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Providing brands with Innovative face to face

marketing solutions, bringing brands to life.

www.lovecreativemarketing.com [email protected] 0207 607 2568 Bringing Brands to Life Creatively

S e r v i c e s

We Love

• Creative Marketing

• Experiential Marketing

We Create

• Pop Up Shops

• Pop Up Shop Staff

We Deliver

• Social Media Seeding

• Roadshows

We Hire

• Promotions Staff

• Promo Models

We Activate

• Ambient Media

• Guerrilla Marketing

We Plan

• Event Sales Promotion

• Branded Vehicles


W e H a v e W o r k e d W i t h


C a s e S t u d i e s


D i s n e y P o p U p S h o p

Love Creative Marketing were tasked by Disney to build awareness and footfall to a

family orientated location in Central London in order to celebrate the launch of the video

game; Epic Mickey 2: The Power of Two. The main challenge was to find a location that

would best allow their target audience to be a part of the launch and its history to date,

as well as truly experience and honour Walt Disney’s vision. The Disney gallery was

designed as a unique glimpse of a truly memorable exhibition through a pop-up

experience centre.

THE SOLUTION

Our solution was to bring Disney’s wide target audience together, where all generations

could enjoy reliving Mickey and Oswald’s stories, from early cartoons through to cutting

edge video games. Getty Gallery, Stratford was the ideal exhibition space to celebrate

the wealth of both archival material and advanced imagery, welcoming the inquisitive

browser to Mickey and Oswald’s world. Transformed into a centre of experiences, the

gallery hosted an array of family friendly activities, appealing to all ages.


The Objective

Mary Kay, America’s bestselling brand, appointed Love Creative Marketing to

execute a pop up shop tailored to reach out to the core target audience of 30+

year old females. Implementing Cardiff’s first ever pop up shop with tailored

digital amplification.

The Method

The eye-catching pop up shop dressed in a giant bow was created and filled with

life size Mary Kay make up replica furniture. There were interactive zones with

immersive brand building activities. Giveaways included delicious Mary Kay

branded cup cakes, served with pink lemonade, and a Mary Kay goodie bag.

The Results

• 335 participants

• 4,000 leaflets distributed

• 21,747 page views to dedicated microsite

• 50 posters displayed in local retailers

MARY KAY

Mary K Pop Up Shop


Fruit of the Loom


Fruit of the Loom

Love Creative Marketing Agency has announced it is working with Fruit of the Loom on a trial of its new premium clothing brand,

ahead of a planned rollout in 2015.

The new collection, Seek No Further, offers a range of pieces for both men and women including dresses, flippy skirts, T-shirts,

embroidered sweatshirts, shorts, shirts and shoes. It is being sold exclusively through a pop up shop on Redchurch Street in

London, which will be open until 7 July.

Love Creative Marketing Agency has helped to create the pop up shop and is providing experienced and trained store managers

and assistants. The team will be gathering feedback and reaction throughout the product trial, for use in future brand development.

With its crisp lines and modern, urban colours the pop up shop reveals the new Seek No Further branding and offers a shopping

experience designed to match the contemporary style of the garments.


Marc Jacobs Pop Up Shop


Marc Jacobs Pop Up Shop

Love Creative Marketing works with Mark Jacobs to launch Pop up store.

The store, which has been designed to promote the Daisy Marc Jacobs fragrance, is based in Covent Garden - which is

just down the road from GLAMOUR HQ.

The Tweet Shop has a "social media-friendly vibe" with a comfortable lounge, drinks, and free wi-fi. PRAISE THE

HEAVENS UP ABOVE! It features Daisy-themed artwork by Langley Fox, a Marc Jacobs nail bar and a live Daisy photo

booth + Vine booth. Products, fragrance samples and Marc Jacobs fashion items and accessories are displayed, too. And

get this: those that take the best photos could be in with a chance of winning a Marc by Marc Jacobs handbag.

Love Creative Marketing provided pop up retail staff for the shop duration of the event and assisted with the sett up and

logistics.

The pop-up opens at 4 East Piazza, 15 August 2014. The three-day event will be open from 10am-8pm on Friday and

Saturday, and 10am-6pm on Sunday


R e l e n t l e s s P o p U p S h o p

Bespoke pop up shops were produced in Shoreditch, Glasgow and

Manchester to launch Relentless Energy Shots for Coca-Cola.

Providing enthusiastic, energetic brand ambassadors who took

participant photographs, creating and managing an interactive

microsite, we achieved both engagement and data capture

objectives. After the Brand Ambassadors took peoples photos and

data in the pop-up shops, they gave them an energy shot and a

wristband which directed them to the microsite voting gallery.

