los angeles 2014 april 22 – may 4. about britweek britweek is a non-profit organization, started...
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LOS ANGELES 2014
APRIL 22 – MAY 4
ABOUT BRITWEEK
BritWeek is a non-profit organization, started in Los Angeles in 2007 by Nigel Lythgoe and the then Consul General Bob Peirce, to highlight the creative fusion
between the United Kingdom and the US.
Every spring BritWeek hosts a program of events that promotes British creativity, innovation and excellence across multiple categories including, film & television, music, art, fashion, design, retail, sport, philanthropy, business, and more. Along with BritWeek Los Angeles, BritWeek has launched programs in Orange County,
San Francisco, and Miami.
BritWeek's philanthropic contributions have included fundraising for Malaria No More, Save the Children, LA’s BEST, Children’s Hospital Los Angeles, Big Brothers
Big Sisters, and programs promoting children’s sports, children's literacy and international professional internships.
THE BRITWEEK AUDIENCE“A who’s who of industry power brokers joined international luminaries”
– Los Angeles Times
BritWeek events attract an international, affluent crowd of celebrities, dignitaries, and professionals.
Examples of those involved in the past: Prime Minister Tony Blair, Sir Richard Branson, David and Victoria Beckham, Maria
Shriver, Helen Mirren, Morgan Freeman, Dame Judi Dench, Mayor Boris Johnson, Naomi Campbell, Simon Cowell, Eric Idle, John Cleese, Kathy Griffin, Nigel Lythgoe, Cat Deeley,
Ryan Seacrest, Bruno Tonioli, Sharon Osbourne, Russell Brand, Tracey Ullman, Kenneth Branagh, Sir Ben Kingsley, Ian
McShane, Minnie Driver, Michael Sheen, Mayor Antonio Villaraigosa, Simon Fuller, Stephen Fry, Kelly Osbourne, Billy Connolly, Vinnie Jones, Heidi Klum, Seal, Louise Roe, Gareth
Neame, and many more.
BRITWEEK OVERVIEW
Half a Billion & GrowingThe number of media impressions for BritWeek 2013. BritWeek received substantial coverage in
the UK and US in print, radio, television, and online. Most notably, BritWeek was featured on American Idol, E!, ITV, LA Times, Yahoo, NBC Los Angeles, and more.
Over 52The total number of BritWeek partners and sponsors in 2013 including Jaguar, Wedgwood, Boots,
Christopher Guy, Virgin Atlantic, BBC Worldwide Productions, and many more.
46The number of BritWeek events held over BritWeek Los Angeles 2013.
$1,600,000The amount of money BritWeek has raised for various charities since its inception. Beneficiaries
have included Malaria no More, Save the Children, LA’s BEST and many more.
Over 150,000The number of people that came to the many BritWeek 2013 events – from our signature red
carpet events to our public festivals.
SIGNATURE BRITWEEKEVENTS
BRITWEEKRED CARPET
LAUNCH
RED CARPET LAUNCH
BritWeek’s exciting Red Carpet Launch party kicks off the BritWeek Los Angeles program and attracts a number of celebrities, VIPs, politicians and dignitaries. The red carpet ensures photos of the stars are blasted all around the globe and hitting computers and newsstands within hours.
The event is held at a private residence in Hancock Park for 350+ invitation-only VIP guests and celebrities, as well as members of the press.
This event receives million of media impressions.
RED CARPET LAUNCH
BRITWEEK CHARITY EVENT
BRITWEEK CHARITY EVENT
BritWeek’s annual charity reception is a lively and prestigious event attended by 500 leaders in business, culture, politics, and media, as well as influential British talent.
This event also has a star-studded red carpet and receives significant press coverage.
Celebrities and VIPs are invited to attend an exclusive VIP reception before the main event.
BritWeek supports a different charity every year. Previous partners have included LA Children’s Hospital, LA’s BEST, Malaria No More, and others.
(2013 honored Downton Abbey, pictured right)
BRITWEEK CHARITY EVENT
Past honorees have included:
2013: Honoree Downton Abbey, with Executive Producer Gareth Neame and actress Laura Carmichael in attendance
2012 Honoree CNN’s Piers Morgan with guests Jackie Collins, Kelly Osbourne and emcee Ross King. Musical entertainment from Katherine Jenkins.
2011 Honoree Timothy Leiweke with musical entertainment from Seal.2010 Honoree Richard Branson with guest Victoria Beckham and emcee June
Sarpong. Musical entertainment from David Archuleta2009 Honoree Tony Blair with musical entertainment from Daughtry.
BRITWEEK UKTI BUSINESS INNOVATION AWARDSPictured from left: Disney Chairman Andy Bird, UKTI Director Fiona Francois, Jaguar cars Design Director Ian Callum
BRITWEEK UKTI BUSINESS INNOVATION AWARDS
BritWeek’s UKTI Business Innovation Awards offers the opportunity to discover and recognize the most
innovative UK and California companies in five key categories:
Technology, Service, Design, Philanthropy, and Marketing & Communications
An audience of 250 investors, entrepreneurs, business leaders, and press gathers at the prestigious Four
Seasons Hotel for this evening of business networking and entertainment.
