscious of food costs, with a higher proportion of respondents citing they stuck to a budget (51%), bought food in bulk (23%) and purchased food on special (43%).

Households with an annual income of less than $100,000 were more likely than those with an annual income of $100,000 or more to buy food according to a set budget (57% compared to 39%).

Households speaking a European language other than English were more likely to buy items in bulk (41% compared to the average of 23%).

Figure 24: Behaviour while shopping

51  

Food  shopping  behaviour  –  while  shopping    Most/Always  

Q14.    How  regularly  do  you  or  a  member  of  your  household  do  the  following  when  doing  the  grocery  shopping?    (Most/Always)      Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

In  2015  those  from  NSW  are  also  more  conscious  of  food  costs,  with  a  higher  propor=on  of  respondents  ci=ng  they  s=ck  to  a  budget  (51%),  buy  food  in  bulk  (23%)  and  purchase  food  on  special  (43%).    

51  

43  

23  

69  

42  39  

18  

65  

44  50  

17  

71  

46  42  

18  

66  

0  

20  

40  

60  

80  

Buy  food  according  to  a  set  budget  

Buy  food  based  on  what  is  on  special  (including  2  for  1  

deals)  

Buy  items  'in  bulk'   Check  the  'use  by'  or  'best  before'  dates  before  

purchasing  food  items  

2015   2012   2011   2009  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 46

3. Detailed survey findings cont.

Food preparation

Compared to 2012, NSW residents thought more about food preparation in 2015, with increases in those considering portion sizes and exercising control (56% in 2015 compared to 46% in 2012). That said, there were also increases in those making extra food in case they needed it (24% in 2015 compared to 17% in 2012). Those making extra food in case they needed it were more likely to be aged 18–34 (38%).

Households speaking a European language other than English were less likely than other groups to consider portion sizes (42% compared to the average of 56%).

People aged 18–34 and households speaking an Asian language were more likely to make extra for a future planned meal (both at 46%, compared to the average of 35% and those aged 55 and over at 28%).

Residents aged 18–34 were more likely to make extra food in case they needed it (38% compared to the average of 24%), as were households speaking an Asian language (38%) and Arabic-speaking households (34%).

Figure 25: Food preparation

52  

Food  prepara2on  behaviour    Most/Always  

Q15.    How  regularly  do  you  or  a  member  of  your  household  do  the  following  when  preparing  a  main  meal?  (Most/Always)    Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

There  appears  to  be  more  thought  going  into  food  prepara=on  as  well,  with  increases  in  those  who  considering  por=on  sizes  and  exercising  control  (56%).  That  said,  there  are  also  increases  in  those  making  extra  food,  just  in  case  they  need  it  (24%).    

56  

35  

24  

46  

32  

17  

47  

34  

14  

46  

28  

20  

0  

20  

40  

60  

80  

Consider  por=on  sizes  and  only  make  as  much  as  you  need  

Make  extra  for  a  future  planned  meal  (e.g.  lunch  or  dinner  the  next  day)  

Make  extra  just  in  case  it  is  needed  

2015   2012   2011   2009  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 47

3. Detailed survey findings cont.

3.8 Dealing with leftovers The most common way of dealing with leftover food in 2015 was, as in 2012, storing it in the fridge (59%). There were notable increases in all groups regarding storing leftovers in the freezer (41%) and discarding leftovers instead of consuming them. The percentage of people in 2015, compared to in 2012:

• disposing of leftovers immediately after the meal increased from 9% to 16%

• throwing away leftovers stored in the fridge increased from 8% to 16%

• throwing away leftovers stored in the freezer increased from 6% to 12%.

The increases in discarding leftovers were primarily driven by residents aged 18–34.

Figure 26: Dealing with leftovers (measured by percentage)

53  

Food  leWovers  behaviour  Most/Always  

Q16.    When  you  have  legovers,  how  regularly  do  you  or  a  member  of  your  household  do  the  following?  (Most/Always)    Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

While  saving  leg  overs  in  the  fridge  remains  the  most  common  way  of  storing  leg  over  food  from  meals  (59%),  there  has  been  a  notable  increases  across  the  board,  par=cularly  in  the  use  of  the  freezer  this  wave  (41%).    

8  

10  

11  

36  

52  

10  

7  

13  

38  

57  

6  

8  

9  

29  

62  

12  

16  

16  

41  

59  

Save  legovers  in  the  freezer  and  throw  them  out  later  

Save  legovers  in  the  fridge  and  throw  them  out  later  

Dispose  of  legovers  immediately  ager  the  meal  

Save  legovers  in  the  freezer  and  consume  them  agerwards  

Save  legovers  in  the  fridge  and  consume  them  agerwards  

2015  

2012  

2011  

2009  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 48

3. Detailed survey findings cont.

Sydney residents were more likely than Newcastle residents to save leftovers in the freezer and eat them afterwards (43% compared to 33%). However, Sydney residents also disposed of leftovers more than residents in any other NSW region.

Figure 27: Dealing with leftovers – by regions (measured by percentage)

54  

Food  leWovers  behaviour  Most/Always  

Q16.    When  you  have  legovers,  how  regularly  do  you  or  a  member  of  your  household  do  the  following?  (Most/Always)    Base:    Sydney,  (n=843);  Newcastle,  (n=103);  Wollongong,  (n=63);  Large  country  town,  (n=157);  Small  country  town,  (n=111);  

Country  rural  area,  (n=60).  

Approximately  3  in  5  (63%)  of  those  in  Sydney  save  their  legovers  in  the  freezer  and  consume  them  agerwards  (43%).  However  those  in  Sydney  are  also  more  likely  to  throw  out  legovers  –  both  immediately  ager  meal  and  ager  they  have  been  in  the  fridge/freezer.    

4  

8  

12  

37  

55  

3  

12  

9  

33  

63  

7  

8  

11  

41  

58  

5  

9  

15  

36  

55  

7  

10  

8  

33  

62  

15  

19  

19  

43  

59  

Save  legovers  in  the  freezer  and  throw  them  out  later  

Save  legovers  in  the  fridge  and  throw  them  out  later  

Dispose  of  legovers  immediately  ager  the  meal  

Save  legovers  in  the  freezer  and  consume  them  agerwards  

Save  legovers  in  the  fridge  and  consume  them  agerwards  

Sydney  

Newcastle  

Wollongong  

Large  country  town  

Country  rural  area  

Small  country  town  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 49

3. Detailed survey findings cont.

Nearly half of single-person households (47%) saved leftovers and ate them afterwards. One in five families with children (21%) saved leftovers in the fridge but threw them out later. Families consisting only of adults disposed of leftovers less than other types of households.\

Figure 28: Dealing with leftovers by household composition (measured by percentage)

55  

Food  leWovers  behaviour  Most/Always  

Q16.    When  you  have  legovers,  how  regularly  do  you  or  a  member  of  your  household  do  the  following?  (Most/Always)    Base:    Single  person  household,  (n=296);  Family  with  children,  (n=397);  Family  only  adults,  (n=506);    Shared  household  non-­‐related,  

(n=68).  

Nearly  half  (47%)  of  single  person  households  save  legovers  and  consume  agerwards.  One  in  five  families  with  children  save  legovers  in  the  fridge  but  then  throw  them  out  later  (21%).  Families  with  only  adults  tend  to  throw  out  legovers  less.  

19  

15  

16  

42  

59  

7  

12  

12  

40  

61  

15  

21  

17  

37  

56  

16  

16  

23  

47  

55  

Save  legovers  in  the  freezer  and  throw  them  out  later  

Save  legovers  in  the  fridge  and  throw  them  out  later  

Dispose  of  legovers  immediately  ager  the  meal  

Save  legovers  in  the  freezer  and  consume  them  agerwards  

Save  legovers  in  the  fridge  and  consume  them  agerwards  

Single  person  household  

Family  with  children  

Family,  only  adults  (16+)  

Shared  household,  non-­‐related  %  

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Love Food, Hate Waste I Tracking Survey 2015 I 50

3. Detailed survey findings cont.

3.9 Avoiding wasting foodThe proportion of NSW households avoiding wasting food increased in 2015 from 2012, with the percentage of:

• NSW households reporting at least one way of not wasting food rising from 96% to 97%

• NSW households reporting five or more ways of avoiding wasting food rising from 61%to 68%

• NSW households reporting ten or more ways of avoiding wasting food increasing from3% to 10%.

The LFHW program goal is that by June 2017, 75% of NSW residents will avoid wasting food in five or more ways.

3.10 Attitudes to NSW Government role in reducing food wasteMore than half of NSW residents in 2015 believed the government should play a role in reducing food waste (59%), a slight increase from the 2012 survey.

Figure 29: Attitudes to NSW Government role in reducing food waste

56  

AVtudes  towards  NSW  Government  role  in  reducing  food  wastage

Q17.    Do  you  think  the  NSW  Government  should  have  a  role  in  assis=ng  the  people  of  NSW  to  reduce  the  amount  of  food    they  waste?    

Base:    Total  sample  2009,  (n=1200);  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

More  than  half  of  those  from  NSW  s=ll  believe  the  government  should  play  a  role  in  reducing  food  waste  (59%).  

41  

59  

42  

58  

39  

61  

27  

73  

0  

20  

40  

60  

80  

Government  should  not  play  a  role   Government  should  play  a  role  

2015   2012   2011   2009  

%  

Those more likely to agree the NSW Government should play a role in reducing food waste included families with children (65%), those aged 18–34 (72%) and the CALD community – particularly those speaking an Asian language (69%) and those speaking a language such as Arabic (78%).

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Love Food, Hate Waste I Tracking Survey 2015 I 51

3. Detailed survey findings cont.

3.11 Awareness of Love Food, Hate Waste program

General awareness of food waste communications

Awareness of media, advertising or promotions related to food waste increased in 2015 from 2012 and was in line with awareness levels seen in 2011 (17%).

Figure 30: Percentage of people who had seen, read or heard anything about food waste in the past 12 months

58  

Food  wastage  campaign  Seen,  read  or  heard  anything  –  past  12  months

Q18.    Have  you  seen,  read  or  heard  any  media,  adver=sing  or  promo=on  about  the  issue  of  food  waste  in  the  past  12    months?    

Base:    Total  sample  2012,  (n=1300);  2015,  (n=1337)  

Awareness  of  media,  adver=sing  or  promo=ons  related  to  food  waste  has  liged  in  2015  and  is  now  in  line  with  awareness  levels  seen  in  2011  (both  17%).    

