Address: 5 Stanley Street, Email: loretta_genovesi@yahoo.com Bulleen, VIC, 3105. Mob: 0423 766 058 DOB: 17/09/85 Ph: 03 9852 1555 --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

EDUCATION Deakin University Melbourne – Double Degree Mar 2003 - Feb 2009 Bachelor of Laws / Bachelor of Commerce - Major in Marketing --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

CAREER OBJECTIVE My aim is to further develop my skill set by obtaining a position in a marketing focussed organisation. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

WORK EXPERIENCE INTERNSHIPS MINI - BMW Group Australia Jul 2008 - Aug 2008 Worked autonomously on project MINI Retail Excellence. Analysis and recommendations on areas in which to strengthen client experiences with the brand. DDB / Rapp Collins Australia Mar 2008 - Apr 2008 Account Management tasks: Creative Briefs, consumer research, agency brainstorms, liaising between Creative

and Studio teams, competitor analyses. TressCox Lawyers Jun 2007 - Jul 2007 Assisted in customer relationship management based projects. Australian Grand Prix Jan 2007 - Jun 2007 Researched AGP social event Traction and proposed possible product augmentations suited to target market. Premier Technologies Nov 2006 - Dec 2006 Studied international marketing responses to legislative restrictions on outbound sales calls. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

PROFESSIONAL EXPERIENCE I-View Market Research Mar 2005 - Apr 2009 Progression within I-View: Telephone Interviewer- Conducted business, government and residential surveys Team Leader- quality control, monitored statistics and conducted informal training. HJ Heinz Australia Jan 2008 - Dec 2008 Classified data on common toddler eating habits for further analysis. Deakin University Mar 2008 - Nov 2008 Private tuition of students in Marketing Management and International Marketing. LAM Promotional Agency Nov 2007 - Jan 2008 Created brand awareness, promoted and sold Telstra BigPond download cards. Monash Marketing Alumni Sept 2007 - Oct 2007 Used forms of direct marketing to engage marketing managers to promote the Alumni’s November Seminar. Orange Telephony Head Office Aug 2004 - Mar 2005 Customer relationship management, resolved contractual disputes and undertook administrative work.

Coordimax Software Aug 2004 - Mar 2005 Initiated contact with IT managers in Melbourne based companies, researched software needs of potential clients. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

AUSTRALIAN MARKETING INSTITUTE INVOLVEMENT Progression within Victorian branch of AMI: Joined as a committee member Jun 2007 - Dec 2008 Head of AMI Emerging Marketers events in 2008 Inducted representative of AMI Emerging Marketers on the AMI Council.

Loretta Genovesi

INTERESTS

Travel – I enjoy the exciting challenges of traveling, discovering foreign cultures and different cuisines. Languages – Pastime and useful asset. I speak advanced/ fluent Italian and French. Sport – I regularly jog and ski / water-ski when I have the opportunity. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

RECENT OVERSEAS TRIP May 2009 - Mar 2010

Based myself in Paris in order to learn French and immerse myself in the culture. Travelled through France and other European countries. Held part-time positions in hospitality and education. --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

REFERENCES

Dr Michael Valos Deakin Uni Burwood -Senior Lecturer Ph: 03 9244 6168 Mob: 0408 598 824 michael.valos@gmail.com

Andrew Silcox BlueFrog Marketing - Past AMI Council Member - Client Services Director Ph: 03 9582 3017 Mob: 0408 002 684 andrew@bluefrogmarketing.com.au

Nick Hickford The Bridge Consulting Group - Partner and General Manager Ph: 03 9827 4046 Mob: 0411 698 438 n.hickford@thebridge.com.au

Projects undertaken during DDB Internship

• Competitor Analysis – ANZ Financial Planning

• Creative brief – CitySearch

• Past Promotions Research – SOLO Promotional Pitch

• Communication objectives concepts to convey silence – Michelin Tyres

• Recommendations on using Below the Line Marketing Strategies – DDB

• Critical Analysis of Top 5 Vodka websites – 666

- CitySearchIn

tern

ship

Wor

k S

ampl

es

‘Loretta used initiative, was energetic, enthusiastic and efficient with all of her work’ – Matt Hunt Rapp Collins

‘Seeing as you’re itching for more work here’s something else for you to get stuck into’ – Bill Feutrill DDB

‘Best project report I’ve ever seen’ – Craig McGowan Deakin Business Internship Coordinator

• Listen to something better, mute the road.

VOLUME

•Turn the volume down on the road, cruise in silence

Primacy LCPrimacy LC

Soundless

Quiet

PleasureSilence

Pleasurably Quiet

Comfortingly Quiet

Noiseless

Peaceful

Inaudible

Soft

Smooth

Effortless Luxury

Fluid

Velvety

Soothing

Glide

SuperiorLuxury

Comfort

ANIMALANIMAL

•Take the roar out of the road, pacify it with primacy.

