Louisa Gregory 59 Hinemoa St

Birkenhead, Auckland 10 H: (09) 419-0753

M: 021-0290-3307 E: hawaiikiwi@gmail.com

Key Skills:

• Strategic development and implementation of Marketing and Brand development strategies and solutions

• Experienced in financial, healthcare, FMCG, building and agricultural industries

• Senior stakeholder, client and agency management

• New business development

• Astute financial management and delivery to targets

• Creative development and management

• Media strategy and buying

• Direct marketing and Loyalty

• Website development

• Project management

• Team leadership and development

• Copywriting and scriptwriting for both print and web.

• New Business Development

• Working with both privateer agencies and government run departments USAC/USMC and their oversight in Maryland, Virginia, DC, Sth. Base Controls.

• Entrepreneurship

• Strategic Planning internal structuring, mentioned also below for external structuring and management..

• Leadership

• Sales

• Public Speaking

• Training

• Advertising

• Online Advertising

• Digital Marketing

• Print Management and oversight

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• Marketing

• Social Media Marketing

• Social Networking

• Graphic Design

• Logo Design - Segway as in 'Branding' into crowd responsiveness and reaction, able to alter to organisations benefit.

• Business Planning

• Business Intelligence

• Competitive Intelligence

• Market Intelligence

• Business Intelligence Tools

• Emotional and psychological Intelligence use in specific applications

• Brand Development

• Brand Management

• Corporate Branding

• Brand Awareness

• Employer Branding

• Brand Implementation

• Brand Implementation

• Online Branding

• Retail Branding

• Branding Consultancy

• Business Process Improvement

• Brand Equity

• Branding Research

• Branding & Identity

• Strategic Partnerships

• Statistics

• Statistical Reporting

• Cost Reporting

• Reporting & Analysis

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• Investigative Reporting

• Copywriting

• Copy Editing

• Marketing Copy

• Digital Copywriting

• Promotional Copy

• Software

• Creative Briefs

• Design Briefs

• Press Briefings

A bit about me:

As a child from the age of 5 I was a music prodigy, leading me to in the pursuing years to gain the highest level of graduation from the London School of Music and to travel both NZ and around the world in youth orchestras

I have 17 years experience working in marketing and advertising, specialising in branding and creative development.

The last ten years of my career were spent in Hawaii, USA where my husband and I raised a young family and also ran our construction business.

We also enjoy a bit of travel, taking our family around Europe and Australasia. In my own time I’ve also enjoyed designing and publishing a children’s travel book.

Recently we have migrated back to New Zealand to be closer to our family and am looking forward to continuity to grow my career and enjoy the rewards of working alongside a team to develop great work that delivers results.

I am a volunteer with the United Nations Volunteer Organisation. They will call upon me for specific tasks from time to time. -

I am interested in both Human Rights, Civil Liberties and providing actionable resources to those nations that require the help to become both Economically, socially and politically viable. Bringing them into the fold of acceptable social global reforms and national conduct which is acceptable to the Global governing/ monitoring bodies.

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Experience:

2012 to 2016

Returned to Freelance consultancy on a project by project basis.

2008 to 2012

Senior Account Director, Hafner Creative, Hawaii

Servicing key clients, developing marketing, brand and media strategic solutions. My role also included new business development and freelance creative management.

Some key wins included, leading the pitch process and successful wins of major agency accounts including:

Hawaii Community Federal Credit Union, North Hawaii Community Hospital, Keck Observatories, Bluesky Coffee, Maryl Development and Realty. USMil- White Communications for deployment in country. - end.

I also really enjoyed the development and launch of the new brand platform which included the development of the new e-commerce website for HCFCU, this included strategic development, brand management, working closely with key client, agency and technical stakeholders.

Leading the pitch to win the full through-the-line account for North Hawaii Community Hospital was a fun challenge. Shortly after the win we delivered the successful ‘Health Awareness’ campaign, which included a multi-channel media and PR mix.

2004 to 2008

Marketing Consultant (Freelance), Hawaii

Consultant for local Advertising and Media companies responsible for projects from sales pitch to the concept development, implementation and launch.

2001 to 2004

Marketing Manager, Big Island S & B Hawaii

Managing all marketing activities including direct marketing, promotional material and advertising campaigns. Role also included customer sales, creative consulting, plus business financial management.

2000 to 2001

Account Management and Advertising Sales, KBIG FM Radio, Hawaii

Management of key accounts, including media strategy, media selling, promotional events and creative development. Exploration into overseas radio broadcast aimed at an 'American' audience with an 'open' radio-band so citizens of 'other' countries can tune in, I was a part of the team to supervise certain/critical content on a strategic basis. - end.

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1996 to 2000

Account Manager, Marlborough House Advertising, Auckland, New Zealand

Brand and campaign management of key accounts including Coca Cola (Amatil), Dick Smith Electronics and Griffins Foods. My role included delivery of promotional advertising, retail, digital and direct marketing campaigns.

1995 to 1996

Account Executive, Marlborough House Advertising, Auckland, New Zealand

Education

1999 Auckland Institute of Technology, New Zealand, Accounting Principles1999 Auckland Institute of Technology, New Zealand, Marketing Principles

Computer skills: Touch-typing (approx. 50wpm). Proficient in all consumer based software programs including those for publishing, data entry and alert systems. -Thus: Proficient in computer programming structures, and am able to learn new software applications/programs with ease.Simulators and design of specific software with real-world applications (please note: I am not the programmer or 'data/code' writer, my job is to contrast a workable, it’s always workable, brief to those in the specialised positions, they then implement the brief).

References

Ken Fisher, Managing DirectorMarlborough House Advertising Ltd New ZealandPhone: 00 64 9 379-7300

Stephanie MazeyNational Advertising Manager, Dick Smith Electronics NZPhone: 021 754 815

For other references and testimonials please request information directly from the applicant. Thank you.

Louisa 'LouLou' Gregory

02102903307/ 09 2146363 feel free to view my profile on LKN - https://www.linkedin.com/in/louisa-gregory-0321a681?trk=nav_responsive_tab_profile

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