17  

11  

17  

0  

5  

10  

15  

20  

25  

2011   2012   2015  

Yes,  aware  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 52

3. Detailed survey findings cont.

A quarter of single-person households (25%) had seen, read or heard general communications relating to food waste in the last 12 months.

Figure 31: Percentage of people who had seen, read or heard anything about food waste in the past 12 months – by household composition

59  

Food  wastage  campaign  Seen,  read  or  heard  anything  –  past  12  months  

Q18.    Have  you  seen,  read  or  heard  any  media,  adver=sing  or  promo=on  about  the  issue  of  food  waste  in  the  past  12    months?    

Base:    Single  person  household,  (n=296);  Family  with  children,  (n=397);  Family  only  adults,  (n=506);    Shared  household  non-­‐related,  (n=68).  

A  quarter  of  single  person  households  are  aware  of  the  food  waste  campaign.    

25  

17  

14  

11  

0  

5  

10  

15  

20  

25  

Single  person  household   Family  with  children   Family,  only  adults  (16+)   Shared  household,  non-­‐related  

Yes,  aware  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 53

3. Detailed survey findings cont.

Residents in Newcastle were the most aware of general communications with one in four saying they had seen, read or heard something about food waste in the last 12 months.

Figure 32: Percentage of people who had seen, read or heard anything about food waste in the past 12 months – by region

60  

Food  wastage  campaign  Seen,  read  or  heard  anything  –  past  12  months  

Q18.    Have  you  seen,  read  or  heard  any  media,  adver=sing  or  promo=on  about  the  issue  of  food  waste  in  the  past  12    months?    

Base:    Sydney,  (n=843);  Newcastle,  (n=103);  Wollongong,  (n=63);  Large  country  town,  (n=157);  Small  country  town,  (n=111);  Country  rural  area,  (n=60).  

Those  in  Newcastle  are  most  aware  of  the  food  waste  campaign  (24%).  

17  

24  

12  

16  17  

19  

0  

5  

10  

15  

20  

25  

Sydney   Newcastle   Wollongong   Large  country  town  

Small  country  town  

Country  rural  area  

Yes,  aware  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 54

3. Detailed survey findings cont.

Nearly a quarter of those aged 18–34 (24%) had seen, read, or heard media or advertising about food waste in the past 12 months. There was more disparity in general awareness among age groups in the 2015 survey than in 2012, with general awareness ranging between 11% and 12% across the three main age groups in 2012.

Figure 33: Percentage of people who had seen, read or heard anything about food waste in the past 12 months – by age

61  

Food  wastage  campaign  Seen,  read  or  heard  anything  –  past  12  months  

Q18.    Have  you  seen,  read  or  heard  any  media,  adver=sing  or  promo=on  about  the  issue  of  food  waste  in  the  past  12    months?    

Base:    18-­‐34,  (n=375);  35-­‐34,  (n=530);  55+,  (n=432).  

Nearly  a  quarter  of  those  18-­‐34  (24%)  have  seen,  read,  or  heard  any  media/adver=sing  about  the  issue  of  food  waste,  in  the  past  12  months.  

24  

14   14  

0  

5  

10  

15  

20  

25  

18-­‐34   35-­‐54   55  +  

Yes,  aware  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 55

3. Detailed survey findings cont.

Source of general awareness of food waste communications

While television remained the most commonly cited source of awareness for food waste communications in 2015 (58%), the percentage of people saying the internet was a source of awareness doubled from 2012 (from 15% to 30%). Similarly, the percentage of people saying newspapers and Facebook were sources of awareness increased significantly (29% and 18% respectively compared to 18% and 9% respectively in 2012), although it was unclear whether respondents were citing printed newspapers or online news.

Residents living in Sydney, Newcastle and Wollongong were more likely to cite the internet as a source of awareness (32%, 33%, and 40% respectively) than residents living in large country towns, small country towns, and country rural areas (21%, 15%, and 26% respectively). Those aged 18–34 were also more likely to cite the internet as a source of awareness (44% compared to the average of 30%) as were families with children (43%) and households speaking Cantonese or Mandarin (45%).

Households with an annual income of $100,000 or more were more likely to cite Facebook as a source of awareness than households with an annual income of less than $100,000 (27% compared to 16%).

Figure 34: Source of general awareness of food waste communications

62  

Food  wastage    Source  of  awareness  

Q19.    Where  did  you  see  or  hear  this  media,  adver=sing  or  promo=on?      Base:    Those  seen  any  food  waste  in  media  2012,  (n=143);  2015,  (n=212)  

While  television  remains  the  highest  channel  for  food  wastage  related  awareness  (58%),  internet  as  a  source  of  awareness  has  doubled  in  2015  (30%).  Similarly,  newspaper  and  Facebook  as  a  source  has  also  risen  significantly  (29%  and  18%  respec=vely).    

58  

30   29  22  

18   16   15   13  

52  

15   18   20  

9  13   12   12  

73  

17  

25  

7  

0  

20  

40  

60  

80  

Television   Internet   Newspaper   Radio   Facebook   Magazine   Community  newspaper  

Local  council  communica=on  e.g.  newslexer  

2015   2012   2011  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 56

3. Detailed survey findings cont.

LFHW program awareness

Awareness of the LFHW program continued to increase from 2011. In 2015, 8% of respondents had heard of the LFHW program.

Figure 35: LFHW program awareness

63  

LFHW  Program  awareness  

Q21a.    Have  you  heard  of  Love  Food  Hate  Waste  Program?      Base:    Total  sample  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

In  2015,  8%  of  respondents  have  heard  of  the  Love  Food  Hate  Waste  program.  

4  5  

8  

0  

5  

10  

15  

20  

2011   2012   2015  

Yes,  aware  

%  

Awareness was mostly driven by Sydney residents, with one in ten (10%) aware of the program while people in other regions had between 1% and 6% awareness.

Similar to awareness of general food waste communications, residents aged 18–34 were more likely than those aged 55 and over to be aware of the LFHW program (15% compared to 4%).

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3. Detailed survey findings cont.

Awareness of LFHW program logo

While awareness of the LFHW logo remained low in 2015, it continued to increase from 2011. In 2015, just under one in ten people (8%) were aware of the logo.

Awareness of the logo was driven primarily by residents aged 18–34 (17%).

Figure 36: Awareness of LFHW program logo

64  

LFHW  awareness  Logo  

Q21b.    Have  you  seen  the  Love  Food  Hate  Waste  logo,  shown  below,  in  any  media,  adver=sing  or  promo=onal  materials?    Base:    Total  sample  2011,  (n=1200);  2012,  (n=1300);  2015,  (n=1337)  

While  awareness  of  the  Love  Food  Hate  Waste  logo  remains  low,  it  has  con=nued  a  trend  upwards  this  wave  and  now  sits  at  just  below  one  in  ten  (8%).    

2  

5  

8  

0  

5  

10  

15  

20  

2011   2012   2015  

Yes,  aware  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 58

3. Detailed survey findings cont.

Source of awareness of LFHW program

With the exception of TV, sources of awareness of the LFHW program all increased by percentage from 2012, with the internet the most cited source in 2015 (33%).

Most increases in sources of awareness in 2015 were driven by those aged 18–34. Residents aged 18–34 were more likely than other residents to cite the LFHW website (37%), the internet (43%), and Facebook (19%) as sources of awareness.

Households with an annual income of $100,000 or more were more likely to cite their local council website (30%) and food magazines (33%) as sources of awareness.

Families with children were more likely to cite food magazines (33%) and less likely to cite television (10%) as sources of awareness.

Households speaking an Asian language were less likely to cite food magazines (0%) and more likely to cite local council websites (35%) as sources of awareness, while households speaking a European language other than English were less likely to cite the internet (7%) and more likely to cite a workshop or seminar (16%).

Facebook as a source of awareness was a new addition to the survey in 2015 and was cited as a source of awareness by 13% of respondents.

Figure 37: Source of awareness of LFHW program

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Love Food, Hate Waste I Tracking Survey 2015 I 59

3. Detailed survey findings cont.

3.12 Influence of LFHW program on avoiding food waste

Actions taken after seeing or hearing LFHW communications

After seeing or hearing LFHW communications, respondents were more likely to use leftovers in other meals (31%), write a shopping list (31%) and plan their meals in advance (30%). They were also a lot more likely to check the temperature of their fridge or freezer than respondents in the 2012 survey (28% compared to 16%).

Residents aged 18–34 were more likely to use leftovers for other meals after seeing or hearing LFHW communications (42% compared to the average of 31%) as were those with an annual household income of $100,000 or more (49%) and households speaking a European language other than English (38%).

Shared households were more likely to check the temperature of their fridge than the average NSW household as a result of seeing or hearing LFHW communications (37% compared to the average of 28%).

Households speaking an Asian language were more likely to write a shopping list than other groups as a result of seeing or hearing LFHW communications (40% compared to the average of 31%).

Figure 38: Actions taken after seeing or hearing LFHW communications

67  

LFHW  Program  awareness  Call  to  ac=on  

Q27.    Ager  seeing  or  hearing  the  Love  Food  Hate  Waste  promo=on,  media,  adver=sing  materials  or  axending  an  event,    which  of  the  following  were  you  mo=vated  to  do?    

Base:    Those  heard  of  LFHW  or  seen  logo,  (n=141);  2015,  (n=128)  

Ager  seeing/hearing  the  LFHW  promo=on  respondents  were  most  likely  to  use  legovers  for  other  meals  (31%),  write  a  shopping  list  (31%)  and  plan  their  means  in  advance  (30%).  However  respondents  were  also  a  lot  more  likely  to  check  out  the  temperature  of  my  fridge/freezer  than  last  wave  (27%).    

31   31   30   28   28   27   27  22   21   20  

27   24  28  

16  

28   31   32  

23  18  

28  

0  

20  

40  

60  

80  

Use  my  legovers  for  other  meals  

Write  a  shopping  list  

Plan  meals  in  advance  

Check  the  temperature  of  my  fridge  and  freezer  

Buy  less  food  more  

regularly  

Cook  the  correct  

serving  sizes  

Check  use  by  and  best  

before  dates  in  store  

Find  out  more  about  the  issue  of  food  waste  

Visit  the  LFHW  

website  

Change  my  shopping  

habits  

2015   2012  

%  

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3. Detailed survey findings cont.

Amount of food saved or not thrown away

The effectiveness of LFHW program communications in motivating people to avoid throwing away food improved since 2012 with the proportion of households saying they threw away food decreasing from 23% in 2012 to 9% in 2015. Additionally, the proportion of residents saying they saved at least one 4-litre container increased from 27% in 2012 to 53% in 2015.

