LOUISE FISHER

225 Gillroyd Lane, Linthwaite, Huddersfield HD7 5SS

Mobile: 07753116030

Email: l.c.fisher@hotmail.co.uk

https://www.linkedin.com/pub/louise-fisher/47/b32/15b

EducationBA (Hons): 2:1 Journalism and Media, (2012) University of Huddersfield 4 A levels: English, Philosophy, Psychology and General Studies

Greenhead College, Huddersfield (2006)9 GCSEs: Including English and Mathematics (2004) Colne Valley High School

Profile: A versatile writer, skilful in journalistic, creative and analytical writing. Experienced in feature writing, advertorial, copywriting, review writing and interviewing. Presently freelancing for Voir magazine whilst working for Topshop as a visual merchandiser. Looking for a new opportunity to further develop existing journalism and marketing experience.

Voir Magazine Feature Writer February 2015 - Present Fashion feature writer for an innovative and highly creative online magazine. The feature writing process involves good organisation and the ability to think outside the box.

Beginning with background research into the subject followed by meetings or interviews with brand reps and relevant sources before finally writing the feature itself, often to a tight deadline.

www.voirfashion.co.uk

The Guardian Film Review 2013 Entering a competition in the Guardian resulted in writing a review of ‘The Paperboy’ at

Covent Garden’s Hospital Club. This was both an exciting networking experience and a chance to demonstrate my ability in analytical writing and build on skills learnt from film studies at university.

The Huddersfield Eye Magazine Journalist 2012Strong writing and communication skills as well as self motivation, punctuality and the ability to work to deadlines, producing articles for a lifestyle magazine based in Huddersfield.

Copywriting Producing promotional articles for local businesses and events Reviewing products, restaurants and activities. Largely fashion and lifestyle articles. Interview high profile industry professionals in person and over the phone Work quickly and sub-edit own work in time for deadlines. Demonstrated photography and photo editing skills when required to supply images to

accompany articles (use of In-design and Photoshop)

Heading Out magazine Journalist 2011 Blog style articles Working closely with local businesses to promote new and existing companies and

organisations and businesses and generate an interest from the local student population. Initiating new ideas for features that would appeal to the students of Leeds

Topshop Visual Merchandiser November 2013- Present

Merchandising stock to a high visual standard that cultivates a premium fashion shopping experience for the customer, whilst maintaining a commercial focus to drive sales and meet targets.

Regular online research into the new season styles and monitoring social media to establish which items are popular and what is trending. Subsequently adjusting store layout and merchandising to play up key items whilst also driving struggling departments.

Being active on Instagram, Pinterest and Facebook ensures our staff pages are kept up to date and in line with company standards as well as linking us to relevant sites and creating an online community for company staff.

Playing an active role in area meetings and vm workshops across the North West demonstrates confidence, initiative and networking abilities as well as discovering new ways of marketing our products and boosting sales within store.

Creativity is essential when installing and styling new window schemes. I also develop work booklets for sales assistants with descriptive guides to the trends, which is an opportunity to use my writing skills alongside my creative merchandising.

Commercial business mindset demonstrated by daily analysis of sales reports and data to identify strengths and weaknesses and look for opportunities to promote sales and brand awareness wherever possible.

Ted Baker Supervisor 2013 As Supervisor it was my responsibility to manage sales assistants and provide excellent

customer service. Holding product training meetings for the rest of the team and creating incentives to maximise

sales. Managing deliveries and transfers, ensuring product is correct and that stock counts are

accurate Competently managed figure books and analysed sales information each week to track

bestsellers and weak areas and used my knowledge of key performance indicators to help boost sales.

Pandora Sales Assistant 2012-2013 Providing excellent customer service in a busy luxury retail environment, whilst working

towards daily and weekly sales targets

Personal InformationIn recent years I have taken part in several charity events such as the Race for Life for breast cancer and a hike up Ben Nevis for the Children’s Liver Disease Foundation. I get a real sense of achievement when raising money for a good cause and improving my own focus and level of determination at the same time. I am passionate about poetry and creative writing and have recently joined a creative writing class to challenge my perspectives and push myself to write more freely and develop my narrative craft.

References are available on request