LOVEChua Jie Si (100 133 36 92)Nadya Yusrina (100 123 23 66)Ong Lu Jing (100 102 69 18)Raznina Yakub (100 102 47 47)

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Consumer Insight

girls never feel satisfied of themselves

Girls should believe in

themselves, be confident and

LOVE themselves

Realistic (current situation)Ideal (hopeful situation)2

T-PLAN

• Target AudienceUrban young adult girls in Malaysia aged 16-25 years old• Target ObjectivesTo deliver the “Love Yourself by Using Enchanteur LOVE Perfume” message to

the target audience• Target BeliefGirls should believe in themselves, be confident and love themselves• Target ReactionThe audience will take the message positively• Target ActionThe audience have the motivation to purchase Enchanteur LOVE Perfume

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Consumer & Copywriting Category

• CYNICAL(emotional and likable category) Provocation will make the audience

think twice and realize that loving themselves is a must

• CONFORMIST(emotional and likable category)Risk takers and people who more

open to ideas and suggestion will take the ideas easier and love to try new things

o Likable -> using girly colors (pink, peach, red) and girly elements (flowers, love shaped)

o Emotional -> portraying confidence and a happy lifestyle through happy expressions, happy tunes and lively visuals 4

Print AdStandard Layout (Headline, Image, Call to Action)

•Techniques: Present Time & First PersonPrompt Verb-Noun: Have You Love Yourself?Prompt Noun User: Be optimistic, be happy, Smile, Use Enchanteur•Fonts: Modern Handwriting & Sans Serif for body copy (personal approach and makes it more real & believable)

+ Attractive girly layout that brings positive feelings towards the audience- The poster could be made more elegant and exclusive as the perfume bottles are 5

Direct Mail(Qualify) Sub-headline, (Uniques) Headline & Call to Action with promotion at the back side

•Techniques:Prompt Noun-User -> “Love is who you are”•Font -> Modern Handwriting & Sans Serif for body copy (personal approach and makes it more real & believable)•Color -> Likable, pink and bone white

+ Interesting 3D direct mail, higher chance to attract consumers- The making process is more complicated than a promotion voucher because it’s using flowers, box, ribbon and double sided tags

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Radio Ad

[BGM : Background Music (Instrumental) Starts]FVO : Okay, I’m ready to go out!FVO : Oh no, forgot to use my Enchanteur Love[SFX : Perfume Sprays]FVO : Hmm…It just smells so good and refreshing!FVO : Enchanteur love, is all about me[BGM : (Jingle) Love love love love love is all about you][BGM : (Jingle) Enchanteur Love is only for you][BGM : Background Music Stops]VO : Visit www.enchanteur.com.my or facebook.com/

enchanteurmy for more information 

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Radio Ad

Theme : LogicalStructure : First Person MonologueStructure : Bed (Pitch + Song)Technique : Prompt Noun-user “Love is all about you”

+ Brings a happy feeling to the audience, attracts teenagers by portraying a girl’s daily life routine and makes them feel and think “Oh I am like that too, I shall start to love my self more and try using Enchanteur LOVE Perfume too”- Likable category will not be strong enough with only one sound effect

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Sessions 6am-10am(RED

breakfast WTF)

10am-2pm

2pm-5pm 5pm-8pm

(RED Rush)

8pm-12am

Monday ✓ ✓

Tuesday ✓ ✓

Wednesday ✓ ✓

Thursday ✓ ✓

Friday ✓ ✓

Media Planning Radio - Red FM

Sessions 6am-10am(The MIX Breakfast)

10am-4pm(MIX Blitz)

4pm-8pm(MIX Drive)

8pm-11pm(MIX Slow Jams)

Monday ✓ ✓

Tuesday ✓ ✓

Wednesday ✓ ✓

Thursday ✓ ✓

Friday ✓ ✓

Media Planning Radio - Mix FM

Video / TV Ad

Category : Likable and EmotionalTechniques : Present & First Person Point of View,

Prompt Noun-user “Love is all about you”

Title : Love is All About YouProduct : Enchanteur LOVE PerfumeLength : 30 seconds

+ Brings a happy feeling to the audience, attracts teenagers by portraying a pretty girl’s perfect routine and makes them want to be one by using Enchanteur LOVE Perfume- Will not work at all for judgmental and cautious people11

Scene 1

Scene 1Ringing alarm (3 secs)

•Video : (MA, CU) The alarm is ringing, showing it’s 8 o’clock on Sunday morning.•SFX : Ringing alarm sound

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Scene 2

Scene 2 Wake up (5 secs)

•Video : (MA, MS) A pretty girl, Lily, wakes up with a upon her face•BGM : Enchanteur Song Starts (“Wake up with this will be a happy day”)

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Scene 3

Scene 3 Checking the phone (5 secs)

•Video : (HA, CU) Lily is checking her phone and getting likes and bad comments on her status, showing there are some people who like her & there are some people who do not. After she’s checking, she will close it to show that she does not care.•BGM : Enchanteur Song Starts (“The world is crazy outside oh please I do not care”)

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Scene 4Scene 4Getting ready (5 secs)

•Video : (MA, LS) Lily is ready to go out. She’s wearing a nice dress & looking her reflection on the mirror happily, and then bubbles thought appear when Lily is wondering to use Enchanteur Love. This is to show how she feels good about herself and how confident she is, as the tagline of Enchanteur: “Love Yourself, Enchanteur Love is all about You”•BGM: Enchanteur Song Starts (“You are perfect & you know that it’s true”)

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Scene 5

Scene 5 Spraying the Enchanteur Love (5 secs)

•Video : (MA, MS) Lily’s spraying the Enchanteur Love Perfume and the scene is will be portraying Lily’s happier (wide smile) expression after spraying it•BGM : Enchanteur Song Starts (“Believe in yourself cause no one compares to you”)

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Scene 6

Scene 6 Showing the product (7 secs)

•Video : (MA, CU) Showing & focusing the Enchanteur Love Perfume on Lily’s table after she’s done using it, along with the Enchanteur logo, tagline, website and Facebook page address (come in at the last 4 seconds). •BGM : Enchanteur Song Ends (“Oh Enchanteur Love, is only for you”)

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Media Planning

Television-Before Maghrib Azan advertisements slots.

-News Slots for TV1, TV3, NTV7, using block option. Means, our ads at all channels in the same time.

AppendixEnchanteur Song: Love is All About You Chords & Lyrics(Soprano Ukulele GCEA standard tuning, without capo)

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C GWake up with smile this will be a happy day C FThe world is crazy outside but please I will not care C GGirl you are perfect and you know that is true C FBelieve in yourself cause no one compares to you C G Am FLa la la la la la la la la  la la la la la la la la la la la la (2x)C F CLove love love love love  is all about youC F COh Enchanteur Love is all about youC F COh Enchanteur Love is only for you 

THANK Y U

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