lot media kit 2019 - likersofthings.com€¦ · to actively promote events, lifestyle and travel...
TRANSCRIPT
MEDIA KIT 2019L I V E L I F E D O I N G
LIKERSOF THINGS
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WHO WE ARE& WHAT WE
DO.
Who We Are
Likers of Things (LoT) is your ultimate social and lifestyle guide to Africa. We are anexperiential platform that showcases various adventures across the African continent. These include, but are not limited to: events, lifestyle and travel content. Whether you seek the comfort of the familiar or adventure and variety, we provide the platform for you to wholly
embrace our slogan of “Live. Life. Doing.”
LoT prides itself on offering a buffet of entertainment and social lifestyle experiences inAfrica through authentic and value driven campaigns, experience packages and content. In
essence, LoT is a social experience hub that leaves you with no choice but to make the most of your week – irrespective of where you are on the continent!
What We Do
We share what is happening, what to like and where to go all around you. We also coverthings to do, see, play, watch or just be at! The aim is to constantly have fun and find new
ways and activities to be social!
LoT aims to challenge the covert and often exclusive nature of events awareness byshowcasing a large variety of potential experiences; especially those that are less common
and often on the periphery of marketing communications.
LoT provides a host of services including promotion and advertising, pre, live and postcoverage, as well as reviews and posts of upcoming events, lifestyle and travel elements.Furthermore, LoT allows for owners, organisers and promoters to share their brandinformation, increase their audience and, when all is said and done, up their foot traffic.
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our mission& vision.
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Mission
To actively promote events, lifestyle and travel experiences within the African continent
To create a positive and complementary image of the African continent through quality content and reviews
To impact and increase social activity in Africa by uplifting communities and promoting untapped markets
Vision
To be the leading social content and experience platform in Africa
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demographics.
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04 18 - 24
25% 25%50%25 - 34 34 - 44
60% 40%
Locations
Countries (Top 5)
South Africa
Ethiopia
Nigeria
Botswana
Zambia
Cities (Top 5)
Johannesburg, Gauteng, South Africa
Pretoria, Gauteng, South Africa
Cape Town, Western Cape, South Africa
Addis Ababa, Ethiopia
Durban, KwaZulu-Natal, South Africa
Gender
Age Groups
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stats.
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Social Media
Website
Average 4000 unique monthly page views
FollowersLinks Average Reach/ Impressions
Likers Of Things
@likers_2Do
@likers_of_things
1561 + 4000 Monthly Reach
20 000 Per Day
1500 Reach Per Post
6373 +
5799 +
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theteam.
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Sara KapayFounder & Managing Director
Lebogang MototoStrategic Partner & Marketing Executive
Mpho MashegoStrategic Partner & Operations Executive
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how we do & why work
with lot.
How We Do
LoT is sub-categorized into the following themes:
Events: Festivals, Concerts, Launches, Shows, Talks, Seminars
Lifestyle: Food & Drinks, Products & Brands, TV & Movies, Theatre & Shows, Books & Art, Fashion & Beauty, Activities, Things to LIKE
Travel: Tours, Destinations, Travel Elements & Experiences
Why Work With Likers of Things
Over the past four years, we have developed a genuine relationship with our audiencebased on a mutual love of Liking Things. Our content has a very strong emphasis on qualitycoverage and promotion of events and social lifestyle activities. LoT only highlights andpromotes items that are relevant and beneficial to our audiences and communities. We believe in collaborating with brands that trust our approach of translating their brand
essence into a message that will appeal and resonate with audiences.
We believe readers want content over advertising. This is why we offer the service ofcreating unique content that we know our readers will love, as well as hosting this content
on a platform that they trust and frequently visit.
We Like Things and want to Like Things with you and your brand. We are fully open to blogadvertisements, reviews, event promotion and coverage as well as content managementthrough photography and videography. We also pride ourselves on keeping our minds open
to alternative opportunities for collaboration.
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servicespartnerships
collaborations.
Services
We offer the following services, along with sponsored posts, competitions and digitalcampaigns including social media sharing.
Event Consulting
Digital PromotionPhotography & Videography
Social Media Management, Monitoring & MarketingBlog & Website Coverage
Community Management
Branding Management Strategy DevelopmentContent Development
Media Relations & Influencer LiaisonPress Releases
Media Partnerships
Experience Packages
Partnerships And Collaborations
In line with our vision of becoming Africa’s ultimate social lifestyle platform, we considerpartnerships and collaboration the optimal solution to bringing our services and solutions to
the continent.
We aim to cultivate mutually beneficial relationships that will enrich brand equities. We welcome creative, prosperous and innovative ways of working together.
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rates.
