10.09.2014  

Louise  Pentland  

1,000,000,000  Viewers  

100,000,000  Creators  

100  Hours  of  new  Content  posted  every  minute  

More  18-­‐34    Year  Olds  

Than  watch  any  TV  Network  watch  

80%    From  outside  US  

6,000,000,000    

=  almost  70,000  Years  if  you  watched  it  all  end  to  end  and  could  stay  awake  long  enough!  

Hours  watched  every  month  

My  Story  

Spends  year

s  building  

an  audienc

e  

A  Creator  

Feels  like  a  friend  

Tells  you  

something  

interesHng  

Totally  relatable  and  engaging  

AuthenHc  Not  like  an  ad  or  a  promo  

ProducHon  

budget  

irrelevant  

Ready  made  audience.  (years  spent  building  it).  

Stunning,  beauKfully  shot  film.  Perfect  for  TV.  

Needs  a  way  to  find  the  audience.  

There  will  be  a  fee  

+  

-­‐  

Developer   Creator  

Needs  a  way  to  engage  the  audience.  

Needs  hungry  audience  waiKng  to  watch.  

Audience  hungry  for  next  video  post.  

Feels  like  a  friend  telling  you  something  interesKng.  

Feels  like  a  promo.  (because  it  is!)  

Creator  takes  creaKve  burden  

ProducKon  standards  lower  (but  totally  engaging)  

Right  for  Sales  Process  

Right  for  MarkeKng  Process  

13  -­‐  33  

Demographics  

Influence  Today  

47.4%  My  own  

demographics   UK  

Tomorrow’s  Buyers  

Children  of  Today’s  Buyers  

Influence  Today  …...  and  moving  up!  

27.4%  

US  

19.0%  

EU  

5.1%  

Oz  

1.1%  

Other  

100  hours  every  minute  

Developer  IniHal  

100,000,000  Creators  

Developer  UlHmate  

Super  EffecHve  

EffecHve  

1,000,000+  subscribers  

100,000+  subscribers  

700  250  

Visib

ility  

Universe  

The