lost stories live was organized at fbar– mumbai by music , culture & arts
TRANSCRIPT
EVENT SYNOPSISLOST STORIES Live was organized at Fbar– Mumbai by Music , Culture & Arts. Music, Culture & Arts is a 5
years old, Mumbai based entertainment solutions company which organizes & manages specialized events
such as Live shows, Brand Activation, Theme based Weddings, Birthday events, Outdoor Advertising, PR ,
Sponsorships and Corporate Tie-ups.
We roped in Xolo & Wildcraft as sponsorship partners . At Fbar – Mumbai, the event was built to let the
spectators feel and experience the performance by “Lost Stories”. We provided various branding
opportunities for the presenting sponsors of the event.
To kickstart the promotions , a pre-event activity - flyer distribution was conducted at different locations
which involved brand awareness. We targeted various colleges such as Jai Hind, Sydenham, RA Poddar,
Mithibai, Bhavan’s, Govt. Law College & WLC to engage the young crowd inside the premises & create an
interest in the brand. We used various Malls such as Infiniti 1, Infiniti 2 & Phoenix Mall to spread the word
about the brand. We also marketed at Gelato, Mc donalds & other coffee shops around Lower Parel ,
Andheri, Malad, Bandra & Worli. We used Prime locations such as Worli & Lower Parel for Outdoor
Advertising.
BIG FM 92.7 FM promoted the event as a Radio Partner. Newspaper inserts were being done for 2 days for
brand visibility across various locations in Mumbai. Xolo & Wildcraft was provisioned to brand the venue
with standee, Posters & other mediums. Online marketing through various social Media sites was initiated.
In Addition to this we also provided 10 VIP passes, 30 Normal passes for Xolo & Wildcraft Employees to
witness the Event Live.
EVENT IN NUMBERS
3 Lakh
8
Lakh
300
…Approximate number of total
people who were part of the event
No. of customers approached
… Brand Visibility – no. of targeted
people
Branding at various locations
Posters - From Churchgate to
Dadar (outside stores)
Outside Phoenix Mall
Branding at Hangout AreasMc Donalds, Shoppers stop Mall, Shopping Areas, Gelato ice
cream parlors, etc.…..