los angeles newspaper group interactive, la.com and media news group interactive your most...
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Los Angeles Newspaper Group Interactive,LA.com and Media News Group Interactive
Your Most Comprehensive
Online Buy
Online Reach…
– Los Angeles Newspaper Group• 8 newspaper web sites in Southern California• 10 Million + Page Views/month• 1.5 Million+ Unique Visitors/Month
– LA.com• A city site with an edge!• 1.8 Million + Page Views/Month• 320,000+ Unique Visitors/Month
– Media News Group Interactive• A network of over 50 different Newspaper web sites • 70 Million Page Views/Month• 10 Million Unique Visitors/Month
» Southern California» Northern California» Denver» Salt Lake» North East Region
Who We Are• An opinionated, trustworthy and filtered guide
complete with insider tips, neighborhood guides, no-brainer itineraries, the LA.COMfidential blog, as well as interactive tools and planners for both locals and visitors
• LA.com is backed by Gannett Media (USA Today), MediaNews Group (Los Angeles Daily News and Denver Post) and Stephens Media of Las Vegas.
The Audience• LA.com draws an active and influential audience
comprised of singles, young professionals and young parents.
• 60% female; 40% male• 70% are 21-40 years old• College-educated• Average household income of $60,000+
Site Traffic• Currently 320,000 monthly users• 1.8 million page views per month• 30,000 LA.com Scoop newsletter subscribers
LA.com editorial covers the following channels & more• Nightlife • Attractions• Dining • Hotels & Travel• Shopping • Events
Holiday Gift Guide Opportunities• 120x600 unit ads—50,000 impressions for one month• 728x90 unit ads—50,000 impressions for one month• Logo integration into Guide Title Image
Existing Shopping Guides
Back to SchoolFashionista LAAbbot KinneyBeverly BoulevardLarchmont BoulevardMalibu Country MartMontana Ave.Sunset JunctionThird Street PromenadeVermont Ave.
Upcoming Shopping Guides
Rodeo DriveFashionista Guide fluffHoliday Gift Guide
The Marketplace is featured on all of our sites including LA.com
Newspaper Display Ads and Classified Listings are broken down by product and merged together into one searchable online database giving our advertisers more exposure and our users more products. Currently 30% of all user traffic takes place in Marketplace section!
Advertisers can upload inventory from their web site and integrate products into the Marketplace!
Integrated Search Results Page
Products from RetailAdvertisers with
ability to purchase online!
Products from Display ads and
Classified Listings
Storefronts:A tile that rotates on the Home Page of the Marketplace.It can link directly to the advertisers web site or to a page that includes all their products or ads along with links to their web site.
Our products are the most influential
Media Influences on Purchases in Past Year
“In the past year, which media’s advertising has influenced you to make purchase or obtain a service?”
Base: Total adultsSource: 2003 LANG Online User Study
%
Our users are heavy online purchasers
• 63% make one or more online purchases every month.
• Almost 80% made an online purchase in the past 6 mos.
• Half of our website users spent $500+ online in the past 6 mos.
• Our users say Internet influences their purchases more than any other
media
77%
49%
Made Online Purchase Past 6 Mos.
LANG site users make more purchases online compared to overall adults online!
Source: 2003 LANG Online User Study
Online adults
LANG users
Los Angeles Newspaper Group InteractiveLA.com and Media News Group Interactive Your Most Comprehensive Online Buy
Retail Inventory Upload:-Send feeds as often as every day or once per month-Send 10 products at a time or several 100-Product listings link directly to your web site for transaction/purchase-Sponsor specific product categories and drive traffic directly to your website-Our Storefront capability allows easy access to your featured inventory
Contact us for a live demo and rates…
Bryan [email protected]
303-563-6438
Paul VandekampLA.com
John HoeftVP Interactive
Los Angeles Newspaper Group InteractiveLA.com and Media News Group Interactive Your Most Comprehensive Online Buy
Bryan [email protected]
303-563-6438
Paul VandekampLA.com
John HoeftVP Interactive
RATES:Up to 50 products per month - $500 per month ($10.00 per item)Up to 100 products per month - $600 per month ($6.00 per item)Up to 150 products per month - $750 per month ($5.00 per item)ORUp to 200 products per month - $1000 per month or 10% of all sales whichever is greater.
Storefronts:$1000/month – 6 months – includes 100,000 banner impressions/month run of network$800/month – 12 months – includes 200,000 banner impressions/month run of network
All packages require a 6 month minimum contract