Once on the site they could vote for their favourite photos for a

chance to win gig tickets, and join ‘The Order’ Relentless’s

newsletter. The competition was designed to provide a simple

mechanic, enabling Relentless to forge long term relationships with

the target audiences of young trendsetters and alternative


Call Of Duty Pop Up Shop


Call Of Duty To support the launch of Activision’s new game Call of Duty: Black Ops, Love Creative Marketing were tasked to

conceptualise, produce and manage high end pop up shops in both Amsterdam and Antwerp for two weeks.

A pop up shop was created to bring the game to life, immerse consumers in an environment that resembled the games look

and feel and to give consumers that were less likely to opt for this type of game, the chance to trial.

There were 4 zones inside the shop designed to take consumers on an experiential journey. These zones consisted of ‘The

mission control zone’ a chill out zone that had a trailer projection, ‘The Radioactive Zone’ a video game kiosk zone. ‘The

Ammo/Weapon zone’ a Black Op’s laser gun area, and lastly ‘The Base camp zone’ with a ‘Sitting Bull’ picture (The game

pack shot), themed installations and sitting zone.

The outside was equally as intriguing, covered with foliage, blacked out windows and netting.

Brand Ambassadors who wore Black Ops costume in keeping with the theme, followed a pre-determined route to target the

relevant audience and stamp their hand with a Call Of Duty logo, which granted the consumer access to the pop up shop.

Once consumers had participated, The Brand Ambassadors encouraged members of the public to register with a Call of Duty

Facebook group, complete a data capture form and then tag themselves. By doing this they were entered into a competition

where the person who gained the most amount of ‘likes’ for their picture won a copy of the game.


Te d B a k e r P o p U p S h o p

Working in an atmospheric central London warehouse styled location

(http://the1stfloorspace.com/) and with the Ted Baker’s AW12

lookbook design theme ‘survival of the fittest’ in mind, we created the

look and feel of “rustic woodlands” to match their design brief.

Our strategy was to simply create an eye-catching catwalk backdrop

with woodland prints, woodland matt flooring and pillars wrapped in

textured tree bark and green ivy.

Unvarnished wooden chairs were also placed around the stage

setting the desired scene ‘glitzy town meets rural charm’ creating an

engaging and bespoke atmosphere.

In an engaging and intimate fashion, Group FMG studios braved a

four-stage transformation into a rustic extravaganza to evoke the

beauty of Ted’s AW12 line.

http://www.popupcreativeglobal.com/popupcreativeglobal/wp-content/uploads/2013/02/Picture1.png

http://the1stfloorspace.com/


BLACKBERRY The Objective

Blackberry introduced their first “experience pop up store” and requested a visually impactful

launch campaign to generate buzz for the Blackberry Zone. The aim was to invite the public to

take part in the “Great Mates Competition.”

The Method

The public had their photos taken in a branded stretch hummer and were given prints on

branded frames. They were also given a chance to feature in the next ad campaign. A

competition to win Blackberry’s ran in-store and drove footfall. This was encouraged by street

dancers, roller-skaters and cheerleaders.

The Results

• 22-35 target audience age

• 550,000 opportunities to see

• 100 Phones 4 U stores participating

• 1 branded stretch hummer

B l a c k b e r r y P o p U p S h o p


Blackberry introduced

their first ‘experience

pop up store’ in Europe

at Phones 4 U

Tottenham Court Rd,

and Love Creative

Marketing designed and

activated a visually

impactful launch

campaign to generate

buzz.


Roller skaters, and cheerleaders created hype and buzz to ‘stop traffic’. Guerrilla pre-activity supported the weekend activity, including clean stenciling and static

clings, to raise awareness of the launch to local professionals. The attention-grabbing performances and stunts combined with the interactive photo competition

appealed to the target audience of 22-35 year-olds, and made for a very successful launch.

Results:

550,000 OTS (opportunities to see)

2 million reach estimated from word-of-mouth. BlackBerry experiential marketing campaign introduced the BlackBerry Zone with a big bang.


S a l e s S t a f f E x a m p l e P r o f i l e s


S t a f f O p e r a t i o n s

Glasgow

Newcastle

Leeds

Manchester

Birmingham

London

Southampton Exeter

Bristol

Cardiff

Dublin

Belfast


S t a f f T r a i n i n g

An Immersion day is an integral part of team training.

Allowing the whole team to immerse into the world of the

brand. This usually takes place at the brands HQ or our

office.

We train our Brand Ambassadors on:

• The History of the Brand

• Brand USPs

• Key Brand messages

• Purchasing or ordering procedures


F e e d b a c k

After each live activity we provide data, this data is used to create a final report for the client. These

reports include consumer feedback, visuals, and some cases recorded footage.

This data will help marketing departments in the next planning stages for future campaigns.


+44207 607 2568

[email protected]

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