Figure 39: Amount of food saved or not thrown away in litres

69  

LFHW  Program  influence    Volume  of  food  saved/avoided  being  thrown  away  

Q28a.    Thinking  about  the  ac=ons  you  have  taken  as  a  result  of  being  mo2vated  by  the  Love  Food  Hate  Waste    program,  how    much  food  do  you  think  your  household  has  saved/avoided  throwing  away  in  an  average  week?  

Base:    Those  heard  of  LFHW  or  seen  logo  and  moYvated  as  a  result  2012,  (n=128);  2015,  (n=112)  

23  

9  

50  

38  

20  

28  

4  

11  

3  

3   11  

2012  

2015  

None  at  all   Less  than  one  4L  container   One  4L  Container  

Two  to  four  4L  containers   Five  to  seven  4L  containers   Eight  or  more  4L  containers  

%  

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3. Detailed survey findings cont.

Value of food saved or not thrown away

Compared to 2012, more NSW households in 2015 said they avoided throwing away food, with just over one in four (27%) saying they saved food worth between $50 and $74 compared to 6% in 2012.

Figure 40: Value of food saved or not thrown away

70  

LFHW  Program  influence    Dollar  value  of  food  saved/avoided  being  thrown  away  

Q28b.    And  how  much  do  you  think  this  amount  would  roughly  equate  to  in  dollar  value?  That  is,  the  approximate  dollar    amount  of  the  food  your  household  has  saved/avoided  throwing  away  in  an  average  week.    

Base:    Those  heard  of  LFHW  or  seen  logo  2012  and  moYvated  as  a  result  (all  acYons  except  compost/worm  farm  and  “other”)  2015,  (n=100)  

42  

16  

29  

21  

23  

34  

6  

27   3  

2012  

2015  

Less  than  $10   $10-­‐$24   $25-­‐$49   $50-­‐$74   $75-­‐99   $100  or  more  

%  

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3. Detailed survey findings cont.

3.13 Eating out

Places where residents ate out

When it came to eating out, most NSW residents in 2015 ate at a restaurant or café (70%) or at a quick service restaurant (67%) in the past three months.

Figure 41: Places where residents ate out (measured by percentage)

72  

Out  of  home  behaviour    Past  3  months  

Q31.    In  the  past  3  months,  have  you  done  any  of  the  following?  Base:    Total  2015  sample  (n=1337)  

When  it  comes  to  out  of  home  behavior,  most  have  eaten  at  a  restaurant  or  café  (70%)  or  at  a  quick  service  restaurant  (67%)  in  the  past  3  months.  

70  

67  

47  

30  

28  

22  

15  

5  

7  

Eaten  at  a  restaurant  or  café  

Eaten  at  a  quick  service  restaurant    

Eaten  at  a  food  court  

Eaten  at  a  pub  

Eaten  at  a  RSL  (Returned  and  Services  League  Club)  

Eaten  at  a  buffet-­‐style  hotel  restaurant  

Eaten  at  an  a  la  carte  style  hotel  restaurant  

Eaten  at  a  staff  canteen  

None  of  these  %  

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Love Food, Hate Waste I Tracking Survey 2015 I 63

3. Detailed survey findings cont.

LFHW subscribers were more likely than average to have eaten out at a restaurant or café in the last three months (89%) or at a pub (47%).

Three-quarters of shared households (75%) ate at a quick service restaurant in the last three months, whereas single-person households were less likely to eat in these places (59%). Similarly, 54% of shared households ate at a food court in the last three months, compared to 34% of single-person households.

Figure 42: Where residents ate out– by household composition (measured by percentage)

73  

Out  of  home  behaviour    Past  3  months  

Q31.    In  the  past  3  months,  have  you  done  any  of  the  following?  Base:    Single  person  household,  (n=296);  Family  with  children,  (n=397);  Family  only  adults,  (n=506);    Shared  household  non-­‐

related,  (n=68).  

Three  quarters  of  shared  households  have  eaten  at  a  quick  service  restaurant,  whereas  single  people  households  are  less  likely  to  eat  here  (59%)  as  well  as  less  likely  to  eat  at  a  food  court  (39%).    

66  

59  

39  

31  

24  

13  

21  

4  

12  

72  

71  

53  

32  

27  

15  

25  

6  

4  

72  

65  

49  

29  

32  

18  

21  

4  

7  

65  

75  

54  

34  

23  

15  

25  

3  

9  

Eaten  at  a  restaurant  or  café  

Eaten  at  a  quick  service  restaurant    

Eaten  at  a  food  court  

Eaten  at  a  pub  

Eaten  at  a  RSL  (Returned  and  Services  League  Club)  

Eaten  at  a  buffet-­‐style  hotel  restaurant  

Eaten  at  an  a  la  carte  style  hotel  restaurant  

Eaten  at  a  staff  canteen  

None  of  these  

Single  person  household  

Family  with  children  

Family,  only  adults  (16+)  

Shared  household,  non-­‐related  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 64

3. Detailed survey findings cont.

Residents in Sydney were more likely than those in small country towns or country rural areas to have eaten at a restaurant or café in the last three months (73% compared to 60% for both other regions). Those in Newcastle and Wollongong were more likely than those in other regions to have eaten at a quick service restaurant in the last three months (74% and 73% respectively). Newcastle residents were also more likely to have eaten at a pub (44%).

Figure 43: Places where residents ate out– by region

74  

Out  of  home  behaviour    Past  3  months  

Q31.    In  the  past  3  months,  have  you  done  any  of  the  following?  Base:    Sydney,  (n=843);  Newcastle,  (n=103);  Wollongong,  (n=63);  Large  country  town,  (n=157);  Small  country  town,  (n=111);  

Country  rural  area,  (n=60).  

Those  in  Sydney  (73%)  are  most  likely  to  have  eaten  at  a  restaurant  or  café  in  the  last  3  months.  Those  in  Newcastle  (74%)    and  Wollongong  (73%)  are  most  likely  to  have  eaten  at  a  quick  service  restaurant.  Newcastle  was  also  more  likely  to  have  eaten  at  a  pub  (44%).  Small  country  town  are  most  likely  to  have  eaten  at  none  of  these  (16%).  

Total  %  

Sydney  %  

Newcastle  %  

Wollongong  %  

Large  country  town  %  

Small  country  town  %  

Country  rural  area  %  

Eaten  at  a  restaurant  or  café   70     73     68     66     69     60     60    

Eaten  at  a  quick  service  restaurant    

67     66     74     73     67     61     62    

Eaten  at  a  food  court  47     50     43     50     50     33     37    

Eaten  at  a  pub   30     28     44     22     37     31     33    

Eaten  at  a  RSL  (Returned  and  Services  League)  

28     27     34     24     25     31     29    

Eaten  at  a  hotel  restaurant;  buffet  style  

22     25     19     20     17     15     14    

Eaten  at  a  hotel  restaurant;  A  La  Carte  style  

15     16     19     18     15     11     7    

Eaten  at  a  staff  canteen  5     5     3     6     6     4     2    

None  of  these  7     7     5     9     5     16     8    

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Love Food, Hate Waste I Tracking Survey 2015 I 65

3. Detailed survey findings cont.

Frequency of eating out

In 2015, NSW residents liked to eat out, with more than half eating out at least weekly (53%).

Figure 45: Frequency of eating out

75  

Out  of  home  behaviour  Frequency  of  ea=ng  out  of  home  

Q32.    How  ogen,  if  at  all,  do  you  eat  out?  This  includes  meals  eaten  at  any  =me  of  the  day.  It  excludes  food  prepared  at    home  but  eaten  elsewhere  (e.g.  packed  lunch  at  work)    

Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Over  half  of  those  from  NSW  eat  out  of  home  at  least  weekly  (53%).    

1   5   15   27   47   6  2015  

Don't  know   Seldom  or  never   Every  couple  of  months   Monthly   Weekly   Daily  

%  

More than half of people aged 18–34 ate out weekly (51%) compared to 41% of people aged 55 and over. Just under a third of residents in country rural areas ate out weekly (32%) compared to the NSW average of 47%.

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Love Food, Hate Waste I Tracking Survey 2015 I 66

3. Detailed survey findings cont.

Reasons for eating out

On their most recent occasion, one in four NSW residents ate out as a treat for themselves, their family or friends, or for a social occasion with friends, partners or family (25% for both reasons). Several people also ate out to keep themselves going throughout the day (20%).

Figure 45: Reasons for eating out (measured by percentage)

76  

Out  of  home  behaviour  Reasons  for  ea=ng  out  of  home    

Q33.    Which  one  of  the  following  statements  best  describes  why  you  ate  out  on  this  par=cular  occasion?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

One  in  four  eat  out  of  home  as  a  treat  for  themselves,  family/friends,  or  as  a  social  occasion  with  friends,  partner  or  family  (both  25%).  A  good  propor=on  also  eat  out  of  home  to  keep  them  going  through  out  the  day  (20%).    

25  

25  

20  

13  

6  

4  

3  

2  

2  

A  treat  for  myself,  my  family  and/or  friends  

A  social  occasion  with  friends,  partner  or  family  

Food  to  keep  me  going  during  the  day    

Didn't  feel  like  cooking  at  home  

A  special  occasion  or  celebra=on  

On  the  way  to/from  somewhere  else  (e.g.  gym,  theatre,  etc.)  

A  date  or  roman=c  ou=ng  

A  business  mee=ng  

Other  

%  

Women were more likely than men to eat out for a social occasion (30% compared to 19%).

Residents aged 55 and over were more likely to eat out for a social event (34%), while those aged 18–34 were more likely to eat out to keep themselves going throughout the day (27%).

Families with children were less likely to cite a social occasion as the reason for the last time they ate out (16% compared to the average of 25%).

Greek-speaking households were more likely to cite food to keep themselves going throughout the day as the reason for the last time they ate out (30% compared to the average of 20%), while Arabic-speaking households were more likely to cite that they did not feel like cooking at home (45% compared to the average of 13%).

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Love Food, Hate Waste I Tracking Survey 2015 I 67

3. Detailed survey findings cont.

Type of food left over when eating out

In 2015, more than half of NSW residents (58%) said they did not leave any food when they were eating out. Of those who did leave food, carbohydrates were the most common food item wasted (21%). There was a similar result in a UK study with chips, vegetables and salad (including garnishes) being the types of food most likely to be left over.