•Take the animal out of the road, tranquilize it with Primacy.

• Never has there been such a comfortable silence.

COMFORTABLE SILENCECOMFORTABLE SILENCE

- Michelin Tyres

- SOLO

- DDB Advertising

Projects undertaken during DDB Internship

• Competitor Analysis – ANZ Financial Planning

• Creative brief – CitySearch

• Past Promotions Research – SOLO Promotional Pitch

• Communication objectives concepts to convey silence – Michelin Tyres

• Recommendations on using Below the Line Marketing Strategies – DDB

• Critical Analysis of Top 5 Vodka websites – 666

- CitySearch

Inte

rnsh

ip W

ork

Sam

ples

‘Loretta used initiative, was energetic, enthusiastic and efficient with all of her work’ – Matt Hunt Rapp Collins

‘Seeing as you’re itching for more work here’s something else for you to get stuck into’ – Bill Feutrill DDB

‘Best project report I’ve ever seen’ – Craig McGowan Deakin Business Internship Coordinator

• Listen to something better, mute the road.

VOLUME

•Turn the volume down on the road, cruise in silence

Primacy LCPrimacy LC

Soundless

Quiet

PleasureSilence

Pleasurably Quiet

Comfortingly Quiet

Noiseless

Peaceful

Inaudible

Soft

Smooth

Effortless Luxury

Fluid

Velvety

Soothing

Glide

SuperiorLuxury

Comfort

ANIMALANIMAL

•Take the roar out of the road, pacify it with primacy.

•Take the animal out of the road, tranquilize it with Primacy.

• Never has there been such a comfortable silence.

COMFORTABLE SILENCECOMFORTABLE SILENCE

- Michelin Tyres

- SOLO

- DDB Advertising

Inte

rnsh

ip W

ork

Sam

ples

Supporting collateral -Customer Education

Implementation Guide -Customisation

Rationale for changes -MINI Rewards

Summarised Findings Excerpt

7 Key Areas

‘I was really impressed with the work you did, it has already formed part of our 09 planning’ – Chris Brown Marketing Manager

‘Your findings were incredible; dealers are very keen to get their hands on your report!’– Nichola Anderson Retail Marketing

‘These are really insightful ideas for after sales activities’ – Nathalie Momsen BMW Aftersales Manager

Projects undertaken Projects undertaken during MINI Internship

• Created research methodology and project parameters

• Identified 7 key areas in which to strengthen customer experience

• Recommended solutions to improve the areas identified

• Recommended modes of implementation

• Compiled comprehensive brief and presented to MINI team

MINI TutorialDo you have Hanbookitus (fear or inability to read a handbook or instruction manual) ?

Drop in for a MINI tutorial to find out how to get the most from your MINI’s hidden talents. We won’t need to pull any Houdini stunts to amaze you with your MINI’s tricks!

Just visit www.mini.com.au/minitutorial to book in a tute with Bib.

NB Qualification recognised and endorsed by the ‘Lazy Drivers Who Don’t Read Their Handbook Association’.

Cheers,

Bib Stillwell and the MINI Team

508 Malvern RoadSouth YarraPh 03 8530 2122www.bibstillwell.minigarage.com.au

MINI Tutorial

Inte

rnsh

ip W

ork

Sam

ples

Supporting collateral -Customer Education

Implementation Guide -Customisation

Rationale for changes -MINI Rewards

Summarised Findings Excerpt

7 Key Areas

‘I was really impressed with the work you did, it has already formed part of our 09 planning’ – Chris Brown Marketing Manager

‘Your findings were incredible; dealers are very keen to get their hands on your report!’– Nichola Anderson Retail Marketing

‘These are really insightful ideas for after sales activities’ – Nathalie Momsen BMW Aftersales Manager

Projects undertaken Projects undertaken during MINI Internship

• Created research methodology and project parameters

• Identified 7 key areas in which to strengthen customer experience

• Recommended solutions to improve the areas identified

• Recommended modes of implementation

• Compiled comprehensive brief and presented to MINI team

MINI TutorialDo you have Hanbookitus (fear or inability to read a handbook or instruction manual) ?

Drop in for a MINI tutorial to find out how to get the most from your MINI’s hidden talents. We won’t need to pull any Houdini stunts to amaze you with your MINI’s tricks!

Just visit www.mini.com.au/minitutorial to book in a tute with Bib.

NB Qualification recognised and endorsed by the ‘Lazy Drivers Who Don’t Read Their Handbook Association’.

Cheers,

Bib Stillwell and the MINI Team

508 Malvern RoadSouth YarraPh 03 8530 2122www.bibstillwell.minigarage.com.au

MINI Tutorial