BRITWEEK UKTI BUSINESS INNOVATION AWARDS
Current judges include creativity guru Sir Ken Robinson, Jaguar Cars Design Director Ian Callum, Disney Chairman Andy Bird, and Fox LA Co-Anchor Carlos Amezcua.
In 2013, this sold-out event had a record number of nominations!
Winners included: Arup North America Ltd. (Design), Aventyn (Service Provision), Calhoun Vision Inc. (Technology), Films Without Borders (Philanthropy), and Pusher
LLC (Marketing & Communications).
A different special guest speaker every year - 2014 speaker to be announced soon.
BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD
BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD
The BritWeek Christopher Guy Design Icon Award Reception celebrates British design across interior design, fashion, technology, engineering, and more, and honors an icon in British design.
In 2013, we honored Director of Design for Jaguar, Ian Callum, and also showcased the fashion designs of Dita Von Teese with the designer herself present.
The 2014 Design Icon recipient to be announced soon.
The award ceremony and cocktail party is attended by over 400 VIPs, high net worth individuals, press, and prominent design professionals from across California, including leaders in fashion, architecture, interior design, and more
BRITWEEK CHRISTOPHER GUY DESIGN ICON AWARD
BRITWEEK SANTA MONICA FESTIVALMay 3 & 4, 2014
BRITWEEK SANTA MONICA FESTIVAL
Now in its second year, Downtown Santa Monica & BritWeek will once again take over 3 blocks on the Third Street Promenade and Santa Monica Place on May 3 & 4 to host a two-day festival celebrating everything British.
In 2013, this event attracted 120,000+ people, and engaged the community, visitors, and one of the largest British ex-pat communities on the West Coast!
Brands involved in 2013 included Walkers Shortbread, Madame Tussauds, Jaguar, Boots, Jamie Oliver’s Food Revolution, and more!
BRITWEEK SANTA MONICA FESTIVAL
The 2014 festival will celebrate 450 years of William Shakespeare, with exciting events celebrating the life and work of this famous British playwright.
This special event will also once again feature exciting displays and interactive elements all along the Third Street Promenade, as well as theatre, comedy, musical, and dance performances.
The Third Street Promenade exposes brands and talent to thousands of individuals, including both a strong visitor market and local community.
OTHER BRITWEEK EVENTS
Every year, BritWeek hosts an exciting program of events, from
fashion & retail, art & architecture, food & drink,
music, business, and more.
Our 2013 program had no less than 46 events, and BritWeek
grows every year.
Examples of 2013 events include….
Spaceland Presents The BritWeek Festival
Featuring 10 up-and-coming British bands
Spread over several days
Received 23 million media impressions
An audience of over 3000 people
Reached an exciting new demographic
BRITWEEK RUGBY
A day-long tournament of rugby
Featuring Play Rugby USA children’s teams in the morning
And adult semi-professional teams in the afternoon
An evening reception and awards ceremony at the Fairmont Hotel
BRITWEEK ART
Gallery events throughout the city
Special featured British artist, Matthew Stone, including an intimate salon, DJ
night, and gallery opening
Urban Art Auction at Juliens Auction
Both UK and US artists
BRITWEEK FASHION
A special, invite-only fashion show at the home of Genlux Fashion Editor Amanda Eliasch
Featuring the designs of British fashion designer Pam Hogg
Also featuring opera performances and art displays
BRITWEEK PROMOTION
The BritWalk Map is circulated all over the city and a great way to advertise your business or brand to a wide audience. Over 200,000 maps are distributed
throughout Los Angeles, through the LA Times, British retailers, hotels, & restaurants, BritWeek
events, and BritWeek partners.
A new addition to BritWeek, the 32 page glossy BritWeek Magazine had exciting interviews with British celebrities, musicians, and up-and-coming
bands; articles on major trends within interior design, beauty, and more; and information on the
full BritWeek program!
Over 3000 magazines are distributed all over BritWeek events and through BritWeek partners, British hotels, retailers, and other businesses, and
more!
SPONSORSHIP
EXAMPLES OF SPONSOR ACTIVATION AT BRITWEEK EVENTS
BRITWEEK SPONSORSHIP OVERVIEW
There are many ways to elevate your brand through a BritWeek partnership. From a full program sponsorship to individual event opportunities, our most productive partnershipshave originated from identifying our mutual goals and personalizing the right program for your brand. Some examples of possible sponsorship benefits include:
• Personalized Brand Integration with celebrities and VIP guests at our events• Access to influencers based in LA, particularly high net worth individuals in
entertainment, business, the arts, food, music, fashion, and more• Tickets to our events for your company executives and guests• Branding on associated marketing materials - BritWeek is promoted everywhere in Los
Angeles throughout April from the street banners on Wilshire Boulevard to the pages of the Los Angeles Times magazine.
• Brand logo on event materials, red carpet step and repeat, BritWeek website, and more!• Brand association through remarkable press coverage: Half a billion media impressions in
2013!• Cause marketing association - BritWeek is a 501(C)3 non-profit organization.• Huge public awareness and outreach through our community events and advertising
opportunities
CONTACT BRITWEEK
FOR MORE INFORMATION, PLEASE CONTACT:
LAUREN STONE, EXECUTIVE DIRECTOR215.606.8797