Figure 46: Type of food left over when eating out (measured by percentage)

77  

Out  of  home  behaviour  Type(s)  of  food  leg  out  at  end  of  meal  

Q34.    Thinking  just  about  yourself,  what  type(s)  of  food,  if  any,  did  you  leave  at  the  end  of  the  meal?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

More  than  half  (58%)  do  not  leave  any  food  when  they  are  ea=ng  out.  Of  those  who  do  leave  food,  carbohydrates  are  cited  as  the  most  common  food  item  leg  behind  (21%).    

58  

21  

12  

11  

9  

7  

7  

6  

4  

4  

3  

3  

2  

0  

I  didn't  leave  any  food  

Carbs  (carbohydrates)  

Vegetables,  salad,  coleslaw  

Protein  e.g.  meat/meat  products,  fish  etc.  

Sweets  e.g.  cakes/biscuit,  chocolate  

Pizza  

Sauces/condiments  

Fruit  

Soup  

A  bit  of  everything  

Savoury  snacks  etc.  crisps,  pastries,  pies,  sausage  rolls  

Cheese  

cereal/snack  bar  

Other  %  

Residents aged 18–34 were more likely than those aged 55 and over to leave carbohydrates at the end of a meal (31% compared to 15% respectively), while families with children also left carbohydrates (26% compared to 21% of the total) and vegetables, salad and coleslaw (17% compared to 12% of the total).

Arabic-speaking households were more likely to leave carbohydrates (44% compared to 21% of the total), while households speaking Cantonese or Mandarin were more likely to leave vegetables (30% compared to 12% of the total), protein (24% compared to 11% of the total), and sweets (20% compared to 9% of the total).

People who snacked during the day were more likely to leave carbohydrates than those who ate out for a special occasion (29% compared to 12%).

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Love Food, Hate Waste I Tracking Survey 2015 I 68

3. Detailed survey findings cont.

Reasons for not finishing meals

By far the most commonly cited reason for not finishing a meal in 2015 was because the portion size was too big (41%), followed by ordering too much food (20%), watching their weight (15%), and the meal including things they did not like (14%).

There was a similar result in a UK study where two-fifths of respondents stated they left food because the portion size was too large and one in ten said they ordered too much food.

Figure 47: Reasons for not finishing meals when eating out (measured by percentage)

78  

Out  of  home  behaviour  Reasons  for  not  finishing  meals    

Q35.    Why  didn’t  you  finish  your  meal?  Base:    Those  who  didn’t  finish  last  meal  out  of  home  2015,  (n=525)  

The  main  reason  cited  for  not  finishing  a  meal  was  large  por=on  sizes  (41%),  followed  by  ordering  too  much  (20%).    

41  

20  

15  

14  

11  

11  

10  

10  

9  

7  

6  

6  

4  

4  

5  

The  por=on  was  too  big  

I  ordered  too  much/served  myself  too  much  

I'm  watching  my  weight  

The  meal  included  things  I  don't  like  so  I  leg  them  

The  food  was/went  cold  

Food  was  poor  quality  

Food  was  badly  cooked  

I  didn't  like  the  taste  

I  am  a  fussy  eater  

The  food  wasn't  what  I  expected  

Didn't  have  enough  =me  

It's  normal  to  leave  a  bit  of  food  

I  didn't  want  to  appear  greedy  

Other  people  leg  their  food  

Other  %  

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Love Food, Hate Waste I Tracking Survey 2015 I 69

3. Detailed survey findings cont.

Half of women respondents (50%) said the reason they did not finish their meal was because the portion was too big, compared to 31% of men. More women thought it was a common practice to leave a bit of food behind (8%) than men (4%).

More men than women stated the reason for leaving food was because they were watching their weight (18% compared to 12%).

Figure 48: Reasons for not finishing meals when eating out – by gender (measured by percentage)

79  

Out  of  home  behaviour  Reasons  for  not  finishing  meals    

Q35.    Why  didn’t  you  finish  your  meal?  Base:    Those  who  didn’t  finish  last  meal  out  of  home  2015,  (n=525)  

Half  of  females  are  most  likely  to  have  said  the  reason  for  not  finishing  their  meals  was  because  the  por=on  was  too  big,  compared  to  31%  of  males.  Females  thought  it  was  more  normal  to  leave  a  bit  of  food  (8%)  than  males  (4%).    

31  

22  

18  

16  

16  

14  

13  

9  

10  

10  

7  

4  

5  

4  

4  

50  

17  

12  

12  

7  

8  

7  

10  

8  

5  

5  

8  

3  

3  

6  

The  por=on  was  too  big  

I  ordered  too  much/served  myself  too  much  

I'm  watching  my  weight  

The  meal  included  things  I  don't  like  so  I  leg  them  

The  food  was/went  cold  

Food  was  poor  quality  

Food  was  badly  cooked  

I  didn't  like  the  taste  

I  am  a  fussy  eater  

The  food  wasn't  what  I  expected  

Didn't  have  enough  =me  

It's  normal  to  leave  a  bit  of  food  

I  didn't  want  to  appear  greedy  

Other  people  leg  their  food  

Other  

Males  

Females  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 70

3. Detailed survey findings cont.

Approximately three in five NSW residents aged 55 and over (62%) said the portion was too big. Those aged 18–34 said they left food over because they were watching their weight (20%), their food was cold (15%) or the food was poor quality (14%).

Figure 49: Reasons for not finishing meals when eating out – by age (measured by percentage)

80  

Out  of  home  behaviour  Reasons  for  not  finishing  meals    

Q35.    Why  didn’t  you  finish  your  meal?  Base:    Those  who  didn’t  finish  last  meal  out  of  home  2015,  (n=525)  

Approximately  3  in  5  of  those  55+  were  likely  to  say  the  por=on  was  too  big  for  them  (62%).  Those  18-­‐34  tended  to  be  more  fussy;  either  watching  their  weight,  their  food  was  cold  or  it  was  poor  quality.    

32  

24  

20  

13  

15  

14  

12  

10  

12  

8  

8  

7  

6  

5  

2  

39  

20  

11  

15  

11  

10  

9  

11  

7  

7  

6  

7  

3  

3  

6  

62  

10  

12  

15  

3  

8  

7  

7  

6  

6  

1  

2  

0  

1  

10  

The  por=on  was  too  big  

I  ordered  too  much/served  myself  too  much  

I'm  watching  my  weight  

The  meal  included  things  I  don't  like  so  I  leg  them  

The  food  was/went  cold  

Food  was  poor  quality  

Food  was  badly  cooked  

I  didn't  like  the  taste  

I  am  a  fussy  eater  

The  food  wasn't  what  I  expected  

Didn't  have  enough  =me  

It's  normal  to  leave  a  bit  of  food  

I  didn't  want  to  appear  greedy  

Other  people  leg  their  food  

Other  

18-­‐34  

35-­‐54  

55  +  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 71

3. Detailed survey findings cont.

Regarding reasons for not finishing meals, more than half the people living in large country towns (53%) thought their portion was too big. People from country rural areas cited their portion was too big (43%), the meal included things they did not like (24%) and the food was not what they expected (22%).

Figure 50: Reasons for not finishing meals when eating out – by region

Total  %  

Sydney  %  

Newcastle  %  

Wollongong  %  

Large  country  town  %  

Small  country  town  %  

Country  rural  area  %  

The  por=on  was  too  big   41     38     44     49     53     44     43    

I  ordered  too  much/served  myself  too  much  

20     22     28     8     5     12     6    

I'm  watching  my  weight   15     15     16     20     12     15     10    

The  meal  included  things  I  don't  like  so  I  leg  them  

14     15     11     20     9     4     24    

The  food  was/went  cold   11     14     4     0     11     0     6    

Food  was  poor  quality   11     13     9     11     5     7     12    

Food  was  badly  cooked   10     12     4     8     2     0     13    

I  didn't  like  the  taste   10     10     7     8     11     10     6    

I  am  a  fussy  eater   9     10     6     5     3     10     6    

The  food  wasn't  what  I  expected   7     7     8     9     3     7     22    

Didn't  have  enough  =me   6     6     0     8     14     6     0    

It's  normal  to  leave  a  bit  of  food   6     7     0     9     3     3     0    

I  didn't  want  to  appear  greedy   4     4     4     4     2     0     10    

Other  people  leg  their  food   4     4     5     0     5     0     0    

Other   5     3     10     8     4     8     13  

81  

Out  of  home  behaviour  Reasons  for  not  finishing  meals    

Q35.    Why  didn’t  you  finish  your  meal?  Base:    Those  who  didn’t  finish  last  meal  out  of  home  2015,  (n=525)  

More  than  half  (53%)  of  those  in  large  country  towns,  thought  their  por=on  was  too  big.  Those  from  country  rural  areas  said  the  food  wasn't  what  they  expected  (22%),  as  well  as  the  meal  included  things  they  didn’t  like  so  they  leg  them  (24%).        

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Love Food, Hate Waste I Tracking Survey 2015 I 72

3. Detailed survey findings cont.

Reasons for selecting restaurants and other eateries

Among NSW residents, the friendliness of the staff and the variety and choices offered on the menu were the most popular reasons for choosing a restaurant in 2015 (73% and 74% respectively). Distance was also a large consideration (71%).

Although a restaurant’s environmental responsibility was not a main reason when selecting restaurants or eateries, 42% of NSW residents agreed it did play some role in their selection.

Figure 51: Reasons for selecting restaurants and other eateries (measured by percentage)

82  

Out  of  home  behaviour  Influences  on  selec=ng  restaurants/eateries  

Q36.    To  what  extent  do  you  agree  or  disagree  that  each  of  the  following  influences  how  you  select  where  to  eat  out?  Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Friendliness  of  the  staff,  as  well  as  the  variety  and  choices  offered  on  the  menu  are  the  most  popular  reasons  to  chose  a  restaurant  (73%  and  74%  agreement  respec=vely).  Distance  need  to  travel  is  also  a  large  considera=on  (71%  agreement).    

5  

3  

4  

3  

3  

2  

2  

2  

3  

4  

2  

1  

1  

1  

1  

1  

9  

12  

7  

6  

5  

6  

3  

3  

41  

34  

32  

28  

25  

20  

21  

21  

28  

30  

37  

43  

43  

44  

47  

45  

14  

16  

19  

19  

22  

27  

27  

28  

The  restaurant/eatery  is  environmentally  responsible    

If  the  restaurant/eatery  allows  me  to  take  away  any  legovers  

The  restaurant/eatery  is  happy  for  me  to  share  dishes  

The  restaurant/eatery  offers  a  variety  of  por=on  sizes  

Recommenda=ons  from  friends  and  family  

The  distance  I  have  to  travel  

Having  lots  of  variety  and  choices  offered  on  the  menu  

How  friendly  the  restaurant/eatery  staff  is  

Don't  know/unsure   Strongly  disagree   Disagree   Neither  agree  nor  disagree   Agree   Strongly  agree  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 73

3. Detailed survey findings cont.

Attitudes to food and leftovers

Two in three NSW residents (67%) said they appreciated it when a restaurant offered them a doggy bag or takeaway container, while one in three residents (32%) said they were embarrassed to ask for one.