Photography Videography
Rates
Includes
From R8 000 / $565 From R12 000 / $845
Photographer (with own equipment)
Editing
Print (if necessary)
Copies of Images
Videographer (with own equipment)
Editing & Graphics
Copies of video
Services And Rates
LoT offers a range of services to meet various occasions. Our rates are as follows:
Event ConsultingFrom R5000 / $400 per event
Included: a comprehensive event assessment, risk analysis and advisory
Follow ups
Digital Promotion
Photography & Videography
Social Media & Branding Management
Social Media Management & Monitoring Branding Management
Rates
Includes
From 10 000 / $750 From R10 000 / $750
Coverage across preferred social media
handles
Graphics / Images / Videos
Content Planning and Analysis
Reports
Brand Assessment and Advisory
Brand Documents
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rates.
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Per Post
Sponsored Post
R500 / $40
R800 / $60
Header Image
R750 / $55 per week
R750 / $55
R1000 / $75
R1000 / $75 per week
R1000 / $75
R1500 / $110
N/A
Blog & Website Coverage
Event ListingShare! Like! Share! We welcome you all to share and upload your events directly onto our
platform: www.likersofthings.com > Events > Submit EventIts FREE! You can upload as many as you want, whenever you want!
InvitesWe LIKE Things! That goes without saying. We will happily Like Things with you by
attending your event.
Please note the following:
Attendance will be based on availability and location
An all-inclusive attendance fee of R1000 / $75 will be charged for events in certain areas or events longer than 3 hours
Mandatory attendance coverage will include 1 Instagram post OR story and a maximum of 2 tweets (Thereafter or if required or requested, each post per
platform will be charged individually according to our rates)
Invites will NOT automatically include a blog post or review or campaign involvement unless otherwise agreed upon.
Social Media Coverage
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rates.Blog Posts & Reviews
Competitions
Promotion & Live Event Coverage
Blog Post Review / Post Coverage
Rates
Includes
R4500 / $320 R5000 / $400
1 Blog Post
1 Facebook Post
1 Twitter Post
1 Blog post
Images / Videos
1 Facebook Post
1 Twitter Post
1 Instagram Post
Online Website Social Media
Rates
Includes
R5000 / $400 R3500 / $250
1 Blog Post
1 Competition Form
2 Facebook Posts
2 Twitter Posts
2 Instagram Posts
Competition Management
2 Facebook Posts
2 Twitter Posts
2 Instagram Posts
Competition Management
Timeline Min 2 Weeks’ Notice Min 2 Weeks’ Notice
Rates
Per Campaign
Includes
From R10 000 / $750
Blog Posts | Social Media Posts | Live Social Media | Photography & Video
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rates. Online & Social Media Social Media
Rates
Includes
From R12 000 / $845 From R5000 / $400
1 Blog Post
1 Competition Campaign + Competition
Management
1 Facebook Posts
2 Twitter Posts
2 Instagram Posts
**Images and/or video depending on
campaign
*Includes sponsored posts
2 Facebook Posts
2 Twitter Posts
2 Instagram Posts
1 Competition Campaign + Competition
Management
*Includes sponsored posts
Rates
Per Campaign
Includes
From R25 000
*Per contract and agreements
Event & Brand Collaborations
Promotion & Live Event Coverage
The following service rates will be tailored to client requirements upon assessments.
Newsletter
Event Consulting
Community Management
Media Relations & Influencer Liaison
Experience Packages
Timeline Min 2 Weeks’ Notice Min 2 Weeks’ Notice
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Disclaimers
Rates for Promotion & Live Event Coverage, Brand Collaborations and Media Partnership may be flexible
All services will ONLY commence upon signing of contractual agreements
Clients will have official sign off on all services as agreed upon
Prices are subject to bi-annual increase
Payments
All payments will be made via electronic transfer to specified account
A 50% UPFRONT deposit fee for payments above R5000
Payments LESS THAN R5000 must be paid upfront OR no later than 10 working days
Payments ABOVE R5000 must be paid no later than 30 Days from receipt of invoice. Additional fees will be applied for payments after 30 Days
Payments not received within 30 Days will be charged with an additional fee of 5% compounding daily
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OUR CONTACTDETAILS.
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YOUR ULTIMATE SOCIAL & LIFESTYLE
GUIDE TO AFRICA
Let’s Like Things!
Contact us for any event, market-related, invites and general likings queries!
Contact Detailswww.likersofthings.com
[email protected] – Press Releases, Blog Elements & Events
[email protected] – Partnerships, Collaborations & Services
[email protected] - Invites
[email protected] - Contact The Team
Social Media
Our Official Hashtags: #LoTAfrica #LiveLifeDoing #WeLikeThings
Happy Liking!
Likers of Things TV@likers_of_things@Likers_2Do Likers Of Things Likers of Things