Figure 52: Attitudes to food and leftovers (measured by percentage)

83  

Out  of  home  behaviour  Antudes  to  food  and  leg  overs  

Q37.    To  what  extent  do  you  agree  or  disagree  with  the  following  statements?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Preference  for  side  orders  to  be  included  in  the  price  of  main,  as  well  as  apprecia=on  for  staff  offering  a  doggy  bag  have  both  been  rated  highly,  with  over  two  thirds  agreeing  with  the  statements  (69%  and  67%  respec=vely).    

1  

2  

1  

2  

1  

1  

2  

1  

1  

2  

20  

13  

7  

2  

5  

5  

2  

1  

1  

1  

35  

29  

27  

11  

22  

16  

9  

7  

5  

5  

25  

24  

35  

38  

27  

30  

33  

28  

23  

25  

13  

23  

21  

33  

31  

33  

37  

42  

44  

42  

6  

9  

9  

13  

14  

16  

16  

21  

25  

25  

I'd  rather  leave  food  on  my  plate  than  appear  to  be  greedy  

Asking  for  a  container  to  take  legovers  home  is  embarrassing  

I  don't  order  smaller  por=ons  because  they  are  poor  value  for  money  

I  prefer  restaurants/eateries  whose  staff  advise  me  on  the  por=on  sizes  of  dishes  I  order  

I  prefer  to  s=ck  to  the  things  I  like  rather  than  try  new  foods  

Large  por=ons  of  food  are  off-­‐punng  

I  don't  want  to  have  to  think  about  leaving  food  when  I  eat  out  

I  always  like  to  clear  my  plate  

I  prefer  side  orders  to  be  included  in  the  price  of  my  main  meal  

I  appreciate  it  when  staff  at  restaurants/eateries  offer  a  doggy  bag  or  takeaway  container  

Don't  know/unsure   Strongly  disagree   Disagree   Neither  agree  nor  disagree   Agree   Strongly  agree  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 74

3. Detailed survey findings cont.

Those living in shared households in NSW were more likely than adult families to say they appreciated being offered a doggy bag or takeaway container (79% compared to 65%). Shared households were also more likely than families with children to say they found large portions off-putting (57% compared to 43%).

Both adult families and families with children were less embarrassed than single-person households and shared households about asking for a doggy-bag or takeaway container (28% and 34% compared to 39% and 37% respectively).

Figure 53: Attitudes to food and leftovers – by household (measured by percentage)

84  

Out  of  home  behaviour  Antudes  to  food  and  leg  overs  

Q37.    To  what  extent  do  you  agree  or  disagree  with  the  following  statements?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Shared  households  appreciate  when  restaurants  offer  them  a  doggy  bag/take-­‐away  container  (79%)  but  find  large  por=ons  off  punng  (57%).  Families  with  children  don’t  order  smaller  por=ons  because  they  find  them  poor  value  (35%).  

17  

37  

30  

51  

43  

57  

56  

63  

71  

79  

13  

28  

26  

43  

43  

53  

54  

62  

70  

65  

28  

34  

35  

50  

48  

43  

53  

64  

67  

68  

23  

39  

30  

48  

44  

49  

52  

64  

71  

70  

I'd  rather  leave  food  on  my  plate  than  appear  to  be  greedy  

Asking  for  a  container  to  take  legovers  home  is  embarrassing  

I  don't  order  smaller  por=ons  because  they  are  poor  value  for  money  

I  prefer  restaurants/eateries  whose  staff  advise  me  on  the  por=on  sizes  of  dishes  I  order  

I  prefer  to  s=ck  to  the  things  I  like  rather  than  try  new  foods  

Large  por=ons  of  food  are  off-­‐punng  

I  don't  want  to  have  to  think  about  leaving  food  when  I  eat  out  

I  always  like  to  clear  my  plate  

I  prefer  side  orders  to  be  included  in  the  price  of  my  main  meal  

I  appreciate  it  when  staff  at  restaurants/eateries  offer  a  doggy  bag  or  takeaway  container  

Single  person  household   Family  with  children   Family,  only  adults  (16+)   Shared  household,  non-­‐related  %  

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Love Food, Hate Waste I Tracking Survey 2015 I 75

3. Detailed survey findings cont.

Approximately three-quarters of Wollongong residents (74%) appreciated staff offering them doggy bags or takeaway containers but Wollongong residents also preferred to ‘clear my plate’ (66%).

Half the residents surveyed in Sydney liked it when staff advised them on portion sizes, but a quarter also saidthey would rather leave food on their plate than appear greedy (25%).

Residents living in small country towns and rural country areas were less embarrassed than the average NSW resident to ask for a takeaway container for leftovers (20% and 18% compared to 32% respectively).

Figure 54: Attitudes to food and leftovers – by regions

85  

Out  of  home  behaviour  Antudes  to  food  and  leg  overs  

Q37.    To  what  extent  do  you  agree  or  disagree  with  the  following  statements?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Approximately  three  quarters  of  those  in  Wollongong  appreciate  when  staff  offer  them  doggy  bags/take-­‐away  containers,  but  they  also  like  to  clear  their  plate  (66%).  Half  of  those  in  Sydney  like  when  staff  advise  them  on  por=on  sizes,  but  also  say  they  would  rather  leave  food  on  plate  than  appear  greedy  (25%).  

Total  %  

Sydney  %  

Newcastle  %  

Wollongong  %  

Large  country  town  %  

Small  country  town  %  

Country  rural  area  %  

I  appreciate  it  when  staff  at  restaurants/eateries  offer  a  doggy  bag  

or  takeaway  container  

68     69     61     74     66     66     69  

I  prefer  side  orders  to  be  included  in  the  price  of  my  main  meal  

69     69     72     71     73     64     63    

I  always  like  to  clear  my  plate   63     63     56     66     64     63     57    

I  don't  want  to  have  to  think  about  leaving  food  when  I  eat  out  

53     55     44     41     54     53     55    

Large  por=ons  of  food  are  off-­‐punng   49     50     37     48     50     41     55    

I  prefer  restaurants/eateries  whose  staff  advise  me  on  the  por=on  sizes  of  

dishes  I  order  

46     50     44     44     39     39     37    

I  prefer  to  s=ck  to  the  things  I  like  rather  than  try  new  foods  

45     46     41     48     44     34     54    

Asking  for  a  container  to  take  legovers  home  is  embarrassing  

32     35     25     32     36     20     18    

I  don't  order  smaller  por=ons  because  they  are  poor  value  for  money  

30     34     27     25     23     18     17    

I'd  rather  leave  food  on  my  plate  than  appear  to  be  greedy  

20     25     8     7     12     6     7    

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Love Food, Hate Waste I Tracking Survey 2015 I 76

3. Detailed survey findings cont.

More than half (58%) of those aged 55 and over agreed that large portions of food were off-putting.

Those aged 18–34 preferred to stick to the things they liked rather than try new foods (57%) and preferred restaurants whose staff advised them on portion sizes (55%). They were also more likely than those aged 55 and over to be embarrassed about asking for a doggy bag or takeaway container (42% compared to 25%).

Figure 55: Attitudes to food and leftovers – by age (measured by percentage)

86  

Out  of  home  behaviour  Antudes  to  food  and  leg  overs  

Q37.    To  what  extent  do  you  agree  or  disagree  with  the  following  statements?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

More  than  half  (58%)  of  those  55+  agree  that  large  por=ons  of  food  are  off-­‐punng.  Those  18-­‐34  prefer  to  s=ck  to  the  things  they  like  rather  than  try  new  foods  (57%)  and  prefer  restaurants  whose  staff  advise  them  on  por=on  dishes  they  order  (55%).  

8  

25  

21  

41  

43  

58  

54  

61  

73  

67  

17  

31  

29  

44  

37  

41  

50  

64  

68  

68  

36  

42  

41  

55  

57  

47  

56  

63  

68  

69  

I'd  rather  leave  food  on  my  plate  than  appear  to  be  greedy  

Asking  for  a  container  to  take  legovers  home  is  embarrassing  

I  don't  order  smaller  por=ons  because  they  are  poor  value  for  money  

I  prefer  restaurants/eateries  whose  staff  advise  me  on  the  por=on  sizes  of  dishes  I  order  

I  prefer  to  s=ck  to  the  things  I  like  rather  than  try  new  foods  

Large  por=ons  of  food  are  off-­‐punng  

I  don't  want  to  have  to  think  about  leaving  food  when  I  eat  out  

I  always  like  to  clear  my  plate  

I  prefer  side  orders  to  be  included  in  the  price  of  my  main  meal  

I  appreciate  it  when  staff  at  restaurants/eateries  offer  a  doggy  bag  or  takeaway  container  

18-­‐34  

35-­‐54  

55  +  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 77

3. Detailed survey findings cont.

Annoyances with leftovers

The two most popular reasons NSW residents were annoyed about leftovers in restaurants in 2015 were that ‘it’s a waste of good food’ and ‘it’s a waste of money’ (53% and 50% respectively).

Figure 56: Annoyances with leftovers (measured by percentage)

87  

Out  of  home  behaviour  Nega=ve  antudes  towards  legovers  

Q38.    Thinking  about  food  that  is  leg  when  you  eat  out,  why  does  it  bother  you,  if  at  all?Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

The  no=on  that  it  is  a  waste  of  good  food  and  also  waste  of  money  are  the  two  most  popular  bothers  about  leaving  food  when  ea=ng  out  (53%  and  50%  respec=vely).    

53  

50  

20  

20  

18  

18  

12  

11  

10  

3  

2  

It's  a  waste  of  good  food  

It's  a  waste  of  money  

It  makes  me  feel  guilty  

It  doesn't  bother  me  

It's  bad  for  the  environment  

It  shows  I  haven't  appreciated  the  food  

It  makes  me  look  ungrateful  

Leaving  food  is  not  acceptable  behaviour  when  ea=ng  out  

It  makes  me  look  fussy  

My  friends  think  less  of  me  

Other,  please  specify  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 78

3. Detailed survey findings cont.

Residents aged 35–54 were slightly more likely than average to say leaving food was a waste of money (54% compared to the average of 50%).

Residents aged 18–34 were more likely than those aged 55 and over to say leaving food made them feel guilty (30% compared to 14%) and made them look ungrateful (21% compared to 9%). Residents aged 55 and over were more likely than those aged 18–34 to say leaving food did not bother them (28% compared to 12%).

Single-person households and adult families were more likely than families with children and shared households to say leaving food when eating out was a waste of good food(54% each compared to 48% and 49% respectively). Families with children were morelikely to say leaving food was a waste of money (54%).

Figure 57: Annoyances with leftovers – by household (measured by percentage)

88  

Out  of  home  behaviour  Nega=ve  antudes  towards  legovers  

Q38.    Thinking  about  food  that  is  leg  when  you  eat  out,  why  does  it  bother  you,  if  at  all?Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Single  person  households  and  families  with  only  adults  say  it  is  a  waste  of  good  food  when  people  waste  food  ea=ng  out  (both  54%).    Families  with  children  say  it’s  a  waste  of  money  (54%).  

54  

46  

16  

19  

16  

17  

15  

9  

11  

3  

2  

48  

54  

23  

17  

17  

17  

12  

13  

10  

6  

0  

54  

48  

20  

24  

19  

18  

10  

12  

9  

2  

2  

49  

48  

17  

25  

24  

12  

10  

4  

9  

1  

2  

It's  a  waste  of  good  food  

It's  a  waste  of  money  

It  makes  me  feel  guilty  

It  doesn't  bother  me  

It's  bad  for  the  environment  

It  shows  I  haven't  appreviated  the  food  

It  makes  me  look  ungrateful  

Leaving  food  is  not  acceptable  behaviour  when  ea=ng  out  

It  makes  me  look  fussy  

My  friends  think  less  of  me  

Other,  please  specify  

Single  person  household  

Family  with  children  

Family,  only  adults  (16+)  

Shared  household,  non-­‐related  

%  

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Love Food, Hate Waste I Tracking Survey 2015 I 79

3. Detailed survey findings cont.

Where people were most likely to leave food when eating out

The most common place respondents were likely to leave food in 2015 was at a restaurant or café (23%), followed by a buffet-style hotel restaurant (19%) and food court (19%).

Figure 58: Where people were most likely to leave food when eating out (measured by percentage)

89  

Out  of  home  behaviour  Restaurants/eateries  most  likely  to  cause  food  wastage

Q39.    In  which  of  the  following  types  of  restaurants/eateries  are  you  more  likely  to  leave  food  at  the  end  of  the  meal?  Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Most  common  places  respondents  are  likely  to  leave  food  are  at  a  restaurant  or  café  (23%).    

23  

19  

19  

17  

13  

12  

7  

4  

2  

43  

A  restaurant  or  café  (where  you  pay  the  bill  at  the  end)  

A  buffet-­‐style  hotel  restaurant  

Food  court  

A  quick  service  restaurant  (fast  food,  a  takeaway  or  a  café,  where  you  pay  as  you  order)  

A  pub  

An  RSL  (Returned  Services  League  Club)  

An  a  la  carte  style  hotel  restaurant  

A  staff  canteen  

Community  centre  

None  of  these  %  

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Love Food, Hate Waste I Tracking Survey 2015 I 80

3. Detailed survey findings cont.

Residents in Sydney were more likely than those in small country towns to leave food at the end of a meal at a restaurant or café (26% compared to 11%). Those in Wollongong were more likely to leave food at a buffet-style hotel restaurant(25%).

Figure 59: Where people were most likely to leave food when eating out – by region (measured by percentage)

90  

Out  of  home  behaviour  Restaurants/eateries  most  likely  to  cause  food  wastage

Q39.    In  which  of  the  following  types  of  restaurants/eateries  are  you  more  likely  to  leave  food  at  the  end  of  the  meal?  Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Those  in  Sydney  are  most  likely  to  leave  food  at  the  end  of  a  meal  at  a  restaurant  or  café  (26%).  Whereas  those  in  Wollongong  are  more  likely  to  leave  food  at  a  hotel  restaurant,  buffet  style  (25%).  

Total  %  

Sydney  %  

Newcastle  %  

Wollongong  %  

Large  country  town  %  

Small  country  town  %  

Country  rural  area  %  

A  restaurant  or  café  (where  you  pay  the  bill  at  the  end)  

23     26     20     23     17     11     17    

A  buffet-­‐style  hotel  restaurant   19     20     17     25     16     16     8    

Food  court   19     21     20     12     13     13     17    

A  quick  service  restaurant  (fast  food,  a  takeaway  or  a  café,  

where  you  pay  as  you  order  

17     18     16     17     11     15     7    

A  pub   13     13     16     13     16     14     6    

An  RSL  (Returned  Services  League  Club)  

12     11     11     9     15     11     12    

An  a  la  carte  style  hotel  restaurant  

7     8     7     2     6     4     7    

A  staff  canteen   4     4     6     5     4     1     2    

Community  centre   2     2     2     2     3     0     0    

None  of  these   43     39     43     44     49     56     55    

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Love Food, Hate Waste I Tracking Survey 2015 I 81

3. Detailed survey findings cont.

Generally, there were minimal differences between men and women in terms of in which types of restaurants and eateries food was most likely to be left at.

Figure 60: Where people were most likely to leave food when eating out – by gender (measured by percentage)

91  

Out  of  home  behaviour  Restaurants/eateries  most  likely  to  cause  food  wastage

Q39.    Which  of  the  following  types  of  restaurants/eateries  are  you  more  likely  to  leave  food  at  the  end  of  the  meal?    Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

A  quarter  of  males  leave  food  at  a  restaurant  or  café,  one  in  five  females  leaves  food  in  a  hotel  restaurant,  buffet  style  or  in  a  food  court.    

25  

20  

20  

17  

14  

11  

7  

4  

3  

44  

21  

18  

17  

17  

12  

13  

8  

3  

2  

42  

A  restaurant  or  café  (where  you  pay  the  bill  at  the  end)  

A  buffet-­‐style  hotel  restaurant  

Food  court  

A  quick  service  restaurant  (fast  food,  a  takeaway  or  a  café,  where  you  pay  as  you  order)  

A  pub  

An  RSL  (Returned  Services  League  Club)  

An  a  la  carte  style  hotel  restaurant  

A  staff  canteen  

Community  centre  

None  of  these  

Males  

Females  

%  

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3. Detailed survey findings cont.

Attitudes to food waste when eating out

More than three-quarters of NSW residents (77%) were strongly or slightly in favour ofhaving an option of smaller portion sizes for lower prices to help reduce food waste, followed closely by the offering of doggy bags (72%).

Figure 61: Attitudes to food waste when eating out (measured by percentage)

92  

Out  of  home  behaviour  Antudes  towards  following  responses  to  food  wastage

Q40.    Here  are  some  ideas  for  what  could  happen  to  help  reduce  food  waste  during  a  dining  experience.    To  what  extent  are    you  in  favour  of  the  following…?    

Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Almost  half  are  strongly  in  favor  of  having  an  op=on  of  smaller  por=on  sizes  for  lower  prices  to  help  with  reduc=on  of  food  waste  (49%),  followed  closely  by  the  offering  of  doggy  bags  (43%).    

2  

2  

1  

2  

2  

3  

2  

2  

16  

9  

2  

2  

2  

3  

2  

2  

19  

16  

5  

3  

5  

3  

5  

3  

32  

28  

27  

23  

20  

23  

20  

17  

20  

27  

32  

36  

34  

27  

29  

28  

11  

18  

32  

34  

39  

41  

43  

49  

Ea=ng  food  leg  by  someone  else  in  your  group  

Being  given  the  op=on  of  smaller  por=on  sizes  even  if  it's  not  any  cheaper  

Being  given  a  detailed  descrip=on  of  the  food  to  help  you  choose  

More  informa=on  on  por=on  size  when  ordering  

Being  given  the  op=on  to  change  the  por=on  size  of  side  dishes  

The  venue  advises  that  they  donate  surplus  food  to  the  charity  group/organisa=on  

Being  offered  a  'doggy  bag'  or  container  to  take  your  legovers  home  

Being  given  the  op=on  of  smaller  por=on  sizes  for  a  lower  price  

Don't  know   Strongly  against   Slightly  against   Neither  in  favour  nor  against   Slightly  in  favour   Strongly  in  favour  

%  

Women were more likely than men to be strongly in favour of being offered a doggy bag (50% compared to 36%). Shared households were also more likely to be strongly in favour of being offered a doggy bag (52% compared to the average of 43%).

Households speaking a European language other than English were more likely to be strongly in favour of being offered a doggy bag (57% compared to the average of 43%), while households speaking an Asian language were less likely to be strongly in favour (29%).

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Love Food, Hate Waste I Tracking Survey 2015 I 83

3. Detailed survey findings cont.

History of avoiding wasting food when eating out

Many respondents had asked for a doggy bag at some stage in the past (71%), as well as asked to have a starter as a main meal (68%).

Figure 62: History of avoiding wasting food when eating out (measured by percentage)

93  

Out  of  home  behaviour  Ever  done  the  following  

Q41.    Have  you  ever  done  any  of  the  following?  (Yes)  Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

The  fair  majority  have  asked  for  a  doggy  bag  in  the  past  (71%),  as  well  as  asked  to  have  a  starter  as  a  main  meal  (68%).      

71  

68  

55  

52  

47  

46  

Asked  for  a  doggy  bag/container  to  take  food  home    

Asked  to  have  a  starter  as  a  main  meal  

Asked  not  to  have  part  of  the  meal  (e.g.  side  salad)  

Asked  for  advice  on  por=on  size  when  ordering  

Asked  for  a  detailed  descrip=on  of  the  food  (e.g.  specific  ingredients)    

Asked  for  a  smaller  por=on  

%  

Residents of large country towns were more likely to have asked for a doggy bag in the past (88% compared to the average of 71%), as were families with children (76%) and households speaking Italian (79%) and Spanish (78%). However, households speaking Cantonese or Mandarin were less likely to have asked for a doggy bag (57%).

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3. Detailed survey findings cont.

Attitudes to restaurants that offered a doggy bag

Seven out of ten NSW residents (71%) said they would feel more favourable towards the restaurant or eatery if they offered a doggy bag.

Figure 63: Attitudes to restaurants that offered a doggy bag

94  

Out  of  home  behaviour  Antudes  towards  ‘doggy’  bags  

Q42.    How  would  you  feel  if  a  member  of  the  wait  staff  offered  to  place  your  legovers  in  a  doggy  bag?  Base:    Those  who  have  eaten  out  in  the  past  3  months  2015,  (n=1244)  

Approximately  2  out  of  5  (43%)  say  they  would  be  a  lot  more  favorable  towards  the  restaurant/eatery  if  they  put  their  leg  overs  in  a  doggy  bag.  

1  2   27   28   43  

A  lot  less  favourable  towards  the  restaurant/eatery  

Somewhat  less  favourable  towards  the  restaurant/eatery  

Would  change  my  feelings    towards  the  restaurant/eatery  

Somewhat  more  favourable  towards  the  restaurant/eatery  

A  lot  more  favourable  towards  the  restaurant/eatery  

%  

Shared households were more likely to say they would be more favourable towards a restaurant or eatery that offered a doggy bag (82% compared to the average of 71%).

Households speaking Greek were also more favourable towards a restaurant or eatery that offered a doggy bag (84%).

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4. People from a non-Englishspeaking background:community differences

In general, those speaking any language other than English tended to live in metropolitan areas like Sydney, were aged 18–34 were educated with a degree or higher qualification, and had a family with children. They believed food was the type of waste most often thrown away in the average NSW household bin and they considered this food waste a possible outcome of not being able to store food properly. They tended to eat out most often at a buffet-style hotel restaurant. They knew about food waste and felt guilty about leaving food when eating out. These respondents also felt the NSW Government should play a role in assisting people to reduce the amount of food they wasted.

Regarding those speaking an Asian language, they also lived in Sydney, were aged 18–34 were educated with a degree or higher qualification, and were Vietnamese, Filipino or Chinese. These respondents believed Australians did not waste much food. When they ate out, the sort of food they usually left, if any, was protein or sweets, although they felt leaving food was unacceptable and made them feel guilty.

Those speaking a European language, in general, were in a family with children and mainly from Italian, Spanish and Greek backgrounds. They tended to eat and cook a lot of food and considered food waste in their household to be the result of cooking too much food. When shopping, they tended to buy items in bulk.

People from a non-English speaking background: demographics, attitudes and behaviour

Demographics

People from a non-English speaking background were more likely than average to:

• live in Sydney (+21%; 65%)

• be aged 18–34 (+21%; 28%)

• be a student (+6%; 7%)

• describe their household composition as ‘family with children’ (+22%; 28%)

• have one person in their household aged 0–6 (+12%; 13%) and no people aged 55–64(+12%; 75%) or people aged 65 and over (+14%; 75%)

• have completed a university or college of advanced education diploma, degree or higherdegree (+20%; 41%).

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4. People from a non-English speaking background: community differences cont.

Attitudes

People from a non-English speaking background were more likely than average to:

• believe that food was the type of waste most often thrown away in the average NSW household garbage bin (+13%; 27%)

• understand the ‘best before’ date to mean that food must be eaten or thrown away by that date (+12%; 22%)

• have a neutral attitude to the following statement: ‘Most cooked food items can be stored for up to 3 months in the freezer without compromising the quality’ (+14%; 26%);

• ‘Leftovers that have been kept in the fridge for more than one day are unsafe to eat’ (+12%; 23%); and ‘It is easy to make meals from assorted ingredients that need using up’ (+11%; 21%)

• consider food waste in their household to be a possible outcome of not being able to store, or capable of storing food properly (+6%; 5%)

• agree that the NSW Government should have a role in assisting the people of NSW to reduce the amount of food they waste (+10%; 59%)

• be unsure of whether they had heard of the LFHW program (+9%; 12%).

Behaviour

People from a non-English speaking background were more likely than average to:

• have eaten at a buffet-style hotel restaurant in the past three months (+11%; 22%)

• be neutral about the following statement: ‘Large portions of food are off-putting’ (+11%; 30%)

• agree with the following statement on food that is left over when eating out: ‘It makes me feel guilty’ (+10%; 20%)

• be unsure of whether they had ever ‘Asked not to have part of the meal’ (+6%; 4%).

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4. People from a non-English speaking background: community differences cont.

People speaking an Asian language at home: demographics, attitudes and behaviour

Demographics

People speaking an Asian language at home were more likely than average to:

• live in Sydney (+21%; 65%)

• be aged 18–34 (+29%; 28%)

• consider their main family background to be Vietnamese (+21%; 1%), Filipino (+6%; 0%) or Chinese (+29%; 3%)

• be a student or in paid full-time or part-time work [stats?]

• have one person in their household aged 13–17 (+16%; 13%) and two people aged 18–24 [should this be 18–34?](+11%; 6%)

• have completed a university or college of advanced education diploma, degree or higher degree (+30%; 41%).

Attitudes

People speaking an Asian language at home were more likely than average to:

• agree with the following statement about Australian household food waste: ‘Australians don’t waste much food’ (+13%; 14%)

• estimate the dollar value of ‘home delivered/takeaway meals’ thrown away by their household each week to be $115 or more (+2%; 2%)

• consider food waste in their household to be a possible result of not being able to store food properly (+9%; 5%)

Behaviour

People speaking an Asian language at home were more likely than average to:

• state that they left the following types of food at the end of a meal: protein (+12%; 11%); sweets (+14%; 9%)

• agree with the following statements about food that is left over when eating out: ‘Leaving food is not acceptable behaviour when eating out’ (+12%; 11%); ‘It makes me feel guilty’ (+16%; 20%)

• be unsure of whether they had ever done the following when eating out: ‘Asked for advice on portion size when ordering’ (+8%; 4%); ‘Asked for a detailed description of the food’ (+11%; 4%); ‘Asked not to have part of the meal’ (+13%; 4%); ‘Asked to have a starter as a main meal’ (+8%; 3%).

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4. People from a non-English speaking background: community differences cont.

People speaking a European language other than English at home: demographics and behaviour

Demographics

People speaking a European language other than English at home were more likely than average to:

• consider their main family background to be Italian (+18%; 3%), Spanish (+5%; 0%) or Greek (+23%; 2%)

• describe their household composition as ‘family with children’ (+21%; 28%)

• have one person in their household aged 35–44 (+26%; 17%).

Behaviour

People speaking a European language other than English at home were more likely than average to:

• consider food waste in their household to be the result of cooking too much food (+14%; 20%)

• rank their household’s frequency in participating in the following practices when buying food as; buy items “in bulk” (+18%; 23%).

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5. Differences between people who had and had not seen the Love Food Hate Waste campaign

The main differences between those who had and had not seen the LFHW campaign were awareness and taking responsibility. Those who had seen the LFHW campaign seemed to be more aware of the issue of food waste and take responsibility for how much food they as individuals were wasting. Those who had not seen the campaign seemed more unaware of the issue of food waste and were less likely to take responsibility for how much food they were wasting. Comments from those who had not seen the campaign included: ‘I do not waste any food at the end of a meal’, and ‘we throw away very little food waste in our household’.

Those who had seen the campaign

People who had seen the campaign were most likely to be living in Sydney, male, aged 18–34, and in paid full-time or part-time work. Their household income before tax was more likely to be $80,000–$99,999 or $40,000–$59,999. They were well-educated, with a university or college of advanced education diploma, degree or higher degree. They were most likely to live in a single-person household.

These people said they were very concerned about the environment, and that their household threw out much more food waste than it should. They also believed that food was the type of waste most often thrown away in the average NSW household, and that Australians as a whole did not waste much food.

They:

• estimated the average NSW household to spend $900–$1100 each year on food that was bought but never eaten

• believed that the ‘best before’ date meant food must be eaten or thrown away by this date

• agreed that food that could have been eaten by people was not wasted if it was fed to pets or composted

• said the reason food got wasted in their household was because they were not sure how to store food properly or they were generally too busy to cook meals that they had planned to prepare

• planned meals to be cooked in the next few days and bought food according to a set budget

• were most likely eat at a buffet-style hotel restaurant, eat out daily, and eat out mostly because they needed food to keep them going during the day (e.g. at lunch-time at work, on a shopping trip, or while travelling)

• most often left carbohydrates at the end of a meal when eating out.

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5. Differences between people who had and had not seen the Love Food Hate Waste campaign cont.

Those who had not seen the LFHW campaign

People who had not seen the LFHW campaign were most likely to be aged 55–64, performing home duties and living in an adults-only household (16+).

They said their household usually threw away very little food waste and that the type of waste most often thrown away in the average NSW household garbage bin was packaging. They believed that Australians as a whole did waste a lot of food.

They:

• believed the ‘best before’ date meant food was still safe to eat after this date as long as they it was not damaged or had gone rotten

• did not eat out often or only ate out monthly

• said they did not leave any food at the end of a meal when eating out

• said when foodwas wasted in their household, it had generally been left too long in the fridge and freezer, or said that they did not waste any food in their household

• said if they were offered a doggy bag, they would be less likely to be more favourable to the restaurant, compared with those who had seen the campaign

• said the average NSW household spent $100–$400 each year on food bought but never eaten.

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6. Key LFHW target groups by household composition

Those aged 18–34

Concern about environmental problems

• Those aged 18–34 year were driving the overall increase in environmental concern regarding food waste. One in three (32%) expressed a great deal of concern. They were also more concerned than other age groups about food waste’s impact on quality of life (32%) but were less concerned than other age groups about the impact of food waste on future generations (17%).

Areas of household waste

• Between 2012 and 2015, the proportion of 18–34-year-olds who said they threw away much more food than they should increased by 17 percentage points (up from 2% in 2012 to 19% in 2015).

• This age group was more likely than other age groups to list food as the type of waste most often thrown away in an average household bin (40%) and least likely to underestimate the value of food wasted to be between $100 and $400 a year (32% compared to 42% of those aged 55 and over ).

Knowledge of food labels

• There was more misunderstanding among those aged 18–34 of the meaning of the ‘best before’ date.

General attitudes to storing and eating food

People aged 18–34:

• were more likely than those aged 55 and over to say they thought carefully about how much food they would eat when doing their shopping, with an average rating of 2.4 compared to 1.9 – in contrast, they were more likely to say they often found the food they had bought did not get eaten

• agreed wasting food contributed to climate change (52% compared to 32% for those aged 55 and over)

• were less confident about storing items in the freezer than those aged 55 and over.

Value and quantity of food wasted

• Based on their own estimation, NSW residents aged 18–34 continued to waste the largest amount of food in 2015 (7.6 litres per week compared to the average 5.9 litres per week), while those aged 55 and over continued to waste the least amount (4.6 litres per week). In terms of value, those aged 18–34 estimated they wasted $129.65 worth of food per week compared to the average amount of $74.35.

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6. Key LFHW target groups by household composition cont.

Love Food, Hate Waste program

Those aged 18–34:

• had the highest level of awareness of the LFHW program of any age group, with 24% having seen, read or heard media or advertising about food waste in the past 12 months and 15% being aware of the LFHW program

• were more likely than other age groups to cite the internet as a source of awareness (44% compared to the average of 30%)

• drove increased awareness of the LFHW logo (17%) and listed key sources of awareness of food waste as the LFHW website (37%), the internet (43%) and Facebook (19%).

Influence of LFHW program on avoiding food waste

• Residents aged 18–34 were more likely to use leftovers for other meals after seeing or hearing LFHW communications (42% compared to the average of 31%).

Eating out behaviour

People aged 18–34:

• were more likely than those aged 55 and over to eat out on a weekly basis (51% compared to 41%) and more likely to say the reason was ‘to keep them going during the day’ (27% compared to 12% of those aged 55 and over)

• were more likely to leave carbohydrates at the end of a meal when eating out (31% compared to the average of 21%) and were generally fussier than average, watching their weight, saying their food was cold or saying their food was of poor quality

• preferred to stick to the things they liked rather than trying new food (57%) and preferred restaurants whose staff advised them on portion sizes (55%); they were also more likely than those aged 55 and over to be embarrassed about asking for a doggy bag or takeaway container when eating out (42% compared to 25%).

• were more likely than those aged 55 and over to say leaving food made them feel guilty (30% compared to 14%) and look ungrateful (21% compared to 9%).

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6. Key LFHW target groups by household composition cont.

Families with children

Knowledge of food labels

• Families with children tended to be more likely than average to correctly state the ‘use by’ date meant food must be eaten or thrown away by that date (71% compared to the average of 64%).

• Families with children were less likely than average to correctly state the ‘best before’ date meant food was still safe to eat after that date as long as it had not been damaged or had gone rotten (64% compared to the average of 72%).

General attitudes to storing and using food

• Families with children had less confidence than other households in making meals from assorted ingredients that needed using up (67% compared to single-person households – 76% and shared households – 80%) and in storing food items in the freezer (57% compared to single-person households – 67% and shared households – 68%).

Value and quantity of food wasted

• Families with children wasted more food per week than the average NSW household (7.0 litres each week compared to the average of 5.9 litres each week).

• By their own estimation, families with children threw away $90.41 worth of uneaten food per week (compared to the average amount of $74.35).

Reasons for household food waste

• Families with children tended to be more likely than average to cite ‘some household members don’t always finish their meal’ (20% compared to the average of 12%) as to the main reason food was wasted.

• One in five families with children (21%) saved leftovers in the fridge but then threw them out later.

Love Food, Hate Waste program

• Families with children were more likely than average to cite food magazines (33%) and less likely to cite television (10%) as sources of awareness of food waste.

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6. Key LFHW target groups by household composition cont.

Eating out behaviour

• Families with children were less likely than average to eat out on a social occasion (16% compared to the average of 25%).

Families with children:

• were more likely than average to leave carbohydrates at the end of a meal when eating out (26% compared to the average of 21%) and vegetables, salad and coleslaw (17% compared to 12%); and found large portions off-putting (57% compared to 43%)

• were less embarrassed than single-person households and shared households about asking for a doggy bag or takeaway container when eating out (28% and 34% compared to 39% and 37% respectively)

• found leaving food when eating out a waste of money (54%).

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6. Key LFHW target groups by household composition cont.

Shared households

Although those living in shared households were more likely to be aged 18–34 than the average NSW resident (50% compared to the average of 28%), they did differ from this age group in some key areas:

• those living in shared households were more likely than those aged 18–34 to consider their main family background to be Australian (77% compared to 61% and the average of 65%)

• whereas 18–34-year-olds were more likely to be students (20% compared to the average of 7%), those living in shared households were not (10% compared to the average of 7%)

• those living in shared households were as greatly concerned about environmental problems as the average person (24% compared to the average of 23%) whereas those aged 18–34 were more likely than the average person to be greatly concerned (32%)

• people living in shared households indicated throwing away similar amounts of uneaten food as the average person (11% compared to the average of 9%) whereas those aged 18–34 were more likely to indicate throwing away much more food than they should (19%).

Amount of food wasted

• Shared households wasted more food than the average household, wasting 7.1 litres per week compared to the average of 5.9 litres. This equates to $103.44 worth of wasted food a week compared to the average of $74.35 a week.

Knowledge of food labels

• Shared households were more likely than average to correctly state the ‘use by’ date meant food must be eaten or thrown away by that date (76% compared to the average of 64%).

Attitudes to food waste

• Shared households were more confident than families with children about storing food in the freezer, with 67% agreeing most cooked food items could be stored for up to three months (compared to 57% of families with children).

LFHW program

• Shared households were more likely than the average NSW household to check the temperature of their fridge as a result of seeing or hearing LFHW communications (37% compared to the average of 28%).

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6. Key LFHW target groups by household composition cont.

Behaviour when eating out

• Three-quarters of shared households (75%) had eaten at a quick service restaurant in the last three months.

• Those living in shared households in NSW were more likely than adult families to say they appreciated being offered a doggy bag or takeaway container when eating out (79% compared to 65%). People in shared households were also more likely than average to be strongly in favour of being offered a doggy bag (52% compared to the average of 43%).

• Shared households were more likely than average to say they would be more favourable towards a restaurant or eatery that offered a doggy bag (82% compared to the average of 71%).

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6. Key LFHW target groups by household composition cont.

Households with annual incomes of $100,000 or more

Areas of household waste

Households with annual incomes of $100,000 or more:

• drove the increase in being moderately concerned that they threw away more food than they should (23% compared to 11% of households with annual incomes of less than $100,000).

• were more likely to underestimate the value of average food waste than households with annual incomes of less than $100,000 (28% compared to 37%) by estimating food waste was worth between $100–$400 a year.

Knowledge of food labels

Households with annual incomes of $100,000 or more were more likely than households with annual incomes of less than $100,000:

• to correctly state the ‘use by’ date meant food must be eaten or thrown away by that date (69% compared to 63%)

• to correctly state the ‘best before’ label meant food was still safe to eat after that date as long as it had not been damaged or had gone rotten (76% compared to 70%).

Value and quantity of food wasted

• Households with annual incomes of $100,000 or more wasted more food in terms of volume than the average NSW household (6.5 litres per week compared to 5.9 litres).

Reasons for household food waste

• Households with annual incomes of $100,000 or more were more likely than households with annual incomes of less than $100,000 to buy food according to a set budget (57% compared to 39%).

Love Food, Hate Waste program

• Households with an annual income of $100,000 or more were more likely to cite Facebook as a source of awareness than households with annual incomes of less than $100,000 (27% compared to 16%). They were also more likely to cite their local council website (30%) and food magazines (33%) as key sources of awareness.

Influence of LFHW program on avoiding food waste

Households with annual incomes of $100,000 or more were more likely than other households to use leftovers for other meals after seeing or hearing LFHW communications (49%).

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7. Demographic, gender and age differences

Location

Attitudes to waste

• Those in small country towns were a lot more likely than people in other locations to make meals from assorted ingredients that needed to be used (83%).

• People living in large country towns were most concerned than people in other locations about food contributing to climate change (49%).

• Those living in country rural areas believed food could be stored up to three months in the freezer (69%), whereas those in Wollongong were less likely to believe this statement (54%).

Food planning

• Those living in Newcastle were more likely to check what food was already in the house before shopping than those in Wollongong (76% compared to 58%).

• People in Newcastle (42%) and country rural areas (43%) were the least likely to plan meals to be cooked over the next few days.

• People in small country towns (69%) and Newcastle (67%) were the most likely to write a shopping list and stick to it, whereas people in Wollongong were least likely (57%).

Leftover food

• About two in five (43%) people in Sydney saved their leftovers in the freezer and ate them later. However, those in Sydney were also more likely to throw out leftovers – both immediately after their meal (19%) and after they had been in the freezer (15%).

• Those living in Newcastle were most aware of the LFHW campaign, with nearly a quarter of respondents having seen, read or heard it (24%).

Behaviour when eating out

• Those living in Sydney (73%) were most likely to have eaten at a restaurant or café in the last three months, and of those, 26% left food at the end of their meal.

• People living in Wollongong (73%) were most likely to have eaten at a quick service restaurant, and most often left food at a buffet-style hotel restaurant (25%).

• Respondents in Newcastle were most likely to have eaten at a quick service restaurant (74%) and pub (44%) whereas people in small country towns were most likely to have eaten at none of these establishments (16%).

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7. Demographic, gender and age differences cont.

Reasons for not finishing meals when eating out

• More than half (53%) of those living in large country towns thought their portion was too big.

• People from country rural areas cited the food was not what they expected (22%), and the meal included things they did not like (24%) as the key reasons for leaving food when they ate out.

• With leftovers, approximately three-quarters of those living in Wollongong appreciated it when staff offered them doggy bags or takeaway containers, but they also liked to clear their plates (66%).

• Half the respondents in Sydney liked it when staff advised them on portion sizes, but also said they would rather leave food than appear greedy by finishing their food (25%).

Gender• Half the women surveyed said the reason for not finishing their meal was because the

portion was too big, compared to 31% of men.

• The reasons men were most likely to leave food when eating out were more widespread: some ordered too much, some said they were watching their weight, and others said the meal included things they did not like, or the food went cold.

• Men were more likely than women to have eaten at a buffet-style hotel restaurant in the last three months (27% compared to 18%).

• A quarter of men surveyed left food at a restaurant or café, and one in five women left food in a buffet-style hotel restaurant or food court.

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7. Demographic, gender and age differences cont.

Age• More people aged 55 and over than those from other age groups made meals from

leftover ingredients (84%) and stored cooked food items in the freezer (70%), but were least likely to believe food waste contributed to climate change whereas more than half of those aged 18–34 believed wasting food contributed to climate change (37% compared to 52% respectively).

• Those aged 18–34 were more aware of the issue of food waste than those from other age groups, with nearly a quarter of them (24%) having seen, read, or heard media or advertising about the issue of food waste in the past 12 months.

• Regarding not finishing meals when eating out, approximately three out of five people aged 55 and over said the portion was too big for them (62%). Those aged 18–34 left food on the plate because they were watching their weight, or their food was cold or of poor quality.

• Regarding leftovers when eating out, more than half (58%) of those aged 55 and over said they found large portion sizes of food off-putting.

• Those aged 18–34 preferred to stick with food they liked when eating out rather than trying new foods (57%). They also preferred restaurants whose staff advised them on portion sizes